From an angry tweet to an actual change.

On September 1st I objected to the description of the Disney movie Pocahontas at Netflix. It read:

An American Indian woman is supposed to marry the village’s best warrior, but she years for something more — and soon meets Capt. John Smith.


I argued that, among other very serious problems with the film itself, this description reads like a porn flick or a bad romance novel. It overly sexualizes the film, and only positions Pocahontas in relation to her romantic options, not as a human being, you know, doing things.

Other Disney lead characters are not at all described this way. Compare the Pocahontas description to the ones for a few other Disney films on Netflix:

The Hunchback of Notre Dame. “Inspired by Victor Hugo’s novel, this Disney film follows a gentle, crippled bell ringer as he faces prejudice and tries to save the city he loves.”

The Emperor’s New Groove. “In this animated Disney adventure, a South American emperor experiences a reversal of fortune when his power-hungry adviser turns him into a llama.”

Tarzan. After being shipwrecked off the African coast, a lone child grows up in the wild and is destined to become lord of the jungle.”

Hercules. “The heavenly Hercules is stripped of his immortality and raised on earth instead of Olympus, where he’s forced to take on Hades and assorted monsters.”

I picked these four because they have male protagonists and, with the exception of Emperor’s New Groove which has a “South American” lead, the rest are white males. I have problems with the “gentle, crippled” descriptor but, the point is, these movies all have well developed romance plot lines, but their (white, male) protagonists get to save things, fight people, have adventures, and be “lord of the jungle” – they are not defined by their romantic relationships in the film.

We cannot divorce the description of Pocahontas from it’s context. We live in a society that sexualizes Native women: it paints us as sexually available, free for the taking, and conquerable – an extension of the lands that we occupy. The statistics for violence against Native women are staggeringly high, and this is all connected.

NPR Codeswitch recently posted a piece about how watching positive representations of “others” (LGBT, POC) on TV leads to more positive associations with the group overall, and can reduce prejudice and racism. This is awesome, but what if the only representations are not positive? In the case of Native peoples, the reverse is true – seeing stereotypical imagery, or in the case of Native women, overly sexualized imagery, contributes to the racism and sexual violence we experience. The research shows that these seemingly benign, “funny” shows on TV deeply effect real life outcomes, so I think we can safely say that a Disney movie (and its description) matters.

So, my point was not to criticize the film, which I can save for another time, but to draw attention to the importance of the words we use, and the ways that insidious stereotypes and harmful representations sneak in to our everyday lives.

In any case, I expressed my objection to the description on Twitter and was joined by hundreds of people. And… one week later, I received an email from Netflix:

Dear Dr. Keene,

Thanks for bringing attention to this synopsis. We do our best to accurately portray the plot and tone of the content we’re presenting, and in this case you were right to point out that we could do better. The synopsis has been updated to better reflect Pocahontas’ active role and to remove the suggestion that John Smith was her ultimate goal.


<netflix employee>



A young American Indian girl tries to follow her heart and protect her tribe when settlers arrive and threaten the land she loves.

Sometimes I’m still amazed by the power of the internet.

Adrienne Keene, EdD is a graduate of the Harvard Graduate School of Education and is now a postdoctoral fellow in Native American studies at Brown University. She blogs at Native Appropriations, where this post originally appeared. You can follow her on Twitter.

Cross-posted at Pacific Standard.

All attributed motivations are approximate. All races are unconfirmed. All crimes are alleged. All oppression is interconnected.


June 17, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills nine black parishioners because black people are all the same to him and he needs to do what he needs to do to remind the world that he is dominant.


June 17, 2015:

White American male with a weapon who believes in his own superiority tries to kill in order to feel powerful. He crashes in the midst of trying to run someone over with his car because “go back to the country you came from” and don’t tell him not to use the business’ phone because he is dominant.


June 21, 2015:

White American male with a weapon who believes in his own superiority stabs in order to feel powerful. He stabs three musicians because ew gay and “skinny jeans” and he will show them what happens to fags because he is dominant.


June 26, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He shoots a Muslim man in the head at a four-way stop because “go back to Islam” – or maybe a traffic dispute – because it was his turn to go, damn it, because he is dominant.


July 1, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills a lion because it’s one of the most majestic creatures he can think of and being able to kill and behead it affirms that he is dominant.


July 10, 2015:

White American male with a weapon who believes in his own superiority threatens murder in order to feel powerful. He retaliates against a black woman because she refuses to perform subservience and “I will light you up” if that’s what it takes to show you people that I am dominant.


July 11, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He opens fire on two Native American men he believes are homeless because he’s “tired of watching them” and it is not acceptable that he is uncomfortable or inconvenienced because he is dominant.


July 18, 2015:

White American male with a weapon who believes in his own superiority attempts murder in order to feel powerful. He shoots a person in the face because he believes he is an undocumented immigrant – “a fucking Mexican” – because this is his country and, therefore, he is dominant.


July 18, 2015:

White American male with a weapon who believes in his own superiority kills serially in order to feel powerful. He pulls a gun and strangles a woman with the intent to torture because he assumes she is nothing to anybody and murdering prostitutes makes him feel dominant.


July 19, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He, a police officer, shoots a man in the face because he might be getting away after a traffic violation; black lives don’t matter because he is dominant.


July 22, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He murders his wife and her two children because she is giving him “relationship problems” and she doesn’t have the right to do that because he is dominant.


July 23, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills women because they keep doing and saying things that he does not approve of and he doesn’t have to take it anymore because he is dominant.


August 3, 2015:

White American males with weapons who believe in their own superiority stockpile weapons in order to feel powerful. They amass guns and ammunition and make homemade bombs because the the government insists on existing and they refuse to respect any entity above themselves because they are dominant.


August 6, 2015:

White American male with weapons who believes in his own superiority makes bombs in order to feel powerful. He builds explosive devices filled with BBs and nails because he sympathizes with the KKK, the Nazis, and what the Confederate Army was really defending but luckily he only blows off his own leg and I wonder now how he feels about being dominant.


August 7, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He shoots a man four times within seconds of apprehending him because I am a cop and you are not allowed to do that and his only consequence is to get fired for “bad judgement” because he is dominant.


August 16, 2015.

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills a man because he got in the way of his desire to kill his fiancee, who deserved it, because she argued with him and it was necessary to remind her that he is dominant.



Summer, 2015.

Following the recent mass shooting in Charleston, South Carolina on June 17th, 2015 – a racially motivated act of domestic terrorism – President Barack Obama delivered a sobering address to the American people. With a heavy heart, President Obama spoke the day following the attack, stating:

At some point we as a country will have to reckon with the fact that this type of mass violence does not happen in other advanced countries. And it is in our power to do something about it. I say that recognizing that politics in this town foreclose a lot of those avenues right now. But it would be wrong for us not to acknowledge.

President Obama was primarily referring to gun control in the portion of his speech addressing the cause of attacks like this. Not all mass shootings are racially motivated, and not all qualify as “terrorist” attacks — though Charleston certainly qualifies.  And the mass shooting that occurred a just a month later in Chattanooga, Tennessee by a Kuwati-born American citizen was quickly labeled an act of domestic terrorism. But, President Obama makes an important point here: mass shootings are a distinctly American problem. This type of rampage violence happens more in the United States than anywhere else. And gun control is a significant part of the problem. But, gun control is only a partial explanation for mass shootings in the United States.

Mass shootings are also almost universally committed by men.  So, this is not just an American problem; it’s a problem related to American masculinity and to the ways American men use guns.  But asking whether “guns” or “masculinity” is more of the problem misses the central point that separating the two might not be as simple as it sounds.  And, as Mark Follman, Gavin Aronsen, and Deanna Pan note in the Mother Jones Guide to Mass Shootings in America, the problem is getting worse.

