You know, if we just stopped gendering things in the first place, we wouldn’t have to bend over backwards to get our products sold to the other 50% of humanity. Case in point…
Lucia M.M. sent in this effort to sell wine to the Monday night football crowd:
Meanwhile, seven of our Readers sent in the new female-branded beer “chick beer” (“just 97 calories and 3.5 carbs”):
Another reader tipped us off that Molson is in on the game too with it’s girly pink brand, Animee:
See also a long list of gendered/sexualized foodstuffs and other things that are gendered for no conceivable reason.
UPDATE: Several readers suggested that the Monday Night Football wine may actually be aimed at women who like football. There are lots of them.
Thanks to our readers for the submission!: Yvette, Kirsten O’N., Jayna T., Amanda S., Rosemary McM., Caitlin C., Andrew P., Tom Megginson (of Work that Matters), and Kjerstin G. (for About-Face).
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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
