Flashback Friday.

A study published in 2001, to which I was alerted by Family Inequality, asked undergraduate college students their favorite color and presented the results by sex.  Men’s favorites are on the left, women’s on the right:

The article is a great example of the difference between research findings and the interpretation of those findings.  For example, this is how I would interpret it:

Today in the US, but not elsewhere and not always, blue is gendered male and pink gendered female.  We might expect, then, that men would internalize a preference for blue and women a preference for pink.  We live, however, in an androcentric society that values masculinity over femininity.  This rewards the embracing of masculinity by both men and women (making it essentially compulsory for men) and stigmatizes the embracing of femininity (especially for men).

We might expect, then, that men would comfortably embrace a love of blue (blue = masculinity = good), while many women will have a troubled relationship to pink (pink = femininity = devalued, but encouraged for women) and gravitate to blue and all of the good, masculine meaning it offers.

That’s how I’d interpret it.

Here’s how the authors of the study interpreted it:

…we are inclined to suspect the involvement of neurohormonal factors. Studies of rats have found average sex differences in the number of neurons comprising various parts of the visual cortex. Also, gender differences have been found in rat preferences for the amount of sweetness in drinking water. One experiment demonstrated that the sex differences in rat preferences for sweetness was eliminated by depriving males of male-typical testosterone levels in utero. Perhaps, prenatal exposure to testosterone and other sex hormones operates in a similar way to “bias” preferences for certain colors in humans.

Go figure.

Important lesson here: data never stands alone. It must always be interpreted.

Originally posted in 2010.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Research on college student alcohol consumption shows that they drink significantly more when they link their drinking to a reason to celebrate. Halloween is one of the many “alcoholidays” that occur throughout the school year.

Psychologist Kent Glindemann and colleagues took measures of the blood alcohol concentration of college students on Halloween and a comparative non-holiday. As a measure of their investment in the celebration, the researchers also indicated whether the student was in costume on Halloween and asked the subject how much time and effort they spent putting it together.

They found that students on Halloween were significantly more intoxicated than they were on the non-holiday, significantly more intoxicated if they were in costume, and significantly more intoxicated if they had invested more versus less time in their appearance.


Glindemann and his colleagues theorize that the Halloween costume mediates the intent to celebrate, but costumes may also have an independent effect. Social work professor John D. Clapp and his colleagues studied non-holiday-related college parties. Such parties often have themes that encourage students to dress up. In theory, the themes apply to all students but in practice women dress up far more often than men.

Clapp and his colleagues found that women tested at themed parties had higher rates of intoxication than women at non-theme parties. Women may be de-inhibited by the costumes themselves or the costumes may make the party feel more like an alcoholiday.

Happy Halloween everybody! Celebrate safely!

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Daniel Drezner once wrote about how international relations scholars would react to a zombie epidemic. Aside from the sheer fun of talking about something as silly as zombies, it had much the same illuminating satiric purpose as “how many X does it take to screw in a lightbulb” jokes. If you have even a cursory familiarity with the field, it is well worth reading.

Here’s my humble attempt to do the same for several schools within sociology.

Public Opinion. Consider the statement that “Zombies are a growing problem in society.” Would you:

  1. Strongly disagree
  2. Somewhat disagree
  3. Neither agree nor disagree
  4. Somewhat agree
  5. Strongly agree
  6. Um, how do I know you’re really with NORC and not just here to eat my brain?

Criminology. In some areas (e.g., Pittsburgh, Raccoon City), zombification is now more common that attending college or serving in the military and must be understood as a modal life course event. Furthermore, as seen in audit studies employers are unwilling to hire zombies and so the mark of zombification has persistent and reverberating effects throughout undeath (at least until complete decomposition and putrefecation). However, race trumps humanity as most employers prefer to hire a white zombie over a black human.

Cultural toolkit. Being mindless, zombies have no cultural toolkit. Rather the great interest is understanding how the cultural toolkits of the living develop and are invoked during unsettled times of uncertainty, such as an onslaught of walking corpses. The human being besieged by zombies is not constrained by culture, but draws upon it. Actors can draw upon such culturally-informed tools as boarding up the windows of a farmhouse, shotgunning the undead, or simply falling into panicked blubbering.

