The fact that botox can be marketed with the phrase “freedom of expression” testifies to fact that there is no need for advertising to include any truth whatsoever.
Text:
Don’t hold back! Express it all! Express yourself by asking your
doctor about BOTOX Cosmetic. Millions of women already have.
Since we’re on a plastic surgery kick…according to members of the American Society of Plastic Surgery, breast reduction is the most common cosmetic procedure among 13-19 year olds (girls and boys combined). Members performed 17,269 in 2006. A set of photos available here shows is how trivial the difference is between the before and after pictures. These men were diagnosed with “moderate” gynecomastia. The belief that men are flat chested and women are breasted is not based in biology. In reality, there is a great deal more overlap between men’s and women’s bodies than we’re comfortable with… so off to the plastic surgeon.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
This post is dedicated to my pregnant friends. You should buy this t-shirt.
In class this week my students and I are talking about the triple threat of production, consumption, and reproduction that characterizes modern capitalism. I use the cultural imperative that women have and raise babies (reproduction) and be beautiful and sexy while doing it (consumption), all of which is paid for by someone who is busy earning money at a job (production). Below are some of the images I use.
Be beautiful while pregnant (images from A Pea in the Pod and covergirls Britney Spears and Christina Aguilera):
Running in high heels while in the third trimester? Why, of course!
Get your body back as soon as possible (as demonstrated by Gwen Stefani and Tori Spelling):
If you’re not sure how, buy some books (all the better)!
Resort to suspicious drugs if you need to:
Or get a Mommy Makeover. Extensive cosmetic surgery, that is:
Recommended by Parenting Magazine!
The caption to the photo said, “New York plastic surgeon Jacob Sarnoff drew this vision of total transformation–entitled ‘diagrammatic illustration of common deformities amenable to plastic surgery’–in 1936.”
I found this in Venus Envy: A History of Cosmetic Surgery, by Elizabeth Haiken (1997), page 13.
New (or new to me) body modification trends (the first four found here):
Look like a dragon (found here):
Likes spikes (found here):
Eyebrows (found here):
Boob job (found here):
This one is braille (found here) :
It might be interesting to discuss the different reactions to the body modifications… that is, people might think the braille one is kind of sweet, but the boob job one as disgusting. How do we decide which body modifications are good or bad, neat or stupid, etc?
Here’s an ad for breast implants:[youtube]http://www.youtube.com/watch?v=P8RL9Wm5-n4[/youtube] Clearly in this situation the solution is to get breast implants, not a new date.The company’s website is here.This ad encourages women to be envious of “perfect” women and to compare themselves unfavorably:[youtube]http://www.youtube.com/watch?v=arf9LzdIY2s[/youtube] Try plastic surgery if your eating disorder doesn’t do the job:[youtube]http://www.youtube.com/watch?v=HzTPOAzgwQE[/youtube] The center is still in business, but I think a different doctor is in charge now.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Data on the prevalence of cosmetic surgery is notoriously difficult to find. This is data on the five most common procedures, according to one association’s members. Pretty amazing.
Surgical and non-surgical procedures (2006):
Most popular procedures by gender:
Found here.
I’m sort of obsessed with the recent escalation in the standards for “good” teeth. I saw a film from the 80s the other day where Keifer Sutherland had yellow teeth. Yellow teeth! I am so well-adjusted to the new bleaching practices that I was genuinely disgusted. I’m not proud. Adding to all this bleaching are new technologies like veneers and invisible braces and whoknowswhat. As each becomes more and more common, it becomes more and more unusual to have less-than-perfect teeth and the pressure to undergo these cosmetic procedures becomes less about being extraordinary and more about being ordinary. Anyway, I found this in the New York Times (see source in image):
Any guesses as to who it is in society that is disproportionately cavity-stricken?
Or… anyone interested in critiquing the line graphs? That is a really rapid change between ’99-’02 and ’03-’04 and there are a lot of years strangely lumped together. Could it be an artifact of bundling?
