environment/nature

Greenwashing refers to efforts to present products or practices as environmentally friendly while making only minimal efforts to really reduce negative environmental impacts.

I saw a great example of this last weekend at a shopping center here in Vegas. As I was walking by a pond and water fountain, I noticed this sign:

It has several elements of classic greenwashing. The organization “cares about the environment and the community” — a vague, general claim that commits them to nothing specific. And their supposedly eco-friendly behavior is dubious and hard to evaluate. With Lake Mead (Vegas’s main drinking water source) depleted from a decade of drought, certainly any efforts to reduce demands on it are welcome.

But that seems like a rather superficial definition of what it means to care about the environment. The imported water comes from somewhere — an aquifer? another water shed? thousands of bottles of Perrier? — and it seems it would require energy to get it from there to here. The focus on not using a local water source sidesteps the larger question of whether it is environmentally responsible to build ponds and fountains (and grass-based lawns, for that matter) in the desert, regardless of where the water originates.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Cross-posted at Cyborgology.

Humans produce waste. A lot of waste—much of which comes from our very bodies. Indeed, the average American produces 7 pounds of organic waste per day, largely made up of feces and urine. Cities have to somehow manage this waste, manage these now expelled parts of human bodies, manage that which we produce, drop, leave, and conscientiously ignore. Such management is typically engaged by an underclass of workers, the sanitation department, waste management employees, septic cleaners. When all goes well, waste remains invisible. Unsmelled. Unseen. Silently moved through underground systems and channeled out in ambiguous ways. This is a process to which most producers of bodily waste remain blissfully ignorant.

Sometimes, however, this waste management becomes a problem, and when it does, our expelled and forgotten matter spills back up into human view, reconnecting humans with the ways in which their own bodies must be managed through external structures; reminding humans of the dirty reality of organic embodiment. Such is the case in the New York City sewer system. High water levels, coupled with high waste levels, can lead to sewer overflows, flushing raw human waste into the city’s waterways — including the East River and the Hudson. Nothing reminds humans of their own embodiment like literal consumption of expelled matter. Nothing reconnects humans to an otherwise hidden process than their own shit floating down the river.

A recent solution to this problem of waste re-emergence comes from an unlikely place: social media. Leif Percifield recently introduced a social media tool called DontFlushMe, which allows New Yorkers to keep track of water levels and make waste management decisions accordingly — that is, decisions about whether or not to flush. The system works through sensors within the sewers, which notify users of high water levels via text message, Twitter, a call-in number, or by a website. When water levels get too high, users will ostensibly “let it mellow,” reducing the influx of waste into the sewer systems, and preserving the waterways.

The role of social media here is particularly interesting. Here we have a social tool, a communication medium necessarily removed from the body and physicality, working to reconnect the user to hir body, and reconnect the body to the architectures and structures in which it dwells. This form of mediated communication thins the mediating line between personal actions and public good, between expelling and consuming, between individuals and infrastructures. This tool makes invisible processes visible, and turns everyone into stewards of the shared land.

Such reconnection — between humans and their bodies; between individuals and infrastructures — is facilitated by a tool so often accused of causing disembodiment and disconnection. Social media republicizes and disseminates responsibility for that which was previously relegated out of sight, smell, and mind. This “new” technology, ironically, brings us back to an earlier time of chamber pots and smelly streets, in which bodily awareness was a communal necessity.

*Special thanks to James Chouinard for bringing this social media tool to my attention, and for sharing his vast knowledge on the Sociology of Dirt.

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Jenny Davis is a postdoctoral researcher in the social psychology lab at Texas A&M University. Follow Jenny on twitter @Jup83.

In her classic article, Teddy Bear Patriarchy, Donna Haraway examined the arrangement of the taxidermied animals in the American Museum of Natural History mammal hall in the first half of the 1900s.  She observed that the dioramas consistently featured nuclear families with strong fathers alert for dangers and nurturing mothers attending to their children.

This was a lie, of course. As we well know, the nuclear family is the exception, not the rule among mammals.  Instead of science, it was our own beliefs about men, women, and gender roles that informed the curators of the exhibits… and left viewers with a sense that these arrangements were more natural and universal than they are.

