Of the many nicknames I’ve acquired over the years, there’s one I’m reminded of today. The name was given to me by a bully shortly after I entered the sixth grade. I had been a fat kid since elementary school, but as puberty began to kick in, parts of me started growing differently than expected. The doctors said I had gynecomastia. “Man boobs,” or “moobs” in the jeering parlance of our popular culture.

But my bully simply called them “tits.” And so this also became my name in the school hallways.

I was Tits.

He would pass me in the hall and catcall “Hey Tits!” and his buddies would laugh. Sometimes, if he was feeling extra bold, he might actually grab one of my breasts, and squeeze it in front of the other kids. Not everyone laughed. But many did.

As direct as this bullying was, growing up with gynecomastia was characterized by smaller insults. Most kids would just ask “Why don’t you wear a bra?” Even adults could be cruel. “Are you a boy or a girl?” I was often asked.

When wearing shirts, it was crucial that they be loose fitting. If a T-shirt had shrunk in the dryer, I would spend hours and days stretching it out, so that it didn’t cling to my body. You can see fat boys do this every day. Pulling at their shirts to hide the shape of their bodies, but particularly their breasts.

As a fat kid, and one who hated competition, I learned to loathe sports, and especially, physical education. The one form of exercise which I enjoyed from childhood was swimming. Unfortunately, as my breasts grew, so did my shame about removing my shirt. At summer camp, I never set foot in the swimming pool. I knew that taking off my shirt would bring ridicule, and that leaving it on while swimming would show that I felt ashamed of my body. So, I pretended that I was above swimming — that I was too cool for the pool.

By high school, I had developed remarkable powers of verbal self defense. I absorbed cruelty and learned how to mete it back out in sharp doses. There’s no doubt that this shaped the person I became, for better and for worse. In high school, I managed to carve out a social niche for myself. The bullying stopped. But the shirts stayed loose-fitting. I rarely went swimming.

The doctors thought that perhaps I suffered from low testosterone. I found this funny, since my sex drive had been in high gear since the time I was a sophomore. I assured them that this was not the case. Finally, the doctors said that my excess breast tissue was probably just a result of being fat. Lose the weight and the breasts will go away.

So I lost weight. I don’t remember how much. But by senior year, I was slender. Girls were starting to talk to me. I was more confident. And I still had breasts. After graduation, the doctors congratulated me on my thin body. Now it was time to get rid of my breasts.

In the first surgery, I was placed under general anesthesia. The doctor made a half moon incision under each nipple and cut out the excess breast tissue, finishing the job with some liposuction. Unfortunately the surgery wasn’t a complete success. My breasts were smaller, but lumpy, and my nipples were puckered. It took a second surgery to make everything look “normal.”

I was nineteen. On New Year’s Eve, I went to a party and got drunk for the first time in my life. There, I met a girl who took my virginity. She was too drunk to insist on taking my shirt off. This was a relief, because under my shirt was a sports bra, and under that layers of gauze. My chest was still healing from the second surgery. In many senses of the word, I was still becoming a man.

I’m reminded of this recently, oddly enough, after reading one of those “humorous” snarky news stories that pop up in the right column of The Huffington Post. Perhaps you’ve seen the photo making the rounds. It’s of Barney Frank’s “moobs.” The photo inspired similar stories at gay culture site Queerty, Gawker and Slate, which used the incident as the pretense for a scientific column.

While all of these nominally liberal sites pay lip service to the dignity of gay and transgender people, they miss one thing that is very clear to me. Aside from the obvious fat shaming in these stories, the fixation on “man boobs” reveals our culture’s obsession with binary gender. As I noted on The Huffington Post’s comment thread, before a moderator whisked my comment away, “the only breasts The Huffington Post approves of are those of thin, white female celebrities.”

Here’s one of the many comments Huffpo didn’t delete:

It’s culturally ubiquitous. PETA, for example, is a habitual offender:

Men are supposed to have flat chests, hairy bodies and big penises. Women are supposed to have large breasts, thin hairless bodies and tidy labias. (If a woman’s labia are too big, it just might remind us that, with a little testosterone, the same tissue would make a penis.)

We have all the evidence we need that biological sex and gender are not as rigid or fixed as we imagine. There are intersexed people. There are transgender people and genderqueer people. There are millions of men and boys like me, who also have large breasts, or gynecomastia, a medically harmless (though socially lethal) condition that your insurance just might pay to correct. The prevalence of gynecomastia in adolescent boys is estimated to be as low as 4% and as high as 69% . As one article notes: “These differences probably result from variations in what is perceived to be normal.” You think?

We’re so entrenched in that snips ‘n snails bullshit, that we can’t accept bodies which don’t fall on either extreme of the gender continuum. Transgender men and women encounter these attitudes in direct, and sometimes life-threatening ways. And, given the misogyny that pervades our society, these pressures are even harder for women and girls, whether they’re cisgender or transgender. Their bodies are hated and desired in equal measure. When my bully grabbed my breasts and called me “Tits,” he was taking what he wanted. He was also reminding me that I was no better than a girl. I was beneath him.

With the explosion of social media and the surveillance society, body policing has gotten much more intense. We live in an age of crowdsourced bullying. I cannot imagine what it would be like to grow up as a boy with breasts in 2011. I suppose I’d spend hours in Photoshop digitally sculpting my body, to remove fat from my face, belly and chest before uploading my profile photos. If I were a fat girl, I might become very skilled at using light and angles to disguise my less than ideal body, to avoid being dubbed a “SIF” or “secret internet fatty,” by my tech-savvy peers. I would probably become vigilant about removing tags from unflattering photos and obsess over remarks people made about me on comment threads.

Twenty years have gone by, and I miss my breasts. As a chubby adult male, I still have a small set of breasts, but not the ones I was born with. The two surgeries also deprived my nipples of their sensitivity.

