Sociological Images

Scholars suggest that studying abroad in a previously-colonized country may increase people’s cultural sensitivity and awareness of global inequality.  I investigated this hypothesis by interviewing college students: one group had studied abroad for a semester or more, the other had only traveled out of the country for vacation.

I asked both groups to view and analyze fashion photography that contrasted models with more humble images of residents of less developed countries.  I hoped people would point to how, by contrasting glamorous, thin, conventionally-attractive White models with “average” people from less-privileged countries served to heighten the high status of the West and their representatives.  I saw this as a form of Western “slumming”: a practice of spending time in places or with people who are “below” you, out of curiosity or for fun or personal development.

Here are three examples of the kinds of photography I showed students:

My findings revealed that study abroad students think they’re more culturally competent but, in fact, they were no more likely than people who had never studied abroad to express concern about the exploitation of previously colonized people in ads like these.

The majority of students from both groups – those who’d studied abroad and those who hadn’t — demonstrated a distinct lack of concern.  They unreflexively “Othered” the people in these images; that is, they affirmed the locals’ marginalized group status and labeled them as being Other, belonging outside of our normative Western structure.

The majority also expressed approval of the aesthetics of the ads without irony. For example, one student said: “I think it works because it’s this edgy, culturally stimulating, and aesthetically pleasing ad.” When asked the art director’s intentions, another student commented: “I don’t know. Just like ordinary people next to someone who’s on top of their fashion game.”

Only select few students successfully observed the use of Othering in the images. When asked the art director’s intentions of one image, a student replied: “I think it’s to contrast the model with the everyday life of these people…  (it) feels more like an image of people of color being an accessory.” Noticing this theme, interestingly, did not correlate with having studied abroad, in contrast to my hypothesis.

My findings suggest, then, that living abroad for a semester or more in a previously colonized country does not necessarily contribute to the detection of global inequality in fashion photography.

Erica Ales is a senior Sociology major at Occidental College in Los Angeles, California.

Research has shown that college students largely think that asking for sexual consent — “Do you want to have sex?” — “ruins the mood.”  This is partly because it violates their sexual script, the norms and expectations that guide sexual encounters.

If explicit consent violates the sexual script, then students are left trying to discern consent from more subtle and implicit verbal and non-verbal cues.  I did a research project to determine how they do this, interviewing 19 college students about their perceptions of sexual consent in popular television programs. 

I discovered that students often interpreted the same scenes dramatically differently. For example, I showed them this scene from The Vampire Diaries (0:04 to 1:27):

Eleven of my 19 respondents brought up the issue of verbal consent.  Five said the verbal interchange in the scene indicated consent; six said it did not.  Their contrasting perceptions focused on the male character’s statement, “Let’s get out of here.”  The five students who saw the scene as consensual were inclined to classify the declaration, “Let’s get out of here” as the moment where verbal consent is given.  For example, Hannah said:

…like I mean he doesn’t outright say “do you wanna have sex” but he says “do you want to get out of here” and she’s like “yes.”  That’s like the only one where there’s like an actual yes! [giggling] I mean like a verbal yes.

Hannah said the scene indicated consent because she equated “getting out of here” with sex.

In contrast, Natalie and five others disagreed with Hannah and those who considered the verbal exchange between Tyler and Caroline to be a form of verbal consent:

No, I would say, there was like no talk of consent, really… In the Vampire Diaries one, by him saying like, “let’s get out of here,” there might be an assumption associated with that and then her saying, “Okay,” like could be consent, quote, unquote.  But, I don’t really think that qualifies, either.

Natalie believed there was a correct way to obtain verbal consent.  When I asked her what would make this scene consensual, Natalie replied, “Basically saying ‘Do you want to, do you want to go through with this?’—something like that.”  Obviously, Natalie viewed consent as a different kind of verbal question.

The differences in these responses to The Vampire Diaries scene are striking. While verbal consent is often held up as the gold standard, I found disagreement as to exactly which statements constitute consent.  This disagreement sets the stage for serious miscommunication about students’ sexual intentions.  Some students interpret a phrase such as “Do you want to leave?” as “Do you want to leave this party and have sex at my house?” while other students believe that only a phrase such as “Do you agree to have sex with me?” communicates sexual consent.

Nona Gronert will graduate from Occidental College this May with a degree in Sociology and Spanish Literary Studies.  She aspires to become a professor of Sociology.

A guiding principle driving the sociological understanding and analysis of deviance is the recognition that behaviors themselves are not inherently deviant; rather it is the social perceptions and reactions to a behavior that makes a particular behavior deviant.  This explains why opinions and attitudes towards different forms of supposedly deviant behaviors regularly change.  A notable change in one type of deviance, using marijuana, is revealed in a report compiled by the Pew Research Center.

