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	<title>Comments on: Apple’s Seductive Brand Promise: Cultural Capital &amp; Social Mobility</title>
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	<description>Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry.</description>
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		<title>By: Programming and the Capitalist Society &#124; drewleber</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-593437</link>
		<dc:creator><![CDATA[Programming and the Capitalist Society &#124; drewleber]]></dc:creator>
		<pubDate>Thu, 25 Sep 2014 16:07:36 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-593437</guid>
		<description><![CDATA[[&#8230;] things. What they don’t tell you is that they are doing this on the backs of migrant workers in China who are horrendously underpaid, (around $200 a month for full time work) living in horrible [&#8230;]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] things. What they don’t tell you is that they are doing this on the backs of migrant workers in China who are horrendously underpaid, (around $200 a month for full time work) living in horrible [&#8230;]</p>
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		<title>By: Titty Magazines are the Sentinels of a Decaying Fourth Estate, as Told By a Sleep Deprived Asshole &#124; Chicken Review</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-593436</link>
		<dc:creator><![CDATA[Titty Magazines are the Sentinels of a Decaying Fourth Estate, as Told By a Sleep Deprived Asshole &#124; Chicken Review]]></dc:creator>
		<pubDate>Thu, 25 Sep 2014 15:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-593436</guid>
		<description><![CDATA[[&#8230;] called American Society:  How It Really Works by Eric Olin Wright and Joel Rogers, as well as whatever this is. What resulted is 8 pages of scrawled rough draft and totally unjustified hand cramps, that [&#8230;]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] called American Society:  How It Really Works by Eric Olin Wright and Joel Rogers, as well as whatever this is. What resulted is 8 pages of scrawled rough draft and totally unjustified hand cramps, that [&#8230;]</p>
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	<item>
		<title>By: Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-580869</link>
		<dc:creator><![CDATA[Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility]]></dc:creator>
		<pubDate>Mon, 30 Sep 2013 17:02:44 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-580869</guid>
		<description><![CDATA[[...] post originally appeared on Sociological Images, a Pacific Standard partner [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] post originally appeared on Sociological Images, a Pacific Standard partner [&#8230;]</p>
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		<title>By: {Cool}lection &#124; Foreign Holidays</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578358</link>
		<dc:creator><![CDATA[{Cool}lection &#124; Foreign Holidays]]></dc:creator>
		<pubDate>Fri, 13 Sep 2013 13:46:33 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578358</guid>
		<description><![CDATA[[...] The Seduction of Apple [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] The Seduction of Apple [&#8230;]</p>
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		<title>By: The_L1985</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578114</link>
		<dc:creator><![CDATA[The_L1985]]></dc:creator>
		<pubDate>Tue, 10 Sep 2013 13:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578114</guid>
		<description><![CDATA[And maybe that&#039;s because Apple products, years ago, &lt;i&gt;were&lt;/i&gt; superior, and enough people kept brand loyalty and were seduced by shiny GUIs and clever marketing that they didn&#039;t notice the gradual decline in quality among Apple products.

My family owned the original Macintosh.  It was pretty awesome for a mid-80&#039;s computer.  We owned one of the earlier Performas in 1990 or thereabouts.  It was also a really good machine for its time.  The Macs of the late 90&#039;s were in my school&#039;s computer lab.  They were slightly more stable than Windows 95/98, but still crashed fairly often.

Ever since then, the Apple products I&#039;ve used have only been just barely above the Windows curve.  And different versions of OSX have been in use for &lt;i&gt;how&lt;/i&gt; many years now?  Granted, having the same OS for a very long time is pretty nice (look how long Win XP was still popular with users), but Microsoft has been making more progress with its OS development than Apple over the past decade.  The writing is on the wall.]]></description>
		<content:encoded><![CDATA[<p>And maybe that&#8217;s because Apple products, years ago, <i>were</i> superior, and enough people kept brand loyalty and were seduced by shiny GUIs and clever marketing that they didn&#8217;t notice the gradual decline in quality among Apple products.</p>
<p>My family owned the original Macintosh.  It was pretty awesome for a mid-80&#8217;s computer.  We owned one of the earlier Performas in 1990 or thereabouts.  It was also a really good machine for its time.  The Macs of the late 90&#8217;s were in my school&#8217;s computer lab.  They were slightly more stable than Windows 95/98, but still crashed fairly often.</p>
<p>Ever since then, the Apple products I&#8217;ve used have only been just barely above the Windows curve.  And different versions of OSX have been in use for <i>how</i> many years now?  Granted, having the same OS for a very long time is pretty nice (look how long Win XP was still popular with users), but Microsoft has been making more progress with its OS development than Apple over the past decade.  The writing is on the wall.</p>
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		<title>By: The_L1985</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578113</link>
		<dc:creator><![CDATA[The_L1985]]></dc:creator>
		<pubDate>Tue, 10 Sep 2013 13:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578113</guid>
		<description><![CDATA[Even Microsoft Works had a calendar, and that&#039;s been around for at least 20 years that I know of.

