Tag Archives: race/ethnicity: Whites/Europeans

When Whiteness is the Standard of Beauty

Flashback Friday.

One manifestation of white supremacy is the use of whiteness as the standard of beauty.  When whiteness is considered superior, white people are considered more attractive by definition and, insofar as the appearance of people of other races deviates from that standard, they are considered ugly.

Non-white people are still allowed to be considered beautiful, of course, as long as they look like white people.

This collection of images is a nice illustration of the way in which black women, in particular, are expected to look white in order to qualify as beautiful. The images are powerful because the black models look almost identical to the white models, but also because they are ads for make-up. So the ads are literally selling beauty.

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This is Flashback Friday, so these are ads I collected and posted in 2008.  Have things changed or stayed the same? Or, am I being unfair? Most white women do not look like these women either.  And the women of color in the images are, in fact, women of color.  Who am I to say they don’t look “black”?  Is there something else going on here?  I’m happy for the conversation.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Race in the NFL Draft

1 (2) - CopyIn case you were wondering, race is still important in the U.S., including in American sports. Deadspin put out a neat tool just in time for NFL draft weekend, allowing readers to see for themselves just how often different words are used to describe white and black athletes in draft scouting reports.  It turns out, for example, that a black prospect’s report is more likely to mention his “motor,” while the typical white player is more likely to be called a “worker.” “Freakish” shows up five times in black reports, and never in a white player’s. Black players are also more likely to be called “coachable.”

I downloaded the data to find out just what the “blackest” and “whitest’ words were. I then drew out the 50 words most likely associated with black and white athletes, respectively. The words are all vaguely football-ish, but upon reflection distinctive patterns emerge.

Some words leap out immediately. Reports on black athletes are far more likely to include the word “mother.” Conversely, white athletes’ reports mention “brothers” more often.  Black players’ reports more often include “driving”; reports on white athletes mention “drive.”

Dig a bit deeper, and some groupings appear. I created five rough categories for the most common “black” words, and another four for the most common white words:

Table 1: black word groups
Physicality upright, leaping, acceleration, pedal, driving, talented, runs, bounce, accelerates, chase, closes, tightness, track, radius, flexible, coordination, physicality
Violence jam, violent, disruptive
Positional all-purpose, cutback, touches, safety, open-field, pass-rush, cornerback, return, returner, cuts, gaps, gap, wr
Development loose, currently, support, stop, drop, interception, terms, directions
Other jones, auburn, vj, instead, wrap, disengage

 

 Table 2: white word groups
Quarterback delivery, accuracy, velocity, accurate, mobility, short-to-intermediate, throwing, placement, pocket, passer, release, throw, passing, arm, throws
Other positional leg, center, pressure, targets, touch, guard, under, offense, rushers, blocking, keeps, tackle
Intelligence intangibles, understands, intelligence, all-conference, smart,
experienced, sound, leader
Other onto, brother, backup, drive, 50, ends, base, ten, four-year, keeping, punch, left, timing

I was quite surprised just how pervasive the old tropes of the smart white leader athletes, and the talent and physical black athletes remain. The word “accuracy” is more than twelve times more likely to be associated with a white player than his black counterpart. Likewise, the words “understands,”(3.9 times) “intelligence” (3.0 times), and the sneaky “intangibles” (3.9 times) are all far more likely to be associated with white athletes.

Conversely, reports on black athletes are more likely to include “leaping” (6.3 times), “upright” (10.4 times), and “violent” (5.1 times). They comparatively rarely include words associated with quarterbacking, intelligence, or leadership.

What the numbers can’t tell us is how much of the difference can be ascribed to the scouts themselves allowing biases to creep in, and how much reflects ways in which athletes have been shaped to this point (i.e., coached to be violent,  encouraged to become leaders, etc). This is obviously an important question, but either way it is clear that race remains a hugely important filter affecting life chances, even in something as supposedly meritocratic as professional and near-professional sports.

