nation: Israel

I’ve written previously about the portrayal of women in the military — in particular, the U.S. Navy’s attempts to redefine femininity to make the Navy more appealing to women by assuring them they can be strong, smart, and still go shopping and stuff. In another example, a number of former female Israeli Defense Force soldiers posed for Maxim magazine back in 2007. The first line of the article:

They’re drop-dead gorgeous and can take apart an Uzi in seconds. Are the women of the Israeli Defense Forces the world’s sexiest soldiers?

I’m putting the images after the jump because they’re potentially not safe for some workplaces — the women aren’t nude, but they are quite scantily clad.

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Claude Fischer at Made in America offered some data speaking to the idea that Americans are especially patriotic. That they, in other words, are more likely than citizens of other nations to think that “We’re Number One!”

Fischer provides some evidence by Tom Smith at the International Social Science Programme (ISSP; Tom’s book).  The ISSP, Fischer explains…

…involves survey research institutions in dozens of countries asking representative samples of their populations the same questions. A couple of times the ISSP has had its members ask questions designed to tap respondents’ pride in their countries… One set of questions asked respondents how much they agreed or disagreed with five statements such as “I would rather be a citizen of [my country] than of any other country in the world” and “Generally, speaking [my country] is a better country than most other countries.”

Smith put responses on a scale from 5 to 25, with 25 being the most patriotic.  Here are the results from some of the affluent, western democracies (on a shortened scale of 5 to 20):

As Fischer says, “Americans were #1 in claiming to be #1.”  Well, sort of.  Americans were the most patriotic among this group.  They turned out to be the second most patriotic of all countries.  Venezuela beat us.

(In any case, what struck me wasn’t the fact that the U.S. is so patriotic, but that many other of these countries were very patriotic as well!   The U.S. is certainly no outlier among this group.  In fact, it looks like all of these countries fall between 14 and 18 on this 20-point scale.  Statistically significant, perhaps, but how meaningful of a difference is it?)

Fischer goes on to ask what’s good and bad about pride and closes with the following concern for U.S. Americans:

We believe that we are #1 almost across the board, when in fact we are far below number one in many arenas – in health, K-12 education, working conditions, to mention just a few. Does our #1 pride then blind us to the possibility that we could learn a thing or two from other countries?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

SocProf, from The Global Sociology Blog, has an interesting post about gender in the public sphere. Here is a photo (from Echidne of the Snakes) of the “first spouses” of the G20 nations (that is, the spouses of the political leaders of the G20):

g20_glamour_spouses_expires_1

Except…someone’s missing. Two of the G20 countries (Germany and Argentina) have heterosexual, married female leaders, and their husbands aren’t in the photo. I don’t know why–were they not invited to the event? Did they choose not to come? SocProf asks, “Would the husbands have looked out of place here? Would this have been embarrassing to them?”

But SocProf points out that a different disappearing act recently occurred in Israel:

…look what happened in reverse in a group photo of the newly-formed Israeli cabinet. On top is the traditional cabinet group photo, at the bottom is the “touched-up” version that appeared in [the ultra-Orthodox newspaper Yated Neeman]… notice the difference?

30-world_160567s

Indeed, the two female Cabinet members have been photoshopped out.

SocProf says,

[In the G20 photo]…the men are not visibly absent. It is their presence that would be noticeable. And also note the setting in which the women pose, the soft colors, pink carpet and sofa with pastel background. It looks like a somewhat formal yet a little domestic setting.

The bottom photo is formal, no pink or pastel there! Icy grey with flags and orderly pose…It is a perfect illustration of the gendered domains: where men belong and where women belong.

Taken together, the three images, though taken for different purposes in different places, provide a great illustration of how we often make people who don’t fit cultural gender norms invisible…sometimes very literally.

Also see our post on an ultra-Orthodox newspaper that airbrushed girls out of a photo of children.

UPDATE: Commenter Liz says,

I object to the use of the word ‘airbrushing’, because that’s not what happened: those photos were edited, manipulated, or fabricated, but airbrushing is a specific photoshop tool for minor modification. You can’t completely change the reality of a photograph with an airbrush, unless someone would like to tell me that those two male stand-ins are actually just drawings made with photoshop.

