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	<title>Comments on: The Economy of Christmas</title>
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	<description>Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry.</description>
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		<title>By: I am a grouchy old man. &#171; The Wool Laboratory</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-427524</link>
		<dc:creator><![CDATA[I am a grouchy old man. &#171; The Wool Laboratory]]></dc:creator>
		<pubDate>Wed, 29 Dec 2010 05:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-427524</guid>
		<description><![CDATA[[...] orgy, compelling us to want what we do not need and spend more than we can afford. Lisa Wade of Sociological Images reminds us that, “Christmas isn’t just a season or a sentiment, it’s also an imperative to [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] orgy, compelling us to want what we do not need and spend more than we can afford. Lisa Wade of Sociological Images reminds us that, “Christmas isn’t just a season or a sentiment, it’s also an imperative to [&#8230;]</p>
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		<title>By: Jeremy</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425559</link>
		<dc:creator><![CDATA[Jeremy]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 04:51:06 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425559</guid>
		<description><![CDATA[It would be interesting to do a comparison between this and holidays in other cultures.  Here in Japan, Christmas involves gift-giving, but usually only for kids.  For younger couples it&#039;s like Valentine&#039;s Day, a romantic event (with its own economic impact with couples taking trips, going out to dinner, etc).  But the big event here is New Years, which involves a large amount of wealth transfer from older generations to younger, as older relatives give cash gifts to the younger members.  I think this is common in other Chinese-influenced countries like Korea, perhaps Vietnam, and of course China.  There&#039;s also the large end-of-year bonuses that are still given out by businesses, which can amount to as much as a couple months&#039; pay (though with the economic downturn, perhaps not so much).

I don&#039;t know what holidays in Muslim countries would be similar in their economic impact.  Ramadan?  Food and such, but with the daytime restrictions perhaps not so much.]]></description>
		<content:encoded><![CDATA[<p>It would be interesting to do a comparison between this and holidays in other cultures.  Here in Japan, Christmas involves gift-giving, but usually only for kids.  For younger couples it&#8217;s like Valentine&#8217;s Day, a romantic event (with its own economic impact with couples taking trips, going out to dinner, etc).  But the big event here is New Years, which involves a large amount of wealth transfer from older generations to younger, as older relatives give cash gifts to the younger members.  I think this is common in other Chinese-influenced countries like Korea, perhaps Vietnam, and of course China.  There&#8217;s also the large end-of-year bonuses that are still given out by businesses, which can amount to as much as a couple months&#8217; pay (though with the economic downturn, perhaps not so much).</p>
<p>I don&#8217;t know what holidays in Muslim countries would be similar in their economic impact.  Ramadan?  Food and such, but with the daytime restrictions perhaps not so much.</p>
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		<title>By: Umlud</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425518</link>
		<dc:creator><![CDATA[Umlud]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 01:54:52 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425518</guid>
		<description><![CDATA[Well, I know what I saw. I&#039;ve lived in Europe, and I know what I saw in central and northern Europe. I&#039;ve lived in the US for several years, too. I&#039;ve seen Christmas in all these places, and I can say that the things that I saw in Mexico were FAR more similar to the accoutrements I see year-by-year in the US than those I saw in Christmases in Hungary, Austria, Southern Germany, Norway, or the UK.

Now maybe you&#039;ve seen something different, and know the origin of all the different Christmas traditions one sees in Mexico City today. I was originally just passing on an anecdote of what I saw when I went to Mexico City, and how it (to me) dove-tailed with what lisa was writing.