I’m an animal lover and have a broad appreciation for science, so I particularly enjoy exposing this type of projection.  Bee Movie was a particularly egregious case and we’ve written posts on nature documentaries that do this (on hyenas and flatworms).  The latest case is a Geico commercial.  See if you can catch it:

So, if you know anything about lions, you know that it’s unlikely that “Karl” is doing the hunting.  Among lions, it is the females who specialize in hunting (and they usually do so in groups, for what it’s worth).

See, no manes:

The commercial certainly coincides nicely with what many of us believe to be true about the natural role of human men, but it doesn’t reflect the reality of lion life at all.

Perhaps the people at Geico thought that a female huntress would confuse or distract the reader from their joke.  Or perhaps everyone involved in the project didn’t know this fact about lions; their gender ideology would have masked their ignorance, such that it never occurred to them to look it up.  Either way, contemporary ideas about gender shaped this “diorama” and it potentially reinforces similar beliefs among viewers.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2012.

A recent episode of Radiolab centered on questions about colors.  It profiled a British man who, in the 1800s, noticed that neither The Odyssey nor The Iliad included any references to the color blue.  In fact, it turns out that, as languages evolve words for color, blue is always last.  Red is always first.  This is the case in every language ever studied.

Scholars theorize that this is because red is very common in nature, but blue is extremely rare.  The flowers we think of as blue, for example, are usually more violet than blue; very few foods are blue.  Most of the blue we see today is part of artificial colors produced by humans through manufacturing processes.  So, blue is the last color to be noticed and named.

An exception to the rarity of blue in nature, of course — one that might undermine this theory — is the sky.  The sky is blue, right?

Well, it turns out that seeing blue when we look up is dependent on already knowing that the sky is blue.  To illustrate, the hosts of Radiolab interviewed a linguist named Guy Deutscher who did a little experiment on his daughter, Alma.  Deutscher taught her all the colors, including blue, in the typical way: pointing to objects and asking what color they were.  In the typical way, Alma mastered her colors quite easily.

But Deutscher and his wife avoided ever telling Alma that the sky was blue.  Then, one day, he pointed to a clear sky and asked her, “What color is that?”

Alma, at first, was puzzled.  To Alma, the sky was a void, not an object with properties like color.  It was nothing. There simply wasn’t a “that” there at all.  She had no answer.  The idea that the sky is a thing at all, then, is not immediately obvious.

Deutscher kept asking on “sky blue” days and one day she answered: the sky was white.  White was her answer for some time and she only later suggested that maybe it was blue.  Then blue and white took turns for a while, and she finally settled on blue.

The story is a wonderful example of the role of culture in shaping perception.  Even things that seem objectively true may only seem so if we’ve been given a framework with which to see it; even the idea that a thing is a thing at all, in fact, is partly a cultural construction.  There are other examples of this phenomenon.  What we call “red onions” in the U.S., for another example, are seen as blue in parts of Germany.  Likewise, optical illusions that consistently trick people in some cultures — such as the Müller-Lyer illusion — don’t often trick people in others.

So, next time you look into the sky, ask yourself what you might see if you didn’t see blue.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Fish farming, the raising of fish in captivity, is often seen as a more sustainable way to feed the increasingly global hunger for seafood.  At least, the story goes, it doesn’t contribute to the over-fishing of our oceans.

Right?

The answer turns out to be: not necessarily.  Carnivorous species of farmed fish still need to be fed, so there is  an entire secondary industry: fishing for fish food.  Just about anything that can be caught will do; the mix of sea animals is simply ground up and made into pellets.  So, the fisherman typically catch absolutely everything that they can, sterilizing a small piece of the ocean.  They don’t distinguish between large and small fish (the large they can sell as human food, the small they sell as fish food) or adults and juveniles. By taking the larger fish, they’re taking out populations before they have a chance to reproduce.  You can see how this is a system with a devastating expiration date.