A longer version of this post, with more details on methods, can be found at Politics All the Way Down.  Photo credit: Ron Almog, via wikimedia commons.

Stewart Prest is a PhD candidate in political science at the University of British Columbia in Vancouver, Canada.  You can follow him at his blog, Politics All the Way Down, and on Twitter.  Cross-posted at Pacific Standard.

New Documentary: The Illusionists

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Writer and director Elena Rossini has released the first four minutes of The Illusionists.  I’m really excited to see the rest.  The documentary is a critique of a high standard of beauty but, unlike some that focus exclusively on the impacts of Western women, Rossini’s film looks as though it will do a great job of illustrating how Western capitalist impulses are increasingly bringing men, children, and the entire world into their destructive fold.

The first few minutes address globalization and Western white supremacy, specifically.  As one interviewee says, the message that many members of non-Western societies receive is that you “join Western culture… by taking a Western body.”  The body becomes a gendered, raced, national project — something that separates modern individuals from traditional ones — and corporations are all too ready to exploit these ideas.

Watch for yourself (subtitles available here):

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

From Pale To Pumped With Racial Stereotypes

Flashback Friday.

If whiteness is the neutral category — meaning that people of color are commonly understood to be raced while white people are not — then to be non-white is to be different in some way. The “bad” difference is the deviant (for example, the “welfare queen,” the “thug”), while the “good” difference is the exotic, the interesting, the hip, the cool… the hot or spicy.  Whiteness, in contrast, is boring, bland, or “vanilla.”

This two-page advertisement for Crystal Light beautifully illustrates these cultural ideas.  Notice the way the ad goes from black-and-white to color, from a white model to a model of color (but not too dark-skinned), from straight to curly (but not too curly) hair, from a rather plain dress to one that looks vaguely ethnic, and from awkward standing to dancing (of course).  In the ad, whiteness is, quite literally, bland and being of color is framed as more flavorful.

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Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Using Racial Stereotypes to Gender a Laundry Product

Flashback Friday.

Behold, one of my favorite things on SocImages.  This pair of Italian commercials are for a do-it-yourself fabric dye.  First, commercial #1 (no Italian needed):

Message: “Coloured is better” or black men are physically and sexually superior to white men.

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BUT WAIT!  Wait till you see the twist in commercial #2!

When the man tries to use the dye to transform his wife, it becomes clear that the dye only works one way.  Clearly, it is designed for women to produce the (heteronormative, racialized) object of desire that they supposedly want.  Message: Coloreria is “What women want” or the laundry room is for ladies.

Originally posted April 2008, thanks to  Elizabeth A. and Feministing.  Also in women-are-responsible-for-cooking-and-cleaning: women love to cleanhomes of the futurewhat’s for dinner, honey?liberation through quick meals, and my husband’s an ass.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Intimate Inequality at the Woolworth’s Lunch Counter, 1960

Ed, at Gin & Tacos, made a fantastic observation about this photo of a 1960 lunch counter sit-in at a Woolworth’s in Greensboro, NC, protesting the exclusion of black customers.

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“The most interesting thing about it,” he writes:

…is that the employee behind the Whites Only lunch counter is also black. That’s curious, since on the scale of intimate social contact one would think that having someone handle your food ranks above sitting next to a fully clothed stranger on adjacent stools.

This, he observes, tells us something important about prejudice.

When I first saw this picture and learned about this period in our history… I thought that racism was about believing that another race is inferior. Like most people I got (slightly) wiser with age and eventually figured out that racism is about keeping someone else beneath you on the social ladder… If you actually thought black people were dirty savages you wouldn’t eat anything they handed you. But of course it has nothing to do with that. You’re fine being served food because servility implies social inferiority. And you don’t want to sit next to them simply because it implies equality.

When we observe efforts to uphold unequal social conditions, it’s smart to think past notions of hatred and fear (like the term homophobia unfortunately implies) and instead about how the privileged are benefiting and what they would lose along with their superordinate status.  Hate may be useful for justifying inequality, but at its root it’s about power and resources, not emotions.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Are Hipsters to Blame for a Rise in Facial Hair Transplants?

