product: gadgets

Tracey at Unapologetically Female reminisces about how some of the gadgets from her youth had the words “man” and “boy” in them (via Feministing). She writes:

Ever notice how gadgets can have the word “boy” or “man” right in the name and they’re still considered universal, but we all know that if they had been given more feminine names, no self-respecting boy would ever use them? A few too many of my favorite pastimes as a kid involved such masculine-named devices.

The Gameboy:

Gameboy

The Discman:

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The Walkman:

Walkman

I’m too tied up with summer projects to go searching for current examples, but if you think of any and post in the comments, I’ll add them.

ADDED!

Abby mentions The Virtual Boy and The Talk Boy:

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Tyson mentions Pacman:

Pac-man

Anonymous commenters mentioned the La-Z-boy and Manwich:

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Maria, Cycles, and Julie mentioned Craftsman tools, the Ironman Triathlon, and Yardman respectively:

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Ryan mentioned Burning Man:

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Jo mentioned Hangman:

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And Reanimated Horse mentioned The Running Man:

[youtube]http://www.youtube.com/watch?v=J_Hh-4fAeBE[/youtube]

There is also some conversation about product mascots named Mr. and Mrs., but I’ll leave that for another post.  I’ll plan another post for products named “girl” and “woman,” too.

If ya’ll think of more, I’ll keep adding them!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

As discussed on Salon.com and Jezebel today, Dell Computers has started to market directly to women with a new website, Della. Joshua and Frederick both told us about it. Here are some images from the site:

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Apparently women shopping for computers care about (1) style– whether or not it matches their outfits, (2) how light it is to carry around when they hang out with equally-coordinated friends and their laptops, and (3) the ability to check movie times, and restaurant directions whenever you need to.

It takes 3 clicks to even get to anything about the actual computers’ processor speed, RAM, hard drive capacity etc. I don’t know about everyone else, but I’m a proud geek and I want to know all the technical computer specs.

So what is Dell really saying, here, about women’s computer needs? That women care more about the color of their computers than how well it is going to perform for them? That women won’t understand all the tech specs anyway, so why bother? That women don’t use their laptops for work— to run businesses, write papers, network with clients, or design websites?

Instead we get incredibly informative descriptions  like “attractive, clean designs… with everything you want for your everyday needs.”

And content aside, I also take issue with the very existence of a separate website for women computer buyers. The not-so-subtle message is that the Dell website– with all the high speed (plain black) computers, business information, and detailed tech specs– is for men.

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Oh, there are some tech tips on the Della site– about how to use your wicked cute laptop to keep in touch with friends and family and to exercise and eat better.

Eric S. drew our attention to an ad campaign for Jawbone, a noise cancelling headset.  Eric was disturbed by the way the women were used in the advertising.  Take a look:

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It is interesting that a product that must be actively used (it’s for talking) is advertised with such passive women.

Some scholars, Jean Kilbourne among them, have noted that ads often include women who appear to be dead (see here, here, here, and here).  If these women do not appear to be dead, they at least appear doll-like.  Their eyes are blank, staring at nothing.   It seems to me that one or both of these are going on here… in either case, the strategy dehumanizes the women, making them into objects.

Also in women as racks on which to place product: men’s shoes and accessories.

Browsing the Apple iTunes Application store the other day, I came across an application where guys can track their girlfriend’s menstruation cycle– and most importantly, their PMS symptoms– so that they can avoid the women in their lives who are going to be irrational, crazy, lunatics for a few days every month.

Take PMSTracker, for example, which tracks your “wife/girlfriend/sister/mom” so that you can avoid unexpectedly having your head bit off (or, in the example below, by your secretary).

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And then there’s an application called “uPMS” which aims to help “all guys out there suffering the monthly Psychotic Mood Shifts” by warning them when to “keep their head down.”

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My favorite is an app called “I am a Man” which advertisers itself as a better “lady tracking” application by making it easy to track several woman. And, according to the description, it will even somehow help you save money!

iammanladytimeAnd here’s the calendar tracking several girls at once. Importantly, the application is password protected, and if one girl checks out the program she’ll only see herself list (and not various other girls that this guy must be hiding from her):

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There are a few useful iPhone and iPod Touch apps geared toward women and couples for keeping track of their menstrual cycles, fertility cycles etc. I’m not an expert on social constructions of menstruation (maybe someone who is can add more to this!) but what’s interesting to me about these particular apps is that they (1) perpetuate the assumption that PMS turns women into complete, irrational lunatics. Yes, some women experience serious and real psychological PMS symptoms, but the degrees to which they do varies greatly. (2) They apps trivializes real PMS symptoms by making it a joke that women into lunatics once a month. Not every woman’s cycle is actual 28 days, and often isn’t predictable like clockwork. And (3) what about the physical symptoms of PMS that are often much more uncomfortable and debillitating for women?

 

Francisco (from GenderKid) sent in a cartoon that questions the benefits of the One Laptop per Child program, which aims to give a simple version of a laptop with internet access to kids in less-developed nations, and also Alabama (available at World’s Fair):

From the OLPC program’s website:

Most of the more than one billion children in the emerging world don’t have access to adequate education. The XO laptop is our answer to this crisis—and after nearly two years, we know it’s working. Almost everywhere the XO goes, school attendance increases dramatically as the children begin to open their minds and explore their own potential. One by one, a new generation is emerging with the power to change the world.

