Look at this cute ad from the 1950s. Mom is so satisfied as she watches her
three children husband and two kids discover the Swift’s Premium bacon she just cooked up. We should wax nostalgic because that kind of feminine domesticity and helpless husbandry just isn’t expected in marriage any more. Right?
Wrong! Enjoy this dizzying ad from Maple Leaf in which a woman finally gets her
three children husband and two kids to be decent human beings by feeding them, you guessed it, bacon:
Thanks to Tom Megginson, The Ethical Adman, for both of these examples and the title of this post.Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.