Tag Archives: social construction: discourse/language

Male as the Neutral Default

A new example prompts us to re-post this fun one from 2010.

We’ve posted in the past about the way in which “male” is often taken to be the default or neutral category, with “female” a notable, marked, non-default one. For instance, the Body Worlds exhibit, “regular” t-shirts are men’s, Best Buy assumes customers are male, stick figures on signs are generally male, and default avatars tend to be male.

We’ve collected several more examples of the tendency to present men as the norm, while women are a marked, non-default category. @LydNicholas tweeted us this example of a LEGO product advertised on their website.  Notice that the blue version is a LEGO Time-Teach Minifigure Watch and Clock, while the pink version specifies that it’s for girls:

 

Jessica J. noticed that Wal-Mart Target helpfully lets you know where to find both neutral, plain old deodorant and women’s deodorant:

Jane G. sent us this photo of t-ball sets, one for girls and the other with no sex specified:

Aline, in Brazil, found these two wall painting kits.  One is just a painting kit and the other is specifically “for women” (“para mulheres”).  The latter, she said, claims to be a special offer, but is actually about $2 U.S. dollars more.

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Eric Stoller pointed out that ESPN differentiates between college basketball and “women’s” basketball:

Lindsay H. pointed out that when you go to the U.S. Post Office’s website to forward your mail, it offers you the chance to subscribe to magazines. Those aimed at women (Cosmopolitan, First for Women, etc.) are in the category “Women,” while equivalent magazines for men (Esquire, Maxim) are not in a category titled “Men” but, rather, “Lifestyle”:

And Jane V.S. noticed that REI has various types of marked, “non-standard” sleeping bags, including those for tall people and women:

Renée Y. sent along another example, bike helmets:

 Jessica B. spotted this pair of sibling outfits, coming in “Awesome Girl” and “Awesome Kid”:

E.W. searched Google for men’s specific road bikes and Google asked, “Don’t you mean women’s specific road bikes”?  Because there are road bikes for people and road bikes for women.

Ann C. sent a screenshot of bubblebox, a site for children’s games.  Notice that along the top there are seven options.  The last is “girls,” suggesting that all the rest are for boys.

So, there you have it.  In this world, all too often, there are people and there are women and girls.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Politics, Discourse, and the Real Tax Rate on the Rich and Poor

The current political discourse is so focused on a single form of government revenue, that the word taxes has become essentially synonymous with just one tax in particular; the federal income tax.  In fact, unless there is a foreign policy crisis, the federal income tax usually dominates most political discussion given how the federal budget (or increasingly the federal debt) relates to almost anything and everything the federal government does (or does not do in more and more instances).

For example, during the closing months of 2012 we watched how a fight over a sunset of the Bush Tax Cuts almost shoved the United States over a fiscal cliff.  Just prior to this near crisis, the most discussed difference between 2012 presidential candidates was their disagreement about a 4 point increase in the highest federal income bracket.  Also, Mitt Romney will likely be remembered mostly for his disparagement and disregard of “The 47% of United States Citizens who pay no federal income tax.”

However, limiting discussion about government funding and spending to just the federal income tax and ignoring the other types of payments we make to the treasury is not without consequence, especially given how the federal income tax is actually a very unique kind of tax.  Unlike excise taxes, payroll deductions, sales taxes and most property taxes that are regressive or require the poor to pay a larger proportion of their resources than the wealthy; the federal income tax is one of the few progressive taxes in the United States because at least on paper (I say that because these marginal rates often do not equate the larger effective rates given that the wealthy are afforded more loopholes, deductions, and lower rates on investment income), the rich pay larger marginal rates than the middle-class and poor.   Thus, with our political discussion largely limited to the federal income tax, it should come as no surprise conservatives are so easily able to frame “The State,” especially the federal government, as a perverse Robin Hood who steals from the rich (the makers as they are being called now) to give to the poor (the takers).