I’ve often joked that if I knew I was going to become a performance artist, I would have kept my breasts. The breasts I have now are smaller, but still capable of stoking the body police. I once scandalized a fancy pool party in Las Vegas simply by taking off my shirt. I realize that, as a man, it is my privilege to do so. In most parts of our society, it is either illegal or strongly frowned upon for a woman to go topless. (Female breasts are either for maternity or for male sexual pleasure, not for baring at polite parties.) Perhaps my breasts, which remind people of this prohibition, invite a similar kind of censure.

I’ve performed naked enough in my adult life to know that the body police can always find a new area to target. I was recently stunned to hear porn actress Dana DeArmond describe me during a podcast interview as a “fat lady” while her host Joe Rogan openly theorized that my small penis was somehow connected to my feminism. Rogan’s view of gender is so restrictive that he can only conceive of male feminism if it is in a feminized body. (This is probably also why men who support feminism are often dubbed “manginas” by misogynists.)

There might actually be tens of thousands of words devoted to describing my fat body and small penis on the internet. It’s almost a point of pride. Now, I don’t just use my sharp tongue for self defense. I also use my body itself, as an argument, and as a provocation.

I am Tits. Got a problem with that?

—————————-

 Matt Cornell is an artist, performer and film programmer. From 2000 to 2004 he was a business consultant in San Francisco for outsider artist eXtreme Elvis. Matt lives and works in Los Angeles. Contact him at matt@mattcornell.org or follow him @mattcornell.

(View original at http://thesocietypages.org/socimages)

Cross-posted at My Own Private Guantanamo and Jezebel.

Of the many nicknames I’ve acquired over the years, there’s one I’m reminded of today. The name was given to me by a bully shortly after I entered the sixth grade. I had been a fat kid since elementary school, but as puberty began to kick in, parts of me started growing differently than expected. The doctors said I had gynecomastia. “Man boobs,” or “moobs” in the jeering parlance of our popular culture.

But my bully simply called them “tits.” And so this also became my name in the school hallways.

I was Tits.

He would pass me in the hall and catcall “Hey Tits!” and his buddies would laugh. Sometimes, if he was feeling extra bold, he might actually grab one of my breasts, and squeeze it in front of the other kids. Not everyone laughed. But many did.

As direct as this bullying was, growing up with gynecomastia was characterized by smaller insults. Most kids would just ask “Why don’t you wear a bra?” Even adults could be cruel. “Are you a boy or a girl?” I was often asked.

When wearing shirts, it was crucial that they be loose fitting. If a T-shirt had shrunk in the dryer, I would spend hours and days stretching it out, so that it didn’t cling to my body. You can see fat boys do this every day. Pulling at their shirts to hide the shape of their bodies, but particularly their breasts.

As a fat kid, and one who hated competition, I learned to loathe sports, and especially, physical education. The one form of exercise which I enjoyed from childhood was swimming. Unfortunately, as my breasts grew, so did my shame about removing my shirt. At summer camp, I never set foot in the swimming pool. I knew that taking off my shirt would bring ridicule, and that leaving it on while swimming would show that I felt ashamed of my body. So, I pretended that I was above swimming — that I was too cool for the pool.

By high school, I had developed remarkable powers of verbal self defense. I absorbed cruelty and learned how to mete it back out in sharp doses. There’s no doubt that this shaped the person I became, for better and for worse. In high school, I managed to carve out a social niche for myself. The bullying stopped. But the shirts stayed loose-fitting. I rarely went swimming.

The doctors thought that perhaps I suffered from low testosterone. I found this funny, since my sex drive had been in high gear since the time I was a sophomore. I assured them that this was not the case. Finally, the doctors said that my excess breast tissue was probably just a result of being fat. Lose the weight and the breasts will go away.

So I lost weight. I don’t remember how much. But by senior year, I was slender. Girls were starting to talk to me. I was more confident. And I still had breasts. After graduation, the doctors congratulated me on my thin body. Now it was time to get rid of my breasts.

In the first surgery, I was placed under general anesthesia. The doctor made a half moon incision under each nipple and cut out the excess breast tissue, finishing the job with some liposuction. Unfortunately the surgery wasn’t a complete success. My breasts were smaller, but lumpy, and my nipples were puckered. It took a second surgery to make everything look “normal.”

I was nineteen. On New Year’s Eve, I went to a party and got drunk for the first time in my life. There, I met a girl who took my virginity. She was too drunk to insist on taking my shirt off. This was a relief, because under my shirt was a sports bra, and under that layers of gauze. My chest was still healing from the second surgery. In many senses of the word, I was still becoming a man.

I’m reminded of this recently, oddly enough, after reading one of those “humorous” snarky news stories that pop up in the right column of The Huffington Post. Perhaps you’ve seen the photo making the rounds. It’s of Barney Frank’s “moobs.” The photo inspired similar stories at gay culture site Queerty, Gawker and Slate, which used the incident as the pretense for a scientific column.

While all of these nominally liberal sites pay lip service to the dignity of gay and transgender people, they miss one thing that is very clear to me. Aside from the obvious fat shaming in these stories, the fixation on “man boobs” reveals our culture’s obsession with binary gender. As I noted on The Huffington Post’s comment thread, before a moderator whisked my comment away, “the only breasts The Huffington Post approves of are those of thin, white female celebrities.”

Here’s one of the many comments Huffpo didn’t delete:

It’s culturally ubiquitous. PETA, for example, is a habitual offender:

Men are supposed to have flat chests, hairy bodies and big penises. Women are supposed to have large breasts, thin hairless bodies and tidy labias. (If a woman’s labia are too big, it just might remind us that, with a little testosterone, the same tissue would make a penis.)

We have all the evidence we need that biological sex and gender are not as rigid or fixed as we imagine. There are intersexed people. There are transgender people and genderqueer people. There are millions of men and boys like me, who also have large breasts, or gynecomastia, a medically harmless (though socially lethal) condition that your insurance just might pay to correct. The prevalence of gynecomastia in adolescent boys is estimated to be as low as 4% and as high as 69% . As one article notes: “These differences probably result from variations in what is perceived to be normal.” You think?

