Those viewing stats are from Nielsen. Nielsen gets its stats from targeted households, correct? (I'm from Canada, so please correct me if my understanding is off.)

I'm just curious how many of those women viewers are actually invested in the sport being viewed and how many of them are cohabiting with a man and he happens to be the one to turn it on.

I'm not saying women don't watch sports by themselves or that they will never take the independent initiative to do so. However, I suspect there are at least a few who would fall into the situation I described and I wonder if the data collection can account for them and separate them from the ones who are actually interested and paying attention. Maybe the former population is not significant, but it makes me curious.

(The reverse is also possible, of course, that a woman turns on a sport and her male partner is "viewing" it without paying attention. That's probably a little less relevant in this case, however, because they aren't trying to prove men's interest in sports.)

As an impression, rather than researched data: I've been seeing an increasing number of football-centric commercials that show women as well as men enjoying the sport, which is (again, impressionistically) a change from even a few years ago, when people watching football--whether in an ad for the NFL, corn chips, wide-screen TVs, or what have you--were overwhelmingly male, and women tended to be bringing snacks to the men.

So for instance, there's a series of ads for some media-providing service or another where a fan of one team has moved deep into another team's territory: a Dolphins fan in New England, a Packers fan in Dallas, and so forth. The locals show their disdain for someone who can come to the heart of Patriots or Cowboys land and still be able to watch their home team; in some ads, the locals are men, and in some, they're women, speaking just as fervently about the home team.

There's another ad for a football channel in which a man and woman are sitting at home alone, lamenting the fact that they got Red Zone, which only shows highlights from games and not entire games, while their next-door neighbor has a house full of fans watching whatever channel they're pitching. In this case, the man is quietly sobbing on the couch, while the woman address the camera about how mad she is about not getting to see the game, and the neighbor she references is female.

Then there's a Chex Mix ad in which, while the woman is bringing a bowl of food from the kitchen, she's not catering to the menfolk; her guests are roughly evenly split between men and women, and she's shown as being as avid a fan herself.

Again, the plural of "anecdote" us not "data", but I suspect that if someone were to sit down and really analyze ads that use football fans, they'd find a trend towards recognizing that it's not just men who watch football.

It's hard to separate women sports fans (sports fans who are women) from women's sports fans (fans of women's sports), but the new brand is likely going to fail if ESPN can't do just that.

As a sports fan who is a woman, I don't like the implication that I need a separate web page or channel. I'd prefer that media stop using women sportscasters as the "on the field" commentators and actually let them call the games. Don't further marginalize women fans by forcing us to check the scores on some pink-colored, dumbed-down website or by hiding the Cowboys score below meaningless WNBA stats.

There's already a major fight against Pink Hat Fans (a stereotype that women who wear pink jerseys/hats won't watch the game and doesn't know anything about sports) and for EPSN to create additional hurdles for women fans would be incredibly frustrating.

These stats are interesting in so many ways. I was a bit surprised that football dominates over basketball and baseball so strongly (and where TF is hockey, I ask you?!), probably since I live in Boston where I'd guess the fan bases are more equal, but it makes sense considering places in the midwest and southeast where football is huge. I'd love to see breakdowns of sports viewing by region, income, education level, religion, etc. Could be really interesting.

I just find professional sports fascinating in general because of all the trillions that are spent and generated on something that really doesn't matter (hey, I like baseball and hockey, but there are much more important things), and mostly out of private funds from average people who don't think of themselves as people who have the financial means to affect anything. Can you imagine if even just half of the Red Sox shirts were Greater Boston Food Bank shirts, and half of the Patriots parties were fundraising parties for education or housing? Or if we had Wii games that were licensed by small community arts organizations?

I wonder why total coverage of women's sports fell so drastically in the past five years, to even much lower levels than the late 80s. I understand the spike in 1999, right after the introduction of the WNBA etc, and then you'd expect it to maybe go back to previous levels like it did... but then why the crazy drop recently?

I love your statement at the end, Gwen. I've been an athlete for 45 years and have long hated the lack of coverage. But as I read the first part of your post, I wondered: Why do I have mixed feelings about this report of the lack of coverage? then moved on to: Because they mock us and find ways to make us look ridiculous when they do cover us. Your comment nailed it. My guess is that an ESPN for women will be full of condescending, patronizing crap.

I, too, wonder at the reason for the even larger decrease in coverage and whether someone is researching what's going on. My first thought is that, as women make greater and greater athletic gains, men who cover sports and who make decisions about what gets covered are increasingly afraid for the viability of their private little clubhouses.

As you pointed out, a significant portion of sports fans are female--but does this necessarily mean that they would rather watch coverage of women's sports? Just a thought to be considered.

This is Dr. John Spinda at Murray State University and I am interested in learning more about female NFL fans. Please click the link below to learn more about this non-profit, academic research project. Thank you for your time.
http://www.surveygizmo.com/s3/387525/02

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