Yes. the Average Woman who happens to be white, Christian, conservative, heterosexual and lives in a Bible Belt town. Everyone else, F--K OFF back to your planet!!

I think people are looking for negativity that just isn't there. The ad speaks a lot about women, and yes does say something about mothers (the mother grizzly), but it doesn't address religion, race or class. To anyone that thinks it does, I think they're just projecting their own biases.

This is an interesting commerical to me. It rubs me the wrong way because I disagree with her politics, but its construction is well done in one way and actually made me feel inspired...though probably not in the direction that SP would like.

It's a pretty empowering message and while there is little racial or class diversity present, there is a bit of diversity in age and ability.

Palin - or someone in her camp - is a PR genius. She knows her audience at a level that should make any marketing pro envious. But whether her messages reach their intended target (and further, whether they have the intended effects), almost doesn't matter because the U.S. media just cannot stop itself from staring at her. She knows that and plays it brilliantly. She's the perfect sociopolitical gadfly/performer for our gender-retro age and the way she uses gender issues to her advantage is part and parcel of what keeps her ever on the stage.

Just a note, I tried watching the video, and I couldn't get it to work without going to the youtube website and watching it there.

First of all, I think the ad is just weak and stupid, because it doesn't say anything specific; it just says that women are going to make a change, and it has women holding up signs about how government-run healthcare is unconstitutional, which is both incorrect and asinine (let's not even get started on how all of the wealthy government employees opposing the healthcare bill are receiving really awesome healthcare plans from the government). So it's a dumb ad that uses empty, abstract words in order to pretend it has something to say. So, actually, it probably will be effective, but only because it will be effective in swaying people who prefer big words to actual content.

@D, you're right; it's everyone's prerogative to target their demographic, but there are a few things wrong with that thinking. From a business perspective--and political groups are basically businesses these days--it's bad thinking to only appeal to the people who already agree with you. Why preach to the choir when you can convert the unconverted? So it would be in their best interest to have a more diverse representation of women, because then other types of women might find more common ground with Palin's side. And, more importantly, it's systematically wrong, because it's one of the many things that contributes to institutional racism, which means that's it's not necessarily conscious "I'm-better-than-you-because-I'm-white/educated/upper middle class/Christian/conservative," but it speaks to the underlying, subconscious, and unconscious systems that constantly present WASP as "American" and non-WASP as "other"--which then leads to seeing the "other" as un-American, less valued, etc.

I find this very telling, based on who she's opposing. She is opposed to the Obama administration. Reasonable, she's a Republican. But she's basically appealing to other moms by saying 'the Obama administration does not care about children.' She doesn't distinctly say it, but it's implied. However, the Obamas (being parents themselves) are very pro-child. I don't know how you could, say, call Michelle Obama a bad mother. In fact, most mothers who vote that I am aware of seem drawn to the Obamas at least partially for that reason, plus the pro-child policies Barack Obama has supported (particularly involving health care and insurance). And Palin's opposition to those measures shows her class-based platform: she doesn't particularly care about the children of those who can't afford insurance, but those of her own tax bracket, who probably wouldn't have that issue as long as they are under a certain age.

As a woman, this deeply offends. How dare she exploit my sex to win votes.

I haven't seen any of the commenters take on the description of Palin as a populist. She isn't one. The entire message of the ad is false.

Populists stand against elites. Palin IS elite. She earns a 6-figure fee for giving a speech. She has earned millions of dollars in the last few years. She gets paid to let people watch her go fishing. She's a corporate shill.

As a woman this offends me deeply. How dare she exploit our sex to win votes.

As an alternatively-inclined individual, I find this advert insulting. I see an egregiously nonexistant portrayal of diverse subcultures and styles among the people in the video. There's not a tattoo nor a dyed head of hair visible, and this dangerously alienates a very real base of potential support. I am deeply offended on behalf of aesthetically ecclectic conservatives everywhere.

This ad sorta makes me think we should repeal female suffrage. Actually on second thought, fuck it, let's just get rid of democracy altogether and bring back an ancient Egyptian styled theocratic monarchy. At least then I can blame my problems on the machinations of the sun god Ra and not the idiocy of my fellow citizens.