In the tradition of highlighting different Christmas characters (e.g., Krampus and Black Pete), we bring you Santa’s granddaughter Snegurochka, the “Snow Maiden.” Snegurochka was brought to my attention by my Dmitriy T.M.
In Russia, Santa is frequently accompanied by Snegurochka. This allows female high school and college students to get in on the Christmas gig that, in the U.S., is restricted to guys with (fake) beards. Apparently lots of students get holiday work playing her.
Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.