These four commercials for FTD Florists appear to be for (white) couples who hate each other, and for good reason.  I would argue that they traffic in unappealing gender stereotypes, but it’s much worse than that.  They suggest that people, in general, are just stupid and unlikeable.  I truly don’t know what marketers are thinking when they portray their own consumers in such a light.  Happy Valentine’s Day everyone.  

Via Copyranter.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
Related Posts Plugin for WordPress, Blogger...