UPDATE: I may have been wrong about this one and, if so, I apologize.  The Univ. of Alabama has released a statement saying that the image is not photoshopped, including a quote from the student saying “It’s kind of funny, but people are blowing it out of proportion a little bit.”  If anyone has further information on this story, please email it to socimages@thesocietypages.org.

In 2000, the University of Wisconsin – Madison was sued by a man named Diallo Shabazz.  Because the college wanted to present itself as a diverse place, Shabazz, a black man, had been featured in university marketing materials for several years.  That year, however, his face was photoshopped into a picture of a crowd at a football game.   He complained, but was blown off.  He’d had enough.  In his lawsuit, he asked not for a settlement, but for a “budgetary apology”: money dedicated to increasing the actual diversity of the campus.

Today @EricTTung sent us another example of this kind of doctored diversity, currently the first slide on the homepage of the University of Alabama.  Do you see it?

Screenshot_31

How about now?

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Note the skin color of the African American man’s hands.

As I’d written in the post about Shabazz, this teaches us both that colleges believe that diversity is a useful commodity with which to market their institutions and that, “if real diversity isn’t possible, cosmetic diversity will do.”

Recruitment of minorities to a mostly white campus: tricky.  Addressing the systematic educational underinvestment in minorities prior to arriving: expensive.  Retaining minorities in that environment: challenging.  Photoshop: easy.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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