In high school, I had an electronic day planner that cost maybe $15 at the time.  The tiny keyboard was kind of a pain (and I have small hands!) but it worked, and it beeped when it was time for something I&#039;d scheduled.  So that&#039;s a portable electronic device that does the same thing as an iPhone, and pre-dates it by about 7-8 years just as an &lt;i&gt;affordable&lt;/i&gt; device.  The Palm Pilot was even older.]]></description>
		<content:encoded><![CDATA[<p>Even Microsoft Works had a calendar, and that&#8217;s been around for at least 20 years that I know of.</p>
<p>In high school, I had an electronic day planner that cost maybe $15 at the time.  The tiny keyboard was kind of a pain (and I have small hands!) but it worked, and it beeped when it was time for something I&#8217;d scheduled.  So that&#8217;s a portable electronic device that does the same thing as an iPhone, and pre-dates it by about 7-8 years just as an <i>affordable</i> device.  The Palm Pilot was even older.</p>
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		<title>By: Kelly H</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578109</link>
		<dc:creator><![CDATA[Kelly H]]></dc:creator>
		<pubDate>Tue, 10 Sep 2013 11:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578109</guid>
		<description><![CDATA[My android can do everything she mentions. 

Hell, the &#039;dumb&#039; phone I had before I bought my android had calendars and reminders. They were a pain to use, but they existed.]]></description>
		<content:encoded><![CDATA[<p>My android can do everything she mentions. </p>
<p>Hell, the &#8216;dumb&#8217; phone I had before I bought my android had calendars and reminders. They were a pain to use, but they existed.</p>
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		<title>By: Kali</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578067</link>
		<dc:creator><![CDATA[Kali]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 20:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578067</guid>
		<description><![CDATA[The point is that Apple has carefully cultivated the image of having consumers that care about that kind of stuff but the very fact that those consumers are buying Apple products shows that the image is a lie.]]></description>
		<content:encoded><![CDATA[<p>The point is that Apple has carefully cultivated the image of having consumers that care about that kind of stuff but the very fact that those consumers are buying Apple products shows that the image is a lie.</p>
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		<title>By: PokaDot Dreams</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578049</link>
		<dc:creator><![CDATA[PokaDot Dreams]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 14:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578049</guid>
		<description><![CDATA[You are exactly right about the Virus issue.   I hope Apple is planning for this.     


Your 300 computer surfs the web just fine, but I paid 150 for a 3 tb hard drive last week, so Im not sure how much you can do with a 300 machine.    It all depends what you need and where you want to spend your money. 


   Apple prices are high because  they can compete with more than price.    They always have.    Take a look at corporate evaluation these days.  Apple is at the top of that list in the world.    There are a lot of people buying Apple.   A lot of us are paying a lot of money to keep Apple at that  top spot.   Maybe we are suckers!   Or Maybe  we think the extra money we pay for Apple products justified.]]></description>
		<content:encoded><![CDATA[<p>You are exactly right about the Virus issue.   I hope Apple is planning for this.     </p>
<p>Your 300 computer surfs the web just fine, but I paid 150 for a 3 tb hard drive last week, so Im not sure how much you can do with a 300 machine.    It all depends what you need and where you want to spend your money. </p>
<p>   Apple prices are high because  they can compete with more than price.    They always have.    Take a look at corporate evaluation these days.  Apple is at the top of that list in the world.    There are a lot of people buying Apple.   A lot of us are paying a lot of money to keep Apple at that  top spot.   Maybe we are suckers!   Or Maybe  we think the extra money we pay for Apple products justified.</p>
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		<title>By: PokaDot Dreams</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578046</link>
		<dc:creator><![CDATA[PokaDot Dreams]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 14:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578046</guid>
		<description><![CDATA[Whether we like a design, or it makes our life better,  is a personal opinion. But whether companies , or individuals for that matter, spend money on innovative design is certainly a trend these days.   


Not every successful company or person promotes leading edge design.    I know many people who find Apple design difficult to deal with, and prefer the PC/Android approach, because it focuses more on function than aesthetics.   Thankfully we have choices, and companies who cater to different segments of the population.     


My point was that a large part of the &quot;Cool&quot; factor ( or Kool-Aid, if you prefer) is based on the design of the hardware and the software, and that is, I think, a large part of why Apple is so successful.  