We’re so entrenched in that snips ‘n snails bullshit, that we can’t accept bodies which don’t fall on either extreme of the gender continuum. Transgender men and women encounter these attitudes in direct, and sometimes life-threatening ways. And, given the misogyny that pervades our society, these pressures are even harder for women and girls, whether they’re cisgender or transgender. Their bodies are hated and desired in equal measure. When my bully grabbed my breasts and called me “Tits,” he was taking what he wanted. He was also reminding me that I was no better than a girl. I was beneath him.

With the explosion of social media and the surveillance society, body policing has gotten much more intense. We live in an age of crowdsourced bullying. I cannot imagine what it would be like to grow up as a boy with breasts in 2011. I suppose I’d spend hours in Photoshop digitally sculpting my body, to remove fat from my face, belly and chest before uploading my profile photos. If I were a fat girl, I might become very skilled at using light and angles to disguise my less than ideal body, to avoid being dubbed a “SIF” or “secret internet fatty,” by my tech-savvy peers. I would probably become vigilant about removing tags from unflattering photos and obsess over remarks people made about me on comment threads.

Twenty years have gone by, and I miss my breasts. As a chubby adult male, I still have a small set of breasts, but not the ones I was born with. The two surgeries also deprived my nipples of their sensitivity.

I’ve often joked that if I knew I was going to become a performance artist, I would have kept my breasts. The breasts I have now are smaller, but still capable of stoking the body police. I once scandalized a fancy pool party in Las Vegas simply by taking off my shirt. I realize that, as a man, it is my privilege to do so. In most parts of our society, it is either illegal or strongly frowned upon for a woman to go topless. (Female breasts are either for maternity or for male sexual pleasure, not for baring at polite parties.) Perhaps my breasts, which remind people of this prohibition, invite a similar kind of censure.

I’ve performed naked enough in my adult life to know that the body police can always find a new area to target. I was recently stunned to hear porn actress Dana DeArmond describe me during a podcast interview as a “fat lady” while her host Joe Rogan openly theorized that my small penis was somehow connected to my feminism. Rogan’s view of gender is so restrictive that he can only conceive of male feminism if it is in a feminized body. (This is probably also why men who support feminism are often dubbed “manginas” by misogynists.)

There might actually be tens of thousands of words devoted to describing my fat body and small penis on the internet. It’s almost a point of pride. Now, I don’t just use my sharp tongue for self defense. I also use my body itself, as an argument, and as a provocation.

I am Tits. Got a problem with that?

—————————-

 Matt Cornell is an artist, performer and film programmer. From 2000 to 2004 he was a business consultant in San Francisco for outsider artist eXtreme Elvis. Matt lives and works in Los Angeles. Contact him at matt@mattcornell.org or follow him @mattcornell.

(View original at http://thesocietypages.org/socimages)

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Alexandra O’Dell, a student at North Idaho College, does a great job of integrating data, interviews, and images in this 11-minute video about the sexualization of young girls in the media:

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Schalet draws on her own research comparing American and Dutch teenagers to explain this trend, citing fear and love.  Regarding fear, she writes:

…I found that American boys often said sex could end their life as they knew it. After a condom broke, one worried: “I could be screwed for the rest of my life.” Another boy said he did not want to have sex yet for fear of becoming a father before his time.

The other reason for the increase in the age of virginity loss among boys is romance.  Even in the face of cultural narratives that tell boys that all they want is sex, they tell personal stories of love and emotional connection (yes, even to grown-up lady sociologists).  This loosening of rigid gender roles can be credited to feminism, Schalet contends, and even if it has “largely flown under the radar of American popular culture,” it is nonetheless given boys the “cultural leeway to choose a first time that feels emotionally right.”

For more about Amy Schalet’s research, see Consequences of U.S. and Dutch Approaches to Teen Sex and Talking Sex, Relationships, and Teen Health with Amy Schalet.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

In a fantastic editorial in the New York Times, sociologist Amy Schalet interprets new data from the CDC that shows that young men and women are now losing their virginity at about the same age.  Never-married males between aged 15-19 have essentially the same probability of being a virgin as females:

Schalet draws on her own research comparing American and Dutch teenagers to explain this trend, citing fear and love.  Regarding fear, she writes:

…I found that American boys often said sex could end their life as they knew it. After a condom broke, one worried: “I could be screwed for the rest of my life.” Another boy said he did not want to have sex yet for fear of becoming a father before his time.

The other reason for the increase in the age of virginity loss among boys is romance.  Even in the face of cultural narratives that tell boys that all they want is sex, they tell personal stories of love and emotional connection (yes, even to grown-up lady sociologists).  This loosening of rigid gender roles can be credited to feminism, Schalet contends, and even if it has “largely flown under the radar of American popular culture,” it is nonetheless given boys the “cultural leeway to choose a first time that feels emotionally right.”

For more about Amy Schalet’s research, see Consequences of U.S. and Dutch Approaches to Teen Sex and Talking Sex, Relationships, and Teen Health with Amy Schalet.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

In the first clip, I discuss the difference between hooking up and a hook up “culture.”  In the second, I respond to the concern that there is something “wrong” with casual sex on college campuses.  There is something wrong, I argue, but it’s not unique to casual sex. Instead, the problems students face on campus — heterosexism, gender inequality, and a relentless pressure to be “hot” — don’t go away with graduation.

In that sense, for better or worse, college is a “functional training ground” for the friendships, marriages, workplace interactions, and other types relationships that students will encounter after college; social inequalities threaten the health of all of these relationships.  Instead of shaking our fingers at college students, then, we should recognize that the acute problems we see on campuses are symptoms of the ills that characterize our wider sexual culture as well.

I’m speaking about hook up culture at Harvard and Dartmouth this week. If you’re in the area, please come by and say “hello!”

