Search results for gendering

Readers have submitted some great examples of gendered items in the last few months, so I’ve collected just a few here. This includes “the first gender-based wholefood,” certainly a milestone worth commemorating, so let’s get to it!

An anonymous reader pointed out that Barnes & Noble has book collections for boys and girls:

The summaries of the books reinforce ideas about gender and especially the association of boys with action and girls with relationships. The description of the boys’ collection mentions “excitement” and “tales of action, adventure, and exploration”:

The girls’ collection, on the other hand, includes “heartwarming tales” that teach us that “friendship is the most priceless and enduring gift of all”:

Nora Goerne sent in girls’ and boys’ pasta she saw in Dutch supermarket Albert Heijn:

And Emily discovered you can get gender-specific yogurt for kids:

Nick O. noticed these bottle-opener rings, one of which is marketed to women by putting it on a pink background with the word “woman” on it but otherwise seemed the same to Nick:

Carrie J. sent in this ad for gendered kids computers from 1999:

Shara found boys’ and girls’ cake sprinkles in New Zealand:

CBH was looking for birthday supplies on the Party City website and noticed that according to the decorations, by their first birthday girls are already “angels” and boys are “rebels”:

Helen S. sent us this image posted at Boing Boing of crayon sets that are implicitly gendered through the use of the colors and terms (especially “princess”) that have become codes for boys and girls:

Green gloves are apparently for boys now (thanks, Michelle):

And finally, as promised: You will be relieved to know that “the first gender-based wholefood” is here, and not a moment too soon. According to the website for Sexcereal — no, stop laughing, this is serious — the female version supports “hormonal balance” while the male version has ingredients that “support testosterone and then some,” which actually makes me afraid this product might cause ‘roid rage if eaten too often:

Their website (sent in by Vanessa K.) is an absolute delight, and provides many a hearty laugh. It’s just too bad Sexcereal is only available in Canada. All of us non-Canadians are stuck eating our stupid unisex cereals, leaving our hormones unbalanced and our testosterone feeling sadly unsupported, and then some.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Today I thought we’d do another round-up of gendered children’s stuff, since we’ve gotten a number of submissions. So here we go.

Missy C. noticed that the manufacturer’s product description listed on Amazon for one of the Fisher Price Imaginext Sky Racers took for granted that the toy was for boys, not, say, “kids”:

Monica C., meanwhile, noticed another example of the association of girls with a diva-ish princess center-of-attention persona when looking at onesies for sale at My Habit. Options included “born fabulous,” “high maintenance,” “born to wear diamonds,” and “it’s all about me,” among others:

Similarly, Melanie J. saw some baby booties for sale at retail chain JR’s in North Carolina that reinforce the idea that boys are mischievous while girls are materialistic:

You can buy them gendered vitamins as well. Nathan, who writes at 1115, sent in this photo he took at Target:

Pete & Emily in Norwich, UK, noticed that you can now allow your hamsters to inhabit gendered worlds too, if you’d like; they sent us this photo they took at a pet store:

But we do have two counter-examples this time! Jackie H. took a photo of a kitchen set she saw for sale at Meijer, which shows both a boy and a girl using it:

And Isabeau P.S., Jesse W., and Anne Sofie B. all sent in images from the catalog for Swedish toy maker Leklust (two of the images were discussed at Mommyish):

Jake C. sent in a good example of the racialization and gendering of jobs within the service industry. This photo shows two notices for openings at a restaurant, one in English, one in (misspelled) Spanish:

The notice in Spanish isn’t a translation of the one about the hostess job; rather, it announces that two people are needed as dishwashers. It shows the way that particular positions within a workplace are often associated with certain groups, and how organizational policies may reinforce occupational segregation by sex or race/ethnicity. The role of greeting and seating customers is explicitly gendered as a hostess, while the language difference will channel applicants into different jobs. These types of practices are one part of the process that channels individuals into different positions in the workplace, both by restricting access to information about jobs and providing subtle messages to potential applicants about which positions are the best fit for them.

Homefront war support is a critical part of war; care packages, letters, emails, and phone calls greatly increase troop morale. Typically homefront war support is gendered. In the U.S., women are usually the ones at home providing support to the men serving. During various wars the military has encouraged women to support male troops. It’s patriotic, as this WWII poster notes:

The wars in Iraq and Afghanistan have altered our images of the gendered make up of the homefront and warfront. Today 16% of the military is female, and even though women are not officially allowed in combat positions, they are often in combat situations in the current wars, where the lines of combat are blurred. As a result, over 115 women have been killed in combat. We’re still used to seeing these kinds of images:

Embed from Getty Images

But images such as this are becoming more common:

Embed from Getty Images

But a student of mine brought me the following ad from the most recent issue of Cosmopolitan:

Main text:

Cosmo and Maybelline New York are collecting ‘kisses’ for our brave armed forces overseas. For each ‘kiss’ you send, we’ll donate $1 to the USO.* Detach a postcard from the previous page, write a note of thanks with our Color Sensational kiss, add a stamp and drop it in the mail. *Up to $20,000

So Maybelline has teamed up with the USO (United Service Organization- a private, non-profit organization) to send support, in the form of “kisses,” and up to $20,000, to the troops overseas.