Last month I wrote about how the revival in the popularity of beards was hurting razor sales, causing companies like Proctor & Gamble to ramp up advertising encouraging “manscaping” below the neck.  Here’s another response to the trend: hair plugs for your face.

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According to a facial plastic surgeon interviewed for an article at DNAinfo New York, the rate at which he is asked to do facial hair transplants has skyrocketed from ” just a handful of beard transplants each year a decade ago” to about three a week.  The surgeons mention the hipster beard trend as one cause of the rise in interest, but also cite a wide array of people who might be interested in fuller facial hair:

…clients include men who have struggled since adolescence to grow a beard, those undergoing a gender transition from female to male, men with with facial scarring and Hasidic Jews who hope to achieve denser payot, or sidelocks.

Expense for the procedure ranges from $3,o00 for partial transplants to $7,000 for a full beard.

What a fascinating example of the intersection of race, gender, religion, technology, and capitalism.  Which men’s faces have more power to determine appearance norms for men?  Or, what does masculinity look like?  Men with Asian, American Indian, and African backgrounds are less likely to be able to grow full beards, but a society centered on whiteness can make their faces seem inadequate.  If the situation were reversed, would we see white men, disproportionately, going in for laser hair removal?  Would transmen feel less pressure to be able to grow a beard to feel fully masculine?  Would they feel more if they were part of a Hasidic Jewish community?

Also, is this really about hipsters?  How much power does a young, monied demographic have to set fashion trends?  To send a wide range of people to surgeons — for goodness sake — in the hopes of living up to a more or less fleeting trend?  How do such trends gain purchase across such a wide range of people?  What other forces are at work here?

What can we learn from this about other plastic surgeries that we are more likely to take for granted as the result of natural or universal beauty?  Breast implants for women, breast reductions for men, liposuction, facelifts, labiaplasty, or eyelid surgery?

Lots of interesting conversations to be had.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Rethinking a Zero Tolerance Approach to “Female Genital Mutilation”

I’ve written extensively — not here, but professionally — on the ways in which Americans talk about the female genital cutting practices (FGCs) that are common in parts of Africa.  I’ve focused on the frames for the practice (common ones include women’s oppression, child abuse, a violation of bodily integrity, and cultural depravity), who has had the most power to shape American perceptions (e.g., journalists, activists, or scientists), and the implications of this discourse for thinking about and building gender egalitarian, multicultural democracies.

Ultimately, whatever opinion one wants to hold about the wide range of practices we typically refer to as “female genital mutilation,” it is very clear that the negative opinions of most Westerners are heavily based on misinformation and have been strongly shaped by racism, ethnocentrism, and a disgust or pity for an imagined Africa.  That doesn’t mean that Americans or Europeans aren’t allowed to oppose (some of) the practices (some of the time), but it does mean that we need to think carefully about how and why we do so.

One of the most powerful voices challenging Western thinking about FGCs is Fuambai Sia Ahmadu, a Sierra Leonan-American anthropologist who chose, at 21 years old, to undergo the genital cutting practice typical for girls in her ethnic group, Kono.

She has written about this experience and how it relates to the academic literature on genital cutting.  She has also joined other scholars — both African and Western — in arguing against the zero tolerance position on FGCs and in favor of a more fair and nuanced understanding of why people choose these procedures for themselves or their children and the positive and negative consequences of doing so.  To that end, she is the co-founder of African Women are Free to Choose and SiA Magazine, dedicated to “empowering circumcised women and girls in Africa and worldwide.”

You can hear Ahmadu discuss her perspective in this program:

Many people reading this may object to the idea of re-thinking zero tolerance approaches to FGCs.  I understand this reaction, but I urge such readers to do so anyway.  If we care enough about African women to be concerned about the state of their genitals, we must also be willing to pay attention to their hearts and their minds.  Even, or especially, if they say things we don’t like.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.