Categorization. There’s a kind of categorical legitimacy problem to zombies. Initially zombies were supernaturally animated dead, they were sluggish but relentlessness, and they sought to eat human brains. In contrast, more recent zombies tend to be infected with a virus that leaves them still living in a biological sense but alters their behavior so as to be savage, oblivious to pain, and nimble. Furthermore, even supernatural zombies are not a homogenous set but encompass varying degrees of decomposition. Thus the first issue with zombies is defining what is a zombie and if it is commensurable with similar categories (like an inferius in Harry Potter). This categorical uncertainty has effects in that insurance underwriters systematically undervalue life insurance policies against monsters that are ambiguous to categorize (zombies) as compared to those that fall into a clearly delineated category (vampires).

Neo-institutionalism. Saving humanity from the hordes of the undead is a broad goal that is easily decoupled from the means used to achieve it. Especially given that human survivors need legitimacy in order to command access to scarce resources (e.g., shotgun shells, gasoline), it is more important to use strategies that are perceived as legitimate by trading partners (i.e., other terrified humans you’re trying to recruit into your improvised human survival cooperative) than to develop technically efficient means of dispatching the living dead. Although early on strategies for dealing with the undead (panic, “hole up here until help arrives,” “we have to get out of the city,” developing a vaccine, etc) are practiced where they are most technically efficient, once a strategy achieves legitimacy it spreads via isomorphism to technically inappropriate contexts.

Population ecology. Improvised human survival cooperatives (IHSC) demonstrate the liability of newness in that many are overwhelmed and devoured immediately after formation. Furthermore, IHSC demonstrate the essentially fixed nature of organizations as those IHSC that attempt to change core strategy (eg, from “let’s hole up here until help arrives” to “we have to get out of the city”) show a greatly increased hazard for being overwhelmed and devoured.

Diffusion. Viral zombieism (e.g. Resident Evil, 28 Days Later) tends to start with a single patient zero whereas supernatural zombieism (e.g. Night of the Living Dead, the “Thriller” video) tends to start with all recently deceased bodies rising from the grave. By seeing whether the diffusion curve for zombieism more closely approximates a Bass mixed-influence model or a classic s-curve we can estimate whether zombieism is supernatural or viral, and therefore whether policy-makers should direct grants towards biomedical labs to develop a zombie vaccine or the Catholic Church to give priests a crash course in the neglected art of exorcism. Furthermore, marketers can plug plausible assumptions into the Bass model so as to make projections of the size of the zombie market over time, and thus how quickly to start manufacturing such products as brain-flavored Doritos.

Social movements. The dominant debate is the extent to which anti-zombie mobilization represents changes in the political opportunity structure brought on by complete societal collapse as compared to an essentially expressive act related to cultural dislocation and contested space. Supporting the latter interpretation is that zombie hunting militias are especially likely to form in counties that have seen recent increases in immigration. (The finding holds even when controlling for such variables as gun registrations, log distance to the nearest army administered “safe zone,” etc.).

Family. Zombieism doesn’t just affect individuals, but families. Having a zombie in the family involves an average of 25 hours of care work per week, including such tasks as going to the butcher to buy pig brains, repairing the boarding that keeps the zombie securely in the basement and away from the rest of the family, and washing a variety of stains out of the zombie’s tattered clothing. Almost all of this care work is performed by women and very little of it is done by paid care workers as no care worker in her right mind is willing to be in a house with a zombie.

Applied micro-economics. We combine two unique datasets, the first being military satellite imagery of zombie mobs and the second records salvaged from the wreckage of Exxon/Mobil headquarters showing which gas stations were due to be refueled just before the start of the zombie epidemic. Since humans can use salvaged gasoline either to set the undead on fire or to power vehicles, chainsaws, etc., we have a source of plausibly exogenous heterogeneity in showing which neighborhoods were more or less hospitable environments for zombies. We show that zombies tended to shuffle towards neighborhoods with low stocks of gasoline. Hence, we find that zombies respond to incentives (just like school teachers, and sumo wrestlers, and crack dealers, and realtors, and hookers, …).

Grounded theory. One cannot fully appreciate zombies by imposing a pre-existing theoretical framework on zombies. Only participant observation can allow one to provide a thick description of the mindless zombie perspective. Unfortunately scientistic institutions tend to be unsupportive of this kind of research. Major research funders reject as “too vague and insufficiently theory-driven” proposals that describe the intention to see what findings emerge from roaming about feasting on the living. Likewise IRB panels raise issues about whether a zombie can give informed consent and whether it is ethical to kill the living and eat their brains.

Ethnomethodology. Zombieism is not so much a state of being as a set of practices and cultural scripts. It is not that one is a zombie but that one does being a zombie such that zombieism is created and enacted through interaction. Even if one is “objectively” a mindless animated corpse, one cannot really be said to be fulfilling one’s cultural role as a zombie unless one shuffles across the landscape in search of brains.