The assumption here is that armed service members are male and need the support of “kisses” from the homefront—a homefront that is comprised of women. The campaign is also an example of heteronormativity (the often unnoticed ways that heterosexuality is normalized and privileged) because it assumes that (men) serving overseas are heterosexual and will want to receive lipstick kisses from (presumably heterosexual) women. While women service members have been more visible during the wars in Iraq and Afghanistan, this campaign reminds me that war is still largely gendered in a heteronormative fashion. The warfront is still thought of as men’s domain, the homefront women’s domain, and war support relies on heterosexual relationships.

Tiffani W. at Peppermint Kiss sent in a great example of the social construction of gender and the devaluation of all things feminine, a comic on why men insist on peeing standing up was posted at The Oatmeal. The uptake:

Women sit down to pee.  Women are sissy bitches.  Therefore, sitting down to pee makes you a “sissy bitch.”  If that second sentence weren’t there, the joke wouldn’t make any sense.

Not only do people think that it is girly (yuck!) to sit down and pee, they also think that it is natural that men stand. However, this is learned behavior. While peeing is biological, where and how we pee are cultural and imbued with meaning.

Whether you sit or stand depends on where you are in the world. I have personally witnessed women standing to pee in Ghana, and they did not make the mess that I, without any practice, would make. Enough Ghanaian women stand to pee for this sign to make sense (link):

Ignoring the fact that some women in other areas of the world stand to pee, many westerners claim–because they assume we are more civilized–that men evolved to stand while women evolved to sit. They think it is natural.

However, it may really be natural to squat. There is speculation that many of the ancient toilets that we assume people sat on were actually squat toilets. We may have actually squatted throughout much of history. If you have ever spent time around small children, you know they instinctually squat before we teach them to sit or stand. Furthermore, the American Academy of Pediatrics recommends teaching a young boy to sit first. When you really, really, really want a young boy to just use the toilet instead of a diaper, the last thing you want to do is make it confusing by trying to teach him that sometimes you sit and sometimes you stand.

But many parents will go to a lot of trouble to teach gender even though it might cause them more trouble and a messy bathroom, hence the existence of tinkle targets and potty-training urinals like the one shown here, which promises to give your son a “real ‘stand up’ experience”:

On the other hand, in line with our greater comfort with women adopting masculine behaviors than men adopting feminine ones, a quick Google search yields a plethora of sites teaching women how to stand while peeing. And if you just can’t master it, well then there is a product for that.

So even something as seemingly “natural” as peeing varies culturally and illustrates our insistence in the U.S. on emphasizing gender difference and placing gender-segregated practices in a hierarchy that values masculine traits over feminine ones — even ones that are as mundane as how we pee.

Christina Barmon is a doctoral student at Georgia State University studying sociology and gerontology.

Yesterday I posted about some children’s luggage that normalizes gendered occupations. Given that, I thought I’d follow up with several more examples of gendering kids’ stuff that have been sitting in our inbox.

Erin M. saw this image in a Land’s End catalog for kids’ clothing a while back. It draws on the idea that boys and girls are just inherently different, with girls needing things that are “pretty” while boys need stuff that’s “rugged”:

Caspian P. snapped this photo of two video games (by different companies) that efficiently summarize who we assume will be interested in what:

Finally, Cheryl S. noticed that J. Crew decided to market some of their boys’ clothing to girls. Rather than designating the clothes as unisex, or listing them as boys’ items in the boys’ section and girls’ items in the girls’ section, they instead created a section in the girls’ part of the website called Borrowed from My Brother:

As Cheryl points out, there is no “borrowed from my sister” section for boys. We accept the idea of women wearing men’s clothing, even seeing it as potentially sexy, in a way that we don’t tolerate or condone men crossing gender lines to wear women’s items or take on other aspects of femininity. J. Crew simply applies this wider cultural acceptance of women taking on some aspects of masculinity (as long as they balance it with enough signs of femininity), which we see in the marketing of “boyfriend jeans” to women, and applies it to kids.

There is something so damn ironic about this pair of greeting cards photographed by Julie Becker from Lansing, Mich.   The cards, designed to congratulate new parents on the birth of their child, reveal a (perceived) desire to gender our infants from Day One. It is important to identify this child’s gender; it must be noted and color-coded that it is a “he” or a “she.” But the card company finds no irony in using exactly the same baby on each card:

In fact, gendering infants is a rather new phenomenon in Western history and not cross-culturally consistent. Some cultures, and in Western culture previously, the sex of children was considered rather irrelevant until puberty.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Being a voter in Nevada, I have been inundated with political mailers this season. I have clearly been identified as a Liberated Woman Voter who will respond to arguments that a candidate’s opponent hates women and plans to have us all chained in the kitchen immediately upon taking office. I meant to save some of the images from the mailers for a post about targeting female voters, but I forgot to. Well, not so much forgot as became so overwhelmed with the pile that I threw them away. Apparently I have not been targeted as a voter who cares about environmental concerns and might be horrified by the number of things I’m receiving in the mail, often the identical mailer several times a week.

Luckily, Leigh C. sent us a nice example. Leigh got both of these voter guides in the mail on the same day, both from the exact same group, with the exact same content inside. However, as you’ll notice, one is the default guide, and one is the guide specifically for women. And how do you clearly signal something is for women? With a flower! (Or, as Leigh put it, a “vaginal poppy”):

The mailers I got tended to prominently feature women in business suits, the universal signal for Liberated Career Women, obviously.