Tag Archives: activism

Pink Ribbons: Branding Breast Cancer

Last week, as most of you no doubt heard, the Susan B. Komen for the Cure breast cancer awareness group announced it would no longer fund breast cancer screenings at Planned Parenthood, saying it had a policy against funding organizations that were under investigation (Planned Parenthood is currently under what many see as a politically-motivated investigation about whether it used any federal funds to pay for abortions). The decision drew a lot of attention and criticism of Komen — not just of the decision about Planned Parenthood, but of its role in the breast cancer awareness/research community more generally.

The Komen Foundation is known to many primarily because it’s often listed as a recipient of the funds companies promise to donate when we buy products branded with a pink ribbon. But many critics express concern with this type of marketing-as-awareness, and discussions of the “pinkification” of breast cancer and criticism of the policies supported by groups such as Komen surfaced as part of the debate about the organization over the weekend (which is ongoing, with the VP for Public Policy at Komen announcing her resignation today).

Given this, Dmitriy T.M. thought readers might be interested in the trailer for the documentary Pink Ribbons, which looks at the rise of pink ribbon branding and its impact on breast cancer prevention efforts. I post it with the caveat that I haven’t been able to see the whole film, but would love to hear from those of you who have, or who can speak to the issues it raises:

Protesting Censorship Online: Technology and Knowledge

Last Wednesday, January 20 18, over 7000 websites participated in a massive protest opposing bills H.R. 3261, the Stop Online Piracy Act (SOPA) and S. 968, the PROTECT IP Act (PIPA). While these bills aimed to curb online piracy, many fear that they also pave the way for widespread internet censorship. Although consideration of SOPA and PIPA has now been “postponed,” the bills and the protests raise the issue of who has the authority to control access to knowledge. The different visual and technological ways that websites protested SOPA and PIPA demonstrate the importance we as a culture place on unfettered access to information. In imagining what a censored internet might be like, the protests also show how much the medium — in this case, technology — shapes our individual and collective knowledge and what kind of a threat censorship would be. In additional to concerns about free speech and access to information, the protests also remind us how many profitable businesses are based on assumptions that those things will remain uncensored.

Many sites (such as Craigslist, Pinterest, and icanhascheezburger, screencaps below) took a traditional web protest approach by posting informational messages encouraging visitors to take action against the bills:

Other websites (WordPress, Wired, Google), along with Facebook status updates and Tweets, visually depicted what internet censorship would look like. This kind of protest is particularly visually powerful — stark black blocks out the text, making the message unreadable:

Facebook:

Twitter:

Others shut down altogether (like Wikipedia, Reddit, MoveOn, and Mozilla), essentially removing their website’s resources and information for 24 hours:

Many of us are fortunate to take for granted open, easy access to information, including open access to everything on the internet (though the continued existence of a digital divide makes such information more available to some than others, and school districts routinely censor online content for students). The protests of SOPA and PIPA illustrate how much we rely on technology for access to information by raising important questions about what censorship would mean for access to knowledge. Seemingly boundless information is at the tips of our fingers everywhere we go:

(Via Shoebox Blog.)

As the cartoon shows, our knowledge is shaped by what medium is physically available to us for seeking new information. Students in my classes can’t fathom a time when they couldn’t look up any bit of information they needed on Google.  They can’t imagine the way I used to do research for a school paper– by consulting my family’s dusty encyclopedia set, or heading down to the library. Though their experience is physically removed from the research librarian’s desk, they have access to much more information than I ever did in my local library. The protests against SOPA and PIPA — the website outages and blacked out texts — make real the idea that if the internet were censored, our avenues for learning would shrink.

The Impact of the SOPA/PIPA BlackOut

On January 18th, 2012 many sites on the internet went “black” to protest the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA), including Wikipedia, Boing Boing, Reddit, Cheezburger, Craig’s List, WordPress, Wired, and Sociological Images too, to name a few (in solidarity, Google blacked out it’s logo).  While written ostensibly to make it easier to stop pirating of music, movies, and other media, opponents argue that the Acts are so penalizing and over-reaching that they would essentially criminalize sharing and creativity.  There’s a great slideshow of the blacked out sites at the Los Angeles Times.

The next day proved that this online action made a large difference, at least in the short run. Seventy Congress members switched their positions or newly decided to stand against the Acts (Boing Boing). Congress has postponed actions on the Act, which was slotted for today.

From the point of view of Sociological Images, this is a much needed victory. From a sociological point of view, it is another illustration of how the internet creates both new legal issues and facilitates new social movement tactics.

International Comparisons on Social Justice Measures

How does the U.S. compare to other developed countries on measures of social justice? According to the New York Times, not very well.  The visual below compares countries’ poverty rates, poverty prevention measures, income inequality, spending on pre-primary education, and citizen health.  The “overall” rating is on the far left and the U.S. ranks 27th out of 31.


Via Feministing.  See also how the U.S. ranks on measures of equality and prosperity (33 out of 33, for what it’s worth). Thanks to Dolores R. for the link!

