Sociological Images

Originally posted in 2008. Re-posted in honor of Women’s History Month. Cross-posted at Racialicious.

The marketing for beach-related vacation destinations often capitalizes on the association of foreign beaches with (partly) naked bathing beauties. This intersection of race, gender, and sexuality that positions the “ethnic” woman as particularly sexually accessible have deep roots in our colonial past in which foreign lands “open” to conquest by the Western world were conflated with foreign women “open” to conquest by Western men.

The “Hula Girl” is a case in point.

Hawaii was colonized by the U.S. and, when the islands became a tourism destination, Polynesian women were transformed into Hawaiian babes ready and waiting to please tourists from the mainland.

One transformation was the hula. Widely understood to be an “authentic” Polynesian tradition, the hula was actually originally mostly a man’s dance. It was religious. It involved chanting and no music. There were no hip movements, just gestures. Basically, it was story-telling.

Today, the men take a back seat to women, who are scantily clad in grass skirts (not authentic, by the way), and perform exaggerated hip movements to music. So the hula is an invention, designed by colonizers and capitalists, to highlight the appeal of “foreign” women.

Despite the constructed nature of the hula girl, she’s been used to market Hawaii for over 100 years.  Here is an image of hula girls sent back to the mainland way back in 1890:

And from the 1940s (from IslandArtCards):

1965, via Jassy-50:

This picture was snapped by my friend Jason at a Trader Vic’s restaurant in 2008:

A Google Image search for “Hawaii postcard” in 2013 reveals that about half include the figure of a woman:

The phenomenon is a common one: women are treated as objects of beauty and aesthetic pleasure — exotified, in the case of “foreign” or darker-skinned women — and used to embellish a place or experience.  While lots of things have changed for women since the beginning of this particular example in the late 1800s, their role as decoration resists retirement.

Cross-posted at Racialicious.

I featured the two-page ad below in one of the first posts I ever wrote for SocImages (it was October of 2007 and we’d written less than 100 posts; today we’re approaching 5,000, but I digress…).  It’s still one of my very favorite images.

I use it in Sociology 101 when I argue that race, class, and gender are, among other things, performances. Activities, items, and behaviors carry class, race, and gender meanings. In order to tell stories about ourselves, we strategically combine these things with the meanings we carry on our bodies (a gendered shape, skin color and hair texture etc., and signs of economic wealth or deprivation).

The ad for PhatFarm deftly balances Blackness (the body), upper-class Whiteness (the sailboat), and femininity (the pink sweater).  In strategically using culturally-resonant signifiers, he challenges popular representations of the Black body.

This happens in real life too.  Journalist Brent Staples powerfully discusses how he adds a signifier of upper-class Whiteness to his large Black body in order to avoid the discomfort of frightening people on the streets of New York.

…I employ what has proved to be an excellent tension-reducing measure: I whistle melodies from Beethoven and Vivaldi and the more popular classical composers. Even steely New Yorkers hunching toward nighttime destinations seem to relax and occasionally they even join in the tune. Virtually everybody seems to sense that a mugger wouldn’t be warbling bright, sunny selections from Vivaldi’s Four Seasons.

“It is my equivalent to the cowbell that hikers wear when they know they are in bear country,” Staples adds, referring to the fact that being perceived as dangerous can itself be dangerous, as we know from the example of Trayvon Martin and Rodrigo Diaz, who was shot in the head in January when he accidentally pulled into the wrong driveway thinking it belonged to a friend.

Thinking of class, race, and gender as performances gives us credit for being agents.  We don’t have control over what the signifiers are, nor how people read our bodies, but we can actively try to manage those meanings.  Of course, some people have to do more “damage control” than others.

Cross-posted at AlterNet, Jezebel, and VitaminW.

