The fake band may have been making fun of themselves, but they did so by engaging in something that they had already decided was ridiculous, Mariachi music.  Happy Cinco de Mayo, everyone.

A better approach, Latino Rebels suggests, would have been to spotlight some of the actual awesome Mariachi music out there.  They wouldn’t have even had to be traditional.  They could have hired a real band to improvise, or they could have drawn on the existing Mariachi cover bands, bands that do really neat stuff!  Here’s, for example, is a band covering Hotel California:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Dolores R. sent in a flubbed opportunity to represent Mexicans positively and reach out to the expanding Mexican market in the U.S.  In “honor” of Cinco de Mayo, Mike’s Hard Lemonade hired five men —  in fake mustaches and sombreros – to pretend to be a Mariachi band.  They then improvised songs in response to submissions from viewers.  The stunt is self-conscious, along the lines of the “ironic” “hipster racism” we now see so much of.  Notice them making fun of themselves in this promo:

The fake band may have been making fun of themselves, but they did so by engaging in something that they had already decided was ridiculous, Mariachi music.  Happy Cinco de Mayo, everyone.

A better approach, Latino Rebels suggests, would have been to spotlight some of the actual awesome Mariachi music out there.  They wouldn’t have even had to be traditional.  They could have hired a real band to improvise, or they could have drawn on the existing Mariachi cover bands, bands that do really neat stuff!  Here’s, for example, is a band covering Hotel California:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

(View original at http://thesocietypages.org/socimages)

Today is Administrative Assistant’s Day!  Enjoy our really fabulous post from last year in which we recount Ann Swidler’s observations about “Secretary’s Day” and Social Control.

(View original at http://thesocietypages.org/socimages)

If plain ol’ chocolate isn’t exciting enough this Easter, try:

• Giving it some Hip to the Hop
• Sexing It Up with Nibbles, Your Sexy Easter Honey
• Adding Professional Wrestling (pictured)

(View original at http://thesocietypages.org/socimages)

If plain ol’ chocolate isn’t exciting enough this Easter, try:

• Giving it some Hip to the Hop
• Sexing It Up with Nibbles, Your Sexy Easter Honey
• Adding Professional Wrestling (pictured)

(View original at http://thesocietypages.org/socimages)

Global corporations play a role in transmitting culture from place to place.  Recently, American corporations in Japan have been trying to popularize and commercialize Easter.  Disney’s theme park in Tokyo, for example, has promoted Easter with the Disney Easter Wonderland since 2010:

Likewise, beginning last year, Baskin Robbins has been promoting the holiday.  This year they have a month-long Wonderful Easter Campaign:

It will be very interesting to see how Easter becomes part of Japanese culture.  When the Japanese adopted Valentine’s day, for example, they added their own twist.  Women are expected to give chocolate to men; men are supposed to return the favor by giving candy to women on March 14th, White Day.  I would not be surprised to find that Easter becomes popular in Japan, but celebrated with a twist – a Japanese flavor.

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Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.

(View original at http://thesocietypages.org/socimages)

It is Easter Sunday. How about other places on the globe such as Japan? Christians are less than 1% of the population of Japan.  Yet, because of globalization, geographic locations plays less and less of a role in defining culture.  Many people around the world now consume the same food, clothing, music, movies, and technology.

Global corporations play a role in transmitting culture from place to place.  Recently, American corporations in Japan have been trying to popularize and commercialize Easter.  Disney’s theme park in Tokyo, for example, has promoted Easter with the Disney Easter Wonderland since 2010:

Likewise, beginning last year, Baskin Robbins has been promoting the holiday.  This year they have a month-long Wonderful Easter Campaign:

It will be very interesting to see how Easter becomes part of Japanese culture.  When the Japanese adopted Valentine’s day, for example, they added their own twist.  Women are expected to give chocolate to men; men are supposed to return the favor by giving candy to women on March 14th, White Day.  I would not be surprised to find that Easter becomes popular in Japan, but celebrated with a twist – a Japanese flavor.

—————————

Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.

(View original at http://thesocietypages.org/socimages)

We sometimes post instances of commodification that tickle us.  Last year I posted about a company that will now put together and deliver a care package to a child at camp.  A parent just goes to the site, chooses the items they want included, and charge their credit card.  As I wrote in that post: “The ‘care’ in ‘care package’ has been, well, outsourced.”