As for Coke Santa, you are right if you imply that it is an urban legend that Coke created it. I mis-typed. I should have said that the year-by-year, Christmas-by-Christmas advertising campaigns by Coca-Cola has &lt;i&gt;affixed&lt;/i&gt; Santa to be of the sort with which we are familiar today. (This is opposed to the plethora of different forms of &quot;Santa&quot; that I saw while living in different places in Central and Northern Europe.) The emphasis of a &quot;standardized&quot; Santa &lt;i&gt;is&lt;/i&gt; an American imposition, most promulgated internationally by the Coca-Cola corporation.]]></description>
		<content:encoded><![CDATA[<p>Well, I know what I saw. I&#8217;ve lived in Europe, and I know what I saw in central and northern Europe. I&#8217;ve lived in the US for several years, too. I&#8217;ve seen Christmas in all these places, and I can say that the things that I saw in Mexico were FAR more similar to the accoutrements I see year-by-year in the US than those I saw in Christmases in Hungary, Austria, Southern Germany, Norway, or the UK.</p>
<p>Now maybe you&#8217;ve seen something different, and know the origin of all the different Christmas traditions one sees in Mexico City today. I was originally just passing on an anecdote of what I saw when I went to Mexico City, and how it (to me) dove-tailed with what lisa was writing.</p>
<p>As for Coke Santa, you are right if you imply that it is an urban legend that Coke created it. I mis-typed. I should have said that the year-by-year, Christmas-by-Christmas advertising campaigns by Coca-Cola has <i>affixed</i> Santa to be of the sort with which we are familiar today. (This is opposed to the plethora of different forms of &#8220;Santa&#8221; that I saw while living in different places in Central and Northern Europe.) The emphasis of a &#8220;standardized&#8221; Santa <i>is</i> an American imposition, most promulgated internationally by the Coca-Cola corporation.</p>
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		<title>By: Basiorana</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425507</link>
		<dc:creator><![CDATA[Basiorana]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 01:09:22 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425507</guid>
		<description><![CDATA[It provides a seasonal boon to the economy. It&#039;s also good for a certain kind of migrant worker or New England (whom I know many of), who works in amusement parks and beaches all summer, retail all fall and into January, and does park cleanup in the spring. No one is arguing it&#039;s bad, they&#039;re just pointing it out to be discussed.]]></description>
		<content:encoded><![CDATA[<p>It provides a seasonal boon to the economy. It&#8217;s also good for a certain kind of migrant worker or New England (whom I know many of), who works in amusement parks and beaches all summer, retail all fall and into January, and does park cleanup in the spring. No one is arguing it&#8217;s bad, they&#8217;re just pointing it out to be discussed.</p>
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		<title>By: Syd</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425486</link>
		<dc:creator><![CDATA[Syd]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 23:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425486</guid>
		<description><![CDATA[You seem to be assuming that only the US and Northern Europe are capable of colonial impact.  While that makes perfect sense for Japan, a country that is not predominantly Christian and was quite isolated for most of Christianity&#039;s existence, it doesn&#039;t quite make sense for Mexico.  Mexico is an overwhelmingly Catholic nation (so they&#039;d be celebrating Christmas in some sense regardless of which traditions they&#039;d be employing), and it is also a nation HEAVILY filled with European influence, at least for the last 500 years or so.  It&#039;s been influenced by European traditions and culture since before American culture as we could identify it today had even existed.  What is more likely is that the same European colonialization that brought Christianity to what is now Mexico also affected the traditions of Mexico.  What is more likely is that Europe&#039;s interactions and domination until the middle of the 20th century affected the various places Europe had colonized or had a presence in, which includes both the the US and Mexico.  The American media might come in to play, but for longer standing traditions, not necessarily.

&quot;but one could also argue that the standardization of Santa Claus with a white fur-trimmed red outfit is a construct straight from the United States (from Coca-Cola’s marketing campaign in the 1930s).&quot;

