@zeyneparsel and Stephanie S. both sent in a link to a new craze in China: peach panties.  I totally made the craze part up — I have no idea about that – but the peach panties are real and there is a patent pending.

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I thought they were a great excuse to make a new Pinterest board featuring examples of marketing that uses sex to sell decidely unsexy — or truly sex-irrelevant — things.  It’s called Sexy What!? and I describe it as follows:

This board is a collection of totally random stuff being made weirdly and unnecessarily sexual by marketers who — I’m gonna say it — have run out of ideas.

My favorites are the ads for organ donation, hearing aids, CPR, and sea monkeys.  Enjoy!

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
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