The non-profit, non-partisan Institution on Taxation and Economic Policy recently released its research on the taxes families in the United States paid in 2010.  These findings reveal when the focus is taken off the federal income tax and the entire tax system is examined, cumulative household taxes in nearly every state are regressive because the less money a family makes, the larger proportion they pay to the different levels of government.  As the graph below shows, the cumulative tax system is regressive because sales, excise and property taxes offset progressive income taxes at both the state, and federal levels.

The tax system as a whole is largely regressive because the higher one’s class standing, the lower the proportion of total taxes they pay.  While the report provides great details in the variations across each state, the graph below shows that on average, the lowest 20% of earners pays an overall tax rate that is more than twice of what the top 1% of earners pay.

While many citizens perceive the U.S. tax code as inherently unfair because the wealthy have higher marginal rates on their federal income tax (the only one anyone ever seems to talk about); an examination of the entire system reveals the opposite as cumulatively, the poor pay a larger proportion of their income to local, state, and the federal governments.

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Jason Eastman is an Assistant Professor of Sociology at Coastal Carolina University who researches how culture and identity influence social inequalities.

Greenwashing Water Use in Vegas

Greenwashing refers to efforts to present products or practices as environmentally friendly while making only minimal efforts to really reduce negative environmental impacts.

I saw a great example of this last weekend at a shopping center here in Vegas. As I was walking by a pond and water fountain, I noticed this sign:

It has several elements of classic greenwashing. The organization “cares about the environment and the community” — a vague, general claim that commits them to nothing specific. And their supposedly eco-friendly behavior is dubious and hard to evaluate. With Lake Mead (Vegas’s main drinking water source) depleted from a decade of drought, certainly any efforts to reduce demands on it are welcome.

But that seems like a rather superficial definition of what it means to care about the environment. The imported water comes from somewhere — an aquifer? another water shed? thousands of bottles of Perrier? — and it seems it would require energy to get it from there to here. The focus on not using a local water source sidesteps the larger question of whether it is environmentally responsible to build ponds and fountains (and grass-based lawns, for that matter) in the desert, regardless of where the water originates.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

On the Sexualized Insult (Not for the Faint of Heart)

Over at his blog, The Ethical Adman, Tom Megginson asks us to consider the “power symbolism of fellatio.”  His post was prompted by this sign for an Android store (next door to an Apple store) in China:

Get it? Apple is fellating Android, so Apple is inferior. <sarcasm> Obvious right? </sarcasm>

The variations on the insult “you suck” — “suck it,” “suck my balls,” “suck my dick,” “cocksucker,” and Tom’s colorful addition, “this sucks donkey balls!” — are so commonplace that it’s easy to forget where it comes from.  Like the sign implies, and the more elaborate insults make clear, “you suck” works as an insult by positioning the male or female receiver in a position in which they are sexually servicing a man.

This cultural association of power and sex is pervasive throughout our insult vocabulary.  ”Fuck you” is an excellent example, as is “fuck off,” “motherfucker,” and “go fuck yourself.”  Sexualized body parts used as insults are part of this too: “cunt,” “pussy,” “dick,” and “prick.”  ”Scumbag” is a word that originally meant condom and suggests that sperm is somehow contaminating; sexual partners who receive or are covered with sperm can be seen as exposed to a disgusting or filthy substance.  Even “douchbag” may fall into this category (think about it).

People get pretty creative (or not) with this stuff.  Here’s one of my very favorite pieces of hate mail (in response to this post):

Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing you, you fucking pieces of shit… see [name and organization redacted], a leading men’s rights magazine site, and boy does it expose you and your fucking feminazi cunt blog for what you are…. nothing but awful screaming feminazi harpy cunts who need to suck a dick and calm down… you evil twats…

Aside from this tipoff, all I will say to such feminazi CUNTS like you is, suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER.

So it’s interesting, right, to notice how often attempts to hurt other people come in the language of sexuality.  This reveals why sex can be scary, especially for women who are so often positioned as the one who “gets fucked.”  And this, of course, is what rape is all-too-often about.  It’s also part of how we demean and marginalize gay and bisexual men.  In the language of sex/power, they’ve voluntarily made themselves into lesser human beings, making homophobes feel justified in denigrating or assaulting them.