No it&#039;s not.  People need to stop mindlessly repeating this, because it&#039;s an urban legend than can be debunked by the most basic research.]]></description>
		<content:encoded><![CDATA[<p>You seem to be assuming that only the US and Northern Europe are capable of colonial impact.  While that makes perfect sense for Japan, a country that is not predominantly Christian and was quite isolated for most of Christianity&#8217;s existence, it doesn&#8217;t quite make sense for Mexico.  Mexico is an overwhelmingly Catholic nation (so they&#8217;d be celebrating Christmas in some sense regardless of which traditions they&#8217;d be employing), and it is also a nation HEAVILY filled with European influence, at least for the last 500 years or so.  It&#8217;s been influenced by European traditions and culture since before American culture as we could identify it today had even existed.  What is more likely is that the same European colonialization that brought Christianity to what is now Mexico also affected the traditions of Mexico.  What is more likely is that Europe&#8217;s interactions and domination until the middle of the 20th century affected the various places Europe had colonized or had a presence in, which includes both the the US and Mexico.  The American media might come in to play, but for longer standing traditions, not necessarily.</p>
<p>&#8220;but one could also argue that the standardization of Santa Claus with a white fur-trimmed red outfit is a construct straight from the United States (from Coca-Cola’s marketing campaign in the 1930s).&#8221;</p>
<p>No it&#8217;s not.  People need to stop mindlessly repeating this, because it&#8217;s an urban legend than can be debunked by the most basic research.</p>
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		<title>By: Umlud</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425465</link>
		<dc:creator><![CDATA[Umlud]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 22:41:17 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425465</guid>
		<description><![CDATA[D&#039;oh... In the 7th paragraph of my reply, I wished to open with, &lt;i&gt;&quot;Umm… I would agree that it is&lt;b&gt;n&#039;t&lt;/b&gt; “clear-cut”, however, very few things are.&quot;&lt;/i&gt;]]></description>
		<content:encoded><![CDATA[<p>D&#8217;oh&#8230; In the 7th paragraph of my reply, I wished to open with, <i>&#8220;Umm… I would agree that it is<b>n&#8217;t</b> “clear-cut”, however, very few things are.&#8221;</i></p>
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		<title>By: John Yum</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425446</link>
		<dc:creator><![CDATA[John Yum]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 21:33:30 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425446</guid>
		<description><![CDATA[Methinks that you fail to grasp the point of the post.

Or perhaps &lt;i&gt;I&lt;/i&gt; didn&#039;t see the hidden &quot;War on Christmas&quot; message hidden in the statement that there is a lot of spending of money and making of money taking place between Black Friday and Christmas Eve...

p.s., I looked again to make sure that lisa hadn&#039;t made any overt War-on-Christmas statements, and none were to be found. Of course, maybe there are words that remain hidden on my screen that are in blazing bold and capital letters on yours, highlighting the War-on-Christmas meme that apparently is raging in your skull.

p.p.s., I would suggest that in our multicultural society, the best solution would be to celebrate all the holidays that take place around mid-winter (aka Winter Solstice), since this whole War-on-Christmas meme is just too stressful and annoying to have to deal with, and shouldn&#039;t we all be part of a melting pot of multiculturalism, anyway? Celebrate any or all the holidays of the season! (And what&#039;s with all the negativity? The days are getting longer: don&#039;t succumb to the gloom!)]]></description>
		<content:encoded><![CDATA[<p>Methinks that you fail to grasp the point of the post.</p>
<p>Or perhaps <i>I</i> didn&#8217;t see the hidden &#8220;War on Christmas&#8221; message hidden in the statement that there is a lot of spending of money and making of money taking place between Black Friday and Christmas Eve&#8230;</p>
<p>p.s., I looked again to make sure that lisa hadn&#8217;t made any overt War-on-Christmas statements, and none were to be found. Of course, maybe there are words that remain hidden on my screen that are in blazing bold and capital letters on yours, highlighting the War-on-Christmas meme that apparently is raging in your skull.</p>
<p>p.p.s., I would suggest that in our multicultural society, the best solution would be to celebrate all the holidays that take place around mid-winter (aka Winter Solstice), since this whole War-on-Christmas meme is just too stressful and annoying to have to deal with, and shouldn&#8217;t we all be part of a melting pot of multiculturalism, anyway? Celebrate any or all the holidays of the season! (And what&#8217;s with all the negativity? The days are getting longer: don&#8217;t succumb to the gloom!)</p>
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		<title>By: Andrew</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425444</link>
		<dc:creator><![CDATA[Andrew]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 21:26:34 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425444</guid>
		<description><![CDATA[I didn&#039;t see any criticism in the original post worth being sarcastic about. Lisa was completely correct in noting that Christmas is as much an economic event as a cultural one.]]></description>
		<content:encoded><![CDATA[<p>I didn&#8217;t see any criticism in the original post worth being sarcastic about. Lisa was completely correct in noting that Christmas is as much an economic event as a cultural one.</p>
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		<title>By: Umlud</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425442</link>
		<dc:creator><![CDATA[Umlud]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 21:24:57 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425442</guid>
		<description><![CDATA[&quot;The association with winter and snow comes from the Northern European traditions...&quot;

