Em sent in a 3-minute video by Lernert & Sander, at Nowness.com. In an attempt to draw attention to the “cosmetic overkill” that characterizes modern societies, they put one year’s worth of make-up on all at once. It took 9 hours; the model, Hannelore Knuts, drank from a straw. They used 7 bottles of foundation, two bottles of eye shadow, three lipsticks, and two bottles of blush. It’s super creepy. Thanks to Em for sending it in!
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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

