For what it’s worth, and for better or worse, I love watching Christina Hendricks’ body on Mad Men.  A few minutes of watching her has an impact on my love of my own body equivalent to reading about three books interrogating the thinness imperative for women.

Nevertheless, London Fog apparently felt the need to protect/shield me from that body.  Hendricks in the London Fog ad:

Hendricks in screen shots from Mad Men:

 

Via About-Face.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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