gender

Flashback Friday.

Previously marketed to women, skin lightening, bleaching, and “fairness” creams are being newly marketed to men.  The introduction of a Facebook application has triggered a wave of commentary among American journalists and bloggers.  The application, launched by Vaseline and aimed at men in India, smoothes out blotches and lightens the overall skin color of your profile photo, allowing men to present a more “radiant” face to their friends.

The U.S. commentary involves a great deal of hand-wringing over Indian preference for light skin and the lengths to which even men will go to get a few shades lighter.  Indians, it is claimed, have a preference for light skin because skin color and caste are connected in the Indian imagination.  Dating and career success, they say further, are linked to skin color.  Perhaps, these sources admit, colorism in India is related to British colonialism and the importation of a color-based hierarchy; but that was then and, today, India embraces prejudice against dark-skinned people, thereby creating a market for these unsavory products.

The obsession with light skin, however, cannot be solely blamed on insecure individuals or a now internalized colorism imported from elsewhere a long time ago.  Instead, a preference for white skin is being cultivated, today, by corporations seeking profit.  Sociologist Evelyn Nakano Glenn documents the global business of skin lightening in her article, Yearning for Lightness.  She argues that interest in the products is rising, especially in places where “…the influence of Western capitalism and culture are most prominent.”  The success of these products, then, “cannot be seen as simply a legacy of colonialism.”  Instead, it is being actively produced by giant multinational companies today.

The Facebook application is one example of this phenomenon.  It does not simply reflect an interest in lighter skin; it very deliberately tells users that they need to “be prepared” to make a first impression and makes it very clear that skin blotches and overall darkness is undesirable and smooth, light-colored skin is ideal.  Marketing for skin lightening products not only suggests that light skin is more attractive, it also links light skin to career success, overall upward mobility, and Westernization.  Some advertising, for example, overtly links dark skin with saris and unemployment for women, while linking light skin with Western clothes and a career.

The desire for light skin, then, isn’t an “Indian problem” for which they should be entirely blamed. It is being encouraged by corporations who stand to profit from color-based anxieties that are overtly tied to the supposed superiority of Western culture.  These corporations, it stands to be noted, are not Indian.  They are largely Western: L’Oreal and Unilever are two of the biggest companies.  The supposedly Indian preference for light skin, then, is being stoked and manufactured by companies based in countries populated primarily by light-skinned people.  As Glenn explains, “Such advertisements can be seen as not simply responding to a preexisting need but actually creating a need by depicting having dark skin as a painful and depressing experience.”

Before pitying Indian seekers of light-skin, condemning the nation for colorism, or gently shaking our heads over the legacies of colonialism, we should consider how ongoing Western cultural dominance (that is, racism and colorism in the West today) and capitalist economic penetration (that is, profit through the cultivation of insecurities around the world) contributes to the global market in skin lightening products.

Originally posted in 2010; crossposted at BlogHer.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Eden H. sent in an exploratory study about kids’ stereotypes of scientists. The U.S. Department of Energy’s Fermilab asked 7th graders to draw and describe a “scientist” before and after visiting the lab on a class trip. They first read about the Fermilab, then came to the lab and meet with some of the scientists and talk about their work. From the Fermilab website:

What we changed for this field trip was the before and after descriptions and small group sessions for each student to meet with two of three physicists rather than one large group session. We deliberately chose a typical white male, a young female and an African American physicist. We let the students and physicist take their discussion where they wanted.

Here are some of the before-and-after pictures and descriptions (all 31 are available here):

In general, the students seemed to come away with an idea of scientists as being more like “normal” people, not just stereotypical geeks in lab coats. But some of the other changes are interesting, too. The author of a post about the study at Restructure! analyzed the before-and-after images (as best as she could identify the sex of the drawings):

• Among girls (14 in total), 36% portrayed a female scientist in the “before” drawing, and 57% portrayed a female scientist in the “after” drawing.
• Among boys (17 in total), 100% portrayed a male scientist in the “before” drawing, and 100% portrayed a male scientist in the “after” drawing.

I looked through all of them and only saw one instance (posted above) where the child changed the scientists to be clearly non-White.

Of course this is a small sample, but the results seem to reproduce what other studies have found regarding the importance of role models and gender stereotyping, in particular, that girls are more likely to imagine themselves  in careers when they see women doing them. For instance, the relative lack of female professors in male-dominated departments such as engineering may play a role in discouraging women from choosing to major in such fields (as well as other factors such as steering, concerns about family/work conflicts, etc.).

