In one store, you’re a Size 4, in another a Size 8, and in another a Size 10 — all without gaining an ounce.

So starts a New York Times article, forwarded along by Kristin, Valerie, and Dolores.  It features this handy graphic illustrating just how much both sizes and proportions vary from store to store:

It’s interesting that this article is specific to women, as if the sizes and proportions in men’s clothes don’t vary. Hint: they do.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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