A recent psychology study (see below) at Northwestern University reveals that one reason that we look for female political candidates to be “attractive” is due to human instincts for “mate selection.” The authors of the study assert that these judgements about the attractiveness of a female candidate occur unconsciously, therefore insinuating that a) mate selection is transhistorical and is based on modern standards of attraction, b) mate selection is heteronormatively essentialized and c) male preferences and instincts are human instincts, which is why women would also hold female candidates to the same mate selection standards. Michel Foucault’s work on discourse, power, and desire provides a context in which we can understand the dominant hegemonic suppressions at work in these kinds of assumptions. Patriarchy as power operates at a level that does not feel repressive, rather, it creates the discourse that masks the inflection of this power, thereby operating “unconsciously.” By this logic, go ahead and vote for Sarah Palin because she is ‘pretty,’ after all, its only natural that we prefer to look at her, it’s just our human instinct for mate selection kicking in, unconsciously of course.

No one can deny that the technology available today is changing the face of politics. With the explosion of the internet, candidates are conducting much of their fundraising efforts and the promotion of their campaigns on a virtual campaign trail. Information concerning nominees of both parties can be found on social networking websites such as Facebook and Myspace, an infinite amount of blog sites, and video sites such as Google video and YouTube. In the video clip below from Newsworld, the use of social media and how it is shaping the 2008 US Presidential Election is discussed.
For decades, social scientists interested in studying ideology have been grappling with how to appropriately examine cultural texts. On the one hand, scholars such as Adorno assert that popular texts should be primarily treated as superficial products designed to not only distract audiences but also to deny them critical agency. On the other hand, Gramsci’s conceptualization of ideology views popular culture as one possible method employed by the dominant classes to route potentially destabilizing sentiments into more ideologically safe harbors. A recent article in the NY Times on Hollywood’s efforts to grapple with the current financial crisis touches upon both these themes. In language similar to that of Adorno, the article argues that the current popularity of the children’s film Beverly Hills Chihuaha and the action oriented film Max Payne may be seen as a sign that Americans are looking for lighter, more “care-free” movies to help them escape from these stressful times. Alternatively, the article proposes that given the current economic climate, America may instead witness an increase in the number of Hollywood projects centered on morally bankrupt businessmen. This sentiment was perhaps best reflected by Michael Douglass’s stirring performance as the morally bankrupt Gordon Gekko in the critically acclaimed Wall Street, a film released during the harsh economic climate surrounding the 1987 financial crisis. Of course, as Gramsci would note, in Wall Street the system is ultimately preserved as the antagonist is seen as embodying not the moral woes of the entire system, but rather as a member of a small group of “bad apples” that must be weeded out. No matter which approach one chooses, there is certainly no question that they both offer important insights for social scientists to keep in mind during this turbulent period.





It has recently been noted that there appears to be ‘an increasing sense of nostalgia for communism’ among many Germans. Although, this may in part be connected to wider global financial concerns, this on its own does not explain the attraction for many younger people. Indeed, it is suggested that many of these were born after Germany’s reunification, with no experience of the reality of living under communism.















