Ah, capitalism.

The thing about our time is that we just might value individuality more than at any other point in the history of human life and, yet, at the same time, we have more capacity to mass produce goods and ideas than ever.

Enter: the marketing of mass-produced individuality. That is, the new Sex Pistols-themed Mastercard. Now available at virginmoney.com/virgin/credit-cards/rebellion.

Now that is a URL of the times.

Their slogan? “Bring a bit of rebellion to your wallet.”


I know almost nothing about punk music but I know that the Sex Pistols were foundational and that the message of the music was anti-establishment. So, the appearance of the band on credit cards with an APR of 18.9% is, sociologically speaking, hilarious.

Hey, maybe you can buy a replica of a famous punk musician’s guitar with it! It comes pre-stressed, so it totally looks like you play it a lot and probably treat it like shit because who the fuck cares. And it also comes with some stickers that look vaguely anarchical and you can make it your own depending on which stickers you choose and where you put them!

3 4

Sociologist Brady Potts wrote a post about this guitar a few years ago. He asked: “What can we unpack from this guitar?” And wrote:

Pretty much the history of modernity. You start with “the guitar” – an instrument traditionally produced by artisans called luthiers. But this particular style of guitar – the Fender Telecaster – is the first commercially successful mass-produced solidbody electric guitar. (Henry Ford:Driving::Leo Fender:Rocking.) Introduced in 1950 as the Esquire… assembled on a factory line from mass-produced interchangeable parts, sold in stores and catalogs, heard most often via media and broadcast for most music consumers, the 1966 Fender Telecaster is truly a Modern guitar.

And now you can buy it with a Sex Pistols credit card. Nope, looks like they’re sold out. Sorry, you’ll just have to buy your identity somewhere else.

Thanks to @NotDrSnit for the tip!

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

There was a great article in The Nation last week about social media and ad hoc credit scoring. Can Facebook assign you a score you don’t know about but that determines your life chances?

Traditional credit scores like your FICO or your Beacon score can determine your life chances. By life chances, we generally mean how much mobility you will have. Here, we mean a number created by third party companies often determines you can buy a house/car, how much house/car you can buy, how expensive buying a house/car will be for you. It can mean your parents not qualifying to co-sign a student loan for you to pay for college. These are modern iterations of life chances and credit scores are part of it.

It does not seem like Facebook is issuing a score, or a number, of your creditworthiness per se. Instead they are limiting which financial vehicles and services are offered to you in ads based on assessments of your creditworthiness.

One of the authors of The Nation piece (disclosure: a friend), Astra Taylor, points out how her Facebook ads changed when she started using Facebook to communicate with student protestors from for-profit colleges. I saw the same shift when I did a study of non-traditional students on Facebook.

You get ads like this one from DeVry:

2 (1)

Although, I suspect my ads were always a little different based on my peer and family relations. Those relations are majority black. In the U.S. context that means it is likely that my social network has a lower wealth and/or status position as read through the cumulative historical impact of race on things like where we work, what jobs we have, what schools we go to, etc. But even with that, after doing my study, I got every for-profit college and “fix your student loan debt” financing scheme ad known to man.

Whether or not I know these ads are scams is entirely up to my individual cultural capital. Basically, do I know better? And if I do know better, how do I come to know it?

I happen to know better because I have an advanced education, peers with advanced educations and I read broadly. All of those are also a function of wealth and status. I won’t draw out the causal diagram I’ve got brewing in my mind but basically it would say something like, “you need wealth and status to get advantageous services offered you on the social media that overlays our social world and you need proximity wealth and status to know when those services are advantageous or not”.

It is in interesting twist on how credit scoring shapes life chances. And it runs right through social media and how a “personalized” platform can never be democratizing when the platform operates in a society defined by inequalities.

I would think of three articles/papers in conversation if I were to teach this (hint, I probably will). Healy and Fourcade on how credit scoring in a financialized social system shapes life chances is a start:

providers have learned to tailor their products in specific ways in an effort to maximize rents, transforming the sources and forms of inequality in the process.

