Google often creatively alters its logo to honor important days on the calendar.  Today the logo references Father’s Day by turning the “l” in Google into a tie.  John McMahon did a fine job of discussing how Father’s Day cards tap into stereotypes about masculinity, but I thought this was interesting in its reference of a particular kind of work.  The tie isn’t a generic masculine symbol, but a class-specific one.

More, it ties fatherhood into the idea of being a breadwinner.  What is significant about a Dad?  The fact that he works so hard for the family.  Can you imagine a Mother’s Day symbol emphasizing her workplace instead of her time at home?

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
Related Posts Plugin for WordPress, Blogger...