Sociological Images

Cross-posted at Montclair SocioBlog.

In recent Democratic primaries in Appalachian states, Obama lost 40% of the vote.  The anti-Obama Democrats voted for candidates like “uncommitted” (Kentucky), an unknown lawyer (Arkansas), and a man who is incarcerated in Texas (West Virginia).

Could it be that there’s racism at work in Appalachia?  Or is the anti-Obama vote based entirely on opposition to his policies?

The 2008 Presidential election — Obama v. McCain — offers some hints.  For those with short memories, the Bush legacy — an unpopular war and an economic catastrophe — may have hurt the GOP.  In that election, the country went Democratic.  The Democrats did better than they had in 2004, the Republicans worse.  But not everywhere.  The Times provides this map:

Still, it’s possible that those voters in Appalachia preferred the policies of candidate Kerry to those of candidate Obama.  As Chris Cilizza says in in a Washington Post blog (here), the idea that race had anything to do with this shift is…

…almost entirely unprovable because it relies on assuming knowledge about voter motivations that — without being a mindreader — no one can know.

Cilizza quotes Cornell Belcher, the head of a polling firm with the Monkish name Brilliant Corners:

One man’s racial differences is another man’s cultural differences.

Right.  The folks in Appalachia preferred John Kerry’s culture.

I’m generally cautious about attributing mental characteristics to people based on a single bit of behavior.  But David Weigel, in Slate, goes back to the 2008 Democratic primaries – Obama versus Hillary Clinton.  A CNN exit poll asked voters if race was an important factor in their vote. In West Virginia and Kentucky, about 20% of the voters in the Democratic primary said yes.  Were those admittedly race-conscious voters more anti-Obama than other Democrats?

As Weigel points out, this was before Obama took office, before voters really knew what policies he would propose.  Besides, there wasn’t all that much difference in his policies and those of Hillary Clinton.

Cilizza is right that we can’t read voters’ minds.  But to argue that there was no racial motivation, you have to discount what the voters said and what they did.

Earlier this year a University of Wisconsin-Madison student at a fraternity house yelled racial slurs and threw a glass bottle at two Black female students.  The story is reported in the Wisconsin State Journal with the following title:

Notice that race isn’t mentioned, but alcohol is.  This makes no sense.  The March 23rd article is about an instance of racial harassment that occurred on March 16th.  The “alcohol incident” was old news; it had happened six months earlier in September.  Why is the old news the headline?

This wasn’t on purpose, was it?

It looks that way.

Reader Nils G. pointed out that the URL of the article reveals that there was a decision to change the title of the article from one that focused on race to one that focused on alcohol.  When you’re posting an article, the program automatically creates a URL using the first title you choose.  If you later change the title, the URL stays the same.  The URL of this article?:  ”UW Fraternity Temporarily Suspended for Racial Incident.”

So, there was a choice to change the impact of this article from one that put race front-and-center to one about (frat) boys being (drunken frat) boys.  We can only speculate about why.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Florence Colgate recently won the title of Britain’s Most Beautiful Face.  The competition, which attracted more than 8,000 contestants, was sponsored by Lorraine Cosmetics.  The company compared each face to a mathematical algorithm representing beauty.  Florence’s face came out on top:

An example of the formula from the Daily Mail:

A woman’s face is said to be most attractive when the space between her pupils is just under half the width of her face from ear to ear. Florence scores a 44 per cent ratio. Experts also believe the relative distance between eyes and mouth should be just over a third of the measurement from hairline to chin. Florence’s ratio is 32.8 per cent.

So, it’s science, right?  Well, that plus (at least) a little bit of racism.  Carmen Lefèvre, a psychologist, was quoted explaining why Florence was so “classically” beautiful:

Florence has all the classic signs of beauty. She has large eyes, high cheekbones, full lips and a fair complexion. Symmetry appears to be a very important cue to attractiveness.

How did “fair complexion” get mixed up in there?

Not an isolated incident either.  Tom Megginson, of Work That Matters, reported on Britain’s Most Beautiful Face and added in another example of “objective” measures of beauty conflating light with pretty and dark with ugly.  This time it’s an app called Ugly Meter. You take a picture of your face and it tells you if you’re hot or not.  What Megginson noted was the overt colorism.  One attractiveness finding read:

For what it’s worth, he also scanned in some famous faces and found it to be, let’s just say, inexplicable and inconsistent:
Okay, well it might be right about Barbie. (Ha! I beat you to it, commentors!)

Ugly Meter, by the way, is offering a cash prize for the ugliest face.  So… the world is keepin’ it balanced, I guess.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Johnny Depp will be playing the character of “Tonto” in the 2013 movie re-make of The Lone Ranger.  Critics of the original series have observed that Tonto, the American Indian sidekick of the White hero, was a negative racial stereotype.  He was subservient to the Ranger, spoke poor English, and seemed generally dumb (his name translates into “stupid” in Spanish).  Depp has insisted that he wants to play a different kind of Tonto and reinvent the characters’ relationship.

So far so bad, as least according to recently released publicity photos revealing Depp’s costume and make up (coverage suggests that Depp himself is designing the character’s appearance).  Thanks to YetAnotherGirl and Dolores R. for sending in the tip.

Depp’s look was inspired by the art of a man named Kirby Sattler.