• Monday, Mar. 26th at 8:00pm: “Sex Lives and Sex Lies: Hooking Up on Campus” (Harvard University, Science Center D)
• Wednesday, Mar. 28th at 7:30pm: “Sex Machines vs. Sex Objects: How Stereotypes Subvert Sexual Pleasure” (Harvard University, Fong Auditorium)
• Thursday, Mar. 29th at 4:30pm: “The Promise & Perils of the Hook-Up Culture”  (Dartmouth University, Rockefeller Center “Rocky” 2)

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

W.W. Norton released a couple two-minute interviews in which I talk about hook up culture, part of their collection of academics talking about their research.

In the first clip, I discuss the difference between hooking up and a hook up “culture.”  In the second, I respond to the concern that there is something “wrong” with casual sex on college campuses.  There is something wrong, I argue, but it’s not unique to casual sex. Instead, the problems students face on campus — heterosexism, gender inequality, and a relentless pressure to be “hot” — don’t go away with graduation.

In that sense, for better or worse, college is a “functional training ground” for the friendships, marriages, workplace interactions, and other types relationships that students will encounter after college; social inequalities threaten the health of all of these relationships.  Instead of shaking our fingers at college students, then, we should recognize that the acute problems we see on campuses are symptoms of the ills that characterize our wider sexual culture as well.

I’m speaking about hook up culture at Harvard and Dartmouth this week. If you’re in the area, please come by and say “hello!”

• Monday, Mar. 26th at 8:00pm: “Sex Lives and Sex Lies: Hooking Up on Campus” (Harvard University, Science Center D)
• Wednesday, Mar. 28th at 7:30pm: “Sex Machines vs. Sex Objects: How Stereotypes Subvert Sexual Pleasure” (Harvard University, Fong Auditorium)
• Thursday, Mar. 29th at 4:30pm: “The Promise & Perils of the Hook-Up Culture”  (Dartmouth University, Rockefeller Center “Rocky” 2)

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Let’s start with Barbie because given how she’s the quintessential sexy toy, I think it’s surprising that she’s been made over.  I found evidence for the Barbie make-over at Feminist Philosophers.  They put up the image below showing how Barbie’s torso was changed in the 2000s to one that was slimmer and with a more arched back:
Cynical Idealism posted about the Care Bear make-over.  The toys have been made both thinner, more flirty, and less androgynous.

Care Bears Then:
Care Bears Now:

I learned about the Polly Pocket make-over at Feminist Fatale.  Whereas in the 1980s, Polly Pocket looked kind of like an infant and came with various accessories, today’s Polly Pocket is decidedly more Barbie-like.

1980s Polly Pocket:

Today’s Polly Pocket:

(source: Mattel)

So, there you have it! Three more sexy toy make-overs.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

We’ve enjoyed documenting the recent trend of sexifying toys, including Dora the Explorer, Strawberry Shortcake, Holly Hobbie, Lisa Frank, Trolls, Cabbage Patch Kids, My Little Pony, Rainbow Brite, and Candy Land, and Lego (you can see them all together on our Sexy Toy Make-Overs Pinterest board).

Let’s start with Barbie because given how she’s the quintessential sexy toy, I think it’s surprising that she’s been made over.  I found evidence for the Barbie make-over at Feminist Philosophers.  They put up the image below showing how Barbie’s torso was changed in the 2000s to one that was slimmer and with a more arched back:
Cynical Idealism posted about the Care Bear make-over.  The toys have been made both thinner, more flirty, and less androgynous.

Care Bears Then:
Care Bears Now:

I learned about the Polly Pocket make-over at Feminist Fatale.  Whereas in the 1980s, Polly Pocket looked kind of like an infant and came with various accessories, today’s Polly Pocket is decidedly more Barbie-like.

1980s Polly Pocket:

Today’s Polly Pocket:

(source: Mattel)

So, there you have it! Three more sexy toy make-overs.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

The book asks “When did we startdressing girls in pink and boys in blue?”  To answer this question:

She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today’s highly gender-specific baby and toddler clothing.

As an illustration of the changing color norms, she offered a one-minute video featuring a collection of cards sent to a pair of new parents in the 1960s.  She notes that many of the cards are gender-neutral and include both pink and blue, but that even the gender-specific cards (this particular baby was a girl) use both colors. These cards, then, reveal that pink and blue had emerged as recognizable baby colors by the 1960s, but the use of blue in the “for girl” cards and the preponderance of gender-neutral cards suggests that the importance of gender differentiation hadn’t taken hold.

P.S.: At her website Paoletti says she has a book planned on “old lady clothes, mother-of-the-bride dresses, cougars and other age-appropriate nonsense.” I can’t wait.

UPDATE! More examples from Paoletti’s website (1915-1957):

 —————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Cross-posted at Jezebel.
American Studies professor Jo B. Paoletti has announced the publication of her book, Pink and Blue: Telling the Boys from the Girls in America.  I’ve been eagerly anticipating getting my hands on a copy. It was from Paoletti that I learned that the idea that pink was a feminine and blue a masculine color was a relatively new invention in American history (one that even now does not necessarily extend to other countries).  See, for example, this pink 1920s birthday card for a man (with a pre-Nazi swastika too).

The book asks “When did we startdressing girls in pink and boys in blue?”  To answer this question:

She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today’s highly gender-specific baby and toddler clothing.

As an illustration of the changing color norms, she offered a one-minute video featuring a collection of cards sent to a pair of new parents in the 1960s.  She notes that many of the cards are gender-neutral and include both pink and blue, but that even the gender-specific cards (this particular baby was a girl) use both colors. These cards, then, reveal that pink and blue had emerged as recognizable baby colors by the 1960s, but the use of blue in the “for girl” cards and the preponderance of gender-neutral cards suggests that the importance of gender differentiation hadn’t taken hold.

P.S.: At her website Paoletti says she has a book planned on “old lady clothes, mother-of-the-bride dresses, cougars and other age-appropriate nonsense.” I can’t wait.

UPDATE! More examples from Paoletti’s website (1915-1957):

 —————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

This first graph shows the average change in fathers’ attitudes before and after having a daughter and a son. The authors note that both men who have daughters (solid grey line) and those who have sons (black dotted line) show a decrease in support for traditional gender roles, but that men who have daughters show a much more steep decline in support.

