In our post devoted to vintage douche ads, we present a number of examples of such ads that warn women that if they do not take steps to control their smelly, disturbing girly parts, they risk permanently alienating their male partners. Such ads encourage women to feel shame and anxiety about their bodies, which require constant vigilance or they become offensive to men.
Jeff S., Saed A., and Yvette send in a Indian commercial for Clean and Dry Intimate Wash that includes the same theme. The commercial starts out with a despondent-looking woman who cannot get her male companion’s attention. But a quick shower is just the trick; Clean and Dry apparently lightens as it deodorizes, with the word “fairness” appearing as the darkish smudge on the cartoon image magically disappears. According to the product description,
To be used while showering, its special pH-balanced formula cleans and protects the affected area, and even makes the skin fairer. Life for women will now be fresher, cleaner, fairer!
And presto! She’s confident, sassy, and suddenly has her boyfriend’s full attention; all is right with the world: