Most women in the U.S. go to considerable lengths to consistently protect the majority of men from their unmasked faces (it’s a “disguise,” remember?). Comedian Amy Schumer wonders what might happen if men saw the real us…
At the end of last year, Robin Thicke took a lot of heat for both the lyrics of his song, Blurred Lines, and the accompanying video. The latter is a transparent instance of a very common strategy for making men look cool: surround them with beautiful and preferably naked women.
It seems especially effective if the men in question act unimpressed and unaffected by, or even disinterested in, the women around them. It’s as if they are trying to say, “I am so accustomed to having access to beautiful, naked women, I don’t even notice that they’re there anymore.” Or, to be more vulgar about it, “I get so much pussy, I’ve become immune.”
This is all to introduce a satirical series of photographs featuring performance artist Nate Hill who, on the mission page of his “trophy scarves” website (NSFW), writes: “I wear white women for status and power.” And, so, he does. Here are some maybe safe-for-work-ish examples:
There are more, definitely NSFW examples, at his site (and thanks to German C. for sending the link).
Hill brilliantly combines a tradition of conspicuous consumption – think mink stoles – with a contemporary matrix of domination in which white women are status symbols for men of all races. It’s not irrelevant that he’s African-American and the women he chooses are white and, yes, it is about power. We know it is because women do it too and, when they do, they use women below them in the racial hierarchy. Remember Gwen Stefani’s harajuku girls? And consider this FHM Philippines cover:
I’m amazed at the ubiquitousness of this type of imagery and our willingness to take it for granted that this is just what our visual landscape looks like. It’s social inequality unapologetically laid bare. We’re used to it.
Somebody — lots of somebodies, I guess — sat around the room and thought, “Yeah, there’s nothing pathetic or problematic about a music video in which absolutely nothing happens except naked women are used to prop up our singer’s masculinity.” The optimist in me wants to think that it’s far too obvious, so much so that the producers and participants would be embarrassed by it. Or, at least, there’d be a modicum of sensitivity to the decades of feminist activism around the sexual objectification of women.
The cynic in me recognizes that white supremacy and the dehumanization of women are alive and well. I’m glad Hill is here to help me laugh about it, even if nervously. Gallows humor, y’all. Sometimes it’s all we got.
Cross-posted at Jezebel.
This is one of the most demoralizing ads I’ve seen in a long time. It’s an Australian ad for Snickers in which construction workers on a busy city street yell pro-feminist comments at women, like “I’d like to show you the respect you deserve” and “You want to hear a filthy word? Gender bias” and “You know what I’d like to see? A society in which the objectification of women makes way for gender neutral interaction free from assumptions and expectations.”
The construction workers are actors, but the women on the street are (or appear to be) real and their reactions authentic. The first thing women do is get uncomfortable, revealing how a lifetime of experience makes them cringe at the prospect of a man yelling at them. But, as women realize what’s going on, they’re obviously delighted. They love the idea of getting support and respect instead of harassment from strange men.
This last woman actually places her hand on her heart and mouths “thank you” to the guys.
And then the commercial ends and it’s all yanked back in the most disgusting way. It ends by claiming that pro-feminist men are clearly unnatural. Men don’t respect women — at least, not this kind of man — they’re just so hungry they can’t think straight.
The twist ending is a genuine “fuck you” to the actual women who happened to walk by and become a part of the commercial. I wonder, when the producers approached them to get their permission to be used on film, did they tell them how the commercial would end? I suspect not. And, if not, I bet seeing the commercial would feel like a betrayal. These women were (likely) given the impression that it was about respecting women, but instead it was about making fun of the idea that women deserve respect.
What a dick move, Snickers. I hope you’re happy with your misogynist consumer base, because I don’t think I can ever buy a Snickers bar again. What else does your parent company sell? I’ll make a note.
In her now-classic books The Sexual Politics of Meat and The Pornography of Meat, Carol Adams analyzes similarities in the presentation of meat products (or the animals they come from) and women’s bodies.
She particularly draws attention to sexualized fragmentation — the presentation of body parts of animals in ways similar to sexualized poses of women — and what she terms “anthropornography,” or connecting the eating of animals to the sex industry. For an example of anthropornography, Adams presents this “turkey hooker” cooking utensil:
Adams also discusses the conflation of meat/animals and women–while women are often treated as “pieces of meat,” meat products are often posed in sexualized ways or in clothing associated with women. The next eleven images come from Adams’s website:
For a more in-depth, theoretical discussion of the connections between patriarchy, gender inequality, and literal consumption of meat and symbolic consumption of women, we highly encourage you to check out Adams’s website.
This type of imagery has by no means disappeared, so we’ve amassed quite a collection of our own here at Sociological Images.
