Sociological Images

The splashy introduction of the new LEGO friends line earlier this year stirred up a lot of controversy. My goal with this set of posts is to provide some historical perspective for the valid concerns raised in this heated debate. 

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1989-2003: Gender Ahoy!

I discussed the introduction of LEGOs the invention of gendered minifigs, and early efforts to market separately to girls and boys in Part I of this series, covering 1932 to 1988.  The segregation of LEGO into feminine and masculine sets would escalate beginning in 1989.  That year the LEGO group introduced gender to the minifig in a big way with the new Pirates theme. The masculine figs sported copious facial hair and the lone feminine pirate had lipstick and a curved shirt that implied a busty chest.

This pioneering pirate was the first in a long line of token females in otherwise male-dominated action-centric themes. The imbalanced ratio of masculine to feminine minifigs persists today, though it has lessened over time. I have seen several different numbers for this ratio, so I decided to do my own count. I gave TLG the benefit of the doubt and counted as gender neutral any minifigs lacking definitely masculine (facial hair) or feminine (lipstick, eyelashes, cleveage) traits, even when LEGO marketing materials clearly delineate them as male or female.

The following graphs represent masculine minifigs in blue, feminine minifigs in red, and gender neutral minifigs in gray. I have also calculated the masculine to feminine ratio (m/f ratio). Ideally this should be 1, indicating that there are equal number of masculine and feminine figures. This chart shows the aggreagate across all themes for the five key years between 1989 and 1999. The m/f ratio for this data is 3.74 (which is a lot better than the initial 13.5 it starts at in 1989, but not exactly something to celebrate).

The trend to unrepresent feminine figures in the main LEGO product line is mirrored by a tendency to overrepresent them in the “girls only” lines. LEGO released four major “girls only” themes through this time period: Paradisa, Belville, Scala Dolls, and Clikits.  Here’s a quick run down of the “girls only” themes:

• Paradisa deserves props for using standard minifigs, but the building experience is simplified compared to other LEGO sets released the same year  (compare the Sand Dollar Cafe with Wolf Pack Tower). Also it represents men as active job holders (butlers, chefs, ice cream men, and life guards) while the women mostly relax, surf, and go horseback riding.

• Belville is the longest running “girls only” theme and also the pinkest and most gender stereotype reinforcing. The classic LEGO building experience is barely present; the sets favor gigantic pre-fabricated “walls” and floors, and the completed “houses” and “horse stables” don’t even look like their real-life counterparts. The figures are completely out of scale with minifgs, so while it is possible to use pieces from Belville in LEGOLAND and vice versa, it is unrealistic.

• Scala Dolls was essentially LEGO barbie. Here’s the dreamhouse. It has even less construction play than Belville.

• The Clikits jewelry line featured pieces that are barely compatible with regular LEGO bricks (some people might not even think to try.) The line also contained some Bratz-esque characters.

The message that these themes send to children about gender is clear — certain things are for girls only. Namely: fairy tales, equestrianism, the color pink, vanity, and being a homemaker. Boys shouldn’t want these things and the girls that don’t are lesser for it.

The chart below aggregates figures from the first three of those lines across all years they existed (since Clickits was a jewelry line, it didn’t really feature figures).  Beyond the inversely unbalanced the m/f ratio of 0.18 (roughly one masculine figure for every five feminine figures), it is also important to note that the percentage of neutral figs is incredibly low, so playing with these sets reinforces the either/or of gender roles:

Lest you think girls get all the special treatment, fear not, boys get their share of “boys only” themes. We’ve already discussed Trains and Technic which have long, proud, histories and exist in a blue and black anti-Belville realm (Technic even had Belville-sized masculine articulated figures for a while). In 1998 the ill-fated Znap bucked the trend of “boys only” themes being for advanced builders. It was simple to put together (like K’nex), but never caught on despite being viral. 1998 also saw the creation of a Technic subtheme with even more testosterone than usual: Competition. 2001 saw TLG try to bridge the gap between DUPLO and SYSTEM (for boys) with Jack Stone. 2001 was also the launch of TLG’s attempt to get in to the action figure market: Bionicle. This is arguably a gender-neutral theme, but considering that TLG forgot to include girl’s names for an online character creator for Bionicle’s successor, it’s clear that TLG does not think boys and girls can enjoy the same toys.

As a final note on this era, observe this graph of the m/f ratio on minifigs over time. Notice how it is on the decline (towards gender balance) before sharply increasing in the early 2000s? We’ll explore the reasons for that in the next installment.

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David Pickett is a social media marketer by day and a LEGO animator by night.  He is fanatical about LEGO and proud to be a nerd. Read more from David at Thinking Brickly.

Earlier this year a University of Wisconsin-Madison student at a fraternity house yelled racial slurs and threw a glass bottle at two Black female students.  The story is reported in the Wisconsin State Journal with the following title:

Notice that race isn’t mentioned, but alcohol is.  This makes no sense.  The March 23rd article is about an instance of racial harassment that occurred on March 16th.  The “alcohol incident” was old news; it had happened six months earlier in September.  Why is the old news the headline?

