Tag Archives: media

Dog Movies Powerfully Influence Dog Ownership

Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.

Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.

Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.

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Given that many dog movies are made for kids, I’d be interested in the mediating role of parenthood. Companies that make children’s products like sugary cereal know that they can get the parent to buy their product if the kid is annoying enough about it. So, they market to children directly. I’d love to see if people with and without small children were equally affected by the breed of dog in this year’s movie.

The researchers method of popularity, moreover, was registration with the American Kennel Club. Pure bred dogs are expensive. So, I wonder if the power of these trends varies by social class. If a family can’t afford a “Beethoven,” they may be more likely to just adopt a mutt from a neighbor’s litter.

In any case, though, this seems like incontrovertible evidence that we’re influenced by mass media. But you already knew everyone else was, didn’t you?

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

We’re Not “Opposite Sexes,” But This Ad Wants You To Think We Are

In this Farm Bureau Insurance ad, a father and son paint a room pink and commiserate about how their lives will be ruined by the arrival of a baby girl.

1. Essentialize gender. A girl is coming? That means playing with dolls and having tea parties. Girls are girls. Us, we’re boys, so automatically we…

2. …belittle femininity. The stuff girls do is boring and trivial. Only girls would want to do those things. Girls are such a drag!

In short, all girls are girly and girly stuff is dumb.

I didn’t find it, but I’ll give them the benefit of the doubt; maybe they made the opposite commercial, too. One in which a mom and her daughter cringe over the idea of having to put up with booger-flinging and farting at the table.

But that would be equally bad. We don’t know a child’s personality just by anticipating the stuff between their legs. And it’s not true that male and female humans are so different as to enjoy entirely non-overlapping sets of things.

In daily life, we recognize each other for the complex and varied people that we are. Think about it. Practically the only place we see stereotypes this retrograde are on TV and in the movies. We’re not “opposite sexes,” but we’re surrounded by the idea that we are.

Thanks to @DustinStoltz anyway!

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

SI Review: Rudolph the Red Nosed Reindeer

Sure to be a classic!

The tale begins with a baby calf named Rudolph born to what is assumed to be a typical reindeer family.  Immediately we recognize that this is no typical Hollywood tale. As we all know, male reindeer lose their antlers in late fall, but female retain throughout the Christmas season. By making Rudolph, Donner (the head of the family), and all of Santa’s reindeer female, the film makes a strong departure from the androcentric status quo.

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The new baby girl fills the house with joy until the parents discovered the calf to be quite queer—Rudolph had a red nose that glowed. Initially ashamed, Donner drew on a very functional and literal cover-up of mud and clay to hide the nose. It is believed this was for the good of the calf as this story was set in a pretty cruel place—a place where even Santa was unkind and unaccepting of differences.

Spring training comes along with masculinity classes for Rudolph. This was a highlight of the story for me. It was nice to see time was taken to demonstrate that gender is socially constructed and masculinity is learned. Girls can do anything that boys can do and our young protagonist was exceptional, even best in the class.

However, the mud and clay would be an impermanent fix. Rudolph’s glowing nose was revealed during play and the names and bullying began. In fact the bullying was even legitimated by the coach. With such an unaccepting family and community, Rudolph runs away.

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Meanwhile, in (one of) Santa’s workshops, an elf named Hermey was having a Jerry McGuire day. Hermey, perhaps the most relatable character to mainstream American society, was questioning the system. Hermey wanted to do what made him happy. He wanted to be a dentist. Working in an assembly line factory with long hours and no dental was not living the dream. Hermey decides he is a Dentist and also sets out alone.

Unsurprisingly, Rudolph and Hermey run into each other on the path out of town, also called loneliness. After a day in the polar wilderness they meet another queer named Yukon Cornelius who is always in search of gold or silver.

The three misfits then encounter the abominable snow monster. “Mean and nasty,” he “hates everything about Christmas.” Clearly, his teeth and wide reaching claws are designed to compel compliance with the social order.  White, male, and against magic for the masses, this character is clearly intended to represent the kyriarchy, the system meant to uphold the intersecting oppressions of class, race, and gender. The movie’s central challenge is set: smash the kyriarchy.

