This commercial for Invisalign (a substitute for braces) is a new twist on an old theme: women are responsible for everything health, child, and chore related. The ad is, literally, “a message to moms.”
Also, is it just me or does this commercial suggest that if you get your daughter Invisalign she’ll be an annoying little self-satisfied brat?
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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