There are a number of interesting elements you might bring up here, such whether introducing laptops is necessarily the best method to improve education wordwide, or who decided that this was an important need of children in these regions (my guess is the MIT team behind OLPC didn’t go to communities and do surveys asking what local citizens would most like to see for their educational system). I recently heard a story about OLPC on NPR, and while there seemed to be benefits in some Peruvian communities, in others the teachers spent so much time trying to figure out how to use the machines to teach subjects, without really feeling comfortable with them, that almost nothing was accomplished during the day. But once the laptops were introduced, they overtook the classroom; teachers were pressured by the Peruvian government to use the laptops in almost every lesson, even if it slowed them down or it wasn’t clear that students were benefiting from them. Another problem was that, though the laptops are built to be very strong and difficult to break, on occasion of course one will break. Families must pay to repair or replace them, which of course most can’t do, meaning kids with broken laptops had to sit and watch while other kids used theirs in class.

Benjamin Cohen uses the OLPC in an engineering class and brings up  concerns about…

technological determinism — [the idea] that a given technology will lead to the same outcome, no matter where it is introduced, how it is introduced, or when. The outcomes, on this impoverished view of the relationship between technology and society, are predetermined by the physical technology. (This view also assumes that what one means by “technology” is only the physical hunk of material sitting there, as opposed to including its constitutive organizational, values, and knowledge elements.) In the case of OLPC, the project assumes equal global cultural values & regional attributes. It also assumes common introduction, maintenance, educational (as in learning styles and habits), and image values everywhere in the world. Furthermore, it lives in a historical vacuum assuming that there is no history in the so-called “developing world” for shiny, fancy things from the West dropped in, The-Gods-Must-Be-Crazy style, from the sky.

How could the same laptop have the same meaning and value in, say, Nigeria and Indonesia, Papua New Guinea and Alabama, Malawi and Mongolia?

These critiques aren’t to say there is no value in OLPC, but that there are some clear questions about whether this is the most effective way to improve education in impoverished or isolated communities and what its consequences are. I doubt the OLPC creators meant for teachers to face government pressure to use the laptops for every lesson, no matter what, but that’s what has happened in at least some areas.

Another problem the NPR story highlighted was that the kids they reported about in Peru live in areas where there are absolutely no jobs available to capitalize on their tech skills, nor any reason to believe there will be any time soon. The government is pushing laptops in education, but without any economic development program to bring jobs to the regions to take advantage of these educated students. So the question is, after you get your laptop, you learn how to use it, you graduate…then what? Will the laptops spur more brain drain and out-migration? Is this necessarily good? Are countries like Peru using the laptop program as a quick, flashy substitute for the more boring, difficult, challenging process of economic development and job creation? As an educator, I’m thrilled with the idea of valuing learning and knowledge for its own sake, but on a more practical level, these questions seem like important ones.

Thanks, Francisco!

UPDATE: In a comment, Sid says,

…there’s kind of a vaguely imperialistic nostalgia in the first image of “Darkest Africa” as a simpler, more wholesome place where kids still play together in front of the hut and there’s a sense of community that you just don’t get in the modern world and blahdee blahdee blah.   The entire thing kind of smacks of a whitemansburden.org enterprise…

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Gillian sent us a series of overtly sexist Polish commercials for MOBILKING.  Gillian says:

MOBILKING is a newest Polish cell phone operator. It is advertised as a telephon [company] for “real men only”, implying that it’s not for “girly chit-chats”, but rather for “serious bussines talks” (meaning talking about breasts, cars and beer).

Gillian tells us that, after complaints, the commercials were pulled, but after the negative publicity they went viral and gave the cell company more publicity than ever. 

[youtube]http://www.youtube.com/watch?v=Q2LBaJB5RT4[/youtube]

Two more of the commercials show a hyper-sexualized woman putting on football gear and a mechanics uniform and asking “But can she play like a man?” and “But can she fix anything like a man?” respectively.  The answer is, of course, “no.”

One of the preview ads for the Blackberry Storm is shot from the point of view of a guy approaching a Blackberry on a table. We hear his internal monologue, then see his hand reach for the Blackberry. As music wells up and the scene disappears, we’re supposed to assume that he’s been impressed or sucked into an alternate reality or something.

The framing of the ad puts the viewers in the man’s place. assuming that the viewers are heteronormative white bourgeois men and, if they aren’t, imposing this status upon them. It’s a nice example of how modern US middle-class society continues to assume that hetero white men are the default type of people.

[youtube]http://www.youtube.com/watch?v=gbWsQCbqcE0[/youtube]

The things here trivialized… not trivial. This ad made me shudder more than once. If you’ve ever been stalked, peeped, or sexually assaulted, you may want to skip this one.

It’s an ad for a cell phone kind of like the iphone (sorry iphone people, I’m sure it’s nothing like the iphone).

The phone doesn’t appear to be sold in the U.S. Via AdFreak.