gender: work

Thanks to someone for this mash up of academia and Precious Moments figurines! About him or herself, he or she writes:

I’m the sort of person who (a) constantly saw, and was occasionally given, Precious Moments figures as a kid, despite finding them creepy; and (b) now makes a living in, and constantly thinks about, academia, despite finding it creepy.

Scroll through some of my favorites below or see them all!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

While there has been significant attention to recruiting women into STEM fields, what about the converse – recruiting men to female-dominated fields?  My recent article in Gender & Society analyzes the recruitment strategies of key health care players, examining themes of masculinity in text, speech, and images.

Some recruitment items, like this early poster from the Virginia Partnership for Nursing, asked viewers “Are you man enough to be a nurse?” Aspects of hegemonic masculinity — characteristics associated with being the culturally defined “ideal man” — are common themes in the poster, including sports, military service, risk-taking, and an emotionally-reserved demeanor:

Since the “Are You Man Enough?” campaign in the early 2000’s, nurse leaders have tried to make recruitment messages less ostensibly gendered. In discussing the American Assembly for Men in Nursing’s (AAMN) new campaign, Don Anderson notes:

Nursing recruitment efforts needed to evolve from asking men if they were masculine enough to be a nurse to something less gender specific

Despite the effort to “de-genderify” nursing (Anderson’s word), masculinity is still front and center. Though the slogan is different, materials continue to emphasize culturally idealized forms of masculinity. One of the AAMN’s newest posters, “Adrenaline Rush,” avoids the “man enough” rhetoric, but maintains the theme of a stoic, emotionally-detached masculinity through visual cues.  Most of the nurse’s face is covered – limiting emotional expression—while risk-taking is emphasized.

But not all recruitment materials employ a macho form of masculinity. Johnson & Johnson’s 30-second clip “Name Game” portrays a caring and emotionally competent nurse:

Key health care players, including an international organization (Johnson & Johnson), urban hospital systems, nursing programs, and organizations like the American Assembly for Men in Nursing (AAMN) have devoted resources to recruiting men into nursing. Analyzing their recruitment strategies reveals as much about contemporary tensions within masculinity as it does about the profession’s push for gender diversity.

Check out more of the recruitment materials and a more in-depth analysis in the article, “Recruiting Men, Constructing Manhood: How Health Care Organizations Mobilize Masculinities as Nursing Recruitment Strategy.”  For a free copy, contact me at cottingham@unc.edu.

Marci Cottingham is a postdoctoral fellow in the department of Social Medicine at the University of North Carolina – Chapel Hill. She received her Ph.D. in sociology from the University of Akron. Her research spans issues of gender, emotion, health, and healthcare. For more on her work, visit her site.

Cross-posted at Pacific Standard.

Flashback Friday.

In Hearts of Men, Barbara Ehrenreich talks about the launching of Playboy in 1953 and how it forever changed how we thought about single men.

At that time, a man who stayed single was suspected of homosexuality.  The idea of being an unmarried heterosexual adult of sound mind and body was totally foreign.  Hugh Hefner changed all of that by inventing a whole new kind of man, the playboy.  The playboy stayed single (so as to have lots of ladies), kept his money for himself and his indulgences (booze and ladies), and re-purposed the domestic sphere (enter the snazzy bachelor pad full of booze and ladies).

With this in mind, check out an attempt to attract advertising dollars from a 1969 issue (found at Vintage Ads).  It nicely demonstrates Playboy‘s marketing of a new kind of man, one who lives a free and adventurous life that is unburdened by a boring, dead-end job needed to support a wife and kids.

Text:

What sort of man reads Playboy? He’s an entertaining young guy happily living the good life. And loving every adventurous minute of it. One recipe for his upbeat life style? Fun friends and fine potables. Facts. PLAYBOY is read by one of out every three men under 50 who drink alcoholic beverages. Small wonder beverage advertisers invest more dollars in PLAYBOY issue per issue than they do in any other magazine. Need your spirit lifted? This must be the place.

Today, we commonly come across the idea that men are naturally averse to being tied down, but Hefner’s project reveals that this was an idea that was invented quite recently and promulgated for profit.

This post originally appeared in 2008.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this post I present the most comprehensive analysis ever reported of the gender of New York Times writers (I think), with a sample of almost 30,000 articles.