Originally posted in 2010.

Gwen Sharp, PhD is a professor of sociology and the Associate Dean of liberal arts and sciences at Nevada State College. 

In 1985, Zeneca Pharmaceuticals (now AstraZeneca) declared October “National Breast Cancer Awareness Month.” Their original campaign promoted mammography screenings and self-breast exams, as well as aided fundraising efforts for breast cancer related research.  The month continues with the same goals, and is still supported by AstraZeneca, in addition to many other organizations, most notably the American Cancer Society.

The now ubiquitous pink ribbons were pinned onto the cause, when the Susan G. Komen Breast Cancer Foundation distributed them at a New York City fundraising event in 1991. The following year, 1.5 million Estée Lauder  cosmetic customers received the promotional reminder, along with an informational card about breast self-exams. Although now a well-known symbol, the ribbons elide a less well-known history of Breast Cancer Awareness co-opting grassroots’ organizing and activism targeting women’s health and breast cancer prevention.

The “awareness” campaign also opened the floodgates for other companies to capitalize on the disease. For example, Avon, New Balance, and Yoplait have sold jewelry, athletic shoes, and yogurt, respectively, using the pink ribbon as a logo, while KitchenAid still markets a product line called “Cook for the Cure” that includes pink stand mixers, food processors, and cooking accessories, items which the company first started selling in 2001.  Not to be left out, Smith and Wesson, Taurus, Federal, and Bersa, among other companies, have sold firearms with pink grips and/or finishing, pink gun-cases, and even pink ammo with the pink ribbon symbol emblazoned on the packaging. Because breast cancer can be promoted in corporate-friendly ways and lacks the stigma associated with other diseases, like HIV/AIDS, these companies and others, have been willing to endorse Breast Cancer Awareness Month and, in some cases, donate proceeds from their merchandise to support research affiliated with the disease.

Yet companies’ willingness to profit from the cause has also served to commodify breast cancer, and to support what sociologist Gayle Sulik calls “pink ribbon culture.” As Sulik notes, marking breast cancer with the color pink not only feminizes the disease, but also reinforces gendered expectations about how women are “supposed” to react to and cope with the illness, claims also corroborated by my own research on breast cancer support groups.

Based on participant observation of four support groups and in-depth interviews with participants, I have documented how breast cancer patients are expected to present a feminine self, and to also be positive and upbeat, despite the pain and suffering they endure as a result of being ill. The women in the study, for example, spent considerable time and attention on their physical appearance, working to present a traditionally feminine self, even while recovering from surgical procedures and debilitating therapies, such as chemotherapy and radiation. Similarly, members of the groups frequently joked about their bodies, especially in sexualized ways, making light of the physical disfigurement resulting from their disease. Like the compensatory femininity in which they engaged, laughing about their plight seemed to assuage some of the emotional pain that they experienced.  However, the coping strategies reinforced traditional standards of beauty and also prevented members of the groups from expressing anger or bitterness, feelings that would have been justifiable, but seen as (largely) culturally inappropriate because they were women.

Even when they recovered physically from the disease, the women were not immune to the effects of the “pink ribbon culture,” as other work from the study demonstrates. Many group participants, for instance, reported that friends and family were often less than sympathetic when they expressed uncertainty about the future and/or discontent about what they had been through.  As “survivors,” they were expected to be strong, positive, and upbeat, not fearful or anxious, or too willing to complain about the aftermath of their disease. The women thus learned to cover their uncomfortable emotions with a veneer of strength and courage. This too helps to illustrate how the “pink ribbon culture,” which celebrates survivors and survivorhood, limits the range of emotions that women who have had breast cancer are able to express. It also demonstrates how the myopic focus on survivors detracts attention from the over 40,000 women who die from breast cancer each year in the United States, as well as from the environmental causes of the disease.

Such findings should give pause. If October is truly a time to bring awareness to breast cancer and the women affected by it, we need to acknowledge the pain and suffering associated with the disease and resist the “pink ribbon culture” that contributes to it.

Jacqueline Clark, PhD is an Associate Professor of Sociology and Chair of the Sociology and Anthropology Department at Ripon College. Her research focuses on inequalities, the sociology of health and illness, and the sociology of jobs, work, and organizations.

