Tag Archives: gender: beauty

New Documentary: The Illusionists

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Writer and director Elena Rossini has released the first four minutes of The Illusionists.  I’m really excited to see the rest.  The documentary is a critique of a high standard of beauty but, unlike some that focus exclusively on the impacts of Western women, Rossini’s film looks as though it will do a great job of illustrating how Western capitalist impulses are increasingly bringing men, children, and the entire world into their destructive fold.

The first few minutes address globalization and Western white supremacy, specifically.  As one interviewee says, the message that many members of non-Western societies receive is that you “join Western culture… by taking a Western body.”  The body becomes a gendered, raced, national project — something that separates modern individuals from traditional ones — and corporations are all too ready to exploit these ideas.

Watch for yourself (subtitles available here):

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Doing Gender with the Face, Featuring Erika Linder

Sociologists often say that gender is partly a performance. How we talk and laugh and what we say; how we stand, sit, and move; how we dress, wear our hair, and adorn our faces and bodies with make up and accessories — all these things are gendered. Insofar as we follow the rule that we perform in ways that match our genitalia, male-bodied and female-bodied people will seem more different, more “opposite,” than they really are.

Today I stumbled across another really striking example of gender performance. This one involves model Erika Linder doing both masculinity and femininity in a commercial for JC Jeans Company. What is striking to me is how she does gender with her face. It reveals that the “sexy model face” isn’t built into our DNA, bone structure, or psychology, but projected. Here are two stills, both Erika Linder; the whole commercial is embedded below.

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Here are two more from her Unique Models page:

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H/t Ms. Magazine.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Are Hipsters to Blame for a Rise in Facial Hair Transplants?

Last month I wrote about how the revival in the popularity of beards was hurting razor sales, causing companies like Proctor & Gamble to ramp up advertising encouraging “manscaping” below the neck.  Here’s another response to the trend: hair plugs for your face.

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According to a facial plastic surgeon interviewed for an article at DNAinfo New York, the rate at which he is asked to do facial hair transplants has skyrocketed from “ just a handful of beard transplants each year a decade ago” to about three a week.  The surgeons mention the hipster beard trend as one cause of the rise in interest, but also cite a wide array of people who might be interested in fuller facial hair:

…clients include men who have struggled since adolescence to grow a beard, those undergoing a gender transition from female to male, men with with facial scarring and Hasidic Jews who hope to achieve denser payot, or sidelocks.

Expense for the procedure ranges from $3,o00 for partial transplants to $7,000 for a full beard.

What a fascinating example of the intersection of race, gender, religion, technology, and capitalism.  Which men’s faces have more power to determine appearance norms for men?  Or, what does masculinity look like?  Men with Asian, American Indian, and African backgrounds are less likely to be able to grow full beards, but a society centered on whiteness can make their faces seem inadequate.  If the situation were reversed, would we see white men, disproportionately, going in for laser hair removal?  Would transmen feel less pressure to be able to grow a beard to feel fully masculine?  Would they feel more if they were part of a Hasidic Jewish community?

Also, is this really about hipsters?  How much power does a young, monied demographic have to set fashion trends?  To send a wide range of people to surgeons — for goodness sake — in the hopes of living up to a more or less fleeting trend?  How do such trends gain purchase across such a wide range of people?  What other forces are at work here?

What can we learn from this about other plastic surgeries that we are more likely to take for granted as the result of natural or universal beauty?  Breast implants for women, breast reductions for men, liposuction, facelifts, labiaplasty, or eyelid surgery?

Lots of interesting conversations to be had.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

“Shed Your Weight Problem”

Our recent post collecting examples of creative resistance to sexually objectifying advertising was a big hit, which makes me think y’all are going to love this one.  The National Eating Disorder Information Center paid to put up a creative ad/trash can.  It reads “Shed your weight problem here” and encourages passers-by to dispose of their fashion magazines.

2 3Another great example of how organizations can creatively push back against the harmful messages spread by corporations for profit.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Female Movie Stars Peak at Age 34, but Men See Success Till the End

A new study on the differential earning power of male and female movie stars beings with a quote from Jennifer Jason Leigh:

It’s the nature of the business. People equate success with youth (source).

She’s half right.   Irene Pater and her co-authors looked at the pay of 265 actors and actresses who appeared in Hollywood films from 1968 to 2008.  They found that the average earnings of actors rises until the age of 51 and remains stable after that.  The average earnings of actresses, in contrast, peaks at 34 and decreases “rapidly thereafter.”

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Source: USA Today

Sarah Jessica Parker, then, was more on the mark:

There is still a discrepancy in earning power between men and women in Hollywood. And it becomes doubly unfair when you think of our earning potential in terms of years.  Actresses are like football players. They have a small window of prime earning ability (source).