IndianFeminist sent in this example from India for a Mango flavored drink called Slice. “The brand ambassador,” our reader writes, “is Katrina Kaif, undoubtedly India’s most popular actress.” The ad puts her inside the bottle and merges her with the liquid, then offers her as a date.
An ad I found for I Can’t Believe It’s Not Butter turns Spraychel into a female politician:
Blanca pointed us to Skinny Cow ice cream, which uses this sexualized image of a cow (who also has a measuring tape around her waist to emphasize that she’s skinny):
For reasons I cannot comprehend, there are Skinny Cow scrapbooking events.
Mustard and ketchup make up a “sexy” woman (from Las Vegas Living):
Are you hungry for some lovin’, er, lunchin’? Do you have an all-American appetite for chick(en)s? Or are you secretly ravenous for pig? We think we might have just the thing to satisfy your lust for breast, thigh, and rump:
Denia sent in this image of “Frankfurters” with sexy ladies on them. The text says “Undress me!” in Czech.
And this, of course:
Amanda C. sent in this sign seen at Taste of Chicago:
Dmitiriy T.M. sent us this perplexing Hardee’s French Dip “commercial.” It’s basically three minutes of models pretending like dressing up as French maids for Hardees and pouting at the camera while holding a sandwich is a good gig:
Dmitriy also sent us this photo of Sweet Taters in New Orleans:
Jacqueline R. sent in this commercial for Birds Eye salmon fish sticks:
Crystal J. pointed out that a Vegas restaurant is using these images from the 1968 No More Miss America protest in advertisements currently running in the UNLV campus newspaper, the Rebel Yell. Here’s a photo from the protest:
And here’s the ad:
Edward S. drew our attention to this doozy:
Dmitriy T.M. sent us this example from Louisiana:
Originally posted in 2008.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
My sister-in-law Charlotte was recently loudly admonished by a flight attendant on an international flight for allowing her “breast to fall out” after she fell asleep while nursing her baby. A strong advocate for breastfeeding, Charlotte has shared with me her own discomfort with public breastfeeding because it is considered gross, matronly, and “unsexy.”
I heard this over and over again from women I have interviewed for my research: Women who breastfed often feel they have to cover and hide while breastfeeding at family functions. As one mom noted, “Family members might be uncomfortable so I leave room to nurse—but miss out on socializing.” This brings on feelings of isolation and alienation. Because of the “dirty looks” and clear discomfort by others, women reported not wanting to breastfeed in any situation that could be considered “public.”
Meanwhile, I flip through the June 2012 issue of Vanity Fair and see this ad:
We capitalize on the sexualization of the breast to raise awareness about breast cancer. Yet, we cringe at the idea of a woman nursing her child on an overnight flight.
What’s happening here? These campaigns send contradictory messages to women about their breasts and the way women should use them, but they have something in common as well: both breastfeeding advocacy and breast cancer awareness-raising campaigns tend to reduce women to body parts that reflect the social construction of gender and sexuality.
Breast cancer awareness campaigns explicitly adopt a sexual stance, focusing on men’s desire for breasts and women’s desire to have breasts to make them attractive to men. Breast milk advocates focus on the breast as essential for good motherhood. Breastfeeding mothers sit at the crossroads: Their breasts are both sexualized and essential for their babies, so they can either breastfeed and invoke disgust, or feed their child formula and attract the stigma of being a bad mother.
Both breastfeeding advocacy programs and breast cancer awareness-raising campaigns demonstrate how socially constructed notions of ownership and power converge with the sexualization and objectification of women’s breasts. And, indeed, whether breast feeding or suffering breast cancer, women report feeling helpless and not in control of their bodies. As Jazmine Walker has written, efforts to “help” women actually “[pit] women against their own bodies.”
Instead, we need to shift away from a breast-centered approach to a women-centered approach for both types of campaigns. We need to, as Jazmine Walker advocates, “teach women and girls how to navigate and control their experiences with health care professionals,” instead of pushing pink garb and products and sexualizing attempts to raise awareness like “save the ta-tas.” Likewise, we need to support women’s efforts to breastfeed, if they choose to, instead of labeling “bad moms” if they do not or cannot. Equipped with information and bolstered by real sources of support, women will be best able to empower themselves.
Jennifer Rothchild, PhD is in the sociology and gender, women, & sexuality studies departments at the University of Minnesota, Morris. She is the author of Gender Trouble Makers: Education and Empowerment in Nepal and is currently doing research on the politics of breastfeeding.
This ad for the 2015 Kia Soul featuring hamster people is… charming.
It’s also a very good example of advertising that just up and shrugs and admits that its target is primarily men. The scientists and engineers are all male and the audience is intended to identify with them. The females are sexual objects that exist to attract and revel in male attention. They literally buy them at the pet store, for goodness’ sake.