Controversy erupted in 2014 when video of National Football League (NFL) player Ray Rice violently punched his fiancé (now wife) and dragged her unconscious body from an elevator. Most recently, Deadspin released graphic images of the injuries NFL player Greg Hardy inflicted on his ex-girlfriend. In both instances, NFL officials insisted that if they had seen the visual evidence of the crime, they would have implemented harsher consequences from the onset.

Why are violent images so much more compelling than other evidence of men’s violence against women? A partial answer is found by looking at whose story is privileged and whose is discounted. The power of celebrity and masculinity reinforces a collective desire to disbelieve the very real violence women experience at the hands of men. Thirteen Black women collectively shared their story of being raped and sexually assaulted by a White police officer, Daniel Holtzclaw, in Oklahoma. Without the combined bravery of the victims, it is unlikely any one woman would have been able to get justice. A similar unfolding happened with Bill Cosby. The first victims to speak out against Cosby were dismissed and treated with suspicion. The same biases that interfere with effectively responding to rape and sexual assault hold true for domestic violence interventions.

Another part of the puzzle language. Anti-sexist male activist Jackson Katz points out that labeling alleged victims “accusers” shifts public support to alleged perpetrators. The media’s common use of a passive voice when reporting on domestic violence (e.g., “violence against women”) inaccurately emphasizes a shared responsibility of the perpetrator and victim for the abuser’s violence and generally leaves readers with an inaccurate perception that domestic violence isn’t a gendered social problem. Visual evidence of women’s injuries at the hands of men is a powerful antidote to this misrepresentation.

In my own research, published in Sociological Spectrum, I found that the race of perpetrators also matters to who is seen as accountable for their violence. I analyzed 330 news articles about 66 male celebrities in the headlines for committing domestic violence. Articles about Black celebrities included criminal imagery – mentioning the perpetrator was arrested, listing the charges, citing law enforcement and so on – 3 times more often than articles about White celebrities. White celebrities’ violence was excused and justified 2½ times more often than Black celebrities’, and more often described as mutual escalation or explained away due to mitigating circumstances, such as inebriation.

Data from an analysis of 330 articles about 66 Black and White celebrities who made headlines for perpetrating domestic violence (2009-2012):

Accordingly, visual imagery of Ray and Hardy’s violence upholds common stereotypes of Black men as violent criminals. Similarly, White celebrity abusers, such as Charlie Sheen, remain unmarked as a source of a social problem. It’s telling that the public outcry to take domestic violence seriously has been centered around the NFL, a sport in which two-thirds of the players are African American. The spotlight on Black male professional athletes’ violence against women draws on racist imagery of Black men as criminals. Notably, although domestic violence arrests account for nearly half of NFL players’ arrests for violent crimes, players have lower arrest rates for domestic violence compared to national averages for men in a similar age range.

If the NFL is going to take meaningful action to reducing men’s violence against women, not just protect its own image, the league will have to do more than take action only in instances in which visual evidence of a crime is available. Moreover, race can’t be separated from gender in their efforts.

Joanna R. Pepin a PhD candidate in the Department of Sociology at the University of Maryland. Her work explores the relationship between historical change in families and the gender revolution.

Modern journalism is reliant on the idea of objectivity. Even when truth is elusive, if journalists write a balanced story, they can be said to have done a good job.

But what if a story doesn’t have two sides? Sometimes journalists continue to write as if they do, as they did in regards to human caused climate change for a decade. Other times they do so wholly disingenuously, counterposing authoritative voices against ones they know carry no weight with their audience, as they did and still do with coverage of female genital cutting. At still other times, they abandon objectivity altogether, counting on a national consensus so strong that no one could possibly accuse them of being biased, as many did after 9/11.

I think this is the source of some of the discomfort with the media coverage of this election.

What does a journalist do when the editorial board of the Washington Post calls one candidate a “unique threat to American democracy”; the New York Times’ calls him a “poisonous messenger” appealing to “people’s worst instincts”; the Houston Chronicle’s calls him “dangerous to the nation and the world,” a man that should “make every American shudder”; and the far-right National Review’s calls him a “menace”? What does a journalist do when conservative newspapers like the Dallas Morning News call him “horrify[ing]” and endorse a Democrat for president for the first time in almost 100 years? Is this still the right time to be objective? Is this a 9/11 moment?