So, is this sexism or just “market forces”?  That is, is female acting work devalued compared to men’s because people in positions of power don’t value women?  Or is it because casting women over 34 decreases box office returns, whereas casting older men does not?  Pater and her colleagues suggest that it’s sexism.  One study, they explain,

…actually examined the combined effect of gender and age on box office performance [and] revealed that casting a female lead older than 32 years of age does not influence a movie’s box office performance, whereas casting a male lead older than 42 decreases box office revenues by almost 17% (source).

So the presence of male actors in their forties and over decreases box office revenue, but they still get paid more than women of the same age.  In contrast, casting women in their mid-thirties and over doesn’t bring down profits, but she’s still less valuable in the eyes of producers.  Sexism sounds like a plausible explanation to me.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

The SocImages Re-Touching/Photoshop Collection

We’re cultivating a Pinterest page featuring revealing examples of re-touching and photoshop.  Here are our nineteen newest contributions, borrowed from JezebelBuzzfeed, and Photoshop Disasters.

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Perfect without a belly button (ebay); Lindsey Lohan once also had a mighty migrating belly button:

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Terrifying proportions (Westfield Mall):

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And Good Housekeeping too:
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Take care with the placement of that right hip (Victoria’s Secret):

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Let us count the ways (Speigel, Victoria’s Secret, and Laffy Taffy via Photoshop Disaster):

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See our full Pinterest page here.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Wrinkle-Washed: Female Faces in Film Marketing

We’re celebrating the end of the year with our most popular posts from 2013, plus a few of our favorites tossed in.  Enjoy!

The philosopher Susan Sontag has written achingly about the way in which men are allowed to age and women are not.

The great advantage men have is that our culture allows two standards of male beauty: the boy and the man. The beauty of a boy resembles the beauty of a girl. In both sexes it is a fragile kind of beauty and flourishes naturally only in the early part of the life-cycle. Happily, men are able to accept themselves under another standard of good looks — heavier, rougher, more thickly built…

There is no equivalent of this second standard for women. The single standard of beauty for women dictates that they must go on having clear skin. Every wrinkle, every line, every gray hair, is a defeat.

Perhaps nowhere is this more plain than in the movies, where men’s love interests stay the same age as they get older, and @sphericalfruit sent in a fantastic example.  The four posters below are part of a new marketing plan for the forthcoming movie, The Counselor.

Notice anything?

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What a stunning example of Sontag’s observation.  The men are not considered unattractive by virtue of the fact that you can tell they have skin.  The women, in contrast, have faces that are so smooth that they look inhuman; their images are halfway between photograph and cartoon.  Amazingly, this treatment of images of men and women is so ubiquitous that it now looks more or less normal to us.

Cross-posted at Business Insider and VitaminW.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Gender and the Body Language of Power

We’re celebrating the end of the year with our most popular posts from 2013, plus a few of our favorites tossed in.  Enjoy!

Philosopher Sandra Lee Bartky once observed that being feminine often means using one’s body to portray powerlessness.  Consider: A feminine person keeps her body small and contained; she makes sure that it doesn’t take up to much space or impose itself.  She walks and sits in tightly packaged ways.  She doesn’t cover the breadth of the sidewalk or expand herself beyond the chair she occupies.

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Comic by A. Stiffler at Chaos Life.

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Likewise, burping and farting, raising one’s voice in an argument, and even laughing loudly are considered distinctly unfeminine.  A feminine person doesn’t use her body to forcefully interact with the world, she lets others do for her when possible.  ”Massiveness, power, or abundance in a woman’s body is met with distaste,” Bartky wrote.

Stunningly, when you think about it, these features of feminine body comportment are, in fact, not uniquely feminine, but associated with deference more generally.  Bartky again:

In groups of men, those with higher status typically assume looser and more relaxed postures; the boss lounges comfortably behind the desk while the applicant sits tense and rigid on the edge of his seat.  Higher-status individuals may touch their subordinates more than they themselves get touched; they initiate more eye contact and are smiled at by their inferiors more than they are observed to smile in return.  What is announced in the comportment of superiors is confidence and ease…

Acting feminine, then, overlaps with performances of submissiveness.  Both men and women use their bodies in more feminine ways when their interacting with a superior, whether it be their boss, their commander, a police officer, or their professor.

New evidence suggests that this is not pure theory.  Psychologist Andy Yap and his colleagues tested whether “expansive body postures” like the ones associated with masculinity increase people’s sense of powerfulness and entitlement.  They did.  In laboratory experiments, people who were prompted to take up more space were more likely to steal, cheat, and violate traffic laws in a simulation.  A sense of powerfulness, reported by the subjects, mediated the effect (a robust finding that others have documented as well).

In a real world test of the theory, they found that large automobiles with greater internal space were more likely than small ones to be illegally parked in New York City.

Research, then, has shown that expansive body postures that take up room instill a psychological sense of power and entitlement.  The fact that this behavior is gendered may go some way towards explaining the persistence of gender inequality and, more pointedly, some men’s belief that they have earned their unearned privileges.

Cross-posted at Jezebel and Pacific Standard.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.