According to David F. Musto, a century ago marijuana was an obscure drug used almost exclusively by Hispanics in the Southwest.  Its limited association with this ethnic group is largely why marijuana initially became illegal.  With the onset of the Great Depression, both federal and state governments sought ways to expel nonwhites from the country as their cheap labor was no longer necessary.  Making one of this group’s pastimes illegal was a way to stigmatize Hispanics and rally public support for a population transfer.  With a populace stirred into a moral panic by racism, nativism and propaganda movies like Reefer Madness, there was little resistance to the 1937 Marijuana Tax Act which effectively made cannibas illegal.

In the 1960s marijuana experienced a cultural comeback when it became the drug of choice for baby-boomers who saw the drug as a safer alternative to the alcohol and methamphetamine that plagued their parents’ generation.  Marijuana was even legal for a brief period after the Supreme Court found the 1937 marijuana act unconstitutional.  However, because of widespread concern that drugs were corrupting the moral fabric of America’s youth, in 1970 marijuana was one of many drugs outlawed by President Nixon’s Comprehensive Drug Abuse Prevention and Control Act.  Interestingly, marijuana was the only drug targeted by this act that did not include a medical exception.  In the 1980s, President Reagan increased penalties for breaking drug laws, and subsequently the prison population in the United States swelled to a size seemingly unimaginable in a wealthy democracy.

The graph below from PEW’s report captures how federal action came during times of heightened public support to make marijuana illegal.

Yet, the graph also captures how in the early 1990s, support for the legalization of marijuana started to increase.  According to the PEW report, around this time California pioneered using the drug for medicinal purposes; seventeen other states (including D.C.) have since followed California’s lead while six other states decriminalized possession of small amounts.  In 2012, citizens in Colorado and Oregon voted to completely legalize marijuana despite federal law.  This relaxing and even elimination of marijuana laws mirrors favorable opinions of marijuana and growing support for its legalization.

It is difficult to tell if legalization, medical or otherwise, drives public opinion or vice-versa.  Regardless, an especially noteworthy finding of the PEW report is that right now, more than half of the United States’ citizens think marijuana should be legal.  Sociologists always take interest when trend lines cross in public opinion polls because the threshold is especially important in a majority-rule democracy; and the PEW report finds for the first time in the history of the poll, a majority of U.S. citizens support marijuana legalization.

This historical research data on opinions about marijuana reveals how definitions of deviance, and in many cases the ways those definitions are incorporated into the legal system, grow out of shared social perceptions.  Although there have been some notable genetic and cultivation advances, marijuana has changed relatively little in the last forty years; yet our perceptions of this drug (and therefore its definitions of use as deviant) regularly evolve and we can expect opinions, and therefore our laws, to further change in the future.

Jason Eastman is an Assistant Professor of Sociology at Coastal Carolina University who researches how culture and identity influence social inequalities.

Dylan Matthews, blogging in the Washington Post, discusses a very interesting paper that provides evidence showing that politicians seriously underestimate the progressivity of their constituents.

David Broockman and Christopher Skovron, the authors of the paper, “surveyed every candidate for state legislative office in the United States in 2012 [shortly before the November election] and probed candidates’ own positions and their perceptions of their constituents’ positions on universal health care, same-sex marriage, and federal welfare programs, three of the most publicly salient issues in both national-level and state-level American politics during the past several years.”  They then matched the results with estimates of the actual district- and issue-specific opinions of those residing in the candidates’ districts using a data set of almost 100,000 Americans.

Here is what they found:

Politicians consistently and substantially overestimate support for conservative positions among their constituents on these issues. The differences we discover in this regard are exceptionally large among conservative politicians: across both issues we examine, conservative politicians appear to overestimate support for conservative policy views among their constituents by over 20 percentage points on average… Comparable figures for liberal politicians also show a slight conservative bias: in fact, about 70% of liberal office holders typically underestimate support for liberal positions on these issues among their constituents.

The following two charts illustrate this bias when it comes to universal health care and same sex marriage.

As Matthews explain:

The X axis is the district’s actual views, and the Y axis their legislators’ estimates of their views. The thin black line is perfect accuracy, the response you’d get from a legislator totally in tune with his constituents. Lines above it would signify the politicians think the district more liberal than it actually is; if they’re below it, that means the legislators are overestimating their constituents’ conservatism. Liberal legislators consistently overestimate opposition to same-sex marriage and universal health care, but only mildly. Conservative politicians are not even in the right ballpark.