And then Astra Taylor and Jathan Sadowski’s piece in The Nation as a nice accessible complement to that scholarly article:

Making things even more muddled, the boundary between traditional credit scoring and marketing has blurred. The big credit bureaus have long had sidelines selling marketing lists, but now various companies, including credit bureaus, create and sell “consumer evaluation,” “buying power,” and “marketing” scores, which are ingeniously devised to evade the FCRA (a 2011 presentation by FICO and Equifax’s IXI Services was titled “Enhancing Your Marketing Effectiveness and Decisions With Non-Regulated Data”). The algorithms behind these scores are designed to predict spending and whether prospective customers will be moneymakers or money-losers. Proponents claim that the scores simply facilitate advertising, and that they’re not used to approve individuals for credit offers or any other action that would trigger the FCRA. This leaves those of us who are scored with no rights or recourse.

And then there was Quinn Norton this week on The Message talking about her experiences as one of those marketers Taylor and Sadowski allude to. Norton’s piece summarizes nicely how difficult it is to opt-out of being tracked, measured and sold for profit when we use the Internet:

I could build a dossier on you. You would have a unique identifier, linked to demographically interesting facts about you that I could pull up individually or en masse. Even when you changed your ID or your name, I would still have you, based on traces and behaviors that remained the same — the same computer, the same face, the same writing style, something would give it away and I could relink you. Anonymous data is shockingly easy to de-anonymize. I would still be building a map of you. Correlating with other databases, credit card information (which has been on sale for decades, by the way), public records, voter information, a thousand little databases you never knew you were in, I could create a picture of your life so complete I would know you better than your family does, or perhaps even than you know yourself.

It is the iron cage in binary code. Not only is our social life rationalized in ways even Weber could not have imagined but it is also coded into systems in ways difficult to resist, legislate or exert political power.

Gaye Tuchman and I talk about this full rationalization in a recent paper on rationalized higher education. At our level of analysis, we can see how measurement regimes not only work at the individual level but reshape entire institutions. Of recent changes to higher education (most notably Wisconsin removing tenure from state statute causing alarm about the role of faculty in public higher education) we argue that:

In short, the for-profit college’s organizational innovation lies not in its growth but in its fully rationalized educational structure, the likes of which being touted in some form as efficiency solutions to traditional colleges who have only adopted these rationalized processes piecemeal.

And just like that we were back to the for-profit colleges that prompted Taylor and Sadowski’s article in The Nation.

Efficiencies. Ads. Credit scores. Life chances. States. Institutions. People. Inequality.

And that is how I read. All of these pieces are woven together and its a kind of (sad) fun when we can see how. Contemporary inequalities run through rationalized systems that are being perfected on social media (because its how we social), given form through institutions, and made invisible in the little bites of data we use for critical minutiae that the Internet has made it difficult to do without.

Tressie McMillan Cottom is an assistant professor of sociology at Virginia Commonwealth University.  Her doctoral research is a comparative study of the expansion of for-profit colleges.  You can follow her on twitter and at her blog, where this post originally appeared.

New data collected for the Shriver Report offers a telling insight into modern marriage. They asked 818 men representative of the adult U.S. population to choose three “qualities that [they] most want” in a daughter from a set of 10. Offering the same list, they asked which qualities they wanted in a wife or female partner. Intelligence topped both lists but, from there, responses diverged.

This is your image of the week:


Men were pretty consistent in what they wanted for their daughters. A majority said intelligence (81%) and two thirds (66%) said independence. Almost half (48%) said they wanted their daughters to be strong.

But, as a group, they were significantly more ambivalent about what they wanted from wives. Some wanted intelligence, independence, and strength, but many fewer wanted that in wives compared to daughters: 34% said they wanted independent wives and 28% said they wanted strong ones. Compared to what they wanted for daughters, they were much more likely to say they wanted attractiveness (45% vs. 11%), sweetness (34% vs. 19%), nurturing (27% vs. 18%), and homemaking (14% vs. 5%) from wives.

This is fascinating data. It looks like the majority of men want strong, successful, independent daughters, but there is still a significant number who hope for wives who are willing to put their husbands before themselves.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

I am excited to see that sociologist Linda Blum has come out with a new book, Raising Generation Rx: Mothering Kids with Invisible Disabilities in an Age of Inequality. Here’s a post from the archive highlighting some of her important and powerful findings.

In an article titled Mother-Blame in the Prozac Nation, sociologist Linda Blum describes the lives of women with disabled children. While mothers are held to an essentially impossibly high standard of motherhood in the contemporary U.S. and elsewhere, mothers of disabled children find themselves even more overwhelmed.