Ummm.... Yeah. I know that. From where might the US traditions of Christmas have come, EXCEPT from immigration from Europe, particularly England and (later) Northern and North-Central Europe? Sorry if I had to make you read between the lines there. Next time, I will be more specific about the fact that (like many US traditions) the Christmas traditions seen in the US came from Europe (primarily Britain and Northern Europe, thanks to successive waves of immigrants).

&quot;Wherever Christmas spread, these traditions went with them.&quot;

This is a nonsensical statement (especially when looking at the context in which you make it), since it is obvious that Christianity (nor the celebration of Christmas) has never been isolated in snow-bound winter areas of Europe.

Also, the traditions of Santa Claus, the Christmas tree, the holly and the ivy, the Yule log, the gift-giving, etc. all pre-date Christianity. Some of them were included into Christian celebrations of Christmas, but only after &quot;Christianizing&quot; the symbol (either overtly or quietly).

&quot;but what you find in Mexico or elsewhere isn’t a clear-cut example of “American Cultural Colonialism.”&quot;

Umm... I would agree that it is &quot;clear-cut&quot;, however, very few things are. Still, is it not more likely that there would be a massive cultural impact from the United States (and from the influence - especially in the last 20 years - of NAFTA) compared to the relatively minor direct cultural impact from Northern European nations on Mexico?

In terms of elsewhere, I had learned that the Christmas &quot;traditions&quot; (such as they are) in Japan were the result of US military occupation after WW2. Now, I could be wrong about this, but it seems likely, what with the removal of any sort of Western cultural influences (or the &quot;Japanification&quot; of them, such as with what happened with baseball) in the decades leading up to WW2. (In fact, Christians were heavily persecuted by the Japanese government during this period.)

The direct presence of (specifically) US soldiers for seven years after WW2 (Japan was given self-rule in 1952) set up many of the the practices of Christmas that are seen in Japan today (or at least when I was living there).

I haven&#039;t listed any other non-European countries here, but one could also argue that the standardization of Santa Claus with a white fur-trimmed red outfit &lt;i&gt;is&lt;/i&gt; a construct straight from the United States (from Coca-Cola&#039;s marketing campaign in the 1930s).]]></description>
		<content:encoded><![CDATA[<p>&#8220;The association with winter and snow comes from the Northern European traditions&#8230;&#8221;</p>
<p>Ummm&#8230;. Yeah. I know that. From where might the US traditions of Christmas have come, EXCEPT from immigration from Europe, particularly England and (later) Northern and North-Central Europe? Sorry if I had to make you read between the lines there. Next time, I will be more specific about the fact that (like many US traditions) the Christmas traditions seen in the US came from Europe (primarily Britain and Northern Europe, thanks to successive waves of immigrants).</p>
<p>&#8220;Wherever Christmas spread, these traditions went with them.&#8221;</p>
<p>This is a nonsensical statement (especially when looking at the context in which you make it), since it is obvious that Christianity (nor the celebration of Christmas) has never been isolated in snow-bound winter areas of Europe.</p>
<p>Also, the traditions of Santa Claus, the Christmas tree, the holly and the ivy, the Yule log, the gift-giving, etc. all pre-date Christianity. Some of them were included into Christian celebrations of Christmas, but only after &#8220;Christianizing&#8221; the symbol (either overtly or quietly).</p>
<p>&#8220;but what you find in Mexico or elsewhere isn’t a clear-cut example of “American Cultural Colonialism.”&#8221;</p>
<p>Umm&#8230; I would agree that it is &#8220;clear-cut&#8221;, however, very few things are. Still, is it not more likely that there would be a massive cultural impact from the United States (and from the influence &#8211; especially in the last 20 years &#8211; of NAFTA) compared to the relatively minor direct cultural impact from Northern European nations on Mexico?</p>
<p>In terms of elsewhere, I had learned that the Christmas &#8220;traditions&#8221; (such as they are) in Japan were the result of US military occupation after WW2. Now, I could be wrong about this, but it seems likely, what with the removal of any sort of Western cultural influences (or the &#8220;Japanification&#8221; of them, such as with what happened with baseball) in the decades leading up to WW2. (In fact, Christians were heavily persecuted by the Japanese government during this period.)</p>
<p>The direct presence of (specifically) US soldiers for seven years after WW2 (Japan was given self-rule in 1952) set up many of the the practices of Christmas that are seen in Japan today (or at least when I was living there).</p>
<p>I haven&#8217;t listed any other non-European countries here, but one could also argue that the standardization of Santa Claus with a white fur-trimmed red outfit <i>is</i> a construct straight from the United States (from Coca-Cola&#8217;s marketing campaign in the 1930s).</p>
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		<title>By: T</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425401</link>
		<dc:creator><![CDATA[T]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 19:15:26 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425401</guid>
		<description><![CDATA[The association with winter and snow comes from the Northern European traditions... that where figures like St. Nicolas and Santa Claus come from.  And the snow, ice, etc. follows from this.  These European traditional images for Christmas have been around for centuries.  Wherever Christians spread, these traditions went with them.  The traditions of Southern European countries like Spain and Portugal are in the mix too.

