Bri & Alex sent in one of those “oh sigh” submissions.  It’s a marketing poster illustrating a gadget that makes it easier to open your door when you have your hands full.  With what might you have your hands full?  Well, if you’re a dude, it’s probably a briefcase and suitcase from a business trip.  If you’re a woman, it’s probably laundry and groceries.

1The commercials are equally gender stereotypical.

Good work, Brinks Home Security!  You wouldn’t want to offend a customer by suggesting that women have jobs or men do laundry!

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
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