UPDATE: I may have been wrong about this one and, if so, I apologize. The Univ. of Alabama has released a statement saying that the image is not photoshopped, including a quote from the student saying “It’s kind of funny, but people are blowing it out of proportion a little bit.” If anyone has further information on this story, please email it to firstname.lastname@example.org.
In 2000, the University of Wisconsin – Madison was sued by a man named Diallo Shabazz. Because the college wanted to present itself as a diverse place, Shabazz, a black man, had been featured in university marketing materials for several years. That year, however, his face was photoshopped into a picture of a crowd at a football game. He complained, but was blown off. He’d had enough. In his lawsuit, he asked not for a settlement, but for a “budgetary apology”: money dedicated to increasing the actual diversity of the campus.
How about now?
Note the skin color of the African American man’s hands.
As I’d written in the post about Shabazz, this teaches us both that colleges believe that diversity is a useful commodity with which to market their institutions and that, “if real diversity isn’t possible, cosmetic diversity will do.”
Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
Recruitment of minorities to a mostly white campus: tricky. Addressing the systematic educational underinvestment in minorities prior to arriving: expensive. Retaining minorities in that environment: challenging. Photoshop: easy.