I don’t know about you, but whenever I go shopping for shoes, I’m always stunned by the incredible disproportion of high heels.  I’m just gonna guestimate here, but I’ll bet 85% of the shoes at the average store are high heels so impractical that most women only wear them on special occasions that involve a lot of sitting down.  These shoes, moreover, seem to be pushed to the front of the display.  Women’s shoe stores beckon shoppers by putting their most outrageous shoes out front.  You have to go digging for a practical pump. A quick Google image search for “women’s shoes” reveals the same bias in favor of the four-inch or higher, spindly heeled shoe:

How is it that a shoe that gets 1% of feet time takes up 85% of retail space?  I’m gonna take a shot at offering an answer. In a previous post I reviewed the history of the high heel.  Originally a shoe for high-status men, it was adopted by the lower classes.  Elites responded by heightening the heel.  The higher the heel, the more impractical the shoe.  Eventually the working classes couldn’t keep up with the escalation because they had to, you know, work.  Sociologically, this is an example of what Pierre Bourdieu famously called “distinction.”  The rich work to preserve certain cultural arenas and products for themselves.  This allows them to signify their status; you know, keep them from getting confused with the masses. I think something similar is going on today among women. Certain class advantages make it easier for upper middle class and wealthy women to don high heels.  High heels can really only be worn routinely by women who don’t work on their feet all day (I’ll grant there are dedicated exceptions).  Valet parking makes it a whole lot easier to wear shoes that hurt to walk in, so does not having to take the bus.* Having money, in itself, means that nothing stands between you and buying things that are impractical. So, high heels function to differentiate women who can afford to be impractical with their footwear — both monetarily and in practice — from women who can’t. This, I think, is why the highest, spikiest heels are are the front of the shoe store.  In a certain way, they signify status.  Wearing those shoes promises to differentiate you from other “lesser” women, women who can’t invest in their appearance and get lots of practice looking elegant on their tip toes.  Women of all classes desire such shoes because of the signals they send and they often buy them aspirationally, hoping to be the type of woman who wears them.  It’s primarily women at the top of the class hierarchy that will be able wear them routinely, though, feeding the supply of barely worn spike heels that populate every thrift store in America. So, that’s my theory. But let’s complicate it just a bit more.  Since working class people do, ultimately, have access to high-heeled shoes, the upper classes have to go to extra lengths to effectively use high heels as a marker of distinction.  This can be accomplished by sub-dividing high heels into “classy” and “trashy”: I got the ones on the left by Googling “stripper shoes” and the ones on the right are courtesy of Louis Vuitton, $890 and $1,450 respectively. Now I know that you can get “classy” heels for much cheaper, but the point is to identify this as an arms race.  The rich have the power to control the discourse and can always access the high-status objects.  The poor can copy, but they are often playing catch up because the rich are always changing the rules.  So, as soon as the poor are doing it right, the rules change, otherwise the activity doesn’t function to distinguish the rich from the poor.  And so on. * Men, if you’re reading, high heels really do hurt to walk in.  Yes, pretty much all the time.  Most women are used to it and mild pain may not even register consciously.  Sometimes the pain is quite significant, but women wear them anyway.  You’ve probably seen women in your life kicking off their high heels as soon as they walk in the door, or rub their feet and wince; there’s a reason for that.

Cross-posted at Girl w/ Pen.

What’s the big deal about uptalk? In The College of William & Mary’s Tom Linneman took a look at how women and men both use uptalk in his new study, “Gender in Jeopardy! Intonation Variation on a Television Game Show” in Gender & Society.

The punchline? Women use uptalk more frequently, but men use it as well. For men, however, uptalk signals something completely different.

What is uptalk?

“Uptalk is the use of a rising, questioning intonation when making a statement, which has become quite prevalent in contemporary American speech,” explains Linneman. Uptalk in the U.S. is reported to have emerged in the 1980s among adolescent women in California, aka “Valley Girls,” and it has become more widely used by men and women since then. Uptalk has been associated with a way of talking that makes women sound less confident Or is it makes people sound more like a girl?