Sattler is famous for painting images of Native Americans, but has been criticized for stereotypical representations.  “Indian art” is a contentious issue: many non-Indian artists have made careers painting the “noble savage” and the “young girl with wolf.”  According to Native Appropriations, Sattler “…relies heavily on stereotypes of Native people as mystical-connected-to-nature-ancient-spiritual-creatures, with little regard for any type of historical accuracy.”  Sattler himself has written that his paintings come out of his own imagination or, as NA puts it, “he makes these subjects up based on the (heavily stereotyped) images in his own head.”  Here’s a Google image search for the artist’s name:

This, unfortunately, is playing out an all-too-common story.  It goes like this:

1. There are very few roles for non-White characters in Hollywood.
2. When we have a non-White character, a White actor is cast into the role (e.g., The Last Airbender and Iron Eyes Cody, the crying Indian).
3. That actor shows a lack of understanding of the real issues at hand. Depp, for example, has claimed a right to play the role because he has a little bit of Indian in him.  ”Cherokee or maybe Creek,” he says, because he doesn’t actually know.
4. So, the portrayal is consistent with harmful stereotypes.  In this case, when deciding on a costume, Depp doesn’t choose to represent a tribe as they really were (“are” is out of the question), but instead draws on the work of an artist who admits that he makes up an idea of “the Indian” that appeals to him, a White man with no interest in true-to-life portrayals.

So, there you have it.  Again.

For more, see Representations of the “Primitive” Indian and Anachronism and American Indians.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Dolores R. sent in a flubbed opportunity to represent Mexicans positively and reach out to the expanding Mexican market in the U.S.  In “honor” of Cinco de Mayo, Mike’s Hard Lemonade hired five men —  in fake mustaches and sombreros – to pretend to be a Mariachi band.  They then improvised songs in response to submissions from viewers.  The stunt is self-conscious, along the lines of the “ironic” “hipster racism” we now see so much of.  Notice them making fun of themselves in this promo:

The fake band may have been making fun of themselves, but they did so by engaging in something that they had already decided was ridiculous, Mariachi music.  Happy Cinco de Mayo, everyone.

A better approach, Latino Rebels suggests, would have been to spotlight some of the actual awesome Mariachi music out there.  They wouldn’t have even had to be traditional.  They could have hired a real band to improvise, or they could have drawn on the existing Mariachi cover bands, bands that do really neat stuff!  Here’s, for example, is a band covering Hotel California:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

I recently put together a Pinterest board featuring our examples of light-tan clothes and products described as “nude,” “skin-colored,” or “flesh-colored.”  The practice erases or marginalizes people with medium or dark-colored skin by presuming that everyone’s flesh is light tan… even Michelle Obama can be a victim of this kind of insensitivity.  Lil’ Kim, too!

Inspired by our older posts, I decided to check up on the Internets and see if the trend was still alive.  Indeed, and alas.  The first example I stumbled upon was Vera Wang’s 2012 wedding dress collection.  The collection isn’t up on Wang’s website at the time I’m writing, but media outlets are consistently describing the collection as featuring “nude” and “black” dresses.  The Huffington Post is one example:

I decided to go with the wedding theme.  At Martha Stewart, she suggests a “powder blue and nude palette” for the ceremony and reception:

Examples from Project Wedding:

Finally, “nude” wedding shoes from Belle:

To reiterate, calling this color “nude” reminds us all that light-skinned people are regular people and everyone else needs a modifying adjective.  In addition to the many other examples of this that we encounter everyday — like lotion for “normal to darker skin,” ornaments in “bride and groom” and “African-American bride and groom,” and dolls in “dolls” and “ethnic dolls” — these instances can be constant and exhausting examples of one’s marginality.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Cross-posted at Brad’s Blog.

Here are a few commercials for the new MilkBite™ from Kraft. They play on stereotypes about mixed-race individuals.

Here is a transcription:

You didn’t think, did you? You, uh, didn’t think what life was going to be like for me — mom, dad — for your son.

Here is another commercial:

Transcription:

I just have a question. Your profile said you were milk.
Uh huh, yep, I am.
You just look like granola.
Granola, yeah, I know. I get that a lot. This was a mistake.
No, wait. Please don’t go. I’m kinda into it.

There are other spots on Kraft’s YouTube page, most playing on these same themes. The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember family members telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children.

In my classroom earlier this year, a young white woman expressed overt anger when I told the class that the 2010 2000 Census, for the first time, allowed individuals to check more than one racial category. “How can they do that?!!” she demanded to know. Living in a country with a president who had a black father and an white mother complicates all of this. Beyond the standard “post-racial America” narrative, Pres. Obama’s racial identity — even though he identifies only as black – means that people feel entitled to be dismissive of the problems that come with our increasingly complex constructions of race.

Anita Sarkeesian at Feminist Frequency points out that the marketers are likely fully aware of the inappropriate nature of these types of campaigns, and in fact, that is precisely why they launch them. They are seen as ironic, over-the-top, cynical, and tongue-in-cheek. It’s “they know that I know that they know” that it’s racist. It’s a virtual “wink and a nod.” Lisa Wade at SocImages points out that it’s a ”no-one-will-ever-believe-we’re-serious” mindset. Sadly, not all people are in on the joke and will find their bigotry and ignorance reinforced, but the rest of us should know better than to perpetuate racism, even under the guise of humor.

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Bradley Koch is a sociologist at Georgia College. He is currently the co-director of the study abroad program based in Athens, Greece.  His research interests include religion, sexuality, higher education, and teaching and learning. In his free time, Brad enjoys making music and riding his road bike around rural Georgia.