For my part, I try to avoid all of this language and I encourage you to do so too.

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

The Rise and Fall of “Hilary” and Hillary

Cross-posted at Montclair SocioBlog.

I’m generally skeptical about claims that names in the media have a big impact on parents’ choices of what to name the baby (see this earlier post on “Twilight” names).  But Hilary Parker points out some examples where celebrity influence is unmistakable.  Like Farrah.

“Charlie’s Angels” came to TV in 1976, and the angel prima inter pares was Farrah Fawcett.  This poster was seemingly everywhere (and in 1976, that barely noticeable nipple was a big deal):

But as with most names that rise quickly, Farrah went quickly out of style.  If you see a Farrah on a dating site listing her age as 29, she’s lying by six or seven years.

Hilary is different.  The name grew gradually in popularity, probably flowing down through the social class system.  There was no sudden burst of popularity caused by the outside force of a celebrity name (see Gabriel Rossman’s post on endogenous and exogenous influences).  Then in 1992, Hilary seemed to have been totally banned from the obstetrics ward.

Surely, the effect came not from word of mouth but from a prominent Hilary (or in this case, the rarer spelling Hillary), the one who said she wasn’t going to stay home and bake cookies.

Maybe now that Hillary is getting a favorable press — good reviews for her stint as Secretary of State — the name might return to its 1980s popularity.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Wall St. to the Middle Class: “You’ve Got It Made!”

Cross-posted at Montclair SocioBlog.

The Wall Street Journal had an op-ed this week by Donald Boudreaux and Mark Perry claiming that things are great for the middle class.  Here’s why:

No single measure of well-being is more informative or important than life expectancy. Happily, an American born today can expect to live approximately 79 years — a full five years longer than in 1980 and more than a decade longer than in 1950.

Yes, but.  If life-expectancy is the all-important measure of well-being, then we Americans are less well off than are people in many other countries, including Cuba.

The authors also claim that we’re better off because things are cheaper:

…spending by households on many of modern life’s “basics” — food at home, automobiles, clothing and footwear, household furnishings and equipment, and housing and utilities — fell from 53% of disposable income in 1950 to 44% in 1970 to 32% today.

Globalization probably has much to do with these lower costs.  But when I reread the list of “basics,” I noticed that a couple of items were missing, items less likely to be imported or outsourced, like housing and health care.  So, we’re spending less on food and clothes, but more on health care and houses. Take housing.  The median home values for childless couples increased by 26% between just 1984 and 2001 (inflation-adjusted); for married couples with children, who are competing to get into good school districts, median home value ballooned by 78% (source).

The authors also make the argument that technology reduces the consuming gap between the rich and the middle class.  There’s not much difference between the iPhone that I can buy and the one that Mitt Romney has.  True, but it says only that products filter down through the economic strata just as they always have.  The first ball-point pens cost as much as dinner for two in a fine restaurant.  But if we look forward, not back, we know that tomorrow the wealthy will be playing with some new toy most of us cannot afford. Then, in a few years, prices will come down, everyone will have one, and by that time the wealthy will have moved on to something else for us to envy.

The readers and editors of the Wall Street Journal may find comfort in hearing Boudreaux and Perry’s good news about the middle class.  Middle-class people themselves, however, may be a bit skeptical on being told that they’ve never had it so good (source).

Some of the people in the Gallup sample are not middle class, and they may contribute disproportionately to the pessimistic side.  But Boudreaux and Perry do not specify who they include as middle class.  But it’s the trend in the lines that is important.  Despite the iPhones, airline tickets, laptops and other consumer goods the authors mention, fewer people feel that they have enough money to live comfortably.

Boudreaux and Perry insist that the middle-class stagnation is a myth, though they also say that

The average hourly wage in real dollars has remained largely unchanged from at least 1964—when the Bureau of Labor Statistics (BLS) started reporting it.

Apparently“largely unchanged” is completely different from “stagnation.”  But, as even the mainstream media have reported, some incomes have changed quite a bit (source).