This second graph shows the average change in mothers’ attitudes. Notice that mothers start off with a much lower average level of support for traditional gender roles than fathers and appears to decrease over time.  These changes, though, are not statistically significant. So this study offers no evidence mothers’ ideologies change the way fathers’ do.

Jay-Z, then, may be experiencing what a lot of fathers experience: a change in their thinking about women inspired by looking into the eyes of their own baby daughter.

Cite: Shafer, Emily and Neil Malhotra. 2011. The Effect of a Child’s Sex on Support for Traditional Gender Roles. Social Forces 50, 1: 209-222.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

You might have heard that, after the birth of his daughter with Beyonce Knowles in January, Jay-Z has sworn off calling women “bitches.”His change of heart is illustrative of a trend among fathers documented by sociologists Emily Shafer and Neil Malhotra.  Their article measured the effect of a new baby’s sex on a parent’s gender ideology.  Their findings?  Men’s support for traditional gender roles weakens after they have a daughter; no similar result was documented for new mothers.

This first graph shows the average change in fathers’ attitudes before and after having a daughter and a son. The authors note that both men who have daughters (solid grey line) and those who have sons (black dotted line) show a decrease in support for traditional gender roles, but that men who have daughters show a much more steep decline in support.

This second graph shows the average change in mothers’ attitudes. Notice that mothers start off with a much lower average level of support for traditional gender roles than fathers and appears to decrease over time.  These changes, though, are not statistically significant. So this study offers no evidence mothers’ ideologies change the way fathers’ do.

Jay-Z, then, may be experiencing what a lot of fathers experience: a change in their thinking about women inspired by looking into the eyes of their own baby daughter.

Cite: Shafer, Emily and Neil Malhotra. 2011. The Effect of a Child’s Sex on Support for Traditional Gender Roles. Social Forces 50, 1: 209-222.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Thanks to Moose Greebles and his Photostream.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

After the recent scandal over LEGO Friends, I am excited to report that I am in the process of working with a LEGO “fanatic,” David Pickett, on a series of posts about gender and the history of LEGO.  In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from the same campaign as the one making its semi-viral way around the internet (1980-1982).  As with the original, these are evidence that advertising doesn’t have to reproduce the idea of “opposite sexes”:

Thanks to Moose Greebles and his Photostream.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

So boys actively do things (they play, they learn to feed themselves, they discover) that merit adult attention and admiration. What about girls?

Oh, they sleep:

For other examples of how we reinforce the boys are active/girls are passive binary, see our posts on the binary in Lego City, in kids’ meal toys, and in magazines.

(View original at http://thesocietypages.org/socimages)

I’ve posted in the past about differences I’ve noticed in the language used in signs in the girls’ and boys’ clothing sections at Target, which seemed to reinforce the idea that boys are rough and rowdy while girls are sweet. Eric B. sent in another example that he recently saw in Target’s infants’ department. The store he went to had five aisles; each aisle had a set of large signs along the top. Three of the five were focused on boys, and they all emphasize activities:

So boys actively do things (they play, they learn to feed themselves, they discover) that merit adult attention and admiration. What about girls?

Oh, they sleep:

For other examples of how we reinforce the boys are active/girls are passive binary, see our posts on the binary in Lego City, in kids’ meal toys, and in magazines.

(View original at http://thesocietypages.org/socimages)

What I, and some of you, noticed was that her own analysis and that of the adult taking the video (presumably her Dad) differ.  And, believe it or not, her analysis is more correct than his.

Rightfully identifying what sociologists call “androcentrism,” she notes that girls like both girl and boy toys, but boys only like boy toys.  She says:

…because girls want superheros and the boys want superheros and the girls want pink stuff and the girls… and the boys want… and the boys don’t want pink stuff… (gently shaking her head back and forth)

Her Dad corrects her, saying “Boys, well, boys want both…”

But her Dad is wrong.  Boys in the U.S. are taught from a very early age to avoid everything associated with girls.  Being called a “girl” is, in itself, an insult to boys.  And the slurs “sissy” and “fag” are reserved for men who act feminine.  So, no, boys (who have learned the rules of how to be a boy) generally reject anything girly.  (Indeed, this was one of the themes of Jimmy Kimmel “bad present” prank played by parents on their kids.)

The girl’s Dad, however, articulates a symmetrical analysis. The idea is that there are gender stereotypes — ones that apply to boys and ones that apply to girls — and that both are inaccurate, unfair, and constraining.  His mistake is in missing the asymmetrical value placed on masculinity and femininity.  Boys and girls are simply not positioned equally in relationship to stereotypes of femininity and masculinity.

I have to admit, it’s pretty neat that she has picked up on this nuance so early. I wish most adults had her insight… and her passion:

Thanks to James, Julie G., Carly M., Brooklin N., BogganStoryTeller, Denise, Allie H., Yvonne R., Mark L., Karim S., Ann K., Lenny M., Isabeau P.-S., Daniel K., Marsha, Jay L., Shayna A.-S., Josh W., Kimberly L., Melissa, Colleen W., Simon G., and Brad for sending in the link!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Twenty-three of you (a record I think) have sent in this clip of a little girl in a toy store critiquing the way the store is divided into pink princesses for girls and superheros for boys.  It’s heartwarming and inspiring to see a child offer a critical analysis of the world she lives in, something that most commentators have observed.

What I, and some of you, noticed was that her own analysis and that of the adult taking the video (presumably her Dad) differ.  And, believe it or not, her analysis is more correct than his.

Rightfully identifying what sociologists call “androcentrism,” she notes that girls like both girl and boy toys, but boys only like boy toys.  She says:

…because girls want superheros and the boys want superheros and the girls want pink stuff and the girls… and the boys want… and the boys don’t want pink stuff… (gently shaking her head back and forth)

Her Dad corrects her, saying “Boys, well, boys want both…”

But her Dad is wrong.  Boys in the U.S. are taught from a very early age to avoid everything associated with girls.  Being called a “girl” is, in itself, an insult to boys.  And the slurs “sissy” and “fag” are reserved for men who act feminine.  So, no, boys (who have learned the rules of how to be a boy) generally reject anything girly.  (Indeed, this was one of the themes of Jimmy Kimmel “bad present” prank played by parents on their kids.)