Hello Kia Soul! Like, women are 51% of the population and we make purchasing decisions. Maybe go with advertising that’s a tad more inclusive? You know, one or two female scientists would have been totally do-able. Your weird science could have included some hunks alongside the hotties. Maybe one of your guy engineers would have liked that, too. I’m just saying. Being more inclusive would have been easy. There’s no excuse for this.
But thanks for the hamsters.
Thanks to @MLerner_RBS for the link!
Activist Carol Adams has famously argued that the common phenomenon of sexualizing meat products is designed to make us feel better about eating animals. One of the ways it does this is by making it funny. She explains:
Uneasiness becomes sexual energy… and everybody knows what to do about sexual energy. You can laugh at it, you can talk about it, it reduces whoever is presented to an object. And so it makes it okay again.
Sexualizing meat also turns the object of consumption, the animal, into a willing participant. Sex takes two and, even when one partner is objectified, there is a desire. If not “want,” it’s a “want to be wanted.”
If the meat wants you to want it, then you don’t have to feel bad about eating it. As I’ve written before, “this works best alongside feminization, as it is women who are typically presented as objects of a lustful male gaze.”
This ad, in which roosters flock to Carl’s Jr to ogle and lust over chicken “breasts,” is a disturbing example.
Thanks to @wegotwits for the link!
In the wake of Elliot Rodger’s misogynistic killing spree, the media’s role in male entitlement and violence against women has brought commentators to virtual blows. One right hook came from Ann Hornaday, who argues in the Washington Post that male entitlement fantasies are part of a climate in which women are displayed as objects for the sexual fulfillment of men. This post is about how full frontal nudity in True Blood, Hung, and Game of Thrones contributes to this climate.
While there are dozens of examples of full frontal female nudity in True Blood’s six-season run, from lead actors to extras, there are only two instances of full frontal male nudity.
A striking example of the exploitation of women as sex objects is in the appearance and figure of Lillith, a vampire goddess who is featured rising from a pool of blood, walking around fully nude for extended scenes. Her minions do the same and are also shown full frontal.
When a male character drinks Lillith’s blood and effectively becomes her, he too rises out of the pool of blood. But unlike the actresses associated with Lilith before, the camera cuts away before reaching his waist.
In another stark example, vampires hold several dozen humans captive. While all the humans are naked, men in one cage and women in another, it is only the women who are displayed fully frontally nude.
When the werewolf packs in True Blood disrobe to turn into wolves, again it is only the females who are demonstrated fully frontal.
Hung is a program about a down-on-his-luck teacher who, because of his large penis, became a prostitute. Though the entire show is about Ray Drecker’s member, we only get one brief glimpse of it — and not even the whole — yet his clients and sexual partners are often shown fully frontal.
Even when a show is about the sexual objectification of a man and his sexual organ, it’s still women who are the default sex objects.
Game of Thrones.
Game of Thrones has come under fire for its sexism, misogyny, gratuitous nudity, and violence against women. As usual, women are portrayed fully frontally nude in most Game of Thrones episodes, even when their male sexual partners are not. This is especially striking in the many brothel scenes (unnecessarily) scattered about the seasons; even when there are both male and female prostitutes, only the women are shown full monty.
To date there has been only one full frontal male on Game of Thrones: Theon Greyjoy. Through a horrific series of events, Theon is tortured and castrated. In episode six of season four — “The Laws of Gods and Men” — we are offered once again a gratuitous display of naked women in a bathhouse. In the same episode Theon is also offered a bath and while his full frontal, for once, would have actually been part of the plot, we do not see it.
In episode eight — “The Mountain and the Viper” — we are given another bathing scene in which members of the Unsullied, an army of castrated men, bathe in the vicinity of women in the same convoy. Surprise, surprise, the women are fully frontal and the men are not. Even sans one particular physical marker of male sexuality, these castrated men are deemed unseeable.
Neil Marshall, who directed the Blackwater Bay siege episode in Game of Thrones‘ 2nd season, recently spoke about how he was urged by a producer to include more full frontal female nudity. The producer explained that he was “not on the drama side of things,” meaning that he didn’t care about the story. Instead, he said, he was on the “perv side of the audience.” This is concrete evidence that orders for the systematic sexual objectification of women comes from upper management.
Ultimately, nudity is rarely necessary to further a storyline. Women’s nudity isn’t about plot, it’s about treating women as objects and men as human beings. The problem is systemic. Women’s bodies exist in many of HBO’s varied worlds to serve men, circling us back to a culture of male entitlement that, in the case of Rodgers at least, led directly to violence.
Cross-posted at Pacific Standard.