( and to go back the original post: I also think that they advertising they employ works to support, and enhance, the Cool or Kool-aid factor of their products)]]></description>
		<content:encoded><![CDATA[<p>Whether we like a design, or it makes our life better,  is a personal opinion. But whether companies , or individuals for that matter, spend money on innovative design is certainly a trend these days.   </p>
<p>Not every successful company or person promotes leading edge design.    I know many people who find Apple design difficult to deal with, and prefer the PC/Android approach, because it focuses more on function than aesthetics.   Thankfully we have choices, and companies who cater to different segments of the population.     </p>
<p>My point was that a large part of the &#8220;Cool&#8221; factor ( or Kool-Aid, if you prefer) is based on the design of the hardware and the software, and that is, I think, a large part of why Apple is so successful.  </p>
<p>( and to go back the original post: I also think that they advertising they employ works to support, and enhance, the Cool or Kool-aid factor of their products)</p>
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		<title>By: Reason</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578045</link>
		<dc:creator><![CDATA[Reason]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 14:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578045</guid>
		<description><![CDATA[Irony abound. I find it ironic that the first two intelligent comments I&#039;ve read in this small region of the internet both are more or less attempts to argue with what I said, or at the very least suggest that I am somehow misinformed or not completely aware of the situation at hand. I assure you that this is not the case, and I agree with most if not all of what you both have to say.

This article is not about whether or not there are poor working conditions oversees, how corporate profits are generated, or how slave labor does and always has made the world go &#039;round. The article assumes that the person interested in such a topic enough to read the article already has an understanding of these truths.

For every thousand or so people who point out the obvious but don&#039;t have a solution to offer, there are likely 100,000 people that don&#039;t know there even is a problem. Apple&#039;s ironic image in the eyes of the collective (lack of) consciousness as one of a cuddly teacup poodle that you carry in your purse that craps art, science, and dollar bills is evidence of the fact that we are getting much, much more ignorant, which will eventually lead to the corporations extending the abuses of labor and human rights to cover the globe unchecked. That&#039;s the point of the article as I understood it.

Missing the point was my point - nothing more, nothing less - and you missed it.]]></description>
		<content:encoded><![CDATA[<p>Irony abound. I find it ironic that the first two intelligent comments I&#8217;ve read in this small region of the internet both are more or less attempts to argue with what I said, or at the very least suggest that I am somehow misinformed or not completely aware of the situation at hand. I assure you that this is not the case, and I agree with most if not all of what you both have to say.</p>
<p>This article is not about whether or not there are poor working conditions oversees, how corporate profits are generated, or how slave labor does and always has made the world go &#8217;round. The article assumes that the person interested in such a topic enough to read the article already has an understanding of these truths.</p>
<p>For every thousand or so people who point out the obvious but don&#8217;t have a solution to offer, there are likely 100,000 people that don&#8217;t know there even is a problem. Apple&#8217;s ironic image in the eyes of the collective (lack of) consciousness as one of a cuddly teacup poodle that you carry in your purse that craps art, science, and dollar bills is evidence of the fact that we are getting much, much more ignorant, which will eventually lead to the corporations extending the abuses of labor and human rights to cover the globe unchecked. That&#8217;s the point of the article as I understood it.</p>
<p>Missing the point was my point &#8211; nothing more, nothing less &#8211; and you missed it.</p>
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		<title>By: The_L1985</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578044</link>
		<dc:creator><![CDATA[The_L1985]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 13:43:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578044</guid>
		<description><![CDATA[But $2500-superior?


You can get a PC of decent quality for $300 nowadays.  You can get one of Apple-level quality for about $1000-1500, less if you&#039;re building it yourself.  If any individual component breaks, you can replace it yourself with very little training and expense.  My Dell laptop cost me $500, plus $100 for a 3-year warranty that covers any damage, even if I were to deliberately drop it onto concrete from 20 feet up.  In my experience, a laptop that&#039;s being safely carried in a padded case and not being banged-up will last you a good 4-5 years nowadays, regardless of brand name.


An iMac, last I checked, ran a good $2000-2500, and isn&#039;t that much better than a brand-new Alienware PC.  Plus, the hardware components are so closely integrated with each other that if any one of them breaks, you can&#039;t fix it yourself AT ALL.  You have to either buy a whole new computer, or take it to the Apple Store and pay out the nose to get it fixed.


And no, GarageBand and Safari aren&#039;t enough to cover the difference in price, either.  I can get Firefox or Chrome for free, and music-editing software at the GarageBand level is only about $200.