The girl’s Dad, however, articulates a symmetrical analysis. The idea is that there are gender stereotypes — ones that apply to boys and ones that apply to girls — and that both are inaccurate, unfair, and constraining.  His mistake is in missing the asymmetrical value placed on masculinity and femininity.  Boys and girls are simply not positioned equally in relationship to stereotypes of femininity and masculinity.

I have to admit, it’s pretty neat that she has picked up on this nuance so early. I wish most adults had her insight… and her passion:

Thanks to James, Julie G., Carly M., Brooklin N., BogganStoryTeller, Denise, Allie H., Yvonne R., Mark L., Karim S., Ann K., Lenny M., Isabeau P.-S., Daniel K., Marsha, Jay L., Shayna A.-S., Josh W., Kimberly L., Melissa, Colleen W., Simon G., and Brad for sending in the link!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

A few years back we published this fantastic ad for Legos as an example of gender-neutral advertising. It appeared in 1981; during my childhood, I’m happy to say.

The ad offers nice context for the new effort by Lego to capture The Girl Market.  Their new line of Legos, Lego Friends, has gotten a lot of attention already. In the circles I run in, it’s being roundly criticized for reproducing stereotypes of girls and women: domesticity, vanity, materialism, and an obsession with everything being pastel.  Kits include a house, cafe, animal hospital, tree house, beauty salon, and an inventor’s lab.  Choice examples:

The new line also includes a new Lego figurine that is taller, thinner, and more feminine, with boobs.  There is no innovation here; it is the exact same makeover that we’ve seen in recent years with Dora the Explorer, Strawberry Shortcake, Holly Hobbie, Lisa Frank, Trolls, Cabbage Patch Kids, My Little Pony, Rainbow Brite, and Candy Land (or visit our Pinterest collection of Sexy Toy Make-Overs).

Examples of the old “mini-fig” and the new “mini-doll”:

(source)

The company is framing their new line for girls with “science.” Executives are going to great lengths to explain that the line is based on research, using anthropologists who spent time with girls in their homes. The frame gives the company an excuse for reproducing the same old gender stereotypes that we see throughout our culture.  They can shrug their shoulders and say, “Well, what are we to do? This is what girls want.”  In this way they are trying to make it clear that they shouldn’t be held accountable for the messages their products send.

But it’s no accident that girls feel alienated from Lego.

According to Business Week, Lego has spent most of the last decade focusing their products on boys.  They have deliberately designed products that they expect will appeal to boys and included boys almost exclusively in their marketing material. Today Legos are shelved in the boy aisle is most toy stores.

So, basically, what Lego has done over the last few decades is take a truly wonderful gender-neutral toy, infuse it with boyness, and tell every kid who’ll listen that the toy is not-for-girls.  Now, stuck with only 50% of the kid market, they’re going after girls by overcompensating.  And, to top it all off, they’re shaking their heads and doing “science” to try to figure out girls, as if they’re some strange variant of human that regular humans just can’t get their head around.

In fact, girls don’t feel like the toy is for them because Lego has done everything in its power to ensure that they will not.

The market research manager sums up Legos’ impression of what girls want this way: “The greatest concern for girls really was beauty.”  How ironic, because the true beauty of Lego is its ability to inspire creativity, not enable conformity.  They somehow knew that back in 1981.

(An ad that deserves being looked at over and over.)

Thanks to Anjan G., Sangyoub P., Rachel W., Dolores R., Erin B., Christie W., and Paul K. for suggesting that we write about this!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Cross-posted at Ms.

A few years back we published this fantastic ad for Legos as an example of gender-neutral advertising. It appeared in 1981; during my childhood, I’m happy to say.

The ad offers nice context for the new effort by Lego to capture The Girl Market.  Their new line of Legos, Lego Friends, has gotten a lot of attention already. In the circles I run in, it’s being roundly criticized for reproducing stereotypes of girls and women: domesticity, vanity, materialism, and an obsession with everything being pastel.  Kits include a house, cafe, animal hospital, tree house, beauty salon, and an inventor’s lab.  Choice examples:

The new line also includes a new Lego figurine that is taller, thinner, and more feminine, with boobs.  There is no innovation here; it is the exact same makeover that we’ve seen in recent years with Dora the Explorer, Strawberry Shortcake, Holly Hobbie, Lisa Frank, Trolls, Cabbage Patch Kids, My Little Pony, Rainbow Brite, and Candy Land (or visit our Pinterest collection of Sexy Toy Make-Overs).

Examples of the old “mini-fig” and the new “mini-doll”:

(source)

The company is framing their new line for girls with “science.” Executives are going to great lengths to explain that the line is based on research, using anthropologists who spent time with girls in their homes. The frame gives the company an excuse for reproducing the same old gender stereotypes that we see throughout our culture.  They can shrug their shoulders and say, “Well, what are we to do? This is what girls want.”  In this way they are trying to make it clear that they shouldn’t be held accountable for the messages their products send.

But it’s no accident that girls feel alienated from Lego.

According to Business Week, Lego has spent most of the last decade focusing their products on boys.  They have deliberately designed products that they expect will appeal to boys and included boys almost exclusively in their marketing material. Today Legos are shelved in the boy aisle is most toy stores.

So, basically, what Lego has done over the last few decades is take a truly wonderful gender-neutral toy, infuse it with boyness, and tell every kid who’ll listen that the toy is not-for-girls.  Now, stuck with only 50% of the kid market, they’re going after girls by overcompensating.  And, to top it all off, they’re shaking their heads and doing “science” to try to figure out girls, as if they’re some strange variant of human that regular humans just can’t get their head around.