The daily care of their child is often more intensive but, in addition to that added responsibility, mothers were actively involved in getting their children needed services and resources. The need for mothers to be proactive about this was exacerbated by the fact that they had to negotiate different social institutions, each with an interest in claiming certain service spheres, but also limited budgets. “While each system claims authoritative expertise,” Blum writes, “either system can reject responsibility, paradoxically, when costs are at issue.”  Because they often had to argue with service providers and find ways to beat a system that often tried to keep them at bay, they had to become experts in their child’s disability, of course, but also public policy, learning styles, the medical system, psychology/psychiatry, pharmaceutics, manipulation of jargon and law, and more.

Mothers often felt that they were their child’s only advocate, with his or her health and future dependent on making just one more phone call, getting one more meeting with an expert, or trying one more school. Accordingly, they were simultaneously exhausted and filled with guilt.  I wondered, when I came across this Post Secret confession, if this mother was experiencing some of the same things:

 Originally posted in 2012.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Sociologists are interested in studying how our institutions — in addition to our ideologies and interactions — reflect social norms in ways that tend to reproduce the status quo. A great example happened recently in South Carolina. In this case, the institution is the Department of Motor Vehicles, the norm is that boys and men don’t wear makeup, and the case is Chase Culpepper, a male-bodied trans teen who wanted to wear makeup in her driver’s license photo.

The officials at the DMV told her that she wasn’t allowed to wear makeup in the photo because it would be a “disguise.” As reported by NPR:

The department… cited a 2009 rule that prohibited applicants from “purposely altering his or her appearance so that the photo would misrepresent his or her identity.”

They told Culpepper to take off her makeup or go home without a license. She did what they said. She shared these before and after photos with the Transgender Legal Defense and Education Fund, who shared them with the public.


It’s hard to defend the idea that somehow makeup distorts a man’s identity, but not a woman’s. It has exactly the same illusory power on a female face as a male one; that’s exactly why women wear it. The DMV’s policy did nothing, then, to help it do its job, it only served to press citizens of South Carolina to conform to the gender binary, at least as far as their primary form of identification went.

With the help of the Transgender Legal Defense and Education Fund, Culpepper sued and the DMV settled. As part of the settlement,

[they] agreed to change its policy to allow people seeking drivers’ licenses to be photographed as they regularly present themselves, even if their appearance does not match the officials’ expectations of how the applicant should look. The department also promised to send Culpepper a written apology and train its employees in how to treat transgender and gender-nonconforming individuals in professional settings.

This is what institutional change looks like, at least potentially. Thanks to Culpepper and her advocates, the South Carolina DMV is a little bit less gender binary than it was before.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

The United States imprisons more people than any other country. This is true whether you measure by percentage of the population or by sheer, raw numbers. If the phrase mass incarceration applies anywhere, it applies in the good ol’ U. S. of A.

It wasn’t always this way. Rates of incarceration began rising as a result of President Reagan’s “war on drugs” in the ’80s (marijuana, for example), whereby the number of people imprisoned for non-violent crimes began climbing at an alarming rate. Today, about one-in-31 adults are in prison. his is a human rights crisis for the people that are incarcerated, but its impact also echoes through the job sector, communities, families, and the hearts of children. One-in-28 school-age children — 2.7 million — have a parent in prison.

2 (1)

In a new book, Children of the Prison Boom, sociologists Christopher Wildeman and Sara Wakefield describe the impact of parental imprisonment on children: an increase in poverty, homelessness, depression, anxiety, learning disorders, behavioral problems, and interpersonal aggression. Some argue that taking parents who have committed a crime out of the family might be good for children, but the data is in. It’s not.

Parental incarceration is now included in research on Adverse Childhood Experiences and it’s particular contours include shame and stigma alongside the trauma. It has become such a large problem that Sesame Street is incorporating in their Little Children, Big Challenges series and has a webpage devoted to the issue. Try not to cry as a cast member sings “you’re not alone” and children talk about what it feels like to have a parent in prison:

Wildeman and Wakefield, alongside another sociologist who researches the issue, Kristin Turney, are interviewed for a story about the problem at The Nation. They argue that even if we start to remedy mass incarceration — something we’re not doing — we will still have to deal with the consequences. They are, Wildeman and Wakefield say, “a lost generation now coming of age.”