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The group initially retreats, only to find themselves on The Island of Misfit Toys where they are greeted by a flamboyant Charlie-in-the-box. It is here Hermey and Rudolph begin to dream of having an accepting place and we see the strong desire for a community. Surely, if dolls with low esteem, pink fire trucks, and trains with square wheels can be free of oppression, they can too.

Emboldened, the trio now returns to kill the kyriarchy. Using the never fail logic that bacon trumps all meats, Hermey makes like a pig to get the abominable snow monster’s attention. Once the snow monster steps out of the cave, Yukon knocks him out by dropping a boulder on his head; Hermey pulls out all his teeth in a symbolic and literal de-fanging.

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Yukon pushes the monster off a cliff, but he falls, too. This is the most symbolic part of the tale, as the group has bonded together to kill the kyriarchy but not without some loss. The message is clear: if we build alliances, we can take down the power elite, but there will be sacrifices.

I will not ruin the end of the tale for you, only to say that Rudolph does in fact save Christmas, but it is by demonstrating value to the man—Santa. Once Santa sees Rudolph and his misfit friends as an asset he de-identifies at least slightly with the kyriarchy. For now, Christmas town was a cheerful place. A small battle had been worn.

Overall, Rudolph the Red Nose Reindeer gets two thumbs up!

It is sure to become a classic tale of systems of oppression and privilege, stigma, and the struggle for self-acceptance. In Rudolph, difference can be good. It was quite progressive with its message advocating inclusivity, alliance, and dissent against systems of power. I love the commentary on the lack of queer community organizing and the role of misfits in fighting capitalism and the power elite. It took on some hot button issues in nuanced ways, especially the policing various classes of citizens and the importance of open carry laws.

It also took some big risks related to casting. It was gender progressive and, outside of the binary, we have at least two characters that blur sex categories. Clarice, for example, presents as feminine and female pronouns are employed with her, yet she has no antlers in late winter. While Hermey dresses like the male elves, but he has swooping blonde hair and a small nose like the female elves.

For years to come, Rudolph will no doubt be a wonderful conversation starter for both awkward and fun winter gatherings alike.

D’Lane R. Compton, PhD is a lover of all things antler, feather, and fur. An associate professor of sociology at the University of New Orleans with a background in social psychology, methodology, and a little bit of demography, she is usually thinking about food, country roads, stigma, queer nooks and places, sneakers and hipster subcultures. You can follow her on twitter.

Why I Called it “The Family” and What That Has To Do with Cosby

First, a note on language

In American English books from 1910 to 1950, about 25% of the uses of “family” were preceded by “the.” Starting about 1950, however, “the family” started falling out of fashion, finally dropping below 16% of “family” uses in the mid-2000s. This trend coincides with the modern rise of family diversity.

In her classic 1993 essay, “Good Riddance to ‘The Family’,” Judith Stacey wrote,

no positivist definition of the family, however revisionist, is viable. … the family is not an institution, but an ideological, symbolic construct that has a history and a politics.

The essay was in Journal of Marriage and the Family, published by the National Council on Family Relations. In 2001, in a change that as far as I can tell was never announced, JMF changed its name to Journal of Marriage and the Family, which some leaders of NCFR believed would make it more inclusive. It was the realization of Stacey’s argument.

I decided on the title very early in the writing of my book: The Family: Diversity, Inequality, and Social Change. I agreed with Stacey that the family is not an institution. Instead, I think it’s an institutional arena: the social space where family interactions take place. I wanted to replace the narrowing, tradition-bound term, with an expansive, open-ended concept that was big enough to capture both the legal definition and the diversity of personal definitions. I think we can study and teach the family without worrying that we’re imposing a singular definition of what that means.

It takes the unique genius that great designers have to capture a concept like this in a simple, eye-catching image. Here is how the artists at Kiss Me I’m Polish did it:

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What goes in the frame? What looks like a harmless ice-breaker project — draw your family! — is also a conceptual challenge. Is it a smiling, generic nuclear family? A family oligarchy? Or a fictional TV family providing cover for an abusive, larger-than-life father figure who lectures us about morality while concealing his own serial rape behind a bland picture frame?

Whose function?

Like any family sociologist, I have great respect for Andrew Cherlin. I have taught from his textbook, as well as The Marriage Go-Round, and I have learned a lot from his research, which I cite often. But there is one thing in Public and Private Families that always rubbed me the wrong way when I was teaching: the idea that families are defined by positive “functions.”