In fact, girls don’t feel like the toy is for them because Lego has done everything in its power to ensure that they will not.

The market research manager sums up Legos’ impression of what girls want this way: “The greatest concern for girls really was beauty.”  How ironic, because the true beauty of Lego is its ability to inspire creativity, not enable conformity.  They somehow knew that back in 1981.

(An ad that deserves being looked at over and over.)

Thanks to Anjan G., Sangyoub P., Rachel W., Dolores R., Erin B., Christie W., and Paul K. for suggesting that we write about this!

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

(View original at http://thesocietypages.org/socimages)

Adding more perspective, Samantha writes:

I shopped at American Eagle before I turned 15, and I would say that’s part of the draw — girls like to shop where the older kids do. Though aerie may be officially targeting older teenagers, this bra campaign wipes away the transition from puberty to sex; you know, that time when you bra shop out of necessity and dreadfully weird body change, not sexual enticement.

(View original at http://thesocietypages.org/socimages)

Samantha Moore sent in a screenshot of the front page of the website for Aerie, a brand of lingerie marketed to 15-21 year-olds.  I thought it was quite the stunning example of the impossible bodies that young people are offered as the ideal.

Adding more perspective, Samantha writes:

I shopped at American Eagle before I turned 15, and I would say that’s part of the draw — girls like to shop where the older kids do. Though aerie may be officially targeting older teenagers, this bra campaign wipes away the transition from puberty to sex; you know, that time when you bra shop out of necessity and dreadfully weird body change, not sexual enticement.

(View original at http://thesocietypages.org/socimages)

Will L. noticed something interesting recently at Old Navy. The boys’ section offered two styles of jeans, Skinny and Regular:

But when he looked at the corresponding section in the girls’ clothing, he found not Skinny and Regular, but Skinny and…Super Skinny:

Caro Reusch sent us an example of kids;’ t-shirts with messages about what we value for men and women. She saw the following at a mall in Berlin:

The blue one says “My daddy is stronger than yours,” while the pink announces, “My mommy is prettier than yours.”

Similarly, Lindsey B. saw two themed bibs for sale at Target. The blue bib is a doctor and the pink one is a ballerina:

Shantal Marshall, a postdoc student at UCLA with a Ph.D. in social psych and blogger at Smartie Pops, noticed that Crayola has a new product out, the Crayola Story Studio.  It lets you upload a photo of yourself, have it turned into a cartoon, and then it’s inserted into one of 3 themed templates: Disney Princess, Spiderman, or Cars. You can then print off various versions of coloring books based on those templates. The commercial for the Spiderman version shows a boy excitedly becoming a superhero:

For the Disney Princess version, we see a girl excited to become a princess, then dancing in the background with her very own Prince Charming:

As Shantal said, it’s a bit dispiriting that Crayola’s slogan for these items is “give everything imaginable,” but the pre-existing templates, and their marketing, don’t seem to include an imaginable alternative to the “boys = superheroes” and “girls = princesses” division we see so often in kids’ toys.

Madelyn C. saw a store in Warsaw, Poland, that just goes ahead and makes the gendered division of the toy industry explicit:

Finally, Jessica M. sent in a link to a GOOD post by Christopher Mims about the Toy Industry Association’s 2011 Toy of the Year Awards. There are general categories of toys, such as educational, innovative, and action, but of course also girl and boy categories (also, I personally can’t think of “boy toy of the year” without thinking of Madonna’s outfit in her “Like a Virgin” performance at the first MTV Video Music Awards, but maybe the ’80s are sufficiently behind us that the phrase resonates differently for most people). Anyway, Mims discusses the gendered messages in the commercials for the nominees in the two categories. Among other things, the categorization is rather confusing. Hexbugs are nominated in the boy category, even though commercials for them show girls as well:

Also, Mims points out that the boys’ category “includes a strong undercurrent of Beyond Thunderdome via WWE.” Exhibit A: The commercial for Beyblade Metal Masters, “performance tops” to be used in “strategic battles”:

Playing with tops has gotten super hardcore, I guess. Probably they should look into a sponsorship from an energy drink.

(View original at http://thesocietypages.org/socimages)

Time for another round-up of gendered kids’ items!

Will L. noticed something interesting recently at Old Navy. The boys’ section offered two styles of jeans, Skinny and Regular:

But when he looked at the corresponding section in the girls’ clothing, he found not Skinny and Regular, but Skinny and…Super Skinny:

Caro Reusch sent us an example of kids;’ t-shirts with messages about what we value for men and women. She saw the following at a mall in Berlin:

The blue one says “My daddy is stronger than yours,” while the pink announces, “My mommy is prettier than yours.”

Similarly, Lindsey B. saw two themed bibs for sale at Target. The blue bib is a doctor and the pink one is a ballerina:

Shantal Marshall, a postdoc student at UCLA with a Ph.D. in social psych and blogger at Smartie Pops, noticed that Crayola has a new product out, the Crayola Story Studio.  It lets you upload a photo of yourself, have it turned into a cartoon, and then it’s inserted into one of 3 themed templates: Disney Princess, Spiderman, or Cars. You can then print off various versions of coloring books based on those templates. The commercial for the Spiderman version shows a boy excitedly becoming a superhero:

For the Disney Princess version, we see a girl excited to become a princess, then dancing in the background with her very own Prince Charming:

As Shantal said, it’s a bit dispiriting that Crayola’s slogan for these items is “give everything imaginable,” but the pre-existing templates, and their marketing, don’t seem to include an imaginable alternative to the “boys = superheroes” and “girls = princesses” division we see so often in kids’ toys.

