nation: Brazil

As a member of a cattle-raising family, I hear a pretty steady stream of complaints about people eating less beef, which is variously attributed to a conspiracy against the American rancher (possibly by terrorists), the result of stupid city people who get all terrified over every little health concern (Mad Cow Disease is a myth! Unless it’s a terrorist plot to ruin ranching), environmentalists, animal rights activists, and me (I’ve been a vegetarian since 1996 and thus single-handedly nearly destroyed the beef industry).

The National Cattlemen’s Beef Association is similarly concerned about reduced beef consumption. And given that we frequently hear about the connections between red meat consumption and health concerns such as heart disease, and are advised to substitute white meat for red meat (to the point that the pork industry began branding pork as “the other white meat”), you’d probably expect to see a dramatic decline in consumption of beef.

And we do see a decline, but not as much as you might expect, as this graph from the Freakonomics blog, sent in by Dmitriy T.M. and Bryce M. (a student at Rensselaer Polytechnic Institute), illustrates:

Clearly beef consumption has declined since its peak in the late 1970s, when people in the U.S. ate nearly 90 pounds of beef each per year, to closer to 60 lbs. each today. On the other hand, all those health warnings, disease scares, and environmentalist-vegetarian terrorist plots haven’t yet knocked beef out of its position as the most-eaten meat in the U.S. Clearly, chicken seems poised to take over that position, but beef doesn’t exactly appear to be falling off the charts.

So how do we compare to other countries in terms of overall meat consumption? In a 2003 article in the Journal of Nutrition, Andrew Speedy provided data on global meat consumption (defined as “beef and buffalo, sheep and goat, pig meat and poultry”) — note it’s in kilograms, not pounds, and the legend should be read across, not down (so the first bar is for the U.S., the second is for France, and so on):

So insofar as there has been a decrease in beef consumption in the U.S., and more dramatic increase in chicken consumption: what’s going on? The Freakonomics article presents an explanation:

A study by the agricultural economists James Mintert, Glynn Tonsor, and Ted Schroeder found that for every 1 percent increase in female employment, beef consumption sank by .6 percent while chicken consumption rose by .6 percent. Why? Probably because beef takes longer than chicken to prepare, and because poultry producers did a good job marketing cheap and ready-to-cook chicken products. Furthermore, all those working women meant more household income, which meant more families eating in restaurants — where meals are less likely to contain beef than meals at home.

Health concerns do play a part; the authors found that negative media coverage of beef (either recalls due to contamination or general links to heart disease, etc.) reduced consumption, while positive coverage that linked eating meat to getting iron, zinc, and other minerals increased it. But they found that health effects were small compared to the effects of changing family dynamics — that is, women working outside the home and families eating fewer meals at home.

It’s a nice example of how the factors driving social changes are often much more complex than we’d expect. Common sense explanations of changes in beef consumption would, I think, a) overestimate how much less beef Americans eat than in the past and b) assume the major driving factors to be health-related concerns, whether about chronic disease or recalls. Yet it turns out a major aspect of the story is a structural change that doesn’t seem clearly connected at all.

I guess if I were a health advocate hoping people in the U.S. were starting to listen to messages about healthy eating, that might depress me. But I guess I can tell my grandma that the terrorists’ evil plans to infect U.S. cattle herds with Mad Cow or some other disease might not be as catastrophic as they might imagine.

UPDATE: As a couple of readers point out, the increase in chicken consumption can’t be explained just as a result of people eating chicken when they otherwise would have eaten beef; the drop in beef consumption is way overshadowed by the increase in how much chicken people eat. The total amount of all meat eaten each year has increased dramatically.

I don’t know what is driving all of that change, but I suspect a lot of it is marketing campaigns — not just directly to consumers, but efforts by industry groups and the USDA to get more meat into a wide variety of items at grocery stores and on restaurant menus, as they have done with cheese.