The authors found a similar bias regarding support for welfare programs.  Perhaps even more unsettling, the authors found no correlation between the amount of time candidates spent meeting and talking to people in their districts while campaigning for office and the accuracy of their perceptions of the political positions of those living in their districts.

One consequence of this disconnect is that office holders, even those with progressive views, are reluctant to take progressive positions.  More generally, these results speak to a real breakdown in “the ability of constituencies to control the laws that their representatives make on their behalf.”

Cross-posted at The Huffington Post.

Last month Jet — a magazine marketed to African-American population — featured their first gay male couple in their wedding announcements.  The announcement may be a sign that African-American attitudes towards gay marriage may be turning around.  While the group has typically endorsed gay marriage at lower rates than White Americans, the gap between Blacks and Whites has been narrowing.

The Pew Research Center reports that the percent of Whites opposed to gay marriage dropped from 51% in 2008 to 41% in 2012.  Among Blacks, the percent in opposition dropped from 63% to 49%.  African-Americans and Whites are now separated by eight percentage points instead of twelve.

The data above was collected in April of 2012.  In May, Obama announced that he supported gay marriage.  It remains to be seen whether Obama’s modeling of a pro-gay stance will influence the opinions of the African-American community further.

As politicians negotiated regarding the fiscal cliff, they debated whether to cut social programs aimed at alleviating poverty and deprivation.  Most of us imagine that these programs help a minority of the population.  In fact, the Pew Research Center reports that more than half of the population has received government benefits from one of the six most well-known programs:

This isn’t the so-called 47% that Romney claimed would vote for a Democrat no matter what.  In fact, people who received one of these six benefits were only slightly more likely to vote Democratic:

In fact, receiving benefits is pretty well spread out among the population. Except for people over 65, there seems to be significant consistency in the receipt of at least one benefit:

Notably, these programs also go to help the poor, women (largely because they end up single with young children), and people in rural areas.

Interestingly, many of us who have benefited from targeted government programs (“targeted” because we all benefit from programs like, oh, transportation initiatives and environmental protection and [insert dozens more here]) don’t know that we do.  In a previous post, we showed that large proportions of people who’ve benefited from social programs don’t recognize that they have unless their thinking is sparked by asking them about specific programs.  (It’s kind of like responding “No I don’t do drugs” and then being asked specifically about marijuana and saying, “Oh yeah, well that one I guess!”).

Since it is indeed the majority of Americans who benefit from targeted programs, it shouldn’t be too hard for politicians to find it in their hearts to support these programs.  That 57% of conservatives and 52% of Republicans have used them suggests that the political right is more interested in purporting an ideology than serving its constituency.

Alternatively, they realize that a certain proportion of benefit recipients also believe that the government “does not have the responsibility to care for those who cannot care or themselves.” About a third of people who hold onto this principle have used benefits:

It seems that data like this might be very useful for what we really need: an educational campaign designed to help Americans understand what social programs do and who benefits from them.   Maybe then we could have sensible policy discussions.

Two days after 6 adults and 20 elementary school children were shot and killed in Newtown, CT, the Miami Herald homepage looked like this:

On the left side of this screenshot, the Herald shows images of the dead and notes how “America mourns” their loss. At right, one of their five-or-so rotating advertisements shows a large handgun and links to a website for the U.S. Concealed Carry Association, a company that sells – among other things – strategies to quickly arrange for conceal carry permits in your state.

The company’s tagline: “Knowledge is your best weapon. Preparation is your best defense.” Apparently, to a segment of the population this visual coupling advertisement read something like, “Mourn for now. Lock and load for next time.”

That such a provocative advertisement would appear in close proximity to a sensitive news story is unlikely to be accidental. News outlets are quite smart about what they post – and where – both in terms of news products and paid content.

But this juxtaposition of weaponry and those who have died from such products represents more than a short-term economic choice. Instead, it reflects the fact that we live in a culture that strongly supports gun ownership and loose gun control laws.  Had the newspaper thought that such an advertisement — published at this particular time and in this particular way — would ostracize their audience or advertisers, they wouldn’t have run it.

Some call the media the “fourth estate” – an institution that, alongside the courts, the oval office, and congress, keeps our country in balance. The juxtaposition in that screenshot, however, calls into question this role for the traditional media. Instead, they are simply reflecting the status quo, one largely controlled by those who are already in power. If this is the case, we can’t count on the media to check the power elite.  Any real change, then, is going to come from collective action and alternative media.

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Robert Gutsche Jr. is an assistant professor in the School of Journalism and Mass Communication at Florida International University. His research deals with the sociology of news and news as a cultural artifact.