We recently wrote a chapter summarizing the research on masculinity and mass shootings for Mindy Stombler and Amanda Jungels’ forthcoming volume, Focus on Social Problems: A Contemporary Reader (Oxford University Press). And we subsequently learned of a new dataset on mass shootings in the U.S. produced by the Stanford Geospatial Center. Their Mass Shootings in America database defines a “mass shooting” as an incident during which an active shooter shoots three or more people in a single episode. Some databases define mass shootings as involving 4 shootings in a single episode. And part of this reveals that the number is, in some ways, arbitrary. What is significant is that we can definitively say that mass shootings in the U.S. are on the rise, however they are defined. The Mother Jones database has shown that mass shootings have become more frequent over the past three decades.  And, using the Stanford database, we can see the tend by relying on data that stretches back a bit further.


Additionally, we know that the number of victims of mass shootings is also at an historic high:


We also produced a time-lapse map of mass shootings in the United States illustrating both where and when mass shootings have occurred using the Stanford Geospatial Center’s database to illustrate this trend over time:

Our map charts mass shootings with 3 or more victims over roughly 5 decades, since 1966. The dataset takes us through the Charleston and Chattanooga shootings, which brought 2015 to 42 mass shootings . The dataset is composed of 216 separate incidents only 5 of which were committed by lone woman shooters. Below we produced an interactive map depicting all of the mass shootings in the dataset with brief descriptions of the shootings.

In our chapter in Stombler and Jungels’ forthcoming book, we cull existing research to answer two questions about mass shootings: (1) Why is it men who commit mass shootings? and (2) Why do American men commit mass shootings so much more than men anywhere else?  Based on sociological research, we argue that there are two separate explanations – a social psychological explanation and a cultural explanation (see the book for much more detail on each).

A Social Psychological Explanation

Research shows that when an identity someone cares about is called into question, they are likely to react by over-demonstrating qualities associated with that identity.  As this relates to gender, some sociologists call this “masculinity threat.”  And while mass shootings are not common, research suggests that mass shooters experience masculinity threats from their peers and, sometimes, simply from an inability to live up to societal expectations associated with masculinity (like holding down a steady job, being able to obtain sexual access to women’s bodies, etc.) – some certainly more toxic than others.

The research on this topic is primarily experimental.  Men who are brought into labs and have their masculinity experimentally “threatened” react in patterned ways: they are more supportive of violence, less likely to identify sexual coercion, more likely to support statements about the inherent superiority of males, and more.

This research provides important evidence of what men perceive as masculine in the first place (resources they rely on in a crisis) and a new kind evidence regarding the relationship of masculinity and violence.  The research does not suggest that men are somehow inherently more violent than women.  Rather, it suggests that men are likely to turn to violence when they perceive themselves to be otherwise unable to stake a claim to a masculine gender identity.

A Cultural Explanation

But certainly boys and men experience all manner of gender identity threat in other societies.  Why are American boys and men more likely to react with such extreme displays?  To answer this question, we need an explanation that articulates the role that American culture plays in influencing boys and young men to turn to this kind of violence at rates higher than anywhere else in the world.  This means we need to turn our attention away from the individual characteristics of the shooters themselves and to more carefully investigate the sociocultural contexts in which violent masculinities are produced and valorized.

Men have historically benefited from a great deal of privilege – white, educated, middle and upper class, able-bodied, heterosexual men in particular.  Social movements of all kinds have slowly chipped away at some of these privileges.  So, while inequality is alive and well, men have also seen a gradual erosion of privileges that flowed more seamlessly to previous generations of men (white, heterosexual, class-privileged men in particular).  Michael Kimmel suggests that these changes have produced a uniquely American gendered sentiment that he calls “aggrieved entitlement.”  Of course, being pissed off about an inability to cash in on privileges previous generations of men received without question doesn’t always lead to mass shootings.  But, from this cultural perspective, mass shootings can be understood as an extremely violent example of a more general issue regarding changes in relations between men and women and historical transformations in gender, race, and class inequality.