If you use the same word (airbrushing) for taking out a model’s cellulite as well as removing heads of state from photographs, you trivialise what’s been done. Digital editing is only going to become more and more common, and it’s important to find the right words to explain how a photo has been altered.

Good point–thanks for pointing the language issue out. I didn’t know what airbrushing referred to, exactly, and had just heard it used to describe altering an image in general.

I am curious as to what you, Readers, think of the recent rash of advertising capitalizing on Obama’s “brand.” Here are some examples (found here, here, here, and here).

Budweiser American Ale:

A language school in Israel:

Ikea:

In other posts we’ve suggested that ads that appropriate feminism trivialize gender inequality and ultimatly undermine feminist efforts to attain social justice for women (see here, here, here, here, here, here, herehere, here, and here).  Like many of the “feminist” ads, these ads seem to be genuinely celebrating Obama’s election.  Do they?  Or do they trivialize everything he claim to stand for and the difficult road ahead for both him and the country? Something in between? Something else entirely?

What do you think?

NEW: Breck C. pointed out the Obama Chia Pet:

Amid a controversy that the Obama Chia pet was racist, Walgreens pulled the product.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Christoph B. sent in these Goldstar Beer ads, found at BuzzFeed, that show the differences between men and women:

I know that I, for one, immediately start thinking about marriage every time I meet a guy. My new male neighbor waved at me the other day, and I ran out and bought a wedding dress, just in case.

The other thing here is the assumption that a) the viewer is definitely a man and b) of the two options, the “man’s” life is always preferable. I suppose in the second two ads that might be reasonable–although I never experience all that many problems using public restrooms, but whatever–but why is it automatically better to have sex with no emotional attachments or expectations of ever interacting again? I doubt that all men enjoy such encounters, any more than all women are thinking of marriage every time they have sex with someone.

 

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Dubi K. sent in these two images (found here) and some commentary. This first image came from an ultra-orthodox Israeli newspaper:

Dubi says,

As you can easily see, it was heavily photoshopped – kids are
duplicated all over the place. Originally, the people who posted this
image on an Israeli forum thought that the publishers of the paper
were trying to make it look more crowded, as it was an event sponsored
by the paper.

But here is the original, non-photoshopped image:

Again, here’s Dubi:

A careful comparison will show that all duplicated children are there to hide girls…It’s commonplace in ultra-orthodox papers that pictures of women are not shown (including Israeli foreign minister Livni and US Secretary of State Rice), to prevent impure thoughts in the minds of the readers. Here they simply took this idea to its logical extreme. It’s the obverse case of the sexualizing of women that you normally discuss in your blog: rather than take women and present them as merely sexual beings, these “traditional” papers assume that women are merely sexual beings in the eyes of men, and so they completely eliminate them from view.

Awesome images and analysis, Dubi! And if you just happen to read Hebrew, you can read Dubi’s original post about this here.

Brook M. brought our attention to Al Jazeera’s English-language coverage of Arab women athletes training for the 2008 Olympics. They include a Moroccan runner, Israeli Arab boxers, a Qatar race-car driver, and Egyptian soccer players. Among other topics, the segments address opposition the women have faced being female Arab Muslims in sports, especially concerning their clothing. The first segment is about 11 minutes long; the second one is about 12 and a half.

One thing I like about these videos is they show the diversity of Arab Muslim women, a group often depicted as a homogeneous, passive, subordinate group all wearing veils. Some of the women in the clips do not cover their hair while some wear hijab. Among those who wear hijab, some cover every bit of their hair, others do not; some head scarves are lace and fairly transparent, while others are dark and solid. The women talk about how they feel about mixing religion and sports and being female athletes, and again, they differ in their perspectives.

While the sports element is interesting, seeing the diversity among Arab women, as well as Arab women actively discussing religion and resisting gender roles, may be very useful for students who usually encounter portrayals of Arab women as completely oppressed victims of a sexist culture/religion, so I can imagine using it in classes that aren’t about sports.

Thanks, Brook M.!