I suspect that journalists themselves do not know what to do, and so we are seeing all of the strategies playing out. Some are trying hard to hew to the traditional version of balance, but covering asymmetrical candidates symmetrically makes for some odd outcomes, hence accusations of false equivalence and misinforming the public. Some are counting on a consensus, at least on some issues, assuming that things like constitutional rights and anti-bigotry are widespread enough values that they can criticize Trump on these issues without seeming partisan, but it doesn’t always work. Still others are aiming down the middle, offering an imbalanced balance, as when journalists reference the support of David Duke and other white supremacists as their own kind of dog-whistle politics.

Meanwhile, readers each have our own ideas about whether this election deserves “balanced” coverage and what that might look like. And so do, of course, the thousands of pundits, none of whom are accountable to journalistic norms, and the millions of us on social media, sharing our own points of view.

It’s no wonder the election is giving us vertigo. It is itself out of balance, making it impossible for the country to agree on what objectivity looks like. Even the journalists, who are better at it than anyone, are failing. The election has revealed what is always true: that objectivity is a precarious performance, more an art than a science, and one that gains validity only in relation to the socially constructed realities in which we live.

It’s just that our socially constructed reality is suddenly in shambles. Post-truth politics doesn’t give us a leg to stand on, none of us can get a foothold anymore. Internet-era economic realities have replaced the news anchor with free-floating infotainment. Political polarization has ripped the country apart and the edifices we’ve clung to for stability—like the Republican Party—are suddenly themselves on shaky ground. The rise of Trump has made all of this dizzyingly clear.

We’re hanging on for dear life. I fear that journalists can do little to help us now.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Today is Labor Day in the U.S. Though many think of it mostly as a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.

Here are some SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

• The surprisingly racist reason we don’t tip flight attendants
• Luxury and the consumption of labor
• The unsung heroes of the crash landing in San Francisco
• Why do firefighters take such risky jobs?
• McDonald’s delusional blame-the-victim budget
• Devaluing hospitality workers
• Domestic  behavior as both gendered and raced: Who does what for airlines?
• Child labor and the social construction of childhood
• Child labor, 1908-1912
• Women are 49% of the workforce, but we still think work is for men

Work in Popular Culture

• Children’s books and segregation in the workplace
• Alienation and orange juice: The invisibility of labor
• Hurricane Sandy and high fashion: Portraying a class hierarchy
• Whimsical branding obscures Apple’s troubled supply chain
• The “working family” discourse and the invisibility of individuals
• The DJ in American culture: Resonant but misunderstood
• Whiteness and tokenism on the runway
• The solution to patriarchy? Pantene says shine!
• Forbes’ photostock faux paus (what do women workers look like?)

Unemployment, Underemployment, and the “Class War”

• The “Precariat”: The new working class
• When classes collide: Workers and guests at high end hotels
• Who benefits from government programs?
• $22.62/hr: The minimum wage if it had risen like the incomes of the 1%
• Why can’t conservatives see the benefits of affordable child care?
• Food stamps, public policy, and the working poor
• The striking rise in “missing workers”
• Can the minimum wage cover average housing costs?
• Discrimination against the long-term unemployed
• Jon Stewart on class warfare
• Mike Rowe defends blue-collar manual labor

Unions and Unionization

• What have unions ever done for us?
• Footage of strikes and protests
• “Is your washroom breeding Bolsheviks?”
• A way for feminism to overcome its “class problem”
• Target’s anti-union video for new employees
• Unemployment and support for unions
• César Chávez and the fight for farmworkers’ rights
• Hiring non-union workers to staff picket lines
• “A woman’s place is in her union!”

Economic Change, Globalization, and the Great Recession

• U.S jobs are back, but they’re no match for population growth
• The U.S. is replacing good jobs with bad ones
• Whose economic recovery is it?
• Prison labor and taxpayer dollars
• The austerity agenda and public employment
• Comparing black and white job loss in the recession
• The exploitation of worker productivity
• What kinds of jobs are we gaining in the slow recovery?
• Historical look at changes in types of work
• Two American families trapped in a changing economy
• Race and the economic downturn