I was equally tickled by a photograph, taken by sociologist Tristan Bridges (@tristanbphd), of pre-dyed Easter eggs:

This is a delicious example of commodification.  If you don’t have the time or inclination to dye eggs as part of your Easter celebration, the market will do it for you.  No matter that this is one of those things (e.g., a supposedly enjoyable holiday activity that promotes family togetherness) that is supposed to be immune to capitalist imperatives.

While we might raise our eyebrows at this example, newly commodified goods and services often elicit this reaction.  We usually get used to the idea and, later, have a hard time imagining life any other way.

For more on commodification, peruse our tag by that name.

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UPDATE: A commenter and historian named blueowleyes made fair points about my representation of history.  Sheepishly, I’ll add some of them here:

“We use to grow our own food, make our own clothes, and chop down trees to warm our houses.”  When was that time of super-subsistence?  As an historian, I don’t recognise it.  Maybe some people did these things, some of the time, some to a greater degree than others, some only partially, with materials produced elsewhere by others, with the aid of others’ services.  I might suggest that very few people probably ever chopped down their own trees to heat their houses.  To claim that ‘we’ did, is to assume that people needed heat, used wood heating, had access to timbre, lived in houses, didn’t pay or force others to do work they didn’t want to do in some idealized past.  We wouldn’t assume such things about the present, why assume them about the past?  The details matter as much in talking about the past, as they do in talking about the present.

I apologize, blueowleyes, because you’re right of course.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

The word commodification refers to the process by which something that is not bought and sold becomes something that is.  As capitalism has progressed, more and more parts of our lives have become commodified.  Restaurants are the commodification of preparing and cleaning up meals; day care and nannying is the commodification of child raising; nursing homes is the commodification of caring for elders.  We use to grow our own food, make our own clothes, and chop down trees to warm our houses.  Not so much anymore.

We sometimes post instances of commodification that tickle us.  Last year I posted about a company that will now put together and deliver a care package to a child at camp.  A parent just goes to the site, chooses the items they want included, and charge their credit card.  As I wrote in that post: “The ‘care’ in ‘care package’ has been, well, outsourced.”

I was equally tickled by a photograph, taken by sociologist Tristan Bridges (@tristanbphd), of pre-dyed Easter eggs:

This is a delicious example of commodification.  If you don’t have the time or inclination to dye eggs as part of your Easter celebration, the market will do it for you.  No matter that this is one of those things (e.g., a supposedly enjoyable holiday activity that promotes family togetherness) that is supposed to be immune to capitalist imperatives.

While we might raise our eyebrows at this example, newly commodified goods and services often elicit this reaction.  We usually get used to the idea and, later, have a hard time imagining life any other way.

For more on commodification, peruse our tag by that name.

 ———————

UPDATE: A commenter and historian named blueowleyes made fair points about my representation of history.  Sheepishly, I’ll add some of them here:

“We use to grow our own food, make our own clothes, and chop down trees to warm our houses.”  When was that time of super-subsistence?  As an historian, I don’t recognise it.  Maybe some people did these things, some of the time, some to a greater degree than others, some only partially, with materials produced elsewhere by others, with the aid of others’ services.  I might suggest that very few people probably ever chopped down their own trees to heat their houses.  To claim that ‘we’ did, is to assume that people needed heat, used wood heating, had access to timbre, lived in houses, didn’t pay or force others to do work they didn’t want to do in some idealized past.  We wouldn’t assume such things about the present, why assume them about the past?  The details matter as much in talking about the past, as they do in talking about the present.

I apologize, blueowleyes, because you’re right of course.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

This stereotype, long past its strategic usefulness, nonetheless persists.  Barack Obama’s election to the U.S. presidency, for example, inspired a rash of watermelon-themed commentary, including this one:

(source)

In light of this history, as well as the ongoing racism, the product below — a Valentine’s Day candy that pairs two Disney princesses — is rather, let’s say, insensitive.  The White Cinderella Aurora character decorates the vanilla flavored side; the Black Tiana character decorates the watermelon flavored side.  Just… wow.

Thanks to Caroline H. for forwarding this along.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Last week I posted about the stereotype that Black people love watermelons, explaining that it originated with efforts to justify slavery.  Black people were simple, slavery proponents argued, so a delicious watermelon was enough to make them happy.

