Mimi S.-L. sent in a Brut ad that is a particularly non-subtle example of the policing of masculinity and denigration of things associated with women:
If you’re thinking it might not be so bad to go curtain shopping instead of shooting hoops, you may need a quick masculinity check. Hurry over to facebook.com/BRUT to clear your head before it’s too late. If you’re trying to get the guys together for a game of badminton, then it is too late.
I had no idea badminton was so feminized that playing it is a sign a man is truly beyond repair. Learn something every day.
For more on this ad campaign, see our earlier post on Brut’s “Slap Me” game on their website, white allows you to slap men who don’t meet masculine norms (their Facebook page lets you slap everyone from a hippie to a Star Trek fan to guys meant to represent Kelsey Grammar and Tiger Woods.