Madelyn C. saw a store in Warsaw, Poland, that just goes ahead and makes the gendered division of the toy industry explicit:

Finally, Jessica M. sent in a link to a GOOD post by Christopher Mims about the Toy Industry Association’s 2011 Toy of the Year Awards. There are general categories of toys, such as educational, innovative, and action, but of course also girl and boy categories (also, I personally can’t think of “boy toy of the year” without thinking of Madonna’s outfit in her “Like a Virgin” performance at the first MTV Video Music Awards, but maybe the ’80s are sufficiently behind us that the phrase resonates differently for most people). Anyway, Mims discusses the gendered messages in the commercials for the nominees in the two categories. Among other things, the categorization is rather confusing. Hexbugs are nominated in the boy category, even though commercials for them show girls as well:

Also, Mims points out that the boys’ category “includes a strong undercurrent of Beyond Thunderdome via WWE.” Exhibit A: The commercial for Beyblade Metal Masters, “performance tops” to be used in “strategic battles”:

Playing with tops has gotten super hardcore, I guess. Probably they should look into a sponsorship from an energy drink.

(View original at http://thesocietypages.org/socimages)

(UPDATE: I was quoted briefly on this phenomenon in a New York Times story on the prank.)

In a number of cases, the gift is considered bad because the recipient is a boy and the gift is for a girl.  One boy, for example, gets a Hello Kitty gift, another gets a pop star-themed coloring book.  The boys’ reaction at being presented with a girls’ gift reveals their internalization of androcentrism, the idea that masculinity is superior to femininity.   They express both disgust and, in some cases I think, fear at being poisoned by contact — especially such personal contact as “I got this for you” — with girlness.

More posts on androcentrism: “woman” as an insult, being a girl is degrading, making it manly: how to sell a car, good god don’t let men have long hair, don’t forget to hug like a dude, saving men from their (feminine) selves, men must eschew femininity, not impressed with Buzz Lightyear commercial, dinosaurs can’t be for girls, and sissy men are so uncool.

(View original at http://thesocietypages.org/socimages)

Late Night TV host Jimmy Kimmel encouraged his viewers to film their children getting early Christmas presents that they would surely hate.  The result is a collection of children acting badly: bursting into tears, saying they hate their parents, lecturing them on proper gift giving protocol, etc.  It’s funny and also a great illustration of the gift-giving rules that Theodore Caplow meticulously lists in his article, Rule Enforcement Without Visible Means: Christmas Gift Giving in Middletown (pdf) (btw: this is the very first article I assign in Soc101).

(UPDATE: I was quoted briefly on this phenomenon in a New York Times story on the prank.)

In a number of cases, the gift is considered bad because the recipient is a boy and the gift is for a girl.  One boy, for example, gets a Hello Kitty gift, another gets a pop star-themed coloring book.  The boys’ reaction at being presented with a girls’ gift reveals their internalization of androcentrism, the idea that masculinity is superior to femininity.   They express both disgust and, in some cases I think, fear at being poisoned by contact — especially such personal contact as “I got this for you” — with girlness.

More posts on androcentrism: “woman” as an insult, being a girl is degrading, making it manly: how to sell a car, good god don’t let men have long hair, don’t forget to hug like a dude, saving men from their (feminine) selves, men must eschew femininity, not impressed with Buzz Lightyear commercial, dinosaurs can’t be for girls, and sissy men are so uncool.

(View original at http://thesocietypages.org/socimages)

Tara C. sent us a link to a story about a 4-year-old boy who has been given in-school suspension (and was threatened with expulsion) for having hair that breaks the dress code for the Dallas, TX, school system:

Dmitriy T.M. sent in another story, this one featuring a 6-year-old named Gareth who was being placed into in-school suspension (i.e., spending all day each day in the principal’s office) because of his long hair and earring.

So, this still you see of him below… that’s what counts as long hair. And, can you spot the earring in his left ear? It’s there.

In another case, 16-year-old Kasey Landrum was suspended for wearing eye-liner on school grounds (after classes were out):

Of course, these aren’t just about enforcing a dress code. It’s a gendered code; girls aren’t required to have short hair cuts, because on girls, longer hair isn’t “distracting,” it’s “normal.”  As is make-up and earrings.  Implicit in the idea of what counts as an appropriate appearance, then, is the gender of the person wearing it.  These cases reveal, further, that girls are allowed more choices than boys because we are more accepting of girls acting boyish than boys acting girlish (in what sociologists call “androcentrism“).

The final case also reveals the importance of intersectionality, or the way that different identities come together in complicated ways. Landrum claims that an ostensibly heterosexual boy was allowed to wear punk-style make-up to school on the same day.  So breaking gender rules is apparently okay if you affirm that you’re heterosexual, and maybe being gay is okay if you don’t break any gender rules, but doing both is going too far.

(View original at http://thesocietypages.org/socimages)

Two additional cases of a boy being subject to schools rules that don’t apply to girls prompts a re-post. I’ve added the new instances to the end.

Tara C. sent us a link to a story about a 4-year-old boy who has been given in-school suspension (and was threatened with expulsion) for having hair that breaks the dress code for the Dallas, TX, school system:

Dmitriy T.M. sent in another story, this one featuring a 6-year-old named Gareth who was being placed into in-school suspension (i.e., spending all day each day in the principal’s office) because of his long hair and earring.

So, this still you see of him below… that’s what counts as long hair. And, can you spot the earring in his left ear? It’s there.

In another case, 16-year-old Kasey Landrum was suspended for wearing eye-liner on school grounds (after classes were out):

Of course, these aren’t just about enforcing a dress code. It’s a gendered code; girls aren’t required to have short hair cuts, because on girls, longer hair isn’t “distracting,” it’s “normal.”  As is make-up and earrings.  Implicit in the idea of what counts as an appropriate appearance, then, is the gender of the person wearing it.  These cases reveal, further, that girls are allowed more choices than boys because we are more accepting of girls acting boyish than boys acting girlish (in what sociologists call “androcentrism“).

The final case also reveals the importance of intersectionality, or the way that different identities come together in complicated ways. Landrum claims that an ostensibly heterosexual boy was allowed to wear punk-style make-up to school on the same day.  So breaking gender rules is apparently okay if you affirm that you’re heterosexual, and maybe being gay is okay if you don’t break any gender rules, but doing both is going too far.

(View original at http://thesocietypages.org/socimages)