Rebecca sent in an ad she saw in an Australian women’s magazine that explicitly reinforces the idea that women are in perpetual competition with one another. The ad declares an anti-aging product a weapon to be used “in the war against other women,” reminding women that we should consider ourselves to be in a battle with one another over who is most physically attractive — and thus, presumably, most likely to win the ultimate prize of remaining sexually attractive to men:

Check out our earlier posts on the discourse of women-as-competitors, how objectification divides women, the “don’t hate me because I’m beautiful” advertising trope, and an Israeli Bacardi ad campaign that told women to get an ugly friend to make themselves look better.

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