Here’s the text box he uses in Chapter 1 (of an older edition, but I don’t think it’s changed), to explain his concept:

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I have grown more sympathetic to the need for simplifying tools in a textbook, but I still find this too one-sided. Cherlin’s public family has the “main functions” of child-rearing and care work; the private family has “main functions” of providing love, intimacy, and emotional support. Where is the abuse and exploitation function?

That’s why one of the goals that motivated me to finish the book was to see the following passage in print before lots of students. It’s now in Chapter 12: Family Violence and Abuse:

We should not think that there is a correct way that families are “supposed” to work. Yes, families are part of the system of care that enhances the lived experience and survival of most people. But we should not leap from that observation to the idea that when family members abuse each other, it means that their families are not working. … To this way of thinking, the “normal” functions of the family are positive, and harmful acts or outcomes are deviations from that normal mode.

The family is an institutional arena, and the relationships between people within that arena include all kinds of interactions, good and bad. … And while one family member may view the family as not working—a child suffering abuse at the hands of a trusted caretaker, for example—from the point of view of the abuser, the family may in fact be working quite well, regarding the family as a safe place to carry out abuse without getting caught or punished. Similarly, some kinds of abuse—such as the harsh physical punishment of children or the sexual abuse of wives—may be expected outcomes of a family system in which adults have much more power than children and men (usually) have more power than women. In such cases, what looks like abuse to the victims (or the law) may seem to the abuser like a person just doing his or her job of running the family.

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Which brings us to Bill Cosby. After I realized how easy it was to drop photos into my digital copy of the book cover, I made a series of them to share on social media — and planning to use them in an introductory lecture — to promote this framing device for the book. On September 20th of this year I made this figure and posted it in a tweet commemorating the 30th anniversary of The Cosby Show:

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Ah, September. When I was just another naïve member of the clueless-American community, using a popular TV family to promote my book, blissfully unaware of the fast-approaching marketing train wreck beautifully illustrated by this graph of internet search traffic for the term “Cosby rape”:

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I was never into The Cosby Show, which ran from my senior year in high school through college graduation (not my prime sitcom years). I love lots of families, but I don’t love “the family” any more than I love “society.” Like all families, the Huxtables would have had secrets if they were real. But now we know that even in their fictional existence they did have a real secret. Like some real families, the Huxtables were a device for the family head’s abuse of power and sexuality.

So I don’t regret putting them in the picture frame. Not everything in there is good. And when it’s bad, it’s still the family.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park. He is the author of The Family: Diversity, Inequality, and Social Change and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

Women in Apocalyptic Fiction Shaving Their Armpits.

This is what gender ideology looks like:

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That’s The Walking Dead’s Rosita Espinosa with newly shaven armpits.

This is also gender ideology at work: the privileging of an idea of gender over real life or, in this case, realism.

The Walking Dead’s producers go to great lengths to portray what a zombie apocalypse might be like. They are especially keen to show us the nasty bits: what it really looks like when dead people don’t die, what it looks like to kill the undead, and the evil it spawns in those left alive. It’s gruesome. The show is a gore orgy. But armpit hair on women? Apparently that’s just gross.

If gender ideology had lost this battle with realism, we’d see armpit hair on the women in Gilligan’s Island, Planet of the ApesThe Blue Lagoon, Beauty and the BeastWaterworld, Lost, and The Hunger Games — but we don’t. (Thanks to Ariane Lange at Buzzfeed for the whole collection and to @uheartdanny for the link.)

At least Rosita could conceivably have a razor. How do women supposedly shave their armpits on deserted islands? Did the Beast slip Belle a razor, you know, just as part of his controlling personality? And maybe some persnickety women would continue to shave even if they were lost in purgatory, but Riley in Alien? Come on.

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Our interest in realism only goes so far. Armpit hair on women is apparently one of its limits.

Cross-posted at Pacific Standard.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Why Did Doctors Stop Giving Women Orgasms?

In her provocative book, The Technology of Orgasm, Rachel Maines discusses a classic medical treatment for the historical diagnosis of “hysteria”: orgasm administered by a physician.

