Bri & Alex sent in one of those “oh sigh” submissions. It’s a marketing poster illustrating a gadget that makes it easier to open your door when you have your hands full. With what might you have your hands full? Well, if you’re a dude, it’s probably a briefcase and suitcase from a business trip. If you’re a woman, it’s probably laundry and groceries.
Good work, Brinks Home Security! You wouldn’t want to offend a customer by suggesting that women have jobs or men do laundry!Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.