Mass shootings are a pressing issue in the United States.  And gun control is an important part of this problem.  But, when we focus only on the guns, we sometimes gloss over an important fact: mass shootings are also enactments of masculinity.  And they will continue to occur when this fact is combined with a sense among some men that male privilege is a birthright – and one that many feel unjustly denied.

Cross-posted at Feminist Reflections and Inequality by (Interior) Design.

Tristan Bridges and Tara Leigh Tober are sociologists at the College at Brockport (SUNY).   You can follow them on at @tristanbphd and @tobertara.


SocImages has a Tumblr where all of the posts that pop up here (and more) get re-posted and go all over the internet. And a few days ago it gave me this post.

While I was working on the page, I saw a really interesting example of the kind of thoughtlessness that happens when designers aren’t thinking about all their potential users. Here’s a screenshot of what I encountered; it’s a timeline of all the things that had happened on the page in reverse chronological order, except the very top line, which is the interesting part. It reads:

SCREAM: You’ll never see it coming. TONIGHT.

Here’s a screenshot:5

As a female and, more importantly a woman-on-the-internet, my first gut reaction was that I was going to have to forward it to the FBI. You see, it’s an ad for something on MTV — and I realized that in the 2nd second — but, in the 1st second, I thought it was someone threatening to kill me.

I don’t mean to be overly dramatic about this. Even in the 1st second, my reaction was more well, hell than omg I’m gonna die, but I do wonder whether the ad managers at Tumblr or MTV ever considered the possibility that this way of advertising might be genuinely scary to someone, even if just for a second. I wonder if the managing team has anyone on it who is also a woman-on-the-internet. Or anyone who’s job it is to specifically think about the diversity of their users and how different strategies might affect them differently.

One doesn’t have to be routinely subject to threatening comments and messages to have the reaction I did. I could be someone who just left an abusive partner, someone who’s been attacked before, a witness in a criminal trial, a doctor who performs abortions or, christ, a black preacher in the South. Or maybe just someone who doesn’t appreciate an advertisement that, through an intended double meaning, implies that I, personally, am about to be attacked. That’s not funny, or fun, to everyone.

This kind of thing seems to happen all the time. Another example might be the Nikon camera feature, designed to warn you if someone blinked, that thinks Asian people have their eyes closed; the HP face-tracking webcam that can’t see black people; the obsessive health-tracking app that can’t be deleted off your iphone, even if you have an eating disorder; or the fact that it seems to track everything except menstrual cycles, making female-bodied people invisible.

This is one of the arguments for why businesses need diverse staff. Greater diversity — especially if everyone is explicitly given permission to raise issues like these — would make it far more likely that companies could avoid these gaffes and make products better for everyone.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Flashback Friday.

Toban B. sent in some photographs and a discussion of how energy drinks are gendered.

Energy drinks are already gendered to begin with in a couple of different ways at least: (1) they are marketed as hydration for athletes and sports is a masculine arena and (2) women aren’t usually encouraged to consume “extra” calories. But, in addition to being seen as somehow for men, Toban shows how a particularly violent and aggressive kind of masculinity is reproduced in the marketing, even across different companies.

Monster energy drinks include slashes on the packaging that look like a vicious scratch and what appears to be a crosshair and bullet holes (bad aim?):


Notice that the “flavor” in the picture above is “Sniper.”  Toban notes that “Assault” and “M-80″ are also flavors:


The can for the Assault-flavored drink also features a camouflage design, invoking militarism.

They call their “shooters” “Hitman”:


Both Monster and Guru link their product directly to (extreme) sports:



Full Throttle and Amp (“Overdrive”) go for a connection to aggressive driving:



Full Throttle energy drinks make it explicit with the tagline, “Let Your Man Out.”