Maines explains that manual stimulation of the clitoris was, for some time, a matter-of-fact part of medical treatment and a routine source of revenue for doctors. By the 19th century, people understood that it was an orgasm, but they argued that it was “nothing sexual.” It couldn’t “be anything sexual,” Maines explains, “because there’s no penetration and, so, no sex.”

So, what ended this practice? Maines argues that it was the appearance of the vibrator in early pornographic movies in the 1920s.  At which point, she says, doctors “drop it like a hot rock.” Meanwhile, vibrators become household appliances, allowing women to treat their “hysteria” at home. It wasn’t dropped from diagnostic manuals until 1957.

Listen to it straight from Maines in the following 7 minutes from Big Think:

Bonus: Freud was bad at this treatment, so he had to come up with some other cause of hysteria. After all, she says, “this was the guy who didn’t know what women wanted.” No surprise there, she jokes.

Cross-posted at Pacific Standard.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

In One Year, the % of Americans Who See the Criminal Justice as Racist Rose 9 Points

According to polling by the Public Religion Research Institute, the percent of American who say that the criminal justice system treats black people unfairly rose by 9 percentage points in just one year.  In fact, every category of person polled was more likely to think so in 2014 than in 2013, including Republicans, people over 65, and whites.

The biggest jump was among young people 18-29, 63% of whom believed the criminal justice system was unfair in 2014, compared to 42% in 2016.  The smallest jump was among Democrats — just 3 percentage points — but they mostly thought the system was jacked to begin with.

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America has a history of making changes once police violence is caught on tape and shared widely. One of the first instances was after police attacked peaceful Civil Rights marchers in Selma, Alabama. The television had just become a ubiquitous appliance and the disturbing images of brutality were hard to ignore when they flashed across living rooms.

The death of Mike Brown in Ferguson, MO, and the aftermath is the likely candidate for this change. If you do a quick Google Image search for the word “ferguson,” the dominant visual story of that conflict seems solidly on the side of the protesters, not the police.

Click to see these images larger and judge for yourself:

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H/t @seanmcelwee.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

#IfTheyGunnedMeDown Attacks Portrayals of Black Men Killed by Police

This has been a hard week.  Another young, unarmed black man was killed by police. The Root added Michael Brown’s face to a slideshow of such incidents, started after a black man named Eric Garner died after being put in a chokehold by officers less than one month ago.  This week’s guilty verdict in the trial of the man who shot Renisha McBride left me feeling numb.  Nothing good could come of it, but at least I didn’t feel worse.

The shooting of Michael Brown, however, is still undergoing trial by media and the verdict is swayed by the choices made by producers and directors as to how to portray him. When Marc Duggan was killed by police earlier this year, they often featured pictures in which he looked menacing, including ones that had been cropped in ways that enhanced that impression.

Left: Photo of Duggan frequently used by media; right: uncropped photo in which he holds a plaque commemorating his deceased daughter.

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As the media coverage of Brown’s death heated up, the image that first circulated of Brown was this:

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Reports state that this was his current Facebook profile picture, with the implication that media actors just picked the first or most prominent picture they saw.  Or, even, that somehow it’s Brown’s fault that this is the image they used.

Using the image above, though, is not neutrality.  At best, it’s laziness; they simply decided not to make a conscious, careful choice.  It’s their job to pick a photograph and I don’t know exactly what the guidelines are but “pick the first one you see” or “whatever his Facebook profile pic was on the day he died” is probably not among them.

There are consequential choices to be made.  As an example, here are two photos that have circulated since criticism of his portrayal began — the top more obviously sympathetic and the bottom more neutral:

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Commenting on this phenomenon, Twitter user @CJ_musick_lawya released two photos of himself, hashtagged with #iftheygunnedmedown, and asked readers which photo they thought media actors would choose.

Top: Wearing a cap and gown with former President Clinton; bottom: in sunglasses posing with a bottle and a microphone.

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The juxtaposition brilliantly revealed how easy it is to demonize a person, especially if they are a member of a social group stereotyped as violence-prone, and how important representation is.  It caught on and the imagery was repeated to powerful effect. A summary at The Root featured examples like these:

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The New York Times reports that the hashtag has been used more than 168,000 times as of  August 12th.  I want to believe that conversations like these will educate and put pressure on those with the power to represent black men and all marginalized peoples to make more responsible and thoughtful decisions.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.