The subtitle of their book, Mass Incarceration and the Future of Inequality, points to how that lost generation might exacerbate the already deep race and class differences in America. At The Nation, Katy Reckdahl writes:

One in four black children born in 1990 saw their father head off to prison before they turned 14… For white children of the same age, the risk is one in thirty. For black children whose fathers didn’t finish high school, the odds are even greater: more than 50 percent have dads who were locked up by the time they turned 14…

Even well-educated black families are disproportionately affected by the incarceration boom. Wakefield and Wildeman found that black children with college-educated fathers are twice as likely to see them incarcerated as the children of white high-school dropouts.

After the Emancipation Proclamation, Jim Crow hung like a weight around the shoulders of the parents of black and brown children. After Jim Crow, the GI Bill and residential redlining strangled their chances to build wealth that they could pass down. The mass incarceration boom is just another in a long history of state policies that target black and brown people — and their children — severely inhibiting their life chances.

Hat tip Citings and Sightings. Cross-posted at Pacific Standard and A Nerd’s Guide to New Orleans.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Pharmaceutical companies say that they need long patents that keep the price of their drugs high so that they can invest in research. But that’s not actually what they’re spending most of their money on. Instead, they’re spending more — sometimes twice as much — on advertising directly to doctors and consumers.

Data from the BBC, visualized by León Markovitz:

2“When do you cross the line from essential profits to profiteering?,” asked Dr Brian Druker, one of a group of physicians asking for price reductions.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

I’m not saying that the Patriots are out-and-out liars. But they are outliers.

The advantage of an underinflated ball, like the eleven of the twelve footballs the Patriots used last Sunday, is that it’s easier to grip. Ball carriers will be less likely fumble if they’re gripping a ball they can sink their fingers into.

We can’t go back and measure the pressure of balls the Patriots were using before the Colts game, but Warren Sharp (here) went back and dug up the data on fumbles for all NFL games since 2010.  Since a team that controls the ball and runs more plays has more chances to fumble, Sharp graphed the ratio of plays to fumbles (values in red squares in the chart below) along with the absolute number of fumbles (values in blue circles). The higher the ratio, the less fumble-prone the team was.


One of these things is not like the others.  That’s what an outlier is. It’s off the charts. It’s nowhere near the trend line. Something about it is very different. The variables that might explain the differences among the other data points – better players, better weather or a domed stadium, a pass-centered offense – don’t apply. Something else is going on.

As the graph shows, when the teams are rank ordered on the plays/fumbles ratio, the difference between one team and the next higher is usually 0-2, there are only two gaps of 5 until the 9-point gap between #3 Atlanta and #2 Houston. From the second-best Texans and to the Patriots there’s a 47-point jump.

Sharp also graphed the data as a histogram.

1 (4)

It’s pretty much a bell curve centered around the mean of 105 plays-per-fumble. Except for that outlier. And the chart shows just how far out it lies.

The Patriots play in a cold-weather climate in a stadium exposed to the elements.  Yet their plays/fumble ratio is 50% higher than that of the Packers, 80% higher than the Bears. They have good players, but those players fumble less often for the Patriots than they did when they played for other NFL teams.

Usually, the statistical anomaly comes first – someone notices that US healthcare costs are double those of other nations – and then people try to come up with explanations.  In this case, it wasn’t until we had a possible explanatory variable that researchers went back and found the outlier. As Peter Sagal of “Wait, Wait, Don’t Tell Me” said, “The League became suspicious when a Patriots player scored a touchdown and instead of spiking the ball he just folded it and put it in his pocket.”

UPDATE, Jan. 28: Since I posted this, there has been some discussion of Sharp’s data (“discussion” is a euphemism – this is sports and the Internet after all). If you’re really interested in pursuing this, try Advanced Football Analytics  or this piece  at Deadspin “Why Those Statistics About The Patriots’ Fumbles Are Mostly Junk,” (to repeat, “discussion” is a euphemism, and if you more strongly voiced views, read the comments). One of the difficulties I suspect is that a fumble is a rare event. The difference between the teams with the surest grip and the most butterfingered is about one fumble every couple of games.

Cross-posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.