Here we have another great vintage ad (1962) that upsets the idea that today’s norms are trans-historical.  First, the idea of having a “pint about midday” would be considered inappropriate by many U.S. employers (though, as several commenters have pointed out, not necessarily elsewhere).  Second, the large print — “Beer, It’s Lovely!” — sounds unmasculine today, even though these grizzled sea-farers likely would have seemed perfectly masculine enough at the time.

From the RAF Flying Review, found at Retronaut.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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