Conversation Analysis.2 (1)

Cross-posted at Code and Culture.

Gabriel Rossman is a professor of sociology at UCLA. His research addresses culture and mass media, especially pop music radio and Hollywood films, with the aim of understanding diffusion processes. You can follow him at Code and Culture.

This post is a collection of racially-themed parties and events at college campuses.  They’re examples of one kind of simple individual racism that still perpetuates daily life.


October 2015: University of Louisville President James Ramsey held a staff Halloween party where stereotypically Mexican sombreros, maracas, and bushy mustaches were handed out to guests. Latinos account for 3.4% of the college’s student population.



October 2015: Members of UCLA’s Sigma Phi Epsilon fraternity and Alpha Phi sorority threw a “Kanye Western” party. According to UCLA’s Afrikan American Newsmagazine, witnesses reported:

  • “a group of women leaving the dormitory dressed in oversized shirts, gold chains, and form-fitting black dresses stuffed to caricature their butts.”
  • a girl who had “taped a wine glass to her fake butt.”
  • people “dressed in baggy clothing, bandanas, and gold chains.”
  • “fraternity members [wearing] black face paint.”
When witnesses tried to take photographs, they reported being rushed by fraternity members, but some images appeared on social media. In their coverage of the party, Cosmopolitan included these:


March 2015: Sigma Alpha Epsilon members and others at the University of Oklahoma sing:

There will never be a nigger in SAE.
You can hang them from a tree, but they’ll never sign with me.


November 2014: “USA vs. Mexico” party hosted by the Kappa Alpha fraternity at Randolph-Macon College



September 2014: Entries in a “car costume” event by ENSOC, the Engineering Society of the University of Canterbury, mock ebola victims, the violence in the Gaza strip, and the Taliban. Discussed here and the university’s official response can be read here (thanks to Mark B. and another anonymous tipster for the heads up).

1 (4)1 (3)1

And some sexism for good measure: 2

Earlier that year, in May, the same group also put out a song parody featuring an actor in blackface. The negative response to this incident was swift, but it did not apparently make much impact on the group.

1 (2)


February 2014: Photos from an Olympics-themed mixer co-hosted by the Kappa Alpha Theta sorority and the Sigma Phi Epsilon fraternity at Columbia University, discussed here.  Costumes and gags reflected racial/national stereotypes:

1 1.jpg 1a


January 2014: The Tau Kappa Epsilon fraternity at Arizona State University hosted a so-called Martin Luther King, Jr party in which “mocked blacks by donning loose basketball jerseys, flashing gang signs and drinking from hollowed-out watermelons.” Photos online were tagged with #hood.



November 2013: The Phi Sigma Kappa fraternity at California Polytechnic – San Luis Obispo threw a “Colonial Bros and Nava-Hos” party.


October 2013: The Delta Kappa Epsilon sorority at the University of North Carolina, Chapel Hill, throws a 60s-themed party features “hippies” mixing with men in rice paddy hats. Faces blacked out. (Thanks to Holly for the link!) 1.jpg 1


July 2013: The Alpha Delta fraternity and Delta Delta Delta sorority at Dartmouth College hosted at “Bloods and Crips” party (story here, picture here):



June 2013: A “Cowboy and Indian”-themed graduation party thrown by a California State University, San Marcos student (via the California Indian Culture and Sovereignty Center). Ironically, the graduate majored in Anthropology.



April 2013: This still is from a video celebrating the spring semester induction of new recruits into UC Irvine’s Asian-American fraternity Lambda Theta Delta (via Colorlines).  It features a fraternity member in blackface.  The entire video can be seen here.



February 2013: Kappa Sigma Fraternity at Duke University throws an Asian-themed party. The invitation opened with “Herro Nice Duke Peopre!!



February 2013: Three hockey fans in the audience of a North Dakota high school semifinal donned Ku Klux Klan-ish hoods as a “joke,” they later said:



October 2012: The photograph below depicts the members of the Chi Omega sorority at Penn State (source).  It was taken during a Mexican fiesta-themed party around Halloween. The signs read: “will mow lawn for weed & beer” and “I don’t cut grass I smoke it.” The Vice President of the college’s Mexican American Student Association, Cesar Sanchez Lopez, wrote:

The Mexican American Student Association is disappointed in the attire chosen by this sorority. It in no way represents our culture. Not only have they chosen to stereotype our culture with serapes and sombreros, but the insinuation about drug usage makes this image more offensive. Our country is plagued by a drug war that has led to the death of an estimated 50,000 people, which is nothing to be joked about.