The top 10% and especially the top 1% have done well in this century.  The 90%, not so much. You don’t have to be too much of a Marxist to think that maybe the Wall Street Journal crowd has some ulterior motive in telling the middle class that all is well and getting better all the time.

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Jay Livingston is the chair of the Sociology Department at Montclair State University.  You can follow him at Montclair SocioBlog or on Twitter.

Fox News Says Feminists Want to Have Sex with Underage Men

Cross-posted at PolicyMic.At the end of my sociology of gender class, I suggest that the fact that feminists are associated with negative stereotypes — ugly, bitter, man-haters, for example — is not a reflection of who feminists really are, but a sign that the anti-feminists have power over how we think about the movement.  The very idea of a feminist, in other words, is politicized… and the opposition might be winning.

A clip forwarded by Dmitriy T.C. is a great example.  In the 1.38 minute Fox News clip below, two pundits discuss a North Carolina teacher, Leah Gayle, who was accused of having sex with her 15-year-old student.  One of the show’s hosts suggests that feminism is to blame for Gayle’s actions. She says:

There’s something about feminism that lets them know, I can do everything a man does. I can even go after that young boy. I deserve it… It’s turning women into sexualized freaks.

This clip reveals a discursive act.  She is defining who feminists are and what they believe.  And this idea is being broadcast across the airwaves.

This happens all day every day.  Some of the messages are friendly to feminists, and some are not.  These messages compete in our collective imagination.  Most have little to do with what feminists (who are a diverse group anyway) actually believe and many are outrageous lies and distortions, like this one.

So, next time you hear someone describing a feminist, know that what you’re hearing is almost never a strict definition of the movement. Instead, it’s a battle cry, with one side competing with the other to shape what we think of people who care about women’s equality with men.

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

The “Working Family” Discourse and the Invisibility of Individuals

Cross-posted at Family Inequality.

It’s not that “working families” don’t exist, it’s just the way most people use this term it doesn’t mean anything.  Search Google images for “working families,” and you’ll find images like this:

And that’s pretty much the way the term is used: every family is a working family.

To hear the White House talk, you have to wonder whether there are people who aren’t in families. I’ve complained about this before, Obama’s tendency to say things like, “This reform is good for families; it’s good for businesses; it’s good for the entire economy.” As if “families” covers all people.

Specifically, if you Google search the White House website’s press office directory, which is where the speeches live, like this, you get 457 results, such as this transcript of remarks by Michelle Obama at a “Corporate Voices for Working Families” event. The equivalent search for “working people” yields a paltry 108 hits (many of them Obama speeches at campaign events, which include false-positives, like him making the ridiculous claim that Americans are the “hardest working people on Earth.”) If you search the entire Googleverse for “working families” you get about 318 million hits, versus just just 7 million for “working people” (less than the 10 million that turns up for “Kardashians,” whatever that means.)

You would never know that 33 million Americans live alone – comprising 27% of all households. And 50 million people, or one out of every 6 people, lives in what the Census Bureau defines as a “non-family household,” or a household in which the householder has no relatives (some of those people may be cohabitors, however). The rise of this phenomenon was ably described by Eric Klinenberg in Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone.

This is partly a complaint about cheap rhetoric, but it’s also about the assumption that families are primary social units when it comes to things like policy and economics, and about the false universality of “middle class” (which is made up of “working families”) in reference to anyone (in a family with anyone) with a job.

Here’s one visualization, from a Google ngrams search of millions of books. The blue line is use of the phrase “working people” as a fraction of references to “people,” while the red line is use of the phrase “working families” as a fraction of references to “families.” It shows, I think, that “working” is coming to define families, not people.

This isn’t all bad. Families matter, and part of the attention to “working families” (or Families That Work) is driven by important problems of work-family conflict, unequal care work burdens, and so on. But ultimately these are problems because they affect people (some of whom are in families). When we treat families as the primary unit of analysis, we mask the divisions within families — the conflicts of interest and exploitation, the violence and abuse, and the ephemeral nature of many family relationships and commitments — and we contribute to the marginalization of people who aren’t in, or don’t have, families.  And those members of the No Family community need our attention, too.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.