The American Anthropological Association website on race has a great collection of the racial and ethnic categories included on Censuses throughout the world, showing how different countries formalize different racial categories.  They illustrate just how diverse ideas about race are and challenge the notion that there is one “correct” question or set of questions.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

American school children learn all about the U.S. gold rush in the Western part of the country. Goldmining was a speculative, but potentially highly rewarding endeavor and attracted, almost exclusively, adult men. But the entrepreneurship of gold mining (though not mining as wage work) is long gone in the U.S.  Still, gold is in high demand:  “The price of gold, which stood at $271 an ounce on September 10, 2001, hit $1,023 in March 2008, and it may surpass that threshold again” (source).  Who are the gold entrepreneurs today?  Where?  Under what economic conditions do they work?  And with what environmental impact?

I found hints to answers in a recent Boston.com slide show and a National Geographic article (thanks to Allison for her tip in the comments).  While there is still some gold mining in the U.S., there is gold mining, also, in developing countries and all kinds of people participate:

According to the United Nations Industrial Development Organization (UNIDO), there are between 10 million and 15 million so-called artisanal miners around the world, from Mongolia to Brazil. Employing crude methods that have hardly changed in centuries, they produce about 25 percent of the world’s gold and support a total of 100 million people…

Environmentally, gold is especially destructive.  The ratio of gold to earth moved is larger than in any other mining endeavor.

It makes me rethink whether I really want to buy gold (because, you know, I do that constantly, darling, constantly).  In fact, jewelry accounts for two-thirds of the demand.  In the comments, HP reminds me:

Gold (along with even more problematic metals) is found in pretty much all consumer electronics. It’s in your computer, your cellphone, your .mp3 player, your TV/stereo, etc. You’re buying gold all the time already, whether you know it or not.

UPDATE! A reader, Heather Leila, linked to a picture she took of gold prospecting in Suriname (at her own blog).  She writes:

The gold mines aren’t what you are thinking. They aren’t underground, you don’t carry a pick axe and a helmet. The garimpos are where the miners have dammed a creek and created large mud pits. The mud is pumped through a long pipe lined with mercury. The mercury attaches itself to the specks of gold and gets filtered out as the mud is poured into a different pit. The mercury is then burned off, while the gold remains. This is how it was explained to me. From the plane, they are exposed patches of yellow earth dotting the endless forest.

See also our posts on post-oil boom life and gorgeous photos of resource extraction by Edward Burtynsky.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Way back in June Missives from Marx sent in a link to a story at Dark Roasted Blend about tourism in the rainforest along the Amazon River near Manaus, Brazil. One stop was at a small riverside village where tourists are taken to have an “encounter of two different cultures.” Here’s a photo from the post:

54i67uer6jurthgfc

Underneath the photo was the following caption:

A cruise ship arrival is a great event for the small village located on the mouth of Valeria River. The friendly villagers are always happy to welcome all visitors, eager to make contact and get news from foreign lands.

“Friendly villagers” “eager to make contact” and learn about “foreign lands”? It’s an incredibly patronizing description that sounds like it could have been in a travel brochure for the British Empire decades ago.

From the post:

Because of the small space, the visitors are literally poking into the river people’s lives. But they look happy enough to share with us their ways of life: we are being shown their schools, the local market and even the way their houses are made.

They seem to understand that visits like these sustain the little trade they are able to make by selling souvenirs and exquisite crafts. There are very few inhabitants and they are all very proud of their amazonian heritage. Although modern living is slowly making its way through, they dress up with traditional costumes.

Yes, they do understand that the tourist visits sustain their economy. They let people poke into their lives because they need the money. And they dress up in traditional “costumes” (?) because it makes tourists happy and then the tourists give them more money.

The kids, apparently, haven’t learned the etiquette for dealing with tourists. The post has several images of children with labels like “Little Warrior,” with descriptions such as:

They are not used being on display for the large audience and they all look like they would be happier playing, rather than demonstrating their skills. One particular girl attracted the crowds with her beautiful, magnetic eyes. She was demonstrating archery, but her eyes were throwing the real darts.