This subject has been in the news, with a good piece the other day by Liza Mundy — in the New York Times — who wrote on the media’s Woman Problem, prompted by the latest report from the Women’s Media Center. The WMC checked newspapers’ female byline representation from the last quarter of 2013, and found levels ranging from a low of 31% female at the NYT to a high of 46% at the Chicago Sun-Times. That’s a broad study that covers a lot of other media, and worth reading. But we can go deeper on the NYTimes, thanks to the awesome data collecting powers of my colleague Neal Caren.

Here are the results based on 21,440 articles published online from October 23, 2013 to February 25, 2014.

Women’s authorship

1. Women were the first author on 34% of the articles. This is a little higher than the WMC got with their A-section analysis, which is not surprising given the distribution of writers across sections.

2. Women wrote the majority of stories in five out of 21 major sections, from Fashion (52% women), to Dining, Home, Travel, and Health (76% women). Those five sections account for 11% of the total.

3. Men wrote the majority of stories in the seven largest sections. Two sections were more than three-fourths male (Sports, 89%; and Opinion, 76%). U.S., World, and Business were between 66% and 73% male.

Here is the breakdown by section (click to enlarge):

Gender words

Since we have all this text, we can go a little beyond the section headers served up by the NYTimes‘ API. What are men and women writing about? Using the words in the headlines, I compiled a list of those headline words with the biggest gender difference in rates of appearance.

For example, “Children” occurred 36 times in women’s headlines, and 24 times in men’s headlines. Since men used more than twice as many headline words as women, this produced a very big gender spread in favor of women for the word “Children.”  On the other hand, women’s headlines had 10 instances of “Iran,” versus 85 for men. Repeating this comparison zillions of times, I generated these lists:

NYTimes headline words used disproportionately in stories by

Here is the same table arranged as a word cloud, with pink for women and blue for men (sue me), and the more disproportionate words larger (click to enlarge):

What does it mean?

It’s just one newspaper but it matters a lot. According to Alexa, NYTimes.com is the 34th most popular website in the U.S., and the 119th most popular in the world — and the most popular website of a printed newspaper in the U.S. In the JSTOR database of academic scholarship, “New York Times” appeared almost four-times more frequently than the next most-commonly mentioned newspaper, the Washington Post.

Research shows that when women are charge, they tend to produce better outcomes for women below them in the organizational hierarchy. Jill Abramson, the NYTimes‘ executive editor, is aware of this issue, and proudly told the Women’s Media Center that she had reached the “significant milestone” of having a half-female news masthead (which is significant). So why are women underrepresented in such prominent sections?  I’m really wondering. The NYTimes doesn’t even do as well as the national average: 41% of the 55,000 “News Analysts, Reporters and Correspondents” working full-time, year-round in 2012 were women.

Organizational research finds that large companies are less likely to discriminate against women, and we suspect three main reasons: greater visibility to the public, which may complain about bias; greater visibility to the government, which may enforce anti-discrimination laws; and greater use of formal personnel procedures, which limits managerial discretion and is supposed to weaken old-boy networks. Among writers, however, an informal, back-channel norm still apparently prevails — at least according to a recent essay by Ann Friedman. Maybe NYTimes‘ big-company, formalized practices apply more to departments other than those that select and hire writers.

A more in-depth discussion of these findings, with details on Cohen and Caren’s research methods, can be found at Family Inequality. Cross-posted at Pacific Standard.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

“Stay-at-home mother” evokes black and white images of well-coiffed women in starched aprons. Rather than a vestige of a bygone era, stay-at-home moms are on the rise, according to the findings of a new Pew Research study. In 2012, 29% of women with children under the age of 18 stayed home, a number that has been on the rise since 1999 and is 3% higher than in 2008.

However, while more women are staying home with their children, the face of the stay-at-home mom has changed dramatically since the 1950s “Leave It to Beaver” days. Stay-at-home moms today are less educated and more likely to live in poverty than working moms. Younger mothers and immigrant mothers also make up a good portion of stay-at-home moms.

The story of why mothers are staying home is more complex than you may imagine and has more to do with the poor labor market, the exorbitant price of child care, and the contemporary structure of work. In a recent interview with Wisconsin Public Radio, Barbara Risman, a sociologist at the University of Illinois at Chicago, spoke about how this report has been picked up by the mainstream media:

What’s surprising to me is the headlines and how it’s portrayed in the news. Although the numbers are going up, when you look at what mothers say, 6% of the mothers in this study say they are home because they can’t find a job. When you take those 6% of mothers out, the results are rather flat. Part of the real story here then is that it’s hard to find a job that allows you to work and covers your child care, particularly if you have less education and your earning potential isn’t very high.

