@Thom82 tweeted a photograph of a parking space at Ikea. By “family friendly,” I assume they mean people with kids. By coupling the phrase with the image, however, it defines the family as a heterosexual, nuclear one with 2.0 children. People without kids? Not a family. Single people with kids? Not a family. Best friends who support each other? Not a family. Sorry 80% of people in the U.S. who aren’t married with kids, you’re not a family.
But seriously. It’s not a big deal, all things considered. But, when you add it to all the other little reminders, it leaves little doubt as to whose families really count.