Jeopardy! was Linneman’s clever setting for observing how women and men use the speech pattern. The associate professor of sociology analyzed the use of uptalk by carefully coding 5,500 responses from 300 contestants in 100 episodes of the popular game show. He looked at what happened to speech patterns when contestants — from a variety of backgrounds — gave their answers to host Alex Trebek.  Although the contestants were asked to phrase their response in the form of a question, they used uptalk just over a third of the time.

How do men use uptalk? 

Linneman found that men use uptalk as a way to signal uncertainty.   Linneman explained, “On average, women used uptalk nearly twice as often as men. However, if men responded incorrectly, their intonation betrayed their uncertainty: Their use of uptalk shot up dramatically.”  On average, men who answered correctly used uptalk only 27% of the time. Among incorrect responses, men used uptalk 57% of the time.  In contrast, a woman who answered correctly used uptalk 48% of the time, nearly as often as an incorrect man.

Men’s uptalk increased when they were less confident, and also when they were correcting women — but not men. When a man corrected another man — that is, following a man’s incorrect answer with a correct one — he used uptalk 22% of the time. When a man corrected another woman, though, he used uptalk 53% of the time. Linneman speculates that men are engaging in a kind of chivalry: men can be blunt with another man in public, but feel obliged to use a softer edge with a woman.

How do women use uptalk?

As Linneman explains, “One of the most interesting findings coming out of the project is that success has an opposite effect on men and women on the show.”  Linneman measured success in two ways: He compared challengers to returning champions, and he tracked how far ahead or behind contestants were when they responded.  Linneman found that, “The more successful a man is on the show, the less he uses uptalk. The opposite is true for women… the more successful a woman is on the show, the more she uses uptalk.” Linneman suspects that this is “because women continue to feel they must apologize for their success.”

Probabilities of Uptalk by Certainty, Age, Race, and Gender

Virginia Rutter is a professor of sociology at Framingham State University.  She is the author, with Pepper Schwartz, of The Gender of Sexuality and The Love Test.  You can follow her on Twitter and at Girl w/Pen.

Cross-posted at Racialicious and PolicyMic.

Hip-hop music is frequently described as violent and anti-law enforcement, with the implication that its artists glorify criminality.  A new content analysis subtitled “Hip-Hop Artists’ Perceptions of Criminal Justice“, by criminologists Kevin Steinmetz and Howard Henderson, challenge this conclusion.

After an analysis of a random sample of hip-hop songs released on platinum-selling albums between 2000 and 2010, Steinmetz and Henderson concluded that the main law enforcement-related themes in hip-hop are not pleasure and pride in aggressive and criminal acts, but the unfairness of the criminal justice system and the powerlessness felt by those targeted by it.

Lyrics about law enforcement, for example, frequently portrayed cops as predators exercising an illegitimate power.  Imprisonment, likewise, was blamed for weakening familial and community relationships and described a modern method of oppression.

Their analysis refutes the idea that hip-hop performers are embracing negative stereotypes of African American men in order to sell albums.  Instead, it suggests that the genre retains the politicized messages that it was born with.

Steinmetz and Henderson offer Tupac’s “Crooked Nigga Too” (2004) as an example of a rap that emphasizes how urban Black men are treated unfairly by police.

Yo, why I got beef with police?

Ain’t that a bitch that motherfuckers got a beef with me

They make it hard for me to sleep

I wake up at the slightest peep, and my sheets are three feet deep.

The authors explain:

Police action perceived as hostile and unfair engenders an equally hostile and indignant response from Tupac, indicating a tremendous amount of disrespect for the police.

Likewise, Jay-Z, in “Pray” (2007), raps about cops who keep drugs confiscated from a dealer, emphasizing a “power dynamic in which the dealer was unfairly taken advantage of but was unable to seek redress”:

The same BM [‘‘big mover’’—a drug dealer] is pulled over by the boys dressed blue

they had their guns drawn screaming, “just move or is there something else you suggest we can do?”

He made his way to the trunk

opened it like, “huh?”