These days stay-at-home moms, who are more likely to be less educated, are not able to make enough money for working to even be worthwhile. Many times, their pay wouldn’t actually cover the cost of child care. Beyond these important financial considerations, lower wage shift work makes it extremely difficult to coordinate child care in the midst of work schedules that change on a weekly basis.

Erin Hoekstra is pursuing a PhD in Sociology at the University of Minnesota. This post originally appeared on Citings and Sightings and you can read all of Erin’s contributions to The Society Pages here.  Cross-posted at Pacific Standard.

Countries with a lot of ethnic diversity generally show weaker economic growth than homogeneous countries.  A new study, however, discovered a variable that strongly reverses the trend: women leaders.

Management professor Susan Perkins and her colleagues compared the economic growth rate of 139 countries over 55 years.  They found that diverse countries did significantly better when a woman was at the helm.  The more diverse the country, the stronger the effect.

Perkins and her co-authors cautiously attempt to explain their data (here), but think that it may have something to do with leadership style.  Female leaders have been shown to be more collaborative and non-authoritarian than men. Co-author Nicholas Pearce speculates:

In countries with a lot of internal conflict, oftentimes people are looking for signals that the person in charge is going to be collaborative and not dictatorial or self-interested. Women’s gender role is symbolic of collaboration, that they’re going to empower marginalized voices.

Because of gender stereotypes, then, women may seem more trustworthy. Meanwhile, real differences in leadership style may affirm those expectations and be more effective in practice.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Behold, one of my favorite things on SocImages.  This pair of Italian commercials are for a do-it-yourself fabric dye.  First, commercial #1 (no Italian needed):

Message: “Coloured is better” or black men are physically and sexually superior to white men.

BUT WAIT!  Wait till you see the twist in commercial #2!

When the man tries to use the dye to transform his wife, it becomes clear that the dye only works one way.  Clearly, it is designed for women to produce the (heteronormative, racialized) object of desire that they supposedly want.  Message: Coloreria is “What women want” or the laundry room is for ladies.

Originally posted April 2008, thanks to  Elizabeth A. and Feministing.  Also in women-are-responsible-for-cooking-and-cleaning: women love to clean, homes of the future, what’s for dinner, honey?, liberation through quick meals, and my husband’s an ass.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Amelia Earhart, aviator. Wilma Rudolph, athlete. Sally Ride, astronaut. Elizabeth Cady Stanton, activist. Josephine Baker, performer. Virginia Woolf, novelist. Rosie the Riveter, archetype. Alice Paul, suffragist. Frida Kahlo, artist. Hillary Clinton, Secretary of State.

What do these women have in common? They are the 10 iconic women featured this year by womenshistorymonth.gov, the official website of Women’s History Month in the United States. A rotating banner across the top of the page shows a photo of each woman, her name, and a one word description, presumably the reason she is worthy of celebration.

Unfortunately, the women singled out for recognition at the site appear to be considered notable mainly because they excelled at what are generally thought to be “masculine” pursuits. This is androcentric, meaning that it values masculinity over femininity. Traits that have been traditionally conceptualized as masculine (such as being a leader and good at sports and math) are now seen as valuable for girls to develop, while boys are often still discouraged from do things traditionally conceptualized as feminine (such as nurturing, cooking, and cleaning).

I am all for questioning the idea that certain jobs are “men’s jobs,” but we also need to challenge the idea that only women can do “women’s jobs.” If we do not, the belief that women should do “women’s work” and, more importantly, that women’s work is not worth celebrating, is left unquestioned.

Women’s History Month tends to follow this trend. None of the women we typically recognize at this time of year, for example, are noted for being good cooks, care givers, or educators of children, nor are they lauded for their nurturing of others, emotional openness, kindness, or compassion — all traditionally “feminine” traits. Caring for others and teaching youth are wonderful things that everyone should be encouraged to do. Our history books should be filled with people of all genders who were exceptional in these areas. But, these traditionally feminine pursuits are not what earns one accolades during Women’s History Month, or any other time. As a consequence, people are not taught to value such jobs or the people who do them. This one-sided celebration is unlikely to solve the very problem that Women’s History Month is ostensibly designed to combat: gender inequality.

“To all the women who quietly made history” (source):

Laurel Westbrook is an Assistant Professor of Sociology at Grand Valley State University. Her research focuses on gendered violence, social movements, and the inner workings of the sex/gender/sexuality system.