The poster acknowledges that the children don’t like being on display, but doesn’t think that might mean that a) you shouldn’t then treat them like tourist attractions or b) maybe the adults don’t really like being on display much either but have learned to play along better. I also wonder whether the children are demonstrating “their skills” or whether a kid holding a bow and arrows is part of the play-acting for tourists.

I once went on a river tour outside of Manaus; the one described here sounds almost identical. I felt uneasy about the idea of visiting the village but there wasn’t really a choice (they forced us off the boat at each stop) and my boyfriend at the time was excited, and so we walked around. It was an incredibly creepy experience. The people there were obviously poor, and tourists were walking around gawking at them, feeling entirely comfortable looking right into their yards and houses. I felt terribly awkward; even my boyfriend felt weird and just wanted to leave. I would not say the people looked thrilled to see us. Some did, especially those selling soda at the cantina (part of that “modern world”). But more than one person, mostly children, glared. And it was very clear that they were being nice to us and offering to be in photos with tourists in hopes of making a little money.

The whole thing felt like cultural tourism–hey, Americans/Europeans! Look at these people in their pre-modern villages and traditional “costumes”! Isn’t this a neat cultural encounter? Feel free to roam around and look at anything you want–the jolly villagers are just thrilled to death to have you here!

In another case of this, James T. sent in this video, found at 3quarksdaily:

It’s distressing to see this type of tourism prestened in such a positive light without at least discussing the ethical issues that might arise when relatively wealthy tourists encounter an impoverished group dependent on tourists’ money for some of their livelihood.


Camilla P. sent us this international sampler of Coke Zero ads. She says all of them that she found use the whole “zero” is manlier than “diet” strategy (see the first two below), except the one in Australia which links a sip of Coke Zero with orgasm (see the third video).

From Britain:

From Brazil (we’d love someone to translate, although we think we get the gist):

From Australia:

If you liked that, see this remarkable Orangina commercial.

This Australian ad for Lipton tea suggests that it’s mind clarifying qualities are so good that it could help even George Bush achieve the feat of naming all 50 states.

 

This Brazilian ad for Rolling Stone, featuring a picture of George W. Bush, reads: “We don’t show naked women to sell more. At the most, we show some asses.”

 

This Chinese Greenpeace ad, portraying Bush’s spin on global warming, reads: “Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org.”

This Chinese ad for an erasable pen reads: “Everyone makes mistakes.” 

 

In Malaysia, Bush is used to sell Smart cars.  Text: “Still looking for weapons of mass destruction.  Not smart.” 

 

Also in Malaysia, Amnesty International makes fun of Bush in their effort to inspire opposition to Guantanamo Bay.  “Write to him and help stop torture at Guantanamo Bay.  Remember, use simple words.”

This is a Mexican ad for a dog kennel.  “We don’t discriminate any kind of breed.”  (The source says that, in Mexico, like in the U.S., “dog” is a name for a bad person.)

 This ad for a Mexican newspaper reads: “Such a complex world needs a good explanation.”

 

This is an ad for the movie American Psycho in New Zealand.

 

In Portugal, playing war games (paint ball) is advertised as equivalent to playing George W. Bush.

 

This Swiss ad threatens, if you fall off your bicycle without a helmet, you may end up as dumb as George W. Bush.

These and more borrowed from here, found via adfreak.

 

Update: There have been some really nice points in the comments about how, in the process of making fun of Bush, we are also seeing the further stigmatization of “people with developmental disabilities, brain injuries, and psychological diagnoses” (that from Penny in the comments). 

These three ads for yogurt ran in Brazil. They are supposed to inspire revulsion. Their tagline is:

“Forget about it. Men’s preference will never change. Fit Light Yogurt.”

Many have commented that these women look hot, not repulsive. So the images might be useful for inspiring a discussion about polysemy and the fact that advertisers can’t control how their images are perceived.

Alternatively, they might work differently in Brazil than the U.S. Any thoughts?