globalization

Oliver Noble edited a fun look at the history of product placement in American film, featured at Political Remix Video.   Among other tidbits, in this 6-and-a-half minute video, he reveals that:

• the first known product placement was in 1919;
• Hershey’s paid a million dollars to make Reeses Pieces a plot point in E.T. (image source);
• movies sometimes switch up the product placed for different audiences;
• and the record for the most product placements in a single film goes to Michael Bay’s Transformers with 47.

Fun stuff:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The word “proletariat” “proletarian” refers to a member of the working class of a capitalist society, or the “proletariat.”  Combining the word with “precarious,” economist Guy Standing coined the term “precariat” to try to describe the reality of low wage workers in our modern, global economy.

In the ten-minute segment below, sent in by Jordan G., an interview with Standing is complimented by interviews with workers and activists in Britain.  He explains that new international labor markets have weakened the power of labor and strengthened that of employers.  The result is more jobs that are part time, with unpredictable hours, low wages, and few benefits.  This has been good for employers in that the risk inherent in capitalist enterprises has been transferred to the workers.  For example, if the hotel isn’t full, then the managers simply bring in fewer housekeepers.  This is hard on housekeepers, but easy on hotels.  Workers’ lives, then, are increasingly precarious, thus the term “precariat.”

Found at The Guardian via Global Sociology.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve posted previously on the tendency of the U.S. media to ignore the rest of the world (in favor of Britney Spears), even changing the cover of magazines sold in the U.S., but not elsewhere, in ways that coddle our ethnocentrism.

Given this phenomenon, this four-minute clip from a Russia Today news program (in English) is particularly striking.  The reporter notes that the U.S. media is covering the ongoing foreign political protests more thoroughly, and with more positive enthusiasm, than it has the protests in Wisconsin.

Thanks to Abby Kinchy, fellow UW-Madison alum and Assistant Professor of Science and Technology Studies at Rensselaer Polytechnic Institute, for the tip.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Harkening back to a day when grocery and ‘convenience’ stores did not exist, one was intimately aware of where one’s food was coming from. This is because leading a life of subsistence meant growing one’s own food. It meant raising animals and growing crops and then processing them into food.

As foodstuffs began to be commodified, that is, rendered a marketable good to be exchanged for capital — and largely controlled by transnational corporations — we began to lose understanding to where our food comes from. Arguably, the dearth of this understanding is illustrated by the fact that increasingly children believe that fruit and vegetables are something that comes from the grocery store rather than from the farm or the earth.

The effects of this phenomenon, known as distancing, have social, political and economic ramifications. Typically grocery store produce is devoid of any clues as to the conditions under which it was produced, save for the country of origin. This serves to make invisible the labour taken to cultivate the produce and instead presents the consumer with the end product. The conditions under which bananas are produced, for example, are particularly problematic given their use of toxic pesticides and lack of environmental and worker protection measures.

Accordingly, I was particularly struck when I noticed this produce sign at a local grocery store.

Here the source of the bananas is specified in a way that might help combat distancing.  But, in fact, knowing that these bananas are from the “tropics” does more to obfuscate than illuminate.  The tropics refers to no place in particular – technically referring to parts of South America, Africa, Asia, and the South Pacific.  Instead of a concrete agricultural source, then, pointing to the tropics simply creates a false sense of understanding, one that plays on consumers’ desires for (and stereotypes about) all things lush and tropical, leaving the consumers’ ignorance intact.

Kristina Vidug is pursuing a masters of arts degree in sociology at the University of Guelph in Ontario, Canada. Her research is on post-industrial risk management with a focus on women’s avoidance of synthetic chemicals in the domestic sphere. You can follow her “adventures in thesising” on her blog, jeez (kristina) louise.

Dan Dickerman sent in two great videos that juxtapose nicely. The first is an advertisement for Chrysler, featuring Eminem, that focuses on how Detroit is the “Motor City,” a place that knows cars, now and always. To contrast is a Daily Show interview with Paul Clemens about his book covering the disassembling of car plants in Detroit and the moving of car and car part production from American to elsewhere and out of the hands of American companies into the hands of companies owned by citizens of other countries. Together, they show the often vast discrepancy between the simple public brand and the complex corporate reality of many car companies.

The commercial:

Clemens on The Daily Show:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Mark Fiore suggests that the celebration of Valentine’s Day is, um, complicated:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

…asks Bryant Gumbel as he, Katie Couric, and an unnamed co-host try to decipher the @ symbol and figure out what “email” is in the aftermath of an earthquake in 1994.  It’s a precious and hilarious peek into a moment that changed the world forever.

Found at Buzzfeed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Benedict Anderson coined the phrase “imagined communities” to point to the way that humans believe they are meaningfully connected, by virtue of some commonality, to people they will never know, and may have very little in common with.  He applied the idea to the nation.  Why do all of the citizens of China, for example, have in common with other citizens of China?  In some cases little, other than their citizenship.  Yet, the fact that “we are all Chinese” can motivate many people to do and feel things.

In an RSA video featuring Jeremy Rifkin, sent in by Dmitriy T.M., it is argued that the human ability to imagine a community is a neurological capacity for empathy that has evolved, both neurologically and socially, throughout human existence.  First, he argues, we identified with close relatives, then with our religious community, and later with our nation-state.  Our future, then, he argues, is dependent on our ability to imagine the whole world as a community.  New technologies may very well enable this and Rifkin has his fingers crossed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.