Individualist vs. Social Frames Favoring Gay Marriage

Since its release in November, Get Up!’s commercial supporting gay marriage in Australia has garnered substantial social media interest (over four million views on Youtube). The U.S. LGBT news magazine The Advocate called it “possibly the most beautiful ad for marriage equality we’ve seen” (source). Take a look:

From a sociological point of view, what is interesting about this ad is how it avoids the powerful, but charged language of equality and rights. Supporters of same-sex marriage typically frame their cause in terms of non-discrimination (“all people are equal”), non-interference or privacy (“how is my gay marriage affecting yours?”) or in terms of freedom of speech (“I should marry who I want”).

(source)(source)

Rights language such as this, however, comes with the potential of conflicts and trade-offs. Accordingly, opponents of same-sex marriage have often capitalized on this in their responses. This poster, for instance, expresses a fear or mockery of assertive, unbridled individualism:

(source)

 This “Yes to Proposition 8” video is another good example. In it one woman claims that, if gay marriage is legal, her religious identity will be subject to discrimination and her freedom to speech will be contested.

The language used by the marriage equality movement, then, enables its opponents to re-frame their responses in the same type of language.

This is why the Get Up! commercial is a game changer. Instead of using “rights talk,” it keeps both words and slogans to a minimum. It uses visuals to embed the couple in a network of family and friends.  At the end, for example, the camera steps back to show not just the couple but a wider network of people who happily witness a marriage proposal. This approach implicates the happiness of not just two individuals, but a community.  The message is that gay marriage is not just about individual rights, but about collective celebration and social recognition.

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Ridhi Kashyap is a researcher in the Migration Group at the Institute for Empirical and Applied Sociology in Bremen, Germany. She studied interdisciplinary social sciences at Harvard University, and was a human rights fellow there after graduating in 2010. She is actively interested in human rights, particularly as they implicate issues of gender, migration, and development.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.


A Critique of Capitalism by G.A. Cohen

For the last week of December, we’re re-posting some of our favorite posts from 2011.

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In this 26-minute talk, philosopher Gerald Allan Cohen offers a wonderfully eloquent critique of capitalism. His critique revolves around common defenses. He suggests that even the existence of people who have earned their riches legitimately and through their own wit and work do not justify a system of private property. He contests the idea that we are all better off under capitalism compared to other economic systems, suggesting that capitalism retards the human potential of workers nefariously and by design. And he disagrees with the claim that economic inequality is inevitable. Economic inequality, he contends, will someday be seen as an injustice. Capitalism was an important stage, he concludes, and one that we need to outgrow.

I recommend that everyone take a listen, though I’ll admit it starts off kind of goofy:

Part I:

Part II:

Thanks to Chris Bertam at Crooked Timber for putting these videos up.

On “Camping” and the Framing of Occupy Movement Strategies

To be effective, every social movement has to ensure that the language used to describe it sends the message it wants to send and resonates with a large audience.  The Occupy Movement’s popularization of the phrase “We are the 99%” is an excellent example of this.  It is a simple, inclusive phrase that brings to mind the wealth gap.  It has certainly resonated and it has changed the overall discourse.

Keeping atop of the language, though, is always an ongoing battle.  This flyer, put up by members of Occupy Phoenix, is a great example of a conscious effort to get control of the discourse.  It targets the word “camping,” suggesting that what they are doing is not accurately described by the term:

“Using a tent,” they claim, is not the same as camping.  Camping is fun, filled with leisure activities.  They, in contrast, are doing hard work, “petitioning the government for redress of grievances.”  I hadn’t thought of it before I saw the flyer, but they are absolutely right that the word “camping” threatens their cause.  What a wonderful example of the power of language and the need to carefully control it.

PETA Attacks Pubic Hair?

Dolores R. sent us the newest message from associated with PETA (People for the Ethical Treatment of Animals).  Sponsored by both PETA and the Ministry of Waxing (a pubic-hair removal site), the ad features a fur-covered “wallet” (via Ms.):

I guess it’s just an ad for waxing your pubes, but the logic is so convoluted that I’m having a hard time getting my head around it.  The fur of slaughtered animals is gross/unethical, so you should shave off your public hair?  Pubic hair is gross and that’s how you know wearing animal fur is gross?  Shave your public hair as a token of your objection to wearing fur?  Skin yourself, not animals?

Or perhaps my problem is looking for a logic in the first place.

UPDATE 1: A reader sent in a clarification regarding the relationship between PETA and the Ministry of Waxing, one with its own sociological lessons about social movement organizations.  It appears that the Ministry has donated money to PETA for the privilege of using the “PETA Business Friend logo.”  While PETA has apparently made a deal with the Ministry of Waxing, they legally disclaim any responsibility for how their logo is used and it’s possible that they did not approve this ad.  Details on the program here.

UPDATE 2: Another reader, though, argues that the logo on the ad isn’t the “Business Friend” logo (see below), but the “real” PETA logo.  He links to a page on the PETA website where they endorse the program.  This reader writes:

…PETA isn’t somehow being used against their knowledge; they’re co-promoting it.  There’s no disclaimer, no weaseling out, no “we didn’t know about it”; this is 100% PETA-approved.

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Also in PETA: women packaged like meat and imagined as meat, and in cageswomen who love animals get naked (men wear clothes), the banned superbowl ad, and a collection of various PETA advertising using (mostly women’s) nudity.

See also our post on leftist balkanization, or the way that leftist social movements tend to undermine each other.