Toban notes that it’s ironic that a lot of these products are marketed as health drinks when, in fact, internalizing an aggressive form of masculinity is associated with taking health risks (e.g., refusing to wear seat belts or hard hats, drinking hard). “In any case,” Toban concludes, “this marketing normalizes and makes light of a lot of aggression and danger that we should be opposing.” And which, I will add, isn’t good for men or women.

See also our post with hilarious fake commercials making fun of energy drinks and hypermasculinity.

Originally posted in 2009.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Many important things will be said in the next few weeks about the murder of nine people holding a prayer meeting at a predominantly African American church yesterday. Assuming that Dylann Roof is the murderer and that he made the proclamation being quoted in the media, I want to say: “I am a white woman. No more murder in my name.”

Before gunning down a room full of black worshippers, Roof reportedly said:

I have to do it. You rape our women and you’re taking over our country. And you have to go.

For my two cents, I want to suggest that Roof’s alleged act was motivated by racism, first and foremost, but also sexism. In particular, a phenomenon called benevolent sexism.

Sociologists use the term to describe the attribution of positive traits to women that, nonetheless, justify their subordination to men. For example, women may be described as good with people, but this is believed to make them perform poorly in competitive arenas like work, sports, or politics. Better that they leave that to the men. Women are wonderful with children, they say, but this is used to suggest that they should take primary responsibility for unpaid, undervalued domestic work. Better that they let men support them.

And, the one that Roof used to rationalize his racist act was: Women are beautiful, but their grace makes them fragile. Better that they stand back and let men defend them. This argument is hundreds of years old, of course. It’s most clearly articulated in the history of lynching in which black men were routinely violently murdered by white mobs using the excuse that they raped a white woman.

I stand with Jessie Daniel Ames and her “revolt against chivalry” in the 1920s and ’30s. Ames was one of the first white women to speak out against lynching, arguing that its rationale was sexist as well as racist. Roof is the modern equivalent of this white mob. He believes that he and other white men own me and women like me — “you rape our women,” he said possessively — and so he justified gunning down innocent black people on my behalf. You are vulnerable, he’s whispering to me, let me protect you.

All oppression is interconnected. The matrix of domination must come down. I am a white woman. No more murder in my name.

This essay was expanded for The Conversation and cross-posted at the Washington Post.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

In the face of contentious debate about the value of guns, public health professor David Hemenway decided to have the experts weigh in. He modeled his research on the study of climate change experts that produced the familiar statistic that 97% of them believe that humans are causing climate change. He identified 300 scholars who have published about firearms in the fields of public health, public policy, sociology, and criminology. About 100 each have replied to nine surveys asking their opinions about common controversial statements.

Here is your image of the week:


At Mother Jones, Julia Lurie writes: These data “show that a clear majority of experts do not buy the NRA’s arguments.”

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

The White House has made preventing sexual assaults on college campuses a priority, The Hunting Ground documents extensive institutional denial and malfeasance, the Department of Justice finds that one in five college women are assaulted, research shows that 1 in 25 college men is a serial rapist, and students at almost 100 campuses have filed federal complaints against their schools.

Yet, according to a study of 647 college presidents, only a third (32%) believe that sexual assault is prevalent on college campuses in general and only a tiny minority (6%) think it’s prevalent on their own campus.


This is stunning. Never before in history has the problem of sexual assault on campus been better documented. The media has never covered the issue so thoroughly, frequently, and sympathetically. We are in a moment of national reflection. Under these circumstances, a quarter of college presidents claim that sexual assault isn’t prevalent anywhere and 78% deny that it’s prevalent on their own campus.

These were confidential surveys, so impression management can’t explain these numbers. Those 94% of college presidents who don’t think that sexual crimes are prevalent at their schools either think the numbers are wrong, think their own institutions are exceptions, or think that one in five isn’t fairly described as “prevalent.” Or maybe some combination of the above.

No wonder faculty are frustrated and students around the country have felt forced to turn to the federal government for help. It’s clear. College presidents are either recklessly ignorant or willfully in denial — that, or they simply don’t believe women or don’t care about them.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.