Work and race, ethnicity, religion, and immigration

• Distrust for Black entrepreneurs
• Race in the NFL draft
• Are Mexicans the most successful immigrant group?
• Race, criminal background, and employment
• The curious evolution of the sign spinnner
• Linguistic occupational segregation
• International politics and the first African American flight attendants
• Luxury and the consumption of labor
• Children’s books and segregation in the workplace
• Whiteness and tokenism on the runway
• Whimsical branding obscures Apple’s troubled supply chain
• When classes collide: Workers and guests at high end hotels
• The surprisingly racist reason we don’t tip flight attendants
• Questioning the benefits of “rescue” from prostitution
• Porn producers with a heart of gold?
• Anti-Muslim bias on the French job market
• Race/ethnicity and the pay gap
• Race, ethnicity, and McDonald’s marketing strategy

Gender and Work

• Majority of “stay-at-home dads” aren’t there to care for family
• Most women would rather divorce than be a housewife
• Before the stewardess, the “steward”: When flight attendants were men
• Star Trek is scaring the ladies: Why women don’t major in computer science
• What do little girls really learn from “Career Barbies”?
• “Dude, you need to get into nursing”: How organizations recruit men into nursing
• Stay-at-home mothers on the rise among low-income families
• Gender at The New York Times
• Mother, sex object, worker: The transformation of the female flight attendant
• Female movie stars peak at 34, but men see success till the end (pictured)
• What kind of work does Women’s History month value?
• Men’s and women’s work: It’s the 1950s at Brinks Home Security
• Women’s refusal to be deferent and the words that describe them
• Why “breadwinner moms” don’t portend a coming matriarchy
• Single mother, meet jobless man
• Gender, work, and family time
• First-time mothers and access to paid work leave
• The role of employer selection in gendered job segregation

The U.S. in International Perspective

• Overwork and its costs
• The U.S. is las in paid vacation and holidays
• International comparison of workplace leave policies
• Vacation in international perspective

Academia

• What do professors do all day?
• Gender and the dual career academic couple
• How many PhDs are professors?
• Professors join the “precariat”
• How professors spend their time
• Precious academic moments

Just for Fun

• Who is the highest paid employee of your state?
• Secrets of the Internet Adult Film Database
• Two-thirds of college students think they’re going to change the world

Bonus!

• Advice for new college grads from two sociologists

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

In the U.S. men’s and women’s bikes are built differently, with women’s bikes lacking the bar that goes from the handlebar to just below the seat. The bar is a matter of tradition.  According to Andrea at Bike City Recyclery, when women began riding bikes in the 1800s, they were required to wear heavy skirts.  The low bar allowed them to mount the bikes “modestly” and was a space for their skirts to go.  Back then, bikes also had “clothes-guards” that would keep women’s skirts from being caught up in the mechanics of the bike.  This picture is from the 1890s:

Today most women riding a bike do not wear heavy skirts and clothes-guards are rare, but the low bar persists.  This ad from 1971 assures parents that  “girl bikes” can be converted to “boy bikes” and vice versa. The upper bar is purely “decorative,” but boys apparently must have it.

Selected text:

A popular 16-inch beginner’s bike. Top bar removes easily to convert it from a boy’s to a girl’s bike in minutes… The perfect first bike that’s built to last from child to child.

This goes to show how strongly we invest in purely symbolic gender differentiation.  There is no need for a high bar and there is no need to differentiate bikes by gender in this way. We could do away with the bar distinction in the same way that we did away with the clothes-guard. But the bar is a highly visible signal that we are committed to a gender binary (men and women are “opposite” sexes). It is some men and the defenders of masculinity who are most opposed to this because collapsing the gender differentiation means collapsing a devalued category into a valued category. For individuals who embrace the valued category, this is a disaster. A male-coded bike frame is just one small way to preserve both the distinction and the hierarchy.

Originally posted in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Scatterplot.

Olympic fever has hit! As we all marvel at the power, precision, and grace of the athletes, a more disturbing commentary has also emerged, one that diminishes women athletes’ accomplishments, defines them by the men around them, places them in tired tropes of sex objects, or infantilizes them as “girls.” Some journalists, in combination with a robust social media discussion, are calling this bad behavior out. But should we be so surprised?

According to past research, no. In our work, we see this as a more pervasive issue, and women’s collegiate coaching is a prime example. When Title IX was enacted in 1972 approximately 90% of women’s teams were coached by women; in 2014 that number dropped to 43%. Women comprise only 23% of head coaching positions. Why are women coaches – especially of women’s teams – being left out? We talked to 9 female and 12 male coaches of women’s and men’s teams and many of their own explanations suggest a view of fundamental and “natural” differences between men and women.

