Thanks to Thorsten S. for the link!
Thanks to Thorsten S. for the link!
At this point, I can’t really work up too much annoyance at the way PETA sexualizes women in so many of its protests or in PSAs–I’ve just seen it so many times, I’ve become desensitized. Here are some photos of three topless women protesting outside a KFC in Sydney, Australia (found here, via reddit).
Thanks to Emily for sending these in. Kind of.
Coco had an interesting comment, so I’m posting it here:
I have a hard time seeing this merely as “PETA sexualizing” women, which suggests that these women have lost their subjectivity and been transformed into an object by PETA. Rather, these women ARE PETA and may be understood as purposeful agents drawing on one repertoire of resources (their sexuality) that can be mobilized in pursuit of their goals, not just as victims of sexualization. Where do we draw the line (or is there one) between sexual objectification and the mobilization of sexuality as a ‘weapon of the weak’?
I think there are some very valid points there. But what I find interesting is how often sexuality is used as a “weapon” to bring attention to a range of other social causes (animal rights, unionization and decent working conditions in the case of American Apparel, etc.). And are animal rights activists really “weak”? Are these kinds of demonstrations their only option for getting attention? Are they even effective for convincing people to boycott KFC? If not…what’s the motivation?
I would also point out that there have been cases (such as the protest in Memphis where women were wrapped up like pieces of meat) where the women apparently asked if they could quit and the organizer pressured them to stay wrapped up on the sidewalk…while she stood nearby, fully clothed, not wrapped in plastic in the full summer sun. I’m not denying there’s agency here…but there are some complexities to it, at a minimum.
Kelly V. sent in this PETA ad (found here):
NEW! Giorgos S.sent in this ad from PETA, which implies that you might get to see Pamela Anderson naked by both the image and by making a reference to Anderson’s infamous sex tape with ex-husband Tommy Lee:
The “graphic footage” is, in fact, of conditions on a chicken farm and slaughterhouse. Giorgos questions whether Anderson knew how the video would be marketed, and/or whether she would care.
This Korean ad for a newspaper nicely illustrates the social constructedness of “breakfast” food. That is, that there is nothing inherently a.m. about eggs, bacon, or toast. But coffee, well that’s another story.
The smell of coffee? The taste of your favorite breakfast? Whatever wakes you up… have it with The Korea Times!
Found at MultiCultClassics.
Ed L. sent us this British ad for McCoys crisps (chips, here in the U.S.), which reinforces gender boundaries. Not only are men not supposed to like (or perform) ballet, but even knowing a small fact about it makes a man so unmasculine that he’s no longer worthy to hang out with other men. Also, at the end we learn they’re “Man Crisps.”
Also, Rick T. and Penny R. sent in this Snickers ad, which features Mr. T mocking and shooting at an effeminate male speedwalker:
According to Mr. T, the speedwalker is “a disgrace to the man race” and “it’s time to run like a real man.” After having Snickers shot at him, the speedwalker does, indeed, run. And then the tagline: “Snickers: Get Some Nuts.”
The A.V. Club reports that the ad was pulled from the air in Britain after complaints that it was homophobic. The A.V. Club article has three other Snickers commercials starring Mr. T, including this one:
Here we learn that “It’s time to teach you fools some basic man rules,” which consist of the following:
Men like sports, girls in cars.
Men don’t go to fancy cocktail bars.
Real men have fun when they out.
They don’t go to wine bars to pose and pout.
So fools, you better change,
or you face is somethin’ I’ll rearrange.
Apparently real men do like poetry, anyway.
This would be good for a discussion of gender and the policing of masculinity, as well as the way that men who cross those boundaries–or even stray near them–risk ridicule or even outright abuse (if they’re lucky, Mr. T might advocate just pitying them, not actually rearranging their faces). It’s also useful for a discussion of what type of man is defined as a “real” man–apparently only men who like sports and girls, don’t drink wine, and know better than to pose. While this clearly excludes gay men, it also excludes many straight men. There’s a certain class element here–presumably “real” men drink beer, not wine, a drink generally more popular among those with higher incomes. All those men–gays, wine-drinkers, and pouters–just need to get some freakin’ nuts.
Thanks, Rick and Penny, for sending it along!
Latisha J. let us know about this Special K ad that sexualized dieting (which she read about at Lip-Sticking). The woman (who looks perfectly thin to me), figures out she needs to diet when a button pops off her dress. After she eats the Special K, which we learn can help women lose weight, we see another button pop off, but this time it’s because she’s intentionally revealing more cleavage:
So…popping button because she “needs” to diet = bad, but same woman popping button because she’s trying to look sexy = awesome.
Pat C. sent in this ad for Cadbury Old Gold chocolate:
Pat says, “I find it interesting that the colonial invasion at the end is used for comic effect and his reaction is just a shrug.”