Amie G. sent along a five minute documentary in which a series of artists and entrepreneurs talk about why the Day of the Dead has become so popular in parts of the United States.

While they don’t discuss issues of cultural appropriation (like at Halloween), they have some interesting things to say about why it is so appealing to a broad audience. A professor of Art History, Ray Hernández Durán, for example, traces it to the growing Latino demographic, the way media has changed, and a history of the U.S. being open to cultural influence.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

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