This stereotype, long past its strategic usefulness, nonetheless persists.  Barack Obama’s election to the U.S. presidency, for example, inspired a rash of watermelon-themed commentary, including this one:

(source)

In light of this history, as well as the ongoing racism, the product below — a Valentine’s Day candy that pairs two Disney princesses — is rather, let’s say, insensitive.  The White Cinderella Aurora character decorates the vanilla flavored side; the Black Tiana character decorates the watermelon flavored side.  Just… wow.

Thanks to Caroline H. for forwarding this along.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

We have been urged to celebrate Black History Month…

• …with fried chicken and collard greens.
• No really, with fried chicken and collard greens! (pictured)
• …by relaxing our hair and drinking kool-aid.
• …by conflating them with “underprivileged” people.
• …with a “Compton Cookout” complete with blackface and nooses!
• …by buying stuff from companies that do nothing but acknowledge Black History Month.

<sarcasm> Good times. </sarcasm>

(View original at http://thesocietypages.org/socimages)

On this second-to-last day of Black History Month, let us return to posts past.

We have been urged to celebrate Black History Month…

• …with fried chicken and collard greens.
• No really, with fried chicken and collard greens! (pictured)
• …by relaxing our hair and drinking kool-aid.
• …by conflating them with “underprivileged” people.
• …with a “Compton Cookout” complete with blackface and nooses!
• …by buying stuff from companies that do nothing but acknowledge Black History Month.

<sarcasm> Good times. </sarcasm>

(View original at http://thesocietypages.org/socimages)

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

My Occidental College colleague, politics professor Caroline Heldman, snapped this photograph of a billboard on an L.A. freeway.  It suggests that one may celebrate Black History Month by calling 1-800-GET-THIN.  The billboard is another stunning example of the trivialization of black history by companies using it only as an excuse to market their product or service.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

If you’re not in the middle of the revelry, enjoy these Mardi Gras posts from previous years:

• Where Mardi Gras Beads Come From
• Mardi Gras Krewes, Tourism, and Segregation (pictured)
• Race, Class, and Collective Mardi Gras Memory
• The Evolution of Beads for Boobs

(View original at http://thesocietypages.org/socimages)

Happy Fat Tuesday to all our friends in New Orleans! Don’t do anything we wouldn’t do!

If you’re not in the middle of the revelry, enjoy these Mardi Gras posts from previous years:

• Where Mardi Gras Beads Come From
• Mardi Gras Krewes, Tourism, and Segregation (pictured)
• Race, Class, and Collective Mardi Gras Memory
• The Evolution of Beads for Boobs

(View original at http://thesocietypages.org/socimages)

Consumption:

• The Sweet Smell of Environmental Degradation
• Measuring Love with $$$
• Love for Sale with Dogboy and Mr. Dan

Heteronormativity

• Have a Very Straight Valentine’s Day

Cross-Cultures

• Valentine’s Day in Japan

Gender

• The Feminization of Love
• Violent Metaphors in Vintage Valentine’s Day Cards (pictured)
• Do Men Want Flowers?
• The Heterosexual Gift Giving Imperative
• Men are Loved and Women are Property
• The Sexes are “Opposite”
• Steak and a BlowJob Day (for men)

Race/Ethnicity

• Vintage Valentine’s Day Cards Punning on American Indians
• More Vintage Cards with Racial Caricatures

(View original at http://thesocietypages.org/socimages)

Consumption:

• The Sweet Smell of Environmental Degradation
• Measuring Love with $$$
• Love for Sale with Dogboy and Mr. Dan

Heteronormativity

• Have a Very Straight Valentine’s Day

Cross-Cultures

• Valentine’s Day in Japan

Gender

• The Feminization of Love
• Violent Metaphors in Vintage Valentine’s Day Cards (pictured)
• Do Men Want Flowers?
• The Heterosexual Gift Giving Imperative
• Men are Loved and Women are Property
• The Sexes are “Opposite”
• Steak and a BlowJob Day (for men)

Race/Ethnicity

• Vintage Valentine’s Day Cards Punning on American Indians
• More Vintage Cards with Racial Caricatures

(View original at http://thesocietypages.org/socimages)

For another example of cultural assumptions about pretty girls, and the idea that they play by a different set of rules, see our post on the “I’m too pretty to do math” magnet or t-shirt.

