My Occidental College colleague, politics professor Caroline Heldman, snapped this photograph of a billboard on an L.A. freeway.  It suggests that one may celebrate Black History Month by calling 1-800-GET-THIN.  The billboard is another stunning example of the trivialization of black history by companies using it only as an excuse to market their product or service.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
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