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	<title>Comments on: the iPad favors passive consumers not active prosumers</title>
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	<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/</link>
	<description>Sociology Lens is the associated site for Sociology Compass, Wiley-Blackwell’s review journal on all fields sociological. On this site we host daily posts, video files and news items from our team of contributors.</description>
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		<title>By: iPad: Sit and listen, don&#8217;t speak &#171; Dana&#8217;s user experience blog</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-5852</link>
		<dc:creator>iPad: Sit and listen, don&#8217;t speak &#171; Dana&#8217;s user experience blog</dc:creator>
		<pubDate>Thu, 21 Oct 2010 06:13:14 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-5852</guid>
		<description>[...] Larry Marcus says that the iPad is no replacement for a laptop unless you are primarily a consumer. Nathan Jurgenson at Sociology Lens reinfirces that prosumption is not where it&#8217;s at for the iPad. Jeff Jarvis, in his must-read [...]</description>
		<content:encoded><![CDATA[<p>[...] Larry Marcus says that the iPad is no replacement for a laptop unless you are primarily a consumer. Nathan Jurgenson at Sociology Lens reinfirces that prosumption is not where it&#8217;s at for the iPad. Jeff Jarvis, in his must-read [...]</p>
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		<title>By: Richard Hudak</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-1102</link>
		<dc:creator>Richard Hudak</dc:creator>
		<pubDate>Sun, 25 Apr 2010 12:24:52 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-1102</guid>
		<description>AppleInsider tells us that the USB Camera Connection kit is not crippled, the way Bluetooth is on the iPod Touch, but supports a variety of USB devices . This is a bit of evidence against the argument that the iPad is not a prosumer device. While it is not primarily a prosumer device, it&#039;s not completely locked down, and enhanced mobility of the thing may make it a more effective micro-blogging, micro-podcasting platform.</description>
		<content:encoded><![CDATA[<p>AppleInsider tells us that the USB Camera Connection kit is not crippled, the way Bluetooth is on the iPod Touch, but supports a variety of USB devices . This is a bit of evidence against the argument that the iPad is not a prosumer device. While it is not primarily a prosumer device, it&#8217;s not completely locked down, and enhanced mobility of the thing may make it a more effective micro-blogging, micro-podcasting platform.</p>
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		<title>By: web 1.5: the web is not getting flatter &#171; n a t h a n j u r g e n s o n</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-1065</link>
		<dc:creator>web 1.5: the web is not getting flatter &#171; n a t h a n j u r g e n s o n</dc:creator>
		<pubDate>Fri, 16 Apr 2010 16:43:55 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-1065</guid>
		<description>[...] other. On this blog, I have noted that sometimes “information wants to be expensive” and how the iPad marks a return to the top-down as opposed to the bottom up. Zeynep Tufekci and I have a paper under (single blind) review that discusses the iPad as the [...]</description>
		<content:encoded><![CDATA[<p>[...] other. On this blog, I have noted that sometimes “information wants to be expensive” and how the iPad marks a return to the top-down as opposed to the bottom up. Zeynep Tufekci and I have a paper under (single blind) review that discusses the iPad as the [...]</p>
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		<title>By: myth: physical books promote deep learning &#171; nathanjurgenson</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-698</link>
		<dc:creator>myth: physical books promote deep learning &#171; nathanjurgenson</dc:creator>
		<pubDate>Fri, 12 Feb 2010 06:24:21 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-698</guid>
		<description>[...] disappearance of the physical book, especially important in light of the announcement of the iPad media consumption device. The predictable narrative throughout the article is that the digital is trivial and the physical [...]</description>
		<content:encoded><![CDATA[<p>[...] disappearance of the physical book, especially important in light of the announcement of the iPad media consumption device. The predictable narrative throughout the article is that the digital is trivial and the physical [...]</p>
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		<title>By: nathanjurgenson</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-687</link>
		<dc:creator>nathanjurgenson</dc:creator>
		<pubDate>Sun, 07 Feb 2010 20:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-687</guid>
		<description>keri-
1-i think content producers can use the device as you describe - as a consumption device that compliments production devices (macbook). however, i do foresee many people, especially without lots of disposable income, carrying both around. when one is in class, on the train, at the coffee shop, etc, it will be an either/or situation, and apple is betting on passive consumerism...

2-the point that apple is trying to make consumption more &quot;enjoyable&quot;, &quot;pleasing&quot; way is spot on. i&#039;d use the term &quot;spectacular&quot;, remembering debord&#039;s (and others&#039;) point on the spectacle. how to &quot;enchant&quot; one&#039;s experience by way of spectacle to keep us smiling, wowed, happy and therefore passive. 

3-last, the iPad is indeed another indicator of weightlessness! i wanted to work that in, but these posts get so long so fast... all of our books, records, magazines, newspapers, etc. all on one device. many of which are not even on the hard drive but instead in the &#039;cloud&#039;. information is dissolving into itself!</description>
		<content:encoded><![CDATA[<p>keri-<br />
1-i think content producers can use the device as you describe &#8211; as a consumption device that compliments production devices (macbook). however, i do foresee many people, especially without lots of disposable income, carrying both around. when one is in class, on the train, at the coffee shop, etc, it will be an either/or situation, and apple is betting on passive consumerism&#8230;</p>
<p>2-the point that apple is trying to make consumption more &#8220;enjoyable&#8221;, &#8220;pleasing&#8221; way is spot on. i&#8217;d use the term &#8220;spectacular&#8221;, remembering debord&#8217;s (and others&#8217;) point on the spectacle. how to &#8220;enchant&#8221; one&#8217;s experience by way of spectacle to keep us smiling, wowed, happy and therefore passive. </p>
<p>3-last, the iPad is indeed another indicator of weightlessness! i wanted to work that in, but these posts get so long so fast&#8230; all of our books, records, magazines, newspapers, etc. all on one device. many of which are not even on the hard drive but instead in the &#8216;cloud&#8217;. information is dissolving into itself!</p>
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		<title>By: Keri</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-683</link>
		<dc:creator>Keri</dc:creator>
		<pubDate>Sat, 06 Feb 2010 14:57:49 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-683</guid>
		<description>I wonder if Apple is an expert in making consumption more enjoyable, allowing us to experience content anywhere, anytime.  The devices accomplish this in a user-friendly, aesthetically pleasing way.  

It might be the case that the iPad is not competing with PC tablets, but with televisions, radios, books, personal gaming devices, newspapers, magazines, and more.  This is arguably a much larger market.  Apple already produces light, powerful, user-friendly laptop computers (I am writing this comment on one). Rather than producing an iPad that competes with them, they have produced an iPad that enhances another aspect of consumption.  This kind of product will likely be quite  popular in a world shifting towards weightless capitalism.  

Keri</description>
		<content:encoded><![CDATA[<p>I wonder if Apple is an expert in making consumption more enjoyable, allowing us to experience content anywhere, anytime.  The devices accomplish this in a user-friendly, aesthetically pleasing way.  </p>
<p>It might be the case that the iPad is not competing with PC tablets, but with televisions, radios, books, personal gaming devices, newspapers, magazines, and more.  This is arguably a much larger market.  Apple already produces light, powerful, user-friendly laptop computers (I am writing this comment on one). Rather than producing an iPad that competes with them, they have produced an iPad that enhances another aspect of consumption.  This kind of product will likely be quite  popular in a world shifting towards weightless capitalism.  </p>
<p>Keri</p>
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		<title>By: Tweets that mention the iPad favors passive consumers not active prosumers » Sociology Lens -- Topsy.com</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-618</link>
		<dc:creator>Tweets that mention the iPad favors passive consumers not active prosumers » Sociology Lens -- Topsy.com</dc:creator>
		<pubDate>Sat, 30 Jan 2010 12:04:58 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-618</guid>
		<description>[...] This post was mentioned on Twitter by Alice Bell, Compass Journals, maximal is me, Sociology Lens, Sociology Lens and others. Sociology Lens said: Posted: the iPad favors passive consumers not active prosumers: by nathan jurgenson I’ve written many posts on thi... http://bit.ly/cyYXSC [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Alice Bell, Compass Journals, maximal is me, Sociology Lens, Sociology Lens and others. Sociology Lens said: Posted: the iPad favors passive consumers not active prosumers: by nathan jurgenson I’ve written many posts on thi&#8230; <a href="http://bit.ly/cyYXSC" rel="nofollow">http://bit.ly/cyYXSC</a> [...]</p>
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		<title>By: iPad och bokbranschen &#187; Datortekniskt</title>
		<link>http://thesocietypages.org/sociologylens/2010/01/28/the-ipad-favors-passive-consumers-not-active-prosumers/#comment-613</link>
		<dc:creator>iPad och bokbranschen &#187; Datortekniskt</dc:creator>
		<pubDate>Fri, 29 Jan 2010 09:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/sociologylens/?p=5526#comment-613</guid>
		<description>[...] till sig innehåll andra skapat? Det hävdar i varje fall Nathan Jurgenson på Sociology compass som levererar en läsvärd kritik av iPaden; hans kritik går ut på att iPaden &#8211; i dess nuvarande skepnad; man vet ju inte i [...]</description>
		<content:encoded><![CDATA[<p>[...] till sig innehåll andra skapat? Det hävdar i varje fall Nathan Jurgenson på Sociology compass som levererar en läsvärd kritik av iPaden; hans kritik går ut på att iPaden &#8211; i dess nuvarande skepnad; man vet ju inte i [...]</p>
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