This 9-minute clip from Grinding Nemo covers the environmental impact of this practice, as well as the inhumane working conditions of some of the men hired to work in this industry:

Via Sociology in Focus.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

At the GOP convention in August, Mitt Romney’s cavalier dismissal of global warming got the intended laughs.  Today, it seems less funny and the Democrats are capitalizing on the turn of events:

Here’s the transcript:

President Obama promised to begin to slow the rise of the
oceans and to heal the planet.  My promise is to help you and your family.

In two short sentences, Romney gives us the broader context for the denial of global warming:  the denial of society itself.  He echoes Margaret Thatcher’s famous dictum

There is no such thing as society. There are individual men and women, and there are families.

This doesn’t mean that there are no groups beyond the family.  But those larger groups are valid only because individuals, consciously and voluntarily, chose to create them.  This way of thinking about the relation between individuals and groups has long been an underlying principle of American thought.  Claude Fischer, in Made in America calls it “voluntarism” – the idea that the only legitimate groups are the ones that people voluntarily form or join.*  The individual has a strong obligation to those groups and their members, but he has little or no obligation towards groups and people he did not choose.

That is a moral position.  It tells us what is morally O.K., and what is not.  If I did not choose to join a group, I make no claims on others, and it is wrong for others – whether as individuals or as an organized group, even a government – to make any claim upon me.

That moral position also shapes the conservative view of reality, particularly about our connectedness to other people and to the environment.  Ideas about what is right determine ideas about what is true.  The conservative rejects non-voluntary connections as illegitimate, but he also denies that they exist.  If what I do affects someone else, that person has some claim upon me; but unless I voluntarily enter into that relationship,  that claim is morally wrong.  So in order to remain free of that claim, I must believe that what I do does not affect others, at least not in any harmful way.

It’s easy to maintain that belief when the thing being affected is not an individual or family but a large and vague entity like “society” or “the environment.”  If I willingly join with many other people, then I will see how our small individual acts – one vote, one small donation, one act of charity, etc. – add up to a large effect. That effect is what we intended.  But if we separately, individually, drive a lot in our SUVs, use mega-amounts of electricity, and so on, we deny that these acts can add up to any unintended effect on the planet.

As Fischer says, voluntarism is characteristically American.  So is the denial of global warming.  At a recent Romney rally (video here), when a protester yelled out the question, “What about climate?” Romney stands there, grinning but silent, and the crowd starts chanting, “USA, USA.”  The message is clear: we don’t talk about climate change; we’re Americans.

Jay Livingston is the chair of the Sociology Department at Montclair State University.  You can follow him at Montclair SocioBlog or on Twitter.  Two more posts on voluntarism are here and here.

Scholars are busy attempting to predict the effects of climate change, including how it might harm people in some parts of the globe more than others.  A recent report by The Pacific Institute, sent in by Aneesa D., does a more fine-grained analysis, showing which Californians will be the most harmed by climate change.

They use a variety of measures for each Census tract to make a Vulnerability Index, including natural factors (like tree cover), demographic factors (like age), and economic factors (like income).  At the interactive map, you can see the details for each Census tract.  Their compiled index looks like this:

You can also see the Vulnerability Index for each measure individually.  Here is the data for the percent of people over age 65 who live alone, a variable we know increases the risk of death from heat wave.

And here’s the data for the percent of workers who labor outside:

There’s lots more data at the site, but what’s interesting here is that, even in incredibly wealthy parts of the world, climate change is going to have uneven effects.  When it does, the most vulnerable people in the more vulnerable parts of the state are going to migrate to the other parts.  Most Californians don’t imagine that their cities will be home to refugees, but this is exactly what will happen as parts of California become increasingly difficult to live in.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In subarctic climates — ones in which the mean annual temperature is below 32° — the soil is frozen all year round.  It’s damn cold, but a nice base on which to build.  Until climate change starts melting the permafrost, of course.

These two now crooked buildings can be found in Dawson City, Canada.  Carleton University geographers have shown that the average temperatures have been increasing, melting the permafrost, and destabilizing the town.

This image reminds me that I am only barely beginning to understand climate change and its consequences.  How we will pay for climate change, and who will do so, is something I suspect I’ll learn much more about in the coming years.

Via Boing Boing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.