(View original at http://thesocietypages.org/socimages)

One of our readers sent in a Valentine’s Day card that came in a box of cards her 10-year-old received. The card reinforces the idea that pretty girls are high-maintenance; they’re materialistic and, implicitly, demanding or difficult — which they presumably get away with in exchange for being attractive:

For another example of cultural assumptions about pretty girls, and the idea that they play by a different set of rules, see our post on the “I’m too pretty to do math” magnet or t-shirt.

(View original at http://thesocietypages.org/socimages)

Corporate promotion of Valentine’s Day courtesy of The Grumpy Sociologist.

(View original at http://thesocietypages.org/socimages)

Do you?  Do you!?  DO YOU!?

Corporate promotion of Valentine’s Day courtesy of The Grumpy Sociologist.

(View original at http://thesocietypages.org/socimages)

Zeynep P. sent in a commercial for Teleflora, a company that delivers flowers, that, as Zeynep points out, combines objectification with the explicit message that women exchange sexual favors for gifts from men:

The ad normalizes the idea that women would manipulate men with sex, and that men would expect that doing things for women (especially spending money on them) should result in sex. It’s a winner all around.

(View original at http://thesocietypages.org/socimages)

Zeynep P. sent in a commercial for Teleflora, a company that delivers flowers, that, as Zeynep points out, combines objectification with the explicit message that women exchange sexual favors for gifts from men:

The ad normalizes the idea that women would manipulate men with sex, and that men would expect that doing things for women (especially spending money on them) should result in sex. It’s a winner all around.

(View original at http://thesocietypages.org/socimages)

Being in the dominant majority allows you that comfort of not thinking.  People in that majority can assume that everyone shares their views, ideas, and even characteristics, and much of the time, they’ll be right.  “Flesh colored” in the U.S., sometimes even today, means the color of white people’s flesh.

White is the default race, the American race.  It’s easy to ignore that African Americans might not see those Band-Aids as flesh colored.  Similarly, Christianity is the default religion, and those who are in the majority can make those same flesh-colored assumptions.  Justice Scalia, for example, seemed unable to understand that the Jewish families of Jews killed in war might not feel “honored” by a cross placed on the grave of their son or daughter. (My post on this is here.)

The latest example:  this Hannukah card sent in South Carolina, presumably to Jews, by Rick Santorum’s local team.  First tweeted by political reporter Hunter Walker, it’s rapidly making the rounds of the Internet.

(View original at http://thesocietypages.org/socimages)

Cross-posted at Montclair SocioBlog.

Being in the dominant majority allows you that comfort of not thinking.  People in that majority can assume that everyone shares their views, ideas, and even characteristics, and much of the time, they’ll be right.  “Flesh colored” in the U.S., sometimes even today, means the color of white people’s flesh.

White is the default race, the American race.  It’s easy to ignore that African Americans might not see those Band-Aids as flesh colored.  Similarly, Christianity is the default religion, and those who are in the majority can make those same flesh-colored assumptions.  Justice Scalia, for example, seemed unable to understand that the Jewish families of Jews killed in war might not feel “honored” by a cross placed on the grave of their son or daughter. (My post on this is here.)

The latest example:  this Hannukah card sent in South Carolina, presumably to Jews, by Rick Santorum’s local team.  First tweeted by political reporter Hunter Walker, it’s rapidly making the rounds of the Internet.

(View original at http://thesocietypages.org/socimages)

Emma A. sent in our newest example. Chad Ochocinco, of the New England Patriots, tweeted this pic of Black History Month being celebrated…with a sale on Kool-Aid:

Yep.

(View original at http://thesocietypages.org/socimages)

We’ve posted in the past about awkward or puzzling attempts by companies to recognize Black History Month. The L.A. Clippers let underprivileged kids attend a game for free, though technically in the wrong month. The NBC cafeteria offered fried chicken and collard greens, as did a grocery store. Or maybe you prefer to celebrate Black History Month by buying hair straightener. And sometimes companies just sort of say they’re celebrating Black History Month, but without any specifics.

Emma A. sent in our newest example. Chad Ochocinco, of the New England Patriots, tweeted this pic of Black History Month being celebrated…with a sale on Kool-Aid:

Yep.

(View original at http://thesocietypages.org/socimages)