This wasn’t on purpose, was it?

It looks that way.

Reader Nils G. pointed out that the URL of the article reveals that there was a decision to change the title of the article from one that focused on race to one that focused on alcohol.  When you’re posting an article, the program automatically creates a URL using the first title you choose.  If you later change the title, the URL stays the same.  The URL of this article?:  ”UW Fraternity Temporarily Suspended for Racial Incident.”

So, there was a choice to change the impact of this article from one that put race front-and-center to one about (frat) boys being (drunken frat) boys.  We can only speculate about why.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Please enjoy these posts from Mother’s Days past:

• Boys Will Be Boys and Mothers Will Be Crazy
• When Boys Misbehave, it’s Adorable
• The Social Construction of the Mothering Instinct
• Cleaning as Mother/Daughter Bonding (pictured)
• Barnes and Noble Mother’s Day Gift Guide

Last week, on the heels of Obama’s announcement that he supports gay marriage, NPR interviewed the President of the Pew Research Center, Andrew Kohut, about trends in American support for the issue.  Kohut explained that American opinion has changed dramatically, and unusually, in a very short time.  In 1996, for example, 27% of people supported gay marriage (65% opposed).  This “really didn’t change very much” for a while.  In 2004, when Republicans mobilized the issue to get conservatives to the polls, 60% still opposed it.  But today, in the space of less than a decade, we have more people supporting gay marriage than opposing it.  Some polls show the majority of Americans believe that we should have the right to marry someone of the same sex.

This trend is driven, in part, by young people replacing the old, but focusing on this overshadows the fact that essentially all Americans — of every stripe — show higher support for gay marriage than they did a decade ago.  Both men and women and people of all races, political affiliations, religions, and ages are showing increased support for gay marriage.  This is a real, remarkable, and rare shift in opinion:

Opinion by age:
Opinion by religion:
Opinion by political party:
Opinion by political orientation:
Opinion by race:
Opinion by gender:
Via Montclair SocioBlog.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Florence Colgate recently won the title of Britain’s Most Beautiful Face.  The competition, which attracted more than 8,000 contestants, was sponsored by Lorraine Cosmetics.  The company compared each face to a mathematical algorithm representing beauty.  Florence’s face came out on top:

An example of the formula from the Daily Mail:

A woman’s face is said to be most attractive when the space between her pupils is just under half the width of her face from ear to ear. Florence scores a 44 per cent ratio. Experts also believe the relative distance between eyes and mouth should be just over a third of the measurement from hairline to chin. Florence’s ratio is 32.8 per cent.

So, it’s science, right?  Well, that plus (at least) a little bit of racism.  Carmen Lefèvre, a psychologist, was quoted explaining why Florence was so “classically” beautiful:

Florence has all the classic signs of beauty. She has large eyes, high cheekbones, full lips and a fair complexion. Symmetry appears to be a very important cue to attractiveness.

How did “fair complexion” get mixed up in there?

Not an isolated incident either.  Tom Megginson, of Work That Matters, reported on Britain’s Most Beautiful Face and added in another example of “objective” measures of beauty conflating light with pretty and dark with ugly.  This time it’s an app called Ugly Meter. You take a picture of your face and it tells you if you’re hot or not.  What Megginson noted was the overt colorism.  One attractiveness finding read:

For what it’s worth, he also scanned in some famous faces and found it to be, let’s just say, inexplicable and inconsistent:
Okay, well it might be right about Barbie. (Ha! I beat you to it, commentors!)

Ugly Meter, by the way, is offering a cash prize for the ugliest face.  So… the world is keepin’ it balanced, I guess.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Sociologists have observed that employment in the U.S. is largely structured around an assumption that the worker has no family responsibilities.  The ideas that an employee should be able to work during non-school hours, stay late when needed, take off time for their own illness but never anyone else’s, for example, all presume that the workers have either no children or someone else taking care of children for them.

Most jobs, then, are not designed to be compatible with family responsibilities.  Since most people doing primary child care are women, this hurts mothers disproportionately.  Mothers have a more difficult time being the “perfect employee” and also face discrimination from employers.  This translates into some telling numbers.  Women make about 69% of what men make (not controlling for type of occupation), but most of this disadvantage is related to parental status, not sex. Women without children make 90% of what men make, while mothers make 66%.  Ann Crittenden’s book, The Price of Motherhood, lays out these numbers starkly.

These issues are at the heart of this well-crafted Ampersand cartoon by B. Deutsch, which prompted this post in anticipation of Mother’s Day in the U.S.:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

In this three-minute clip, sociologist Shelley Correll discusses her research on the “motherhood penalty.”  The phrase refers to the finding that being a mom specifically, not just being female or being a parent, leads to lower income. Scholars have begun to realize just how significant this is. As Correll explains, the pay gap between women with and without children is larger than that between women and men:

For more, see the full text of Correll’s paper titled “Getting a Job: Is There a Motherhood Penalty.”

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.