There is an increased level of consumerism, but what you find in Mexico or elsewhere isn&#039;t a clear-cut example of &quot;American Cultural Colonialism.&quot;]]></description>
		<content:encoded><![CDATA[<p>The association with winter and snow comes from the Northern European traditions&#8230; that where figures like St. Nicolas and Santa Claus come from.  And the snow, ice, etc. follows from this.  These European traditional images for Christmas have been around for centuries.  Wherever Christians spread, these traditions went with them.  The traditions of Southern European countries like Spain and Portugal are in the mix too.</p>
<p>There is an increased level of consumerism, but what you find in Mexico or elsewhere isn&#8217;t a clear-cut example of &#8220;American Cultural Colonialism.&#8221;</p>
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		<title>By: AndiM</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425364</link>
		<dc:creator><![CDATA[AndiM]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 17:36:32 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425364</guid>
		<description><![CDATA[It’s terrible that people spend and make money during Christmas! 

Too many people become employed making goods and providing service to meet the demands of greedy consumers, mostly children.  The government should impose a 50% Christmas Tax on all purchases from Black Friday to Christmas Day to discourage individuals from purchasing gifts for others. 

In our multicultural society, the best solution would be to ban Christmas altogether since it offends too many people.  Especially Christmas trees because they make some many people feel excluded. Bah Humbug to the Christmas Season!]]></description>
		<content:encoded><![CDATA[<p>It’s terrible that people spend and make money during Christmas! </p>
<p>Too many people become employed making goods and providing service to meet the demands of greedy consumers, mostly children.  The government should impose a 50% Christmas Tax on all purchases from Black Friday to Christmas Day to discourage individuals from purchasing gifts for others. </p>
<p>In our multicultural society, the best solution would be to ban Christmas altogether since it offends too many people.  Especially Christmas trees because they make some many people feel excluded. Bah Humbug to the Christmas Season!</p>
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		<title>By: Umlud</title>
		<link>http://thesocietypages.org/socimages/2010/12/23/the-economy-of-christmas/comment-page-1/#comment-425338</link>
		<dc:creator><![CDATA[Umlud]]></dc:creator>
		<pubDate>Thu, 23 Dec 2010 15:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=30674#comment-425338</guid>
		<description><![CDATA[It goes beyond this as well. The US version of Christmas (red-white-green colors, fake-frost-tipped pine boughs and streamers, Christmas trees, pine-bough wreaths, red-and-white Santa, Rudolph the red-nosed reindeer, Frosty the Snowman, etc.) is also heavily exported to many countries outside of the US, including places where (traditionally) such accouterments were, at one point, foreign.