The president of the sorority sent out an apology.  Penalties are under discussion as of this posting.


May 2012: The University of Chicago’s Alpha Delta Phi fraternity required pledges to wear “Mexican labor outfits” and sombreros while mowing the frat house lawn to Mexican ranchera music (source).

[image redacted]

UPDATE: A University of Chicago student involved in reporting this incident wrote it to say that the photograph we originally published is likely unrelated to the Alpha Delta Phi incident (that is, a fake or a photo of a different event).  In other words, the incident happened, but the photograph was not of the incident.  Accordingly, we’ve removed the photo.


March 2012: “Cowboys and Indians” party, University of Denver, hosted by the Lambda Chi Alpha fraternity and Delta Delta Delta sorority:



February 2010: Members of the Athletics Union at the London School of Economics painted their faces brown and “dressed up as Guantanamo Bay inmates and drunkenly yelled ‘Oh Allah’…”  At least 12 students were found to have dressed up in costumes that were deemed “racist, religiously insensitive and demeaning.”



Source: Photo OnePhoto Two.


October 2009: University of Toronto students decided to dress up like the Jamaican bobsled team from Cool Runnings for Halloween (source).  Their costume, which earned them a “Costume of the Night” award at this college-sponsored party, included blackface.



February 2007: Pictures from a “South of the Border” party at Santa Clara University in California.  Indeed, that IS a pregnant woman, cleaning ladies, and a slutty gang member.


January 2007: A party in “honor” of Martin Luther King Day at Tarleton State University in Texas:


January 2007: A party in “honor” of Martin Luther King Day at Clemson College in South Carolina:


January 2007: A party in “honor” of Martin Luther King Day at University of Connecticut School of Law:


May 2007: A party at the University of Delaware (via Resist Racism): ud5ud6ud1ud2ud3ud4


2007: Students at Wilfrid Laurier University, celebrating Nations of the World, represented Jamaica by putting on blackface (via @LindaQuirke):


October 2001: A Delta Sigma Phi Halloween party at Auburn University (via):


The Greek letters on the purple shirts reference a black fraternity on campus.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

The “Oxford comma” is the one placed before an “and” in a list of three or more. It’s the subject of an embittered battle among grammar-lovers. You can make up your own mind. Sometimes it’s correct to use it; sometimes it’s more fun not to.


Posted at Mental Floss, made by Arika Okrent, who wrote a book about invented languages, and artist Mike Rogalski. Used with permission.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Despite popular notions that the U.S. is now “post-racial,” numerous recent events (such as the Rachel Dolezal kerfuffle and the Emmanuel AME Church shooting) have clearly showcased how race and racism continue to play a central role in the functioning of contemporary American society. But why is it that public rhetoric is at such odds with social reality?

A qualitative study by sociologists Natasha Warikoo and Janine de Novais provides insights. By conducting interviews with 47 white students at two elite universities, they explore the “lenses through which individuals understand the role of race in society.” Described as race frames, Warikoo and de Novais articulate two ways in which their respondents rely on particular cultural frames in making sense of race and race relations.

  • The color-blind frame: the U.S. is now a “post-racial” society where race has little social meaning or consequence.
  • The diversity frame: race is a “positive cultural identity” and the incorporation of a multitude of perspectives (also referred to as multiculturalism) is beneficial to all those involved.

Integral to Warikoo and de Novais’ study is the finding that about half of their student respondents simultaneously house both the color-blind and diversity frames. Of 24 students who held a color-blind frame, 23 also promoted a diversity frame. Warikoo and de Novais explain this discursive discordance as a product of the environments in which respondents reside: a pre-college environment where race is typically de-emphasized and a college environment that amplifies the importance of diversity and multiculturalism.

Importantly, Warikoo and de Novais argue that the salience of these two co-occurring race frames is significant not only because of their seeming contradictions, but because they share conceptions of race that largely ignore a structural frame: the idea that social structures are an important source of racism and racial inequality in the U.S. Ultimately, Warikoo and de Novais’ findings illustrate the general ambivalence that their white respondents share about race and race-based issues — undoubtedly reflective of the discrepancies concerning race in broader society.

Cross-posted at Discoveries.

Stephen Suh is a PhD candidate in Sociology at the University of Minnesota and a graduate board member at The Society Pages. His dissertation research examines the growing global trend of ethnic return migration through the perspectives of Korean Americans.

…according to Charles Shultz:2 (1)

Found at sociologist Larry Stern’s “Who are these people that become sociologists?

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

2By Wiley Miller. H/t to Larry Stern.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.