A treasure chest was removed

cops said he’ll be back next monthwhat we call corrupt, he calls payin’ dues

Henderson offers Jay-Z’s “Minority Report” as a great overall example:

Of course, the rappers — in their collective wisdom — are absolutely correct to suspect that the treatment that their communities receive from the police, corrections, and courts are unfair.  African Americans People of African descent are routinely targeted by police (see the examples of New York City and Toronto), even though racial profiling doesn’t work; Blacks are are more likely to be arrested and sentenced than Whites, regardless of actual crime rates; schools and juvenile detention systems are increasingly intertwined in inner cities; imprisonment tears families apart, disproportionately harming families of color; and even Black children don’t trust the police.

Steinmetz and Henderson conclude:

We actually found that the overwhelming message in hip-hop wasn’t that the rappers disliked the idea of justice, but they disliked the way it was being implemented.

These communities, then, have a strong sense of justice… rooted in the sense that they’re not getting any.

Cross-posted at The Huffington Post.

@bfwriter tweeted us a link to a college design student’s photograph that has gone viral.  Rosea Lake posted the image to her tumblr and it struck a chord.

What I like about the image is the way it very clearly illustrates two things.  First, it reveals that doing femininity doesn’t mean obeying a single, simple rule. Instead, it’s about occupying and traveling within a certain space.  In this case, usually between “proper” and “flirty.”  Women have to constantly figure out where in that space they’re supposed to be.  Too flirty at work mean’s you won’t be taken seriously; too proper at the bar and you’re invisible.  Under the right circumstances (e.g., Halloween, a funeral), you can do “cheeky” or “old fashioned.”

The second thing I like about this image is the way it shows that there is a significant price to pay for getting it wrong.  It’s not just a faux pas.  Once you’re “‘asking for it,” you could be a target. And, once you’re reached “prudish,” you’ve become socially irrelevant.  Both violence and social marginalization are serious consequences.

And, of course, all women are going to get it wrong sometimes because the boundaries are moving targets and in the eye of the beholder. What’s cheeky in one setting or to one person is flirty in or to another.  So women constantly risk getting it wrong, or getting it wrong to someone.  So the consequences are always floating out there, worrying us, and sending us to the mall.

Indeed, this is why women have so many clothes!  We need an all-purpose black skirt that does old fashioned, another one to do proper, and a third to do flirty… at the very least… and all in casual, business, and formal.   And we need heels to go with each (stilettos = provocative, high heels = flirty, low heels  = proper, etc, plus we need flats for the picnics and beach weddings etc).  And we need pants that are hemmed to the right length for each of these pairs of shoes.  You can’t wear black shoes with navy pants, so you’ll need to double up on all these things if you want any variety in your wardrobe. I could go on, but you get the picture.

Women’s closets are often mocked as a form of self-indulgence, shop-a-holicism, or narcissism.  But this isn’t fair.  Instead, if a woman is class-privileged enough, they reflect an (often unarticulated) understanding of just how complicated the rules are.  If they’re not class-privileged enough, they can’t follow the rules and are punished for being, for example, “trashy” or “unprofessional.”  It’s a difficult job that we impose on women and we’re all too often damned-if-we-do and damned-if-we-don’t.

Cross-posted at Racialicious.
Sociologist Jooyoung Lee is writing what sounds like a truly fascinating book. Titled Blowing Up: Rap Dreams in LA, it follows a series of young Black men who are trying to make it as rappers.  ”Together,” Lee writes, “their stories show how rapping — and Hip Hop culture more generally — transform the social worlds of urban poor black youths.”

The video below gives us a taste of his findings.  In it, he’s asked why he thinks rappers are “so maligned in our culture.”  He explains that it’s because people often “take violent and misogynistic lyrics” literally.  Doing so, however, is to misunderstand “how the creative process works.”  He goes on to explain how one of the men he studied was pressured by a music label to cultivate an image that conformed to stereotypes of young, urban Black men.