The &quot;Macs don&#039;t get viruses&quot; thing won&#039;t fly, either.  It is not only possible to make a virus that targets the iOS, but it&#039;s no more difficult than making a Windows virus would be.  It&#039;s just that most virus-coders don&#039;t bother, because a lot more people use Windows.  That&#039;s also the reason why there are even fewer viruses that target Linux; it&#039;s still currently a smaller share of the computer-user population, so fewer people bother to make Linux viruses.  I can pretty much guarantee you that if iOS became the dominant OS, that Macs would be more susceptible to viruses than other PCs.]]></description>
		<content:encoded><![CDATA[<p>But $2500-superior?</p>
<p>You can get a PC of decent quality for $300 nowadays.  You can get one of Apple-level quality for about $1000-1500, less if you&#8217;re building it yourself.  If any individual component breaks, you can replace it yourself with very little training and expense.  My Dell laptop cost me $500, plus $100 for a 3-year warranty that covers any damage, even if I were to deliberately drop it onto concrete from 20 feet up.  In my experience, a laptop that&#8217;s being safely carried in a padded case and not being banged-up will last you a good 4-5 years nowadays, regardless of brand name.</p>
<p>An iMac, last I checked, ran a good $2000-2500, and isn&#8217;t that much better than a brand-new Alienware PC.  Plus, the hardware components are so closely integrated with each other that if any one of them breaks, you can&#8217;t fix it yourself AT ALL.  You have to either buy a whole new computer, or take it to the Apple Store and pay out the nose to get it fixed.</p>
<p>And no, GarageBand and Safari aren&#8217;t enough to cover the difference in price, either.  I can get Firefox or Chrome for free, and music-editing software at the GarageBand level is only about $200.</p>
<p>The &#8220;Macs don&#8217;t get viruses&#8221; thing won&#8217;t fly, either.  It is not only possible to make a virus that targets the iOS, but it&#8217;s no more difficult than making a Windows virus would be.  It&#8217;s just that most virus-coders don&#8217;t bother, because a lot more people use Windows.  That&#8217;s also the reason why there are even fewer viruses that target Linux; it&#8217;s still currently a smaller share of the computer-user population, so fewer people bother to make Linux viruses.  I can pretty much guarantee you that if iOS became the dominant OS, that Macs would be more susceptible to viruses than other PCs.</p>
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		<title>By: The_L1985</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578043</link>
		<dc:creator><![CDATA[The_L1985]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 13:38:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578043</guid>
		<description><![CDATA[I&#039;m not nearly as pissed about the backups as I am by the fact that I&#039;m in the Cloud after &lt;i&gt;specifically opting out of it when it first came out.&lt;/i&gt;  The fact that only my iTunes purchases appear to be in the Cloud doesn&#039;t exactly make me feel any &lt;i&gt;more&lt;/i&gt; secure; how do I know they didn&#039;t grab something else without my knowledge or consent while I was in the iTunes store?]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m not nearly as pissed about the backups as I am by the fact that I&#8217;m in the Cloud after <i>specifically opting out of it when it first came out.</i>  The fact that only my iTunes purchases appear to be in the Cloud doesn&#8217;t exactly make me feel any <i>more</i> secure; how do I know they didn&#8217;t grab something else without my knowledge or consent while I was in the iTunes store?</p>
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		<title>By: Village Idiot</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578042</link>
		<dc:creator><![CDATA[Village Idiot]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 13:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578042</guid>
		<description><![CDATA[From Apple&#039;s support forums it appears that a great many users did not have the foresight to back everything up. I guess they&#039;d started thinking their beloved company would never do them wrong but we all eventually realize (the hard way) that love is blind. Live and learn, I guess.]]></description>
		<content:encoded><![CDATA[<p>From Apple&#8217;s support forums it appears that a great many users did not have the foresight to back everything up. I guess they&#8217;d started thinking their beloved company would never do them wrong but we all eventually realize (the hard way) that love is blind. Live and learn, I guess.</p>
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		<title>By: Village Idiot</title>
		<link>http://thesocietypages.org/socimages/2013/09/07/apples-seductive-brand-promise-cultural-capital-social-mobility/comment-page-1/#comment-578040</link>
		<dc:creator><![CDATA[Village Idiot]]></dc:creator>
		<pubDate>Mon, 09 Sep 2013 13:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=56747#comment-578040</guid>
		<description><![CDATA[Better hope it stays that way because it looks like soon enough it&#039;s going to be too hard to leave. Gilded cages tend to suddenly cost us a lot more to maintain once we&#039;re actually locked inside.]]></description>
		<content:encoded><![CDATA[<p>Better hope it stays that way because it looks like soon enough it&#8217;s going to be too hard to leave. Gilded cages tend to suddenly cost us a lot more to maintain once we&#8217;re actually locked inside.</p>
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