On a recent trip to Mexico City, I saw several different species of high-latitude (i.e., far-northern) pine trees on sale in the plaza mercados, fake snow was being applied to windows, fake-pine streamers were being hung around rooms, and sleighbells, reindeers, and snowmen were all in evidence, both in Mexico City as well as in many of the small towns that I went to. (Too, growing up in Tokyo, I was always quietly amazed at how readily the Japanese had taken on Christmas decorating, and how much money they spent on a holiday that was completely foreign to them; although it does snow a LOT more frequently in Tokyo than Mexico City, making the snow theme more climatically appropriate at the very least.)

This brings the other part of the &quot;Economy of Christmas&quot; (to me at least) to the fore: the globalization of &quot;traditional&quot; Christmas ornamentation and the apparent cultural colonialism of (primarily US) Christmas traditions. This, too, has consequences alongside those of the rampant consumerism of gift-buying (coupled with the purchase of more and more items that are effectively non-reparable).

I just wish that I had taken pictures of the Christmas trees that had to have been trucked in to Mexico City from highland regions of the country (or even from the US), the garlanding of shops with snow-tipped fake-pine streamers, the painting of fake snow on windows, etc., all in a city that almost never gets to freezing (let alone having snowfall during their dry season), and which doesn&#039;t &lt;i&gt;have&lt;/i&gt; a pre-Hispanic tradition or Spanish tradition of snowy Christmases.

End note: while I agree that there is a major hidden scale issue of direct consumerism with gift-buying, I would like to make the additional note that the decorations FOR Christmas (that many of us in the US take for granted) are also a major point of consumerism that carry with them the same costs of manufacture, shipping, social pressure, etc. that are inherent in gift-buying.]]></description>
		<content:encoded><![CDATA[<p>It goes beyond this as well. The US version of Christmas (red-white-green colors, fake-frost-tipped pine boughs and streamers, Christmas trees, pine-bough wreaths, red-and-white Santa, Rudolph the red-nosed reindeer, Frosty the Snowman, etc.) is also heavily exported to many countries outside of the US, including places where (traditionally) such accouterments were, at one point, foreign.</p>
<p>On a recent trip to Mexico City, I saw several different species of high-latitude (i.e., far-northern) pine trees on sale in the plaza mercados, fake snow was being applied to windows, fake-pine streamers were being hung around rooms, and sleighbells, reindeers, and snowmen were all in evidence, both in Mexico City as well as in many of the small towns that I went to. (Too, growing up in Tokyo, I was always quietly amazed at how readily the Japanese had taken on Christmas decorating, and how much money they spent on a holiday that was completely foreign to them; although it does snow a LOT more frequently in Tokyo than Mexico City, making the snow theme more climatically appropriate at the very least.)</p>
<p>This brings the other part of the &#8220;Economy of Christmas&#8221; (to me at least) to the fore: the globalization of &#8220;traditional&#8221; Christmas ornamentation and the apparent cultural colonialism of (primarily US) Christmas traditions. This, too, has consequences alongside those of the rampant consumerism of gift-buying (coupled with the purchase of more and more items that are effectively non-reparable).</p>
<p>I just wish that I had taken pictures of the Christmas trees that had to have been trucked in to Mexico City from highland regions of the country (or even from the US), the garlanding of shops with snow-tipped fake-pine streamers, the painting of fake snow on windows, etc., all in a city that almost never gets to freezing (let alone having snowfall during their dry season), and which doesn&#8217;t <i>have</i> a pre-Hispanic tradition or Spanish tradition of snowy Christmases.</p>
<p>End note: while I agree that there is a major hidden scale issue of direct consumerism with gift-buying, I would like to make the additional note that the decorations FOR Christmas (that many of us in the US take for granted) are also a major point of consumerism that carry with them the same costs of manufacture, shipping, social pressure, etc. that are inherent in gift-buying.</p>
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