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Talking to Coaches… Gender Matters

In general, the qualities of sport – competition, confidence, physical strength, aggression – are seen as masculine, while characteristics of cooperation, passivity, and dependency are coded feminine, raising suspicions about women’s capacity to excel. Masculine dominance has helped to define the parameters of what it means to be a coach.

Interestingly, coaching may be seen as an example of conflicting masculine roles. Given the low pay and high time commitment, coaching undermines the traditional male family role as breadwinner. As this male head women’s tennis coach explains,

I’ve been kind of lucky… I didn’t feel like I had to make a certain amount of money, X amount of dollars to be happy. So I was ok with where I was at salary wise… I think that the key to that is having a wife that also works, and that we can still make it happen, and sort of live the way we want to live and be happy.

Many of the men echoed the idea that without a spouse’s support, a coaching career would be difficult. Although respondents all felt women opt out of coaching due to family pressures, none felt that men needed to opt out to support their families. Arguably, the relationship between masculinity and athletics provides men with the social compensation necessary to remain in coaching in a way that does not operate for women.

Especially when asked why women don’t coach men, many of the respondents did not think women would have the strength, athleticism, authority, and leadership abilities to be effective men’s coaches. As a male head men’s soccer coach expresses:

I think the game is slightly different. The understanding of the nuances of the men’s game versus the women’s game… for a female to go into a men’s athletic team and command respect from those guys, it’s difficult. A female wouldn’t be able to step in and play seven versus seven and be able to play at the same level. Not technically, not tactically, I mean simply physically…just the strength factor.

Other arguments highlight the assumed biological connection between men and leadership. A female assistant women’s soccer coach argued that “the leadership gene is much more apparent in guys, it’s much more inherent in them.” Additionally challenging is the perception that taking orders and guidance from a female threatens masculinity and calls into question male superiority in a male dominated field. A former male head golf coach notes,

A woman coach is going to have to work harder to gain respect from a guy player than a male coach will have to work from a female player. … [Individuals are] raised to say if a guy’s leading, you give them a little benefit of the doubt. A woman has to prove herself, and until she does there’s going to be doubt.

By internalizing and enforcing stereotypes a gender pecking-order can be preserved. As this woman, an assistant women’s soccer coach, suggests, socialization improves men’s leadership ability:

When girls are socialized… it’s share, everyone in groups, be nice to everyone; guys are taught much more of competitiveness… a guy leader comes out in a group much easier… because in a girl’s environment it’s no one should be above anyone else… guys and girls are just different. They’re socialized different.

Stereotypes about men’s competitiveness and women’s need for emotional bonding were prevalent, and if these are carried into hiring decisions it is easy to see why male coaches are favored. Yet, if gender differences are so stark, we would expect to see same-sex coaching across the board, instead of the current disparity. Instead, this difference only legitimated women’s absence and was not used to question men’s presence as coaches of women’s teams. None of the women said they wanted to coach men’s teams and nor were they upset at being denied access to these positions. Respondents were more in favor of increasing women coaching women, but did not question or challenge any of the main gender stereotypes. This man, a former head men’s golf coach said,

I’m a fan of a woman coaching women’s sports, if skill levels are equal, because there are certain intangibles – I don’t understand the woman animal as well on certain things.

Shattering the “Glass Wall”?

Coaches we interviewed recognized the role that resources and opportunities played in incentivizing men into coaching women, but none challenged any aspect of the system. Respondents automatically buy into the “glass wall” such that 50 percent of jobs (those coaching men) are off-limits, thus if women coach approximately 50 percent of women’s teams, it’s “fair.” We see that unquestioned assumptions of gender difference supported perceptions that masculinity and men were superior to femininity and women. Twenty years ago scholars on this topic said it is beliefs in male athletic superiority that justify gender disparities in coaching, and according to these interviews little has changed. So, yes, observers should continue to call out the failures of Olympic commentators to treat women athletes equally, but as we say goodbye to Rio, let’s not forget how these issues are shaping coaches’ and athletes’ experiences every day.

Catherine Bolzendahl is a professor of sociology and the co-author of Counted Out: Same Sex Relations and Americans’ Definitions of Family. Vanessa Kauffman is a PhD student.  Both are at the University of California, Irvine. Jessica Broadfoot-(Lee) is an alum and was